Coffee Culture

What Coffee Culture does

Coffee Culture (legally CC Internet Foodcourt Pvt Ltd) is an Indian specialty coffee roaster and café chain headquartered in Surat, Gujarat, with a dedicated roastery in Assagao, Goa. Founded around 2004, the company sells freshly roasted specialty coffee beans directly to Indian consumers through its Shopify-powered e-commerce storefront (coffeeculture.co.in) and operates physical café locations via a franchise model. Its product portfolio is organized into three collections — CC (house brand), CC Origins (single-origin selections), and CC Reserve (premium microlots and nanolots) — with 39+ active SKUs featuring innovative processing methods such as mixed fruit fermentation, whiskey barrel aging, yeast carbonic naturals, and culture-process coffees sourced from Indian estates including Baarbara, Ratnagiri, and Attikan.

The underlying operation is built around small-batch roast-to-order execution at the Assagao roastery, with products shipped within 24 hours of roasting and free delivery on orders above Rs. 999 across India. Coffee is offered in 250g packages priced from Rs. 1,150 to Rs. 2,150, with grind options tailored to multiple brewing methods (French Press, Espresso, Pour Over, AeroPress, Cold Brew, South Indian Filter, Drip Coffee). The company's distribution mix combines a direct-to-consumer e-commerce storefront with a franchise model for physical café expansion, complemented by a content marketing engine of 34+ educational blog articles covering brewing guides, origin stories, and roast profiles, plus active Facebook and Instagram channels.

Coffee Culture operates as a private limited company with 51–100 employees, no disclosed institutional funding, and no parent company or subsidiaries. Revenue is generated almost entirely through one-time unit sales of roasted coffee beans and franchise-related operations, with no subscription or recurring revenue model evidenced. Customer segments center on specialty coffee enthusiasts and home brewers, with a secondary wholesale/cafe-supply segment for coffee business owners.

Name

Coffee Culture

Legal name

CC Internet Foodcourt Pvt Ltd

Website

https://coffeeculture.co.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Coffee Culture is an Indian specialty coffee roaster and café chain selling freshly roasted single-origin and experimental microlots direct-to-consumer via e-commerce, with a franchise café network and roastery in Assagao, Goa.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single-origin coffee beans
• Micro-lot coffee
• Coffee franchise
• Fresh roasted coffee

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Bean Sales: Direct sale of freshly roasted specialty coffee beans in 250g packages. Products include single-origin microlots, nano lots, and specialty processed coffees. Ships within 24 hours of roasting with pan-India delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coffee Culture roasts specialty coffee in small batches at its Assagao, Goa roastery and sells the freshly roasted beans direct-to-consumer across India under three collections (CC, CC Origins, CC Reserve), including single-origin microlots and experimental nano-lots processed via mixed-fruit fermentation, whiskey barrel aging, yeast carbonic naturals, and culture process. Products are packaged in 250g units with multiple grind options for brewing methods such as French Press, Espresso, Pour Over, AeroPress, Cold Brew, South Indian Filter, and Drip Coffee, and shipped within 24 hours of roasting. The company also operates franchised Coffee Culture cafés and supplies beans to other coffee businesses.

Product overview

Coffee Culture is a specialty coffee roastery and café chain operating as a unified product-service offering. The company sells a portfolio of coffee products under three main collections: CC (house brand), CC Origins (single-origin coffees), and CC Reserve (premium experimental lots). Products include named microlots and nanolots from Indian estates like Baarbara, Ratnagiri, and Attikan, featuring innovative processing methods such as mixed fruit fermentation, whiskey barrel aging, and yeast carbonic naturals. Coffee is roasted to order in small batches at their Assagao roastery. The company also operates physical café locations and provides brew guides for various brewing methods. Products are available online with grind options for multiple brewing styles including French Press, Espresso, Pour Over, Cold Brew, AeroPress, South Indian Filter, and Drip Coffee.

