What Sisters Grimm does

Sisters Grimm is a London-based theatrical production company founded in 2009 by former Royal Ballet ballerina Pietra Mello-Pittman MBE and Grammy-nominated composer Ella Spira MBE. The company produces culturally themed live spectacles that fuse Western contemporary and ballet dance with traditional cultural music, anchored by a portfolio of 10 original intellectual properties including INALA (a Grammy-nominated Zulu ballet co-created with Ladysmith Black Mambazo), Voices of the Amazon, Bali Queen, The Great Winter, and SAKURA. Its core technology is live theatrical production combining dance, music, multimedia projections, and immersive art installations; the company has also built a parallel exhibition business under the Global Landscapes brand (featuring Ella Spira's en plein air oil paintings paired with original compositions) and a social impact program, Art in Nature Global, delivered through the Sisters Grimm Charitable Trust founded in 2015.

The business operates an event-driven go-to-market model, reaching audiences through marquee performances at venues including Sadler's Wells, the Royal Albert Hall, Edinburgh International Festival, Carnegie Hall, Dubai Opera, Marina Bay Sands, and Raffles Hotel Singapore, with INALA confirmed for a permanent West End residency at the new House of Sisters Grimm venue launching in 2025. Revenue is generated across five streams: live theatrical ticket sales (including 8% subsidized £12 community tickets), music and video releases, art exhibition sales (over $1M of paintings sold in 18 months), corporate partnerships (Prince's Trust, Sentebale, Tencent), and outreach/workshop programs. Distribution spans the UK, Singapore, China, UAE, USA, South Africa, Japan, Indonesia, and Brazil, with a co-production partnership with ATG (Ambassadors Theatre Group) extending operational reach.

With 1–10 employees, no disclosed revenue, no institutional funding, and a self-reported £137M valuation as of 2023, Sisters Grimm is a privately held, founder-led production house whose economic model leans heavily on the continued commercial success of a small number of premium IP assets — principally INALA — rather than on scale or recurring contracted revenue. The company holds B Corp certification (May 2024) and has impacted over 12,000 children through its charitable programs, anchoring a mission-driven brand position in the cultural and social impact segment of live entertainment.

Name

Sisters Grimm

Legal name

Sisters Grimm Ltd

Website

https://sisters-grimm.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sisters Grimm is a London-based theatrical production company founded in 2009 that creates culturally themed live dance and music spectacles, anchored by the Grammy-nominated Zulu ballet INALA, for global audiences across West End, international touring, and immersive exhibition venues.

Ownership category

akta.pro rank

Product category

Performing Arts Live Theatre Production

NAICS

Dance Companies (711120), Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Theatre (Narrative/Experimental) (MPAGADAC)

akta.pro secondary industries

Contemporary & Modern Dance (MPAGADAB), Dance Performances (THAJAFAD), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Live theatrical productions
• Dance musicals
• Immersive art exhibitions
• Cultural entertainment
• Performing arts productions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Live theatrical ticket sales: Revenue generated from West End productions, touring shows, and performance venues including Royal Albert Hall, Sadler's Wells, and international venues. Ticket pricing includes subsidized £12 tickets for underserved communities.
2. Music and music video releases: Original music compositions and music videos released through various platforms, generating revenue from streaming and sales. Includes collaborations with artists like Ladysmith Black Mambazo and Soweto Gospel Choir.
3. Art exhibitions and sales: Immersive art exhibitions at prestigious venues like Carnegie Hall, Dubai Opera, and Raffles Hotel Singapore. Original paintings sold at exhibitions, with over $1 million US dollars worth sold in 18 months.
4. Corporate partnerships and sponsorships: Partnerships with organizations for performances, exhibitions, and social impact initiatives. Includes collaborations with Prince's Trust, Sentebale, and various international venues.
5. Outreach and workshop programs: Educational workshops, career guidance, and mentoring programs for youth in creative industries and environmental sciences, often delivered through charitable trust.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Sisters Grimm produces and tours culturally themed live theatrical spectacles that fuse storytelling, contemporary and ballet dance with culturally rooted music. Its portfolio of original productions includes INALA (a Grammy-nominated Zulu ballet), VOICES OF THE AMAZON, Bali Queen, THE GREAT WINTER, and SAKURA. The company also produces travelling multimedia art exhibitions under the Global Landscapes brand and operates the Art in Nature Global social impact initiative.

Product overview

Sisters Grimm is a theatrical production company that creates culturally themed live spectacles featuring storytelling, music, and dance. The company produces a portfolio of stage productions including INALA (a Grammy-nominated Zulu ballet), VOICES OF THE AMAZON, Bali Queen, THE GREAT WINTER, and SAKURA. In addition to theatrical productions, the company operates immersive multimedia art exhibitions under the Global Landscapes brand and runs the Art in Nature Global social impact initiative through its charitable trust. The company was founded in 2009 and holds B Corp certification, with INALA relaunching as a permanent West End fixture in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• INALA A Grammy-nominated Zulu ballet dance musical featuring live music by Ladysmith Black Mambazo and Soweto Gospel Choir, with dancers from Royal Ballet and Rambert, fusing contemporary, ballet and traditional Zulu dance. Audience: general theatre audiences; relaunching as a permanent West End show in 2025.
• VOICES OF THE AMAZON A production celebrating the Amazon rainforest and its cultures, presented at Sadler's Wells Theatre with dancers from Royal Ballet. Audience: theatre-goers interested in culturally themed live performance.
• Bali Queen A culturally themed theatrical production exploring Indonesian culture. Audience: live theatre audiences.
• THE GREAT WINTER A theatrical production in the company's portfolio of culturally themed shows. Audience: live theatre audiences.
• SAKURA
• Global Landscapes

