Keto Krate
Keto Krate is a US-only, direct-to-consumer subscription snack box company that curates and delivers 8–12 keto-compliant snacks per month to individual ketogenic and low-carb dieters, with a secondary Members' Only repurchase shop.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Keto Krate does
Keto Krate, LLC is a privately held, direct-to-consumer subscription snack box company founded in 2014 by Jordan Litvenenko and headquartered in Austin, Texas. The company curates and delivers 8–12 full-sized keto-friendly snacks each month to subscribers across the United States, sourcing products through a proprietary vetting framework called the 'KetoKrate Snack Academy' that screens for taste, macro profile (under 5 net carbs per serving), ingredient quality (aspartame-free, maltitol-free, avoiding gluten and certain sweeteners), and convenience. All operational activity is conducted through the company's own Shopify storefront at ketokrate.com; the company has no mobile app, no public API, and no retail or wholesale distribution.
The business runs on a subscription-first model priced at approximately $39.99–$44.99 per month (figures vary across sources, with $44.99 cited in the Terms of Service and $39.99 in blog content), with 3-, 6-, and 12-month prepaid tiers available alongside monthly rebill. A secondary revenue stream, the Members' Only Keto Shop, lets subscribers repurchase favorite curated snacks with no minimum order and free shipping. Additional revenue-side levers include a dual-sided $15 referral credit program and an application-based influencer program. The company claims to have delivered over 700,000 boxes cumulatively and self-describes as the '#1 keto subscription snack box,' though no external validation is provided.
KetoKrate is bootstrapped with no disclosed institutional funding and operates with a small team of approximately 7–8 employees under CEO Theresa Ross (the company's first employee), COO Tine Abraham, co-founder Scott Hoiland, and founder Jordan Litvenenko. Distribution is exclusively US-domestic, customer concentration sits with individual keto and low-carb dieters, and the underlying technology stack is standard e-commerce rather than a differentiated platform.
Keto Krate firmographics
Firmographics- Name
- Keto Krate
- Legal name
- Keto Krate, LLC
- Website
- https://ketokrate.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Keto Krate is a US-only, direct-to-consumer subscription snack box company that curates and delivers 8–12 keto-compliant snacks per month to individual ketogenic and low-carb dieters, with a secondary Members' Only repurchase shop.
- Ownership category
- akta.pro rank
Keto Krate industry classification
Industry- Product category
- Keto Snack Subscription Box
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Keto Krate is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keto Krate business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Monthly Subscription Boxes: Recurring monthly subscription delivering 8-12 full-sized keto snacks. Customers pay a monthly fee for curated snack discovery with free shipping included.
- Members-Only Keto Shop: Secondary revenue stream from members purchasing favorite snacks discovered through the subscription. No minimum order quantities, free shipping for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with 8-12 keto snacks |
| Subscription | Monthly | Monthly subscription rebilling |
| Subscription | Multi-year contract | Pre-paid subscription options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Keto Krate product offering
Product offeringCore offering
KetoKrate curates and delivers a monthly subscription box of 8–12 full-sized, keto-compliant snacks to individual consumers in the United States. All snacks are vetted through the proprietary "KetoKrate Snack Academy" against a strict standard of fewer than 5 net carbs per serving, with approved-sweetener and ingredient filtering. Subscribers can also repurchase favorites through a Members-Only Keto Shop with free shipping and no minimum order quantities.
Product overview
KetoKrate operates as a subscription-based snack discovery service focused on the keto and low-carb diet market. The core product is a monthly snack box containing 8-12 full-sized keto-friendly snacks priced at $39.99 per month with free shipping. The company curates products through its proprietary 'KetoKrate Snack Academy' vetting process, accepting only snacks with less than 5 net carbs per serving. Beyond the subscription box, KetoKrate maintains a Members-Only Keto Shop for repeat purchases, a Referral Program offering $15 credits to both referrer and referee, and an Influencer Program for social media partnerships. The service positions itself as a try-before-you-buy discovery platform, allowing keto dieters to sample products without committing to bulk purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- KetoKrate Monthly Snack Box
- Members-Only Keto Shop
Quantifiable outcome
- 700,000+ KetoKrates delivered
- +3 more outcomes
Companies that use Keto Krate
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Keto Krate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keto Krate partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Keto Krate competitors and assessment
Company assessmentDirect peers
- Universal Yums: Subscription box delivering international snacks monthly with a themed, curated discovery experience. Directly comparable to Keto Krate on subscription mechanics, curated monthly delivery, and educational content layer.
