Smooth Moves

What Smooth Moves does

Smooth Moves, operating as H2O On The Go, Inc., is a Blooming Prairie, Minnesota-based manufacturer of shock-absorbing boat seat suspension systems sold primarily to anglers, fishing guides, and recreational boaters. The company's core products are the Ultra (hydraulic/mechanical) and Air (pneumatic, with built-in compressor) suspension kits, which mount between a boat's floor and pedestal seat to absorb wave impact and reduce back, neck, and body fatigue during extended time on the water. Both lines include a 2-7/8-inch 360-degree locking swivel, adjustable pedestal heights (4.75", 6", 8"), salt-water-resistant powder-coated steel construction, and a 3-year limited warranty, with box-mount variants available for lower-profile installations.

The company monetizes through one-time hardware sales of suspension kits ($759-$929), replacement accessories such as Garelick-branded pedestals and swivels ($110-$113 each), and a small apparel line. Distribution runs through a hybrid model: an e-commerce website with phone ordering and a network of 255+ marine dealers, repair shops, and sporting goods stores across the United States, supplemented by direct shipping to Canada, Alaska, and Hawaii. Brand authority is reinforced through a roster of professional angler ambassadors, including Al Lindner, Mark Romanack, and Ted Takasaki, and a content-marketing program spanning a blog, YouTube instructional videos, and Facebook.

The business operates with 11-50 employees from Blooming Prairie, Minnesota, is privately held with no disclosed institutional backing, and supports sales with a 30-day satisfaction guarantee. There is no evidence of AI/ML-driven features, proprietary data assets, or software components; the value proposition is entirely mechanical, focused on ride comfort, fatigue reduction, and seat stability in marine environments.

Name

Smooth Moves

Legal name

h2O On The Go, Inc.

Website

https://smoothmovesseats.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Smooth Moves (H2O On The Go, Inc.) manufactures shock-absorbing boat seat suspension systems — Ultra (hydraulic) and Air (pneumatic) — sold to anglers and recreational boaters through a 255+ US dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Marine seat suspensions and boat seating accessories

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

Keywords

• Boat seat suspension
• Marine seating accessories
• Shock absorbing boat seats
• Boat seat pedestals
• Pneumatic suspension systems

Headquarters

HQ city

Chatham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Suspension Seat Systems: Primary revenue from selling boat seat suspension kits (Ultra and Air models) which include the suspension unit, pedestal/swivel, and mounting hardware. One-time purchase with per-product pricing ranging from $759 to $929.
2. Replacement Parts and Accessories: Revenue from selling Garelick pedestals, swivels, mounting plates, and backing plates. Products include Garelick Seat Pedestal ($113), Garelick Swivel ($111), Boat Seat Mount Plate ($110), and Universal Backing Plate.
3. Apparel: Company offers apparel collection with UV-protective clothing, with free USPS shipping on apparel items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smooth Moves designs, manufactures, and sells shock-absorbing boat seat suspension systems under two proprietary technologies — the hydraulic Ultra and the pneumatic Air — along with complementary pedestals, swivels, and mounting accessories. The kits replace or sit beneath an existing pedestal seat and use spring or air-based shock absorption to reduce wave-impact forces transmitted to the passenger. Products are sold directly to consumers via e-commerce and phone and through a 255+ dealer network across the United States, with shipments to Canada.

Product overview

Smooth Moves is a manufacturer of boat seat suspension systems, offering two main product lines: the hydraulic Ultra and the air-powered Air. Both systems are designed to reduce shock and vibration from waves, improving comfort during long hours on the water. The product portfolio includes complete suspension kits (Ultra and Air variants) available with either pedestal or box mount configurations, along with accessory components including Garelick pedestals and swivels, boat seat mount plates, and universal backing plates. All products carry a three-year limited warranty and 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Smooth Moves Ultra Suspension Boat Seat Base Hydraulic/mechanical suspension kit using spring-based shock absorption with adjustable tension for passenger weights 100–300 lbs. Includes suspension unit, 2-7/8-inch locking swivel with 360-degree rotation, and locking pedestal in three heights with 9-inch bolt pattern. Salt water-resistant powder-coated steel and zinc-coated springs with protective rubber boot. Seat cushion not included.
• Smooth Moves Air Boat Seat Suspension System Pneumatic suspension kit with built-in air compressor activated by button, adjustable for passenger weights up to 350 lbs. Includes suspension unit, 2-7/8-inch swivel with 360-degree rotation, and 6-foot lead with power plug. Can plug into 12V outlet or hardwire to boat's electrical system. Available in 4.75", 6", and 8" pedestal heights. Seat cushion not included.
• Smooth Moves Air with Box Mount System Air suspension variant supplied with a low-profile mounting box and heavy-duty locking swivel in place of a standard Garelick pedestal. Designed specifically for boats requiring a seat cushion height of 13.5 inches from floor. Includes no-drill boat seat mount and mounting hardware.
• Ultra Suspension Boat Seat Base With Box Mount Hydraulic suspension variant supplied with a low-profile mounting box with pre-drilled holes and a heavy-duty locking swivel in place of a standard Garelick pedestal. Designed for seat cushion heights between 11.5 and 13.5 inches from floor. Salt water-resistant powder-coated steel, zinc-coated springs, and protective rubber boot.
• Garelick Seat Pedestal One-piece casting boat seat pedestal available in 4.75, 6, and 8 inch heights. Features 2-7/8 inch diameter smooth stanchion tube, 9 inch diameter six-hole base plate, Delrin Bearing Cup, and anodized finish. Designed as a complementary pedestal for Smooth Moves suspensions and standard pedestal-style boat seats. Swivel sold separately.
• Garelick Swivel

