Marine Dealer Solutions

What Marine Dealer Solutions does

Marine Dealer Solutions, operating as MDS Brand, is a digital marketing agency and software provider focused on boat and RV dealerships and OEMs. Founded in 2013 and headquartered in Gold River, California, the company employs 11–50 people and offers an integrated stack spanning website design, the proprietary CallersIQ CRM, the ModelMixer 3D configurator for builders, SEO/PPC services, call campaigns with 100% USA-based callers, a virtual BDC, live chat, reputation management, and a lead-assist service with a 10-minute response SLA. The company has built specialized visitor identification capability through its Visitor Reveal Suite and is positioning Madis AI as a future inventory and content strategy layer. The company reports 4,000+ served companies, 28,000+ Live Chat users, 1.5M+ leads generated, and $750M+ revenue generated for clients, although these are aggregate client-outcome figures rather than MDS's own revenue.

The company's business model combines recurring software subscriptions (CallersIQ CRM, Live Chat) with managed-services revenue (virtual BDC, call campaigns, SEO/PPC, reputation management, website design). Pricing is quote-based and billed annually, with hybrid deployment options allowing dealers to choose between fully managed and house-managed execution. Go-to-market is primarily direct sales to dealers and OEMs via website demos, supported by an inbound content engine of 143+ industry articles on marine and RV marketing.

Primary customer verticals are boat dealers, RV dealers, and boat/RV OEMs, with adjacent exposure to automotive, real estate, eCommerce, and power sports through its virtual BDC offering. The company was rebranded from Marine Dealer Solutions to MDS Brand to reflect its broadening portfolio. No funding rounds, ownership changes, or institutional backing are disclosed, and the firm remains privately held.

Name

Marine Dealer Solutions

Legal name

MDS Brand

Website

https://mdsbrand.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MDS Brand (formerly Marine Dealer Solutions) is a US-based digital marketing agency and software provider serving boat, RV, and powersports dealerships and OEMs with websites, CallersIQ CRM, call campaigns, virtual BDC, live chat, reputation management, and the ModelMixer 3D configurator.

Ownership category

akta.pro rank

Headquarters

HQ city

Gold River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including website design, SEO, PPC, and content marketing for boat/RV dealers and OEMs
2. CRM and Software Subscriptions: CallersIQ CRM platform provided on subscription basis with various feature tiers
3. Call Campaign Services: Outbound calling campaigns to dealer customer databases for event invitations, lead generation, and customer nurturing
4. Virtual BDC Services: Virtual Business Development Center providing inbound/outbound call handling, lead response, and appointment setting on behalf of dealers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Marine Dealer Solutions (MDS Brand) is a digital marketing agency selling an integrated software-plus-services stack to boat and RV dealers and OEMs. Core offerings include custom website design, the proprietary Visitor Reveal Suite (visitor identification), the CallersIQ CRM platform, and the ModelMixer 3D configurator, combined with managed services such as SEO/PPC, outbound call campaigns, a 100% USA-based virtual BDC call center, live chat, reputation management, and rapid-response lead assist.

Product overview

MDS Brand (formerly Marine Dealer Solutions) offers a comprehensive digital marketing platform for boat and RV dealers and OEMs. The core product suite includes Website Design, the Visitor Reveal Suite for visitor identification, CallersIQ CRM for relationship management, and ModelMixer for 3D product configuration. Additional modules encompass SEO & PPC, Call Campaigns with USA-based agents, Virtual BDC & Call Center services, Live Chat, Reputation Management, and Lead Assist for rapid lead response. The platform is positioned as an integrated ecosystem where these products work together to help dealers attract leads, convert customers, and accelerate sales across every channel.