Differentiator

Problem solved

Functional benefit

Brands

• CC: Core coffee beans collection offering various roast levels and brewing methods
• CC Origins
• CC Reserve

Products and services

• CC (Coffee Culture House Blend Collection) Core house brand of small-batch specialty coffee roasted to order at the Assagao roastery, offering a range of blends and single-origin coffees suitable for multiple brewing methods, sold in 250g packages with selectable grind options.
• CC Origins Single-origin specialty coffee collection sourced directly from coffee estates across India and the world, packaged in 250g units and roasted to order to highlight the unique character of each origin.
• CC Reserve Premium reserve specialty coffee collection featuring limited microlots and nano lots with experimental processing methods (mixed-fruit fermentation, whiskey barrel aging, yeast carbonic naturals, and culture process), roasted to order and sold in 250g packages.
• Baarbara Mixed Fruit Fermentation — Medium Light Roast Microlot A 250g specialty coffee microlot from Baarbara Estate processed via controlled mixed-fruit fermentation to produce a complex cup with identifiable fruit notes, aimed at specialty coffee enthusiasts.
• Baarbara Intenso Naturals — Light Roast Microlot A 250g natural-process light-roast microlot from Baarbara Estate in which ripe cherries are dried with the fruit still on, creating wild, intense fruit flavors aimed at specialty coffee enthusiasts.
• Ratnagiri Whiskey Barrel Aged — Light Roast NanoLot A 250g light-roast nano lot of green coffee beans aged in whiskey barrels to absorb wood and spirit character, producing a bold whiskey-infused coffee flavor profile for experimentalist specialty coffee drinkers, priced at Rs. 2,150.
• Ratnagiri Yeast Carbonic Naturals — Light Roast Microlot A 250g light-roast microlot using yeast-driven carbonic maceration processing to unlock unique flavors, representing the modern edge of coffee processing and targeted at specialty coffee enthusiasts, priced at Rs. 1,400.
• Attikan Culture Process — Light Roast Microlot A 250g light-roast microlot from Attikan Estate treating coffee processing like winemaking through cultured naturals, creating flavors that blend coffee with fruit infusion profiles for specialty coffee enthusiasts, priced at Rs. 1,200.
• CC Roastery Specialty Coffee Service The specialty coffee roasting service operated from Coffee Culture's Assagao, Goa facility, where every batch is roasted to order with precision profiles to highlight each bean's natural character, supporting the CC, CC Origins, and CC Reserve product lines plus café and wholesale customers.
• Coffee Culture Café Franchise Branded café franchise opportunity for entrepreneurs to open physical Coffee Culture cafés in India, leveraging the company's 20+ years of coffee expertise and specialty bean supply from the Assagao roastery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Café Coffee Day: India's largest domestic coffee chain and a significant roaster of mass-market coffee. Competes for the same Indian coffee consumer at a much broader, value-tier positioning and also sells beans through retail.
• Continental Coffee: Established Indian coffee manufacturer and supplier serving foodservice, retail, and institutional customers. Overlaps on Indian coffee production and B2B supply but operates at much larger, less specialty-focused scale.
• Tata Starbucks (Starbucks India): Joint-venture café operator in India serving premium urban coffee consumers through a large store network. Competes with Coffee Culture's café franchise on urban coffee occasion share while supplying beans and RTD products at premium price points.

Direct peers

• Blue Tokai Coffee Roasters: India's leading venture-funded specialty coffee roaster with a similar DTC e-commerce model, single-origin sourcing, and growing café footprint. Directly comparable in target customer (urban specialty coffee enthusiasts), product format (roasted whole bean/ground), and brand positioning.
• Subko Coffee: Mumbai-based specialty coffee roaster and café operator with a craft, design-forward brand and experimental single-origin offerings. Competes for the same premium urban specialty consumer in India.
• Third Wave Coffee: India-based specialty coffee roaster and café chain offering single-origin beans online and operating a rapidly expanding café network. Closely mirrors Coffee Culture's combined DTC roastery + café franchise model.

Emerging players

• Araku Coffee: Indian specialty coffee brand focused on single-origin Araku Valley beans, sold DTC and through select retail. Comparable in origin-story and premium positioning but narrower in roast innovation.
• Onyx Coffee Lab: US-based specialty coffee roaster known for experimental processing and microlots sold DTC. Relevant craft and processing-method peer (whiskey barrel, fermentation, carbonic maceration) even though geographically outside India.
• Rage Coffee: India-based DTC coffee brand selling flavored and functional roasted coffees online. Competes for the same online specialty/home-brew buyer with a younger, marketing-heavy brand.

Regional players

• Lavazza (India operations): Italian coffee brand with growing India retail and foodservice presence, selling roasted beans and capsules. Comparable on specialty/premium roasted coffee offering for the Indian home and HoReCa customer.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coffeeculturein
• Instagraminstagram.com/coffeeculturein/?hl=en
• Xx.com/coffeeculturein
• LinkedInlinkedin.com/company/coffee-culture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Culture