Quantifiable outcome

• Weight capacity 100-350 lbs depending on model
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Garelick (MFG. Co.)coreTechnology or IntegrationGarelick is a boat seat parts manufacturer whose products (seat pedestals and swivels) are sold as complementary accessories and replacement parts for Smooth Moves suspension systems. Smooth Moves offers Garelick pedestals and swivels in their product catalog alongside their own suspension products. The Garelick Seat Pedestal ($113) and Garelick Swivel ($111) are designed to integrate with Smooth Moves suspension kits and standard boat seat configurations.
• Professional Angler NetworkcoreGTM or Marketing PartnerNetwork of professional anglers including Al Lindner (Lindner's Angling Edge), Mark Romanack (Fishing 411), Charlie Wray (Fishful Thinking), Jake Romanack, Ross Robertson, Spencer Berman (Spencer's Angling Adventures), Dave Wyner (Chasin' Cats Guide Service), Brett King, Robert Blosser, Ted Takasaki, Seth Lubbers, Gary Zart, Patrick Mertens, Buck Gehm, Mark Spencer, Rick Lapoint, and Bruce 'Doc' Samson who use and endorse Smooth Moves products. These anglers provide testimonials, product reviews, and word-of-mouth marketing to the fishing community.
• Marine Dealer NetworkcoreChannel Partner/ Reseller/ Distributor255+ marine dealers across the United States stock and sell Smooth Moves products. Dealers include marine dealerships, boat repair shops, and sporting goods stores. The dealer network is a primary distribution channel, allowing customers to purchase locally and get installation support. Company provides dealer agreement forms and credit applications through the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tempress Products: Direct peer producing marine seating and accessories for fishing boats, including seats, pedestals, and related hardware. Comparable as a niche manufacturer focused on marine seating solutions for anglers.
• Wise Company (Wise Seating): Direct peer offering marine seats, pedestals, swivels, and seating hardware for fishing and recreational boats. Comparable product portfolio and customer base in the marine seating category.
• Springfield Marine Products: Direct peer manufacturing OEM and aftermarket marine seating, pedestals, and bases for fishing boats. Strongly comparable as a marine seat hardware and accessory manufacturer serving both OEM boat builders and retrofit customers.
• Swivl-Eze (by Taco Metals): Direct peer offering boat seat pedestals, swivels, and mounting hardware. Products overlap with Smooth Moves' complementary parts line (pedestals/swivels) and serve the same fishing boat installation use case.
• Garelick (MFG. Co.): Direct peer and active business partner — Garelick manufactures the boat seat pedestals and swivels that Smooth Moves sells alongside its suspension kits. Both serve the marine seating/hardware category for fishing and recreational boats.

Broad incumbents

• Moeller Marine Products: Broad incumbent manufacturing marine accessories including seats, pedestals, and a wide range of boat hardware. Comparable distribution and dealer channels, though it spans far more than seating.
• Attwood Marine: Broad incumbent in marine hardware and accessories offering seats, pedestals, and a wide portfolio of boat parts. Overlaps with Smooth Moves in marine seating hardware but does not specialize in shock-absorbing suspension.

Emerging players

• PipeWorx (Kicker & Seating Systems): Emerging player in marine shock-absorbing seating and pedestal bases for fishing boats. Direct functional overlap with Smooth Moves' core suspension product, though a smaller and more specialized operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEIMKt9C2bjpMSDEto6b5TQ
• Facebookfacebook.com/smoothmoveseats
• Xx.com/smoothmovessea1
• LinkedInlinkedin.com/company/smooth-moves

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smooth Moves