Meio & Mensagem
Brazilian B2B digital media platform covering the marketing, media, and advertising industries through a multi-format content site, weekly digital edition, proprietary events, and sponsored brand channels serving professionals and enterprise advertisers in Brazil.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Meio & Mensagem does
Meio & Mensagem is a Brazilian B2B digital media company serving marketing, media, advertising, and communication professionals. Founded in 1976 and headquartered in São Paulo, the company operates a multi-format content platform comprising a news portal, weekly digital edition (Banca Digital), podcasts, videos, webinars, and industry reports. Its editorial coverage spans Brazilian and global marketing events, including Cannes Lions, SXSW, MWC, NRF, Maximídia, Effie Awards, and Caboré, alongside proprietary initiatives such as Women to Watch and ProXXIma.
The company monetizes through three revenue streams: recurring digital subscriptions to the weekly edition and archive, advertising revenue from sponsored Brand Channels (Amazon Ads, PicPay, Magnite, DoubleVerify, among others) and dedicated vertical sections (martechs, connected ads, commerce, creators & influencers), and event revenue from proprietary summits and award coverage. Its technology footprint is a digital publishing platform with an integrated agency portfolio database (Portfólio de Agências) and a recent AI-themed editorial hub (InteligêncIA Cannes). Distribution extends across website, newsletters, podcast platforms, YouTube, LinkedIn, Instagram, Facebook, and TikTok.
The business is privately held with no disclosed funding rounds, parent company, or executive leadership beyond a Vice President (Marcelo Gomes) and Director (Pyr Marcondes). Customer segments center on marketing and advertising professionals, brand marketers/CMOs, media companies, and creative talent, with enterprise advertisers and adtech partners as the primary commercial counterparties.
Meio & Mensagem firmographics
Firmographics- Name
- Meio & Mensagem
- Legal name
- Meio & Mensagem
- Website
- https://meioemensagem.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brazilian B2B digital media platform covering the marketing, media, and advertising industries through a multi-format content site, weekly digital edition, proprietary events, and sponsored brand channels serving professionals and enterprise advertisers in Brazil.
- Ownership category
- akta.pro rank
Meio & Mensagem industry classification
Industry- Product category
- Trade Media Publication
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Meio & Mensagem is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Meio & Mensagem business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Subscription Revenue: Weekly digital magazine subscription and digital archive access for industry professionals.
- Advertising Revenue: Brand channels, sponsored content sections, and advertising placements across the platform and events.
- Event Revenue: Events including Women to Watch Summit, Maximídia, Caboré, Effie Awards coverage, and industry conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Subscription - Weekly Edition and Archive Access |
Distribution channels4 records
Marketing channels8 records
Meio & Mensagem product offering
Product offeringCore offering
Meio & Mensagem is a Brazilian digital media platform that publishes news, analysis, and editorial content covering the marketing, media, and communication industries. It distributes content through a website, podcasts, videos, webinars, a weekly digital edition subscription, and dedicated coverage of major industry events such as Cannes Lions, Effie Awards, and Caboré. The platform also operates proprietary editorial initiatives (Women to Watch, ProXXIma), an agency portfolio database, and sponsored brand channels for advertisers.
Product overview
Meio & Mensagem is a Brazilian digital media platform serving the marketing, media, and communication industry. The platform operates as a news portal with multiple content channels including news articles, podcasts, videos, webinars, and a digital newsstand. Key editorial initiatives include Women to Watch (focused on female leadership) and ProXXIma (covering creativity and innovation). The platform provides coverage of major industry events including Cannes Lions, Effie Awards, and Maximídia. Additional offerings include an Agency Portfolio showcase, industry Reports, and sponsored Brand Channels partnerships. The platform also offers subscription services for its weekly digital edition and maintains specialized coverage sections for sectors like automotive, technology, platforms, beverages, and influencer marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Women to Watch: Platform dedicated to highlighting influential women in the marketing and communication industry
- ProXXIma
- Portfólio de Agências
- Reports
Products and services
- Banca Digital (Digital Newsstand) Weekly digital edition subscription service providing industry professionals access to the publication's periodical content and digital archive. Available on annual and monthly billing cadences.
- Women to Watch Summit Annual proprietary summit and tribute event recognizing female leadership in the Brazilian marketing and communication industry, including an August homage event.
- Maximídia Annual September industry event covering media and marketing trends in Brazil.
- Caboré Annual December Brazilian advertising industry award recognition event with rankings and coverage.
- Evento ProXXIma Annual May event covering creativity and marketing innovation, featuring industry discussions and awards.
- Effie Awards Brazil Coverage Official Brazilian coverage of the Effie Awards including rankings, case studies, and event news for the advertising industry, held in November.
- Reports Industry research reports and analytical publications covering marketing, media, and communication sectors.
- Portfólio de Agências (Agency Portfolio) Digital showcase platform featuring agency creative work and portfolios from major advertising agencies including Publicis Brasil, Dentsu, ALMAPBBDO, and Propeg.
- InteligêncIA Cannes AI-focused intelligence hub covering artificial intelligence applications in creativity and marketing, featured during Cannes Lions coverage.