Differentiator

Problem solved

Functional benefit

Brands

• Visitor Reveal Suite: Technology to identify website visitors and reach buyers
• CallersIQ
• ModelMixer
• Call Campaigns
• Virtual BDC
• Lead Assist
• Live Chat

Products and services

• Website Design Custom website design services for boat and RV dealers and OEMs, delivering responsive, integrated dealer websites engineered to drive leads and sales.
• Visitor Reveal Suite Proprietary visitor identification technology that reveals anonymous website visitors and surfaces buyer information so dealers can reach potential buyers and win more sales.
• CallersIQ CRM Mobile-first customer relationship management platform designed for dealerships, including built-in text messaging, email marketing, lead routing automation, follow-up automation, inventory integration, and an analytics dashboard.
• ModelMixer 3D boat and RV configurator tool that lets builders offer customers the ability to customize and visualize products prior to purchase.
• SEO and PPC Search engine optimization and pay-per-click advertising services that help boat and RV dealers rank higher in search engines and run targeted social ads on Facebook and Instagram.
• Call Campaigns Outbound calling campaigns run by 100% USA-based callers that invite customers to events, generate leads, and nurture existing customer relationships for boat and RV dealers.
• Virtual BDC and Call Center Virtual Business Development Center providing inbound reception, lead response, appointment setting, live chat management, outbound CSI campaigns, review generation, warranty renewals, and event promotions on behalf of dealers.
• Live Chat Real-time chat solution staffed by 100% USA-based individuals, available in fully managed, house-managed, or hybrid deployment modes, with seamless CRM integration and sub-2-minute setup.
• Reputation Management Service that helps dealers generate and amplify positive reviews on Google, Yelp, and Facebook through automated customer outreach.
• Lead Assist (Fast Response) Lead response and follow-up service that responds to inbound leads within 10 minutes, follows up to confirm needs are met, and provides accountability for all incoming leads.
• Inventory Sniper Ads Targeted advertising solution that promotes specific dealer inventory units to potential buyers.

Quantifiable outcome

• Minimum 2% annual increase in conversions for Virtual BDC clients
• +6 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CallersIQcoreTechnology or IntegrationCallersIQ is MDS Brand's proprietary CRM platform integrated into their service offerings. It provides mobile-first CRM capabilities including text messaging, email marketing, lead routing automation, follow-up automation, and inventory integration. CallersIQ is marketed as a key component of the MDS service stack.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yext: Yext offers listings, SEO, and reputation management for multi-location businesses including dealer groups — competes at the SEO and reputation-management layer with MDS's SEO/PPC and Reputation Management products.
• Cox Automotive (Dealer.com): Cox Automotive's Dealer.com and related suite provide digital marketing, websites, and CRM for thousands of auto dealers, with growing reach into adjacent dealerships — a much larger incumbent that competes for the same marketing-services wallet.

Direct peers

• Dealer Spike: Dealer Spike builds websites and digital marketing solutions specifically for RV, powersports, and marine dealers — the most direct head-to-head competitor to MDS in boat/RV dealer digital marketing.
• Vendasta: Vendasta is a white-label platform that lets agencies and partners deliver CRM, marketing, and reputation tools to SMBs — comparable to MDS's role as a vertical-specialized agency platform serving dealers.
• Podium: Podium is a customer messaging, reviews, and lead-conversation platform widely adopted by dealerships of all kinds — directly competes with MDS's Live Chat, Reputation Management, and Lead Assist products.
• Tekion: Tekion's automotive retail cloud has expanded into adjacent powersports and marine dealer segments with CRM and integrated marketing tools, targeting the same dealerships that MDS serves.
• DealerSocket: DealerSocket (now part of the Reynolds and Reynolds dealer technology stack) offers CRM, digital marketing, and desking tools for dealerships across multiple verticals including marine and powersports — direct competition to CallersIQ and MDS's CRM and marketing stack.
• Dominion Dealer Solutions: Dominion provides CRM, DMS, and digital marketing tools to dealerships across automotive, marine, RV, and powersports — competes with MDS for the same marine/RV dealer marketing and CRM budgets.
• Birdeye: Birdeye provides reviews, listings, and customer-experience software for multi-location businesses including dealerships — overlaps with MDS's Reputation Management and Live Chat offerings for the same dealer buyer.

Others

• CallRail: CallRail provides call tracking, analytics, and lead-attribution software used heavily by dealers and agencies — complementary infrastructure to MDS's call-campaign and lead-response services rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC58-VNViVhFowEQS9X9bv9g
• Facebookfacebook.com/MDSBrand1134
• Instagraminstagram.com/_mdsbrand
• Xx.com/solutionsmds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine Dealer Solutions