Quantifiable outcome

• Over 12,000 children impacted by free initiatives globally
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TencentcoreTechnology or Integration · 20 May 2020INALA made available across Tencent platforms from May to August 2020, providing digital distribution in China for the Grammy-nominated show. Partnership enabled content reach to Chinese audiences during pandemic restrictions.
• ATG (Ambassadors Theatre Group)coreStrategic or Co-development PartnerATG co-produces INALA going forward, combining Sisters Grimm's creative vision with ATG's theatrical production expertise and venue network.
• Ladysmith Black MambazocoreStrategic or Co-development PartnerFour-time Grammy Award-winning South African male choir led by Joseph Shabalala. Co-created music for INALA, performing live on stage throughout performances. Ladysmith's signature a cappella style and cultural authenticity define the show's musical identity.
• Soweto Gospel ChoircoreStrategic or Co-development PartnerGrammy Award-winning South African choir featured in INALA West End premiere and touring productions. Their powerful performances enhance the show's cultural authenticity and appeal.
• Royal Ballet and RambertcoreStrategic or Co-development PartnerDancers from Royal Ballet and Rambert featured in INALA productions. Partnership brings world-class ballet and contemporary dance talent to the show.
• SentebaleminorGTM or Marketing PartnerPrince Harry's charity for children affected by HIV/AIDS in Lesotho. INALA supported Sentebale with performances at Hampton Court Palace concert in 2019, raising awareness and funds.
• Prince's Trust Mosaic ProgrammecoreStrategic or Co-development PartnerYouth outreach partnership providing enrichment programmes and career guidance. Reached over 6,000 young people from diverse ethnic and socio-economic backgrounds through INALA's educational initiatives.
• Mark Baldwin OBEcoreStrategic or Co-development PartnerChoreographer and Artistic Director at Rambert. Created choreography for INALA and other productions. His choreographic vision defines the fusion of South African, contemporary and ballet dance styles.
• Edinburgh International FestivalcoreChannel Partner/ Reseller/ DistributorINALA world premiere at Edinburgh International Festival in 2014. Partnership with prestigious festival provided launch platform for international touring career.
• Dubai OperacoreChannel Partner/ Reseller/ DistributorHost venue for 50 For 50 immersive exhibition celebrating UAE's Golden Jubilee and other productions. Partnership for Middle East market expansion and cultural programming.
• Carnegie HallcoreChannel Partner/ Reseller/ DistributorVenue for Global Landscapes Retrospective exhibition by Ella Spira. Partnership provided prestigious platform for multimedia art exhibition launch in New York City.
• Ndaba MandelaminorGTM or Marketing PartnerGrandson of Nelson Mandela, supports UK Art in Nature programme and serves as narrator in music videos. Association lends prestige and connection to Mandela legacy.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Boy Blue Entertainment: UK hip-hop dance theatre company producing original narrative productions with West End and international presence, plus award-winning social impact programs for young people. Strongly comparable on creative model, impact credentials, and UK commercial dance theatre positioning.
• Rambert Dance Company: UK contemporary dance company and a direct talent partner of Sisters Grimm (dancers from Rambert feature in INALA). It produces original narrative dance productions and tours internationally, making it directly comparable in form, scale, and creative mission.
• Ballet Black: UK dance company focused on diversity and culturally representative programming, producing original works and touring internationally. Directly aligned with Sisters Grimm's mission of celebrating diverse cultures and underserved audiences in mainstream theatre.
• Matthew Bourne's New Adventures: UK dance theatre company producing original narrative productions with extensive West End and international touring. Comparable in producing visually driven dance-theatre spectacles with mainstream commercial appeal and educational outreach programs.
• Hofesh Shechter Company: UK contemporary dance company producing original theatrical dance works with international touring and prestigious venue runs. Comparable as a creative-led dance theatre company operating at the intersection of contemporary dance and theatrical spectacle.
• Motionhouse: UK dance-circus theatre company producing original touring productions that fuse physical performance with multimedia. Comparable as a smaller-scale UK creative-led dance theatre company producing international touring productions.
• Akram Khan Company: UK-based contemporary dance company producing original narrative works fusing South Asian and contemporary dance traditions, with international touring and prestigious venue runs. Highly comparable to Sisters Grimm's culturally-fused, narrative-driven dance productions like INALA.
• ZooNation: The Kate Prince Company: UK hip-hop dance theatre company producing original narrative productions with West End runs and international touring. Comparable as a UK creative-led dance theatre company blending cultural storytelling with mainstream commercial appeal.

Broad incumbents

• English National Ballet: One of the UK's leading ballet companies producing original and classical works with extensive international touring. Comparable as a larger incumbent dance company with cultural programming, though broader in scope and larger in scale than Sisters Grimm.

Others

• Sadler's Wells Theatre: Premier UK dance venue hosting and presenting international dance productions, and a key venue partner of Sisters Grimm (hosting Voices of the Amazon and INALA premieres). Comparable as a key ecosystem participant and venue-distribution channel for UK dance theatre productions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SistersGrimm
• Facebookfacebook.com/sistersgrimmltd
• Instagraminstagram.com/sistersgrimmshows

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sisters Grimm