What Garelick Mfg. Co does

Garelick Mfg. Co operates as Attwood Marine, a manufacturer of marine accessories, seat and table hardware, water systems, and ventilation products serving the recreational and commercial marine industry. The company produces a broad portfolio that includes general marine accessories, aeration systems (Tsunami Aerator Mk2), bilge pumps (Tsunami Bilge Mk2), marine illumination (Sahara Mk2), navigation lighting compliant with C-5 standards, seat and table hardware (Latitude Series, Latitude Evolve), and power management products (PowerGuard PRO, Powerbase Series). Products are tested to USCG (United States Coast Guard), ABYC (American Boat and Yacht Council), and CE (Conformité Européenne) standards, with quality positioned as the primary differentiator. The company has operated for over 100 years as an established marine industry brand.

The business operates on a B2B hardware sales model, selling directly to marine dealers, boat builders, and marine equipment OEMs under formal B2B Terms and Conditions of Sale. Pricing is quote-based and not publicly disclosed. Distribution is conducted globally through direct enterprise sales channels, with supporting digital assets including an online FlippingBook catalog and an Attwood YouTube channel for product demonstrations. The company does not appear to use direct-to-consumer e-commerce; transactions flow through commercial marine channels.

Garelick Mfg. Co is a subsidiary/brand within Navico Group, a division of Brunswick Corporation (NYSE: BC), which provides corporate backing, shared R&D resources, regulatory compliance infrastructure, and access to extensive marine distribution networks. The company is headquartered in Saint Paul Park, Minnesota, and operates with 11-50 employees. As a niche marine accessories manufacturer embedded in a large public conglomerate, Garelick/Attwood functions as a brand-level product line rather than an independently capital-markets entity.

Name

Garelick Mfg. Co

Website

https://garelick.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Garelick Mfg. Co operates as Attwood Marine, manufacturing marine accessories, seat and table hardware, water systems, ventilation, lighting, and power management products for marine dealers, boat builders, and OEMs within Navico Group by Brunswick.

Ownership category

akta.pro rank

Product category

Marine Hardware & Accessories

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF)

akta.pro secondary industries

Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB), Accommodation & Interior Outfit (Cabins, Galleys, Sanitary, Furniture) (IMAJAIAF), Electrical, Automation & Control Systems (Power, PLC/SCADA, Navigation/Comms Integration) (TLAHAMAE)

Keywords

• Marine hardware manufacturing
• Boat accessories supply
• Marine seat hardware
• Marine water systems
• Marine lighting products

Headquarters

HQ city

Saint Paul Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Marine Accessories and Hardware Sales: Manufacture and sale of marine accessories and hardware including general marine accessories, seat & table hardware, and water systems & ventilation products. B2B sales model with commercial customers including marine dealers and OEMs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Garelick Mfg. Co operates as Attwood Marine, manufacturing and selling marine accessories and hardware including general marine accessories, seat and table hardware, water systems, ventilation products, aeration systems, bilge pumps, power management solutions, and navigation lighting. Products are sold through B2B channels to marine dealers, boat builders, and OEMs and are tested to USCG, ABYC, and CE standards. The company is part of Navico Group by Brunswick.

Product overview

Garelick Mfg. Co operates as Attwood Marine, a marine industry leader with over 100 years of experience. The company offers a comprehensive portfolio of marine products including general marine accessories, seat & table hardware, water systems & ventilation, aeration systems, bilge pumps, power management solutions, and navigation lighting. Products are tested to USCG, ABYC, and CE standards. Key product lines include the Tsunami aerator and bilge series, PowerGuard PRO and Powerbase power management systems, Latitude Series hardware, and Sahara Mk2 lighting products. The company is part of Navico Group by Brunswick.

Differentiator

Problem solved

Functional benefit

Products and services

• Tsunami Aerator Mk2 Aeration system designed to keep bait and fish alive, featuring fish-friendly technology with improved installation options and serviceability for marine vessels.
• Sahara Mk2 Marine illumination product for watercraft lighting applications.
• PowerGuard PRO Power management product for marine electrical systems.
• Latitude Series Marine hardware product line within the marine accessories portfolio.
• Latitude Evolve Advanced version of the Latitude Series marine hardware product line.
• Tsunami Bilge Mk2 Bilge pump system for marine water management applications.
• Powerbase Series Marine power management and distribution system product line.
• Attwood Lighting - C-5 Compliance Navigation lighting products meeting C-5 compliance standards for marine vessels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Navico GroupcoreStrategic or Co-development PartnerAttwood is part of Navico Group, which is a division of Brunswick Corporation. Navico Group consolidates marine electronics and accessory brands under one corporate umbrella, providing shared distribution, R&D resources, and operational scale.
• Brunswick CorporationcoreStrategic or Co-development PartnerBrunswick Corporation is the parent company of Navico Group, which includes Attwood. This provides Attwood with corporate backing, access to Brunswick's marine industry leadership, and integration into their broader marine product ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Imtra: Imtra distributes and manufactures marine products including lighting, water systems, and hardware, serving the same OEM, dealer, and refit customers as Attwood in the recreational marine market.
• Sea-Dog Line: Sea-Dog Line manufactures a broad range of marine hardware and accessories including deck fittings, lighting, and cabinet hardware, directly competing with Attwood's general marine accessories and Latitude Series product lines.
• Hella Marine: Hella Marine manufactures marine LED lighting and electrical products with international certifications, directly overlapping Attwood's Sahara Mk2 and C-5 compliant navigation lighting lines for OEM and aftermarket customers.
• Marinco: Marinco manufactures marine electrical products including shore power, battery chargers, and electrical accessories, directly overlapping with Attwood's PowerGuard PRO, Powerbase Series, and lighting portfolios in serving marine OEMs and dealers.
• Perko: Perko produces marine lighting, hardware, and navigation fittings with comparable USCG/ABYC certified product lines, overlapping Attwood's C-5 compliance lighting and deck hardware offerings.
• Blue Sea Systems: Blue Sea Systems designs and manufactures marine electrical panels, circuit protection, and power management products that directly compete with Attwood's PowerGuard PRO and Powerbase lines for OEM specification and aftermarket sales.
• Taylor Made Products: Taylor Made Products produces marine accessories and hardware including covers, fenders, and deck hardware, competing with Attwood in marine dealer and OEM channels for vessel outfitting components.
• Rule Industries: Rule Industries is a leading manufacturer of bilge pumps and onboard water management systems, directly competing with Attwood's Tsunami Bilge Mk2 and aerator product lines for marine OEM and aftermarket channels.

Broad incumbents

• Xylem: Xylem is a major water technology company whose marine pump and water management brands compete in adjacent marine water system categories overlapping Attwood's Tsunami Bilge and aerator product lines.
• Navico Group (Brunswick): Navico Group is the direct parent of Attwood/Garelick within Brunswick Corporation, consolidating marine electronics and accessory brands; included as the broader incumbent context within which Attwood competes and operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzO5n0jMk4JYnIYcQrtp0EQ
• LinkedInlinkedin.com/company/garelick-mfg-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garelick Mfg. Co