Portal da Comunicação

What Portal da Comunicação does

Portal da Comunicação is a privately held Brazilian B2B media publishing company headquartered in São Paulo, operating as the editorial platform of Centro de Estudos da Comunicação (Cecom). The company targets communication-sector professionals — including journalists, public-relations practitioners, corporate communication departments, content creators/influencers, agencies, and brand advertisers — through multi-format coverage of journalism, PR, corporate communication, new media, technological convergence, and branding. Its product surface integrates a content website (portaldacomunicacao.com.br), a podcast distributed via Anchor.fm, a digital magazine (Revista Portal da Comunicação), an email newsletter, and social channels, all coordinated under the Plataforma Negócios da Comunicação umbrella.

The core revenue mechanics are advertising and sponsorship placements across the website and associated platforms, supplemented by event participation fees and sponsorships tied to recurring programs such as the Prêmio Empresas que Melhor se Comunicam com Colaboradores (PEMCC, 4th edition in 2026), Prêmio Especialistas (12th edition), and the Pesquisa Empresas que Melhor se Comunicam com Jornalistas (16th edition), alongside the Fórum Empresas que Melhor se Comunicam com Colaboradores and the Comitê de Comunicação Interna. The underlying technology is a standard website-based multi-format content platform with integrated podcast distribution, newsletter capabilities, and a free case-study database (Banco de Cases de Comunicação Interna) co-distributed with strategic partner Melhor RH. No public API, SDK, or developer-facing tooling exists.

The go-to-market motion is content-led: organic audience development through editorial coverage and recurring industry awards establishes the platform as Brazil's primary reference for the communication profession over a 22-year operational history, and that audience is subsequently monetized via advertisers and event sponsors who seek visibility among communication decision-makers. Headcount is reported in the 11-50 range, consistent with a small, founder-led media operation; key personnel include Publisher Márcio Cardial (also Cecom Director) and Editor João Marcos Rainho. Ownership is contained within the Cecom educational/research organization framework, with no evidence of external investment, private equity involvement, or public listing.

Name

Portal da Comunicação

Legal name

Portal da Comunicação

Website

https://portaldacomunicacao.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Portal da Comunicação is a Brazilian B2B media publishing company that runs a multi-format content platform, award programs, and forums serving journalists, PR professionals, corporate communication departments, agencies, and influencers across the Brazilian communication industry under the Cecom umbrella.

Ownership category

akta.pro rank

Product category

Trade Media (B2B Communication Industry)

NAICS

Advertising, Public Relations, and Related Services (5418), Web Search Portals and All Other Information Services (51929), Broadcasting and Content Providers (516)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAMAAAI

News & Content Aggregation Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYMPACAKAA

News & Current Affairs Aggregators

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Content Aggregators & Discovery (Feed/Curated)

SECONDARYBPAFAAAE

Social Media & Community Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• B2B media platform
• Communication industry news
• Corporate communication events
• Journalism industry awards
• Internal communication research

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsorship: The portal generates revenue through advertising placements, sponsored content, and brand sponsorships visible throughout the website and associated platforms.
2. Events and forums: The platform organizes and produces events such as the 5th Forum Empresas que Melhor se Comunicam com Colaboradores and awards ceremonies, generating revenue through event participation and sponsorship.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Portal da Comunicação operates a multi-format B2B digital media platform targeting Brazilian communication professionals, delivering news, articles, podcasts, a digital magazine, industry awards, research surveys, and forums covering journalism, public relations, corporate communication, influencers, marketing, and media. The platform organizes recurring award programs (PEMCC, Prêmio Especialistas, Pesquisa Empresas que Melhor se Comunicam com Jornalistas) and forums that serve as industry benchmarks and networking touchpoints for the Brazilian communication ecosystem.

Product overview

Portal da Comunicação operates as a unified multi-platform digital media portal (not a modular SaaS product) that combines content delivery, award programs, research surveys, forums, podcasts, and publications into a single integrated offering. The core platform at portaldacomunicacao.com.br delivers news and articles across editorial sections including Influenciadores (Influencers), Jornalismo (Journalism), Marketing, Mídia (Media), Comunicação (Communication), Artigos (Articles), and Eventos (Events). Supporting this core content engine are award programs: Prêmio Empresas que Melhor se Comunicam com Colaboradores (PEMCC, now in its 4th edition), Prêmio Especialistas (12th edition), and Pesquisa Empresas que Melhor se Comunicam com Jornalistas (16th edition), all of which generate case studies, rankings, and event forums such as the 5º Fórum Empresas que Melhor se Comunicam com Colaboradores. The platform also produces a Podcast (via Anchor.fm), a digital Revista (Magazine), and houses a Comitê de Comunicação Interna (Internal Communication Committee), while offering a free Banco de Cases (Case Database) through its Melhor RH integration. All these offerings are unified under the Plataforma Negócios da Comunicação, the editorial nucleus of Centro de Estudos da Comunicação (Cecom), which has operated for 22 years as Brazil's primary reference for communication professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Plataforma Negócios da Comunicação: Editorial platform of Centro de Estudos da Comunicação (Cecom) focused on analyzing and recognizing movements in Brazilian communication