Quantifiable outcome
- Coverage of major industry events including Cannes Lions 2026, Copa do Mundo 2026 marketing activations
Companies that use Meio & Mensagem
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Meio & Mensagem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Meio & Mensagem partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Cannes LionscoreOfficial coverage partner for Cannes Lions festival, providing extensive reporting on creative industry awards, shortlists, rankings, and industry trends
- Effie AwardscoreOfficial Brazilian coverage partner for Effie Awards, featuring rankings, case studies, and industry analysis
- MaximídiacoreAnnual industry event partnership covering media and marketing trends in Brazil
- CaborécoreAnnual advertising industry award recognition event coverage and rankings
- Women to WatchcoreProprietary initiative recognizing female leadership in the Brazilian marketing industry with annual summit and tribute event
- ProXXImaminorIndustry event coverage for creativity and marketing innovation
- WW SummitminorGlobal women leadership summit coverage and partnership
- LePubminorCoverage of LePub São Paulo campaigns including Heineken Creative Brand of the Year at Cannes Lions 2026
- SportyBetminorSponsor coverage for sports marketing content and Copa do Mundo reporting
- Amazon AdsminorSponsored brand channel providing advertising and marketing insights content
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Meio & Mensagem competitors and assessment
Company assessmentEmerging players
- Digiday: Digital-native trade media brand covering digital media, marketing, and advertising technology with newsletters, events, and research. Comparable digital-first B2B media business targeting similar marketing/media professionals.
- Contagious Communications: Subscription-based B2B publication covering creative and strategic marketing trends, with events, reports, and a content platform. Comparable subscription-first trade media model focused on marketing creativity and effectiveness.
Direct peers
- Marketing Week (UK): Centaur-published title serving brand marketers with news, analysis, awards (Brand Impact Awards, Marketing Week Awards), and events. Comparable as a subscription + advertising + events trade media business focused on marketing leadership audiences.
- The Drum: Global marketing and media trade publication operating a digital newsroom, awards programs, and events for marketing professionals. Strong parallel to Meio's news + events + awards + agency coverage model.
- PropMark (Brazil): Brazilian marketing and advertising trade publication covering the same domestic industry audience as Meio. Closest geographic competitor with parallel trade media positioning for Brazilian agencies, brands, and CMOs.
- Campaign (Campaign Asia / Campaign US): Haymarket-published B2B marketing media brand running news, awards (Agency of the Year, Awards of the Year), and events across multiple geographies. Comparable as a trade media + events + awards franchise targeting the advertising industry.
Broad incumbents
- Adweek: US-based trade media brand covering advertising, marketing, media, and technology through digital, print, events, and awards. Directly comparable as an industry trade publication with diversified ad + subscription + event revenue serving marketing professionals.
- AdAge (Advertising Age): Long-established US trade publication covering the advertising and marketing industries with news, events (e.g., awards, conferences) and data products. Comparable model: industry news + events + subscriptions targeted at agencies, brands, and media companies.
- Brazilian Press (Abril, Globo publishing divisions): Brazilian media conglomerates operating large editorial, advertising, and events businesses across business and marketing verticals. Comparable as incumbent media entities with diversified advertising, subscription, and event revenue in Brazil.
Regional players
- Valor Econômico: Major Brazilian business and economics publication by Grupo Globo with a strong advertising, market intelligence, and events business. Comparable Brazilian B2B news media covering markets overlapping with marketing/media industry leadership.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Meio & Mensagem social profiles
Digital presenceMeio & Mensagem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meio & Mensagem leadership team
Management profileNumber of profiles
Profiles2 records
Meio & Mensagem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meio & Mensagem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meio & Mensagem
What does Meio & Mensagem do?
Meio & Mensagem is a Brazilian digital media platform that publishes news, analysis, and editorial content covering the marketing, media, and communication industries. It distributes content through a website, podcasts, videos, webinars, a weekly digital edition subscription, and dedicated coverage of major industry events such as Cannes Lions, Effie Awards, and Caboré. The platform also operates proprietary editorial initiatives (Women to Watch, ProXXIma), an agency portfolio database, and sponsored brand channels for advertisers.
Is Meio & Mensagem a public or private company?
Meio & Mensagem is a private company. It is classified as unknown and is currently operating.
When was Meio & Mensagem founded?
Meio & Mensagem was founded in 2010. It employs 51 to 100 people.
Where is Meio & Mensagem based?
Meio & Mensagem is headquartered in São Paulo, Brazil, in the Latin America region.
How does Meio & Mensagem make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and event Revenue.
Who are Meio & Mensagem's main competitors?
Emerging players on record are Digiday and Contagious Communications. Direct peers are Marketing Week (UK), The Drum, PropMark (Brazil) and Campaign (Campaign Asia / Campaign US). Broad incumbents are Adweek, AdAge (Advertising Age) and Brazilian Press (Abril, Globo publishing divisions). Valor Econômico is listed as a regional player.
Does Meio & Mensagem have an API?
No public API is recorded for Meio & Mensagem.
What industry is Meio & Mensagem in?
Meio & Mensagem's product category is Trade Media Publication. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 516 and its SIC code is 2721.