- Graze: UK-origin and now US-active subscription snack box delivering curated portion-controlled snacks on a recurring basis. Closest comparable business model to Keto Krate: DTC subscription, curated discovery, monthly cadence, similar price points.
- Bokksu: Subscription box delivering curated Japanese snacks monthly with a strong discovery and cultural-curation angle. Comparable on subscription model, curation process, and member shop for repurchase of favorites.
- Love With Food: US subscription snack box delivering curated snacks monthly with a discovery focus. Operates an essentially identical model to Keto Krate (curated snacks + member repurchase shop), making it a directly comparable subscription peer.
- NatureBox: US-based subscription service delivering healthier snack alternatives (often better-for-you positioning) directly to consumers. Directly comparable on curated snack discovery, DTC model, and health-conscious consumer targeting.
- SnackSack: US subscription snack box delivering healthier and better-for-you snacks monthly. Comparable on curated subscription model and health-conscious consumer targeting, though less specialized than Keto Krate's keto-only positioning.
Emerging players
- FabFitFun: Seasonal subscription box covering beauty, wellness, and food items with a curated discovery model. Comparable on subscription curation mechanics and member value perception, though broader lifestyle category than Keto Krate's narrow keto focus.
- Daily Harvest: DTC subscription service delivering curated, ready-to-eat prepared foods (smoothies, bowls, snacks) on a recurring basis. Comparable on DTC subscription curation mechanics and health-conscious target consumer, though focused on prepared foods rather than shelf-stable snacks.
Broad incumbents
- Thrive Market: Online membership-based retailer specializing in organic, natural, and specialty foods including keto-friendly options. Comparable on online specialty food retail and health-conscious consumer targeting, though broader category and larger scale than Keto Krate.
- Birchbox: Pioneer of the subscription discovery box model, originally focused on beauty samples. Comparable on the broader subscription curation playbook and DTC member engagement mechanics, though it now operates in adjacent (non-food) categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Keto Krate social profiles
Digital presenceKeto Krate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keto Krate leadership team
Management profileNumber of profiles
Profiles7 records
Keto Krate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keto Krate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keto Krate
What does Keto Krate do?
KetoKrate curates and delivers a monthly subscription box of 8–12 full-sized, keto-compliant snacks to individual consumers in the United States. All snacks are vetted through the proprietary "KetoKrate Snack Academy" against a strict standard of fewer than 5 net carbs per serving, with approved-sweetener and ingredient filtering. Subscribers can also repurchase favorites through a Members-Only Keto Shop with free shipping and no minimum order quantities.
Is Keto Krate a public or private company?
Keto Krate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keto Krate founded?
Keto Krate was founded in 2014. It employs 1 to 10 people.
Where is Keto Krate based?
Keto Krate is headquartered in Austin, United States, in the North America region.
How does Keto Krate make money?
Two revenue lines are on record. Monthly Subscription Boxes are the primary driver. The others are members-Only Keto Shop.
Who are Keto Krate's main competitors?
Direct peers on record are Universal Yums, Graze, Bokksu, Love With Food, NatureBox and SnackSack. Emerging players are FabFitFun and Daily Harvest. Broad incumbents are Thrive Market and Birchbox.
Does Keto Krate have an API?
No public API is recorded for Keto Krate.
What industry is Keto Krate in?
Keto Krate's product category is Keto Snack Subscription Box. Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 445298 and its SIC code is 5400.