Products and services

• Portal da Comunicação news website Multi-format digital media portal covering influencers, journalism, marketing, media, corporate communication, and events for Brazilian communication professionals, brands, media outlets, and agencies.
• Prêmio Empresas que Melhor se Comunicam com Colaboradores (PEMCC) Annual award program recognizing companies with excellence in internal communication with their employees, featuring 20 categories from Internal Influencers to Organizational Memory, targeted at corporate communication departments in Brazil.
• Prêmio Especialistas Annual award where the most relevant specialized and sector journalists are selected through online voting, targeting journalists, PR professionals, and the communications industry in Brazil.
• Pesquisa Empresas que Melhor se Comunicam com Jornalistas Annual research survey evaluating and ranking how companies communicate with journalists, currently in its 16th edition, serving as an industry benchmark for corporate-PR-journalist relations in Brazil.
• 5º Fórum Empresas que Melhor se Comunicam com Colaboradores Forum event discussing internal communication best practices, featuring online and in-person sessions with industry leaders, targeting corporate communication and HR professionals.
• Podcast Negócios da Comunicação Audio content distributed via Anchor.fm platform covering business communication topics and interviews with industry leaders, targeting communication professionals and corporate audiences.
• Revista Portal da Comunicação Digital magazine publication covering communication industry trends, featuring articles on internal communication, PR, journalism, and marketing for Brazilian communication professionals.
• Banco de Cases de Comunicação Interna Free case study database featuring successful internal communication projects from award participants, accessible on Melhor RH and Negócios da Comunicação platforms for corporate communication professionals.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Melhor RHcoreStrategic or Co-development PartnerPortal da Comunicação partners with Melhor RH platform for joint events and content distribution, including the 5th Forum Empresas que Melhor se Comunicam com Colaboradores and Diversity and Inclusion forums. The partnership strengthens the ecosystem connecting communication and HR professionals.
• Centro de Estudos da Comunicação (Cecom)coreStrategic or Co-development PartnerPortal da Comunicação is the editorial platform of Cecom - Centro de Estudos da Comunicação, the research and educational center dedicated to analyzing, encouraging, and recognizing movements that shape the future of communication in Brazil.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Meio & Mensagem: Long-standing Brazilian trade publication covering advertising, marketing, and media industries. Direct peer because it serves the same Brazilian communication professional audience through editorial content, events, and awards, monetizing via advertising and sponsorships.
• Propmark: Brazilian marketing and advertising trade magazine publishing industry news, case studies, and rankings. Directly comparable as a domestic B2B media outlet serving marketing professionals through multi-format content and events.
• The Drum: Global media platform covering marketing, advertising, and the digital economy with editorial content, events, and awards. Comparable in multi-format content delivery, events business, and serving marketing/communications professionals as primary audience.
• PRWeek: Global trade publication covering the public relations industry with editorial content, awards (PRWeek Awards), and events. Comparable in targeting PR professionals, operating awards programs, and serving as an industry benchmark for communications.
• PR News (Access Intelligence): US trade publication and events company serving public relations and corporate communications professionals. Comparable as a niche B2B media outlet with awards programs and editorial coverage of the PR/communications industry.

Emerging players

• Digiday: Digital media publication covering media and marketing industries with focus on digital transformation and platform economics. Comparable in serving communications professionals with editorial content and events, though operating primarily in English and at larger scale.

Broad incumbents

• Advertising Age (Ad Age): Iconic US-based global trade publication covering the advertising and marketing industries with editorial content, events, and research. Comparable as an industry-standard trade outlet for advertising/marketing professionals but operates as a long-established incumbent at global scale.
• AdWeek (Advertising Week): Major US-based trade media outlet covering advertising, media, and technology with editorial content, events, and awards. Comparable as a broader communications-industry publication but operates at significantly greater scale and as an incumbent.

Regional players

• Mídia Ninja: Brazilian independent digital media collective covering journalism, culture, and social movements with strong social media and live content distribution. Comparable as a Brazilian digital-native media brand, though with a broader general-interest rather than B2B communications focus.

Others

• Cision (PR Newswire parent): Global communications software and services company serving PR and communications professionals with media monitoring, distribution, and analytics. Comparable as a B2B platform serving the same audience but positioned as a technology/services vendor rather than a trade publication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/live/LpYGIrws8l4
• Xx.com/plataformaNC
• Facebookfacebook.com/NegociosDaComunicacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portal da Comunicação