Tele Haase

What Tele Haase does

TELE Haase Steuergeräte Ges.m.b.H. is an Austrian industrial electronics manufacturer founded in 1963 and headquartered in Vienna. The company specializes in monitoring and control technology for industrial and commercial applications, producing seven core product families: time relays (Zeitrelais), monitoring relays (Überwachungsrelais), grid and plant protection devices (Netz- und Anlagenschutz), load monitors (Lastwächter), measurement technology (Messtechnik), switching/coupling relays (Schaltrelais), and complementary accessories. Its flagship NA003 network and plant protection series carries multiple national grid certifications including VDE-AR-N 4110 in Germany, CEI 0-21 in Italy, and Belgian C10/C11, enabling deployment across major European power generation markets. Customers include industrial users in renewable energy (wind, hydro, solar), facility management, industrial plants, mobility, and water/wastewater.

All hardware is manufactured at the company's Vienna facility, which operates two SMT production lines, fourteen THT workstations with nitrogen atmosphere wave soldering, ten assembly stations, and ten testing and end-inspection stations. The company has built an IoT product line comprising PlantWatch (plant performance monitoring), LoadGuard (machine monitoring), BuildSense (energy monitoring), and a CreateYourOwn custom IoT service, with hardware and software both developed and hosted in Austria. IoT infrastructure is ISO 27001 certified for information security, and the IoT sensor portfolio is positioned for ISO 50001 energy management compliance with MID-certified measurement capabilities. The company also maintains a library of over 600 relay options supporting custom OEM product development from concept through series production.

TELE operates a diversified revenue model across four streams: (1) one-time sales of standard catalog products via distribution partners and direct sales, (2) full-cycle Electronic Manufacturing Services including electronics development, production hand-off, and series production for clients such as ZKW, Storebox, stAPPtronics, apertus°, and zone14, (3) recurring subscription-based IoT solutions, and (4) custom OEM product development. The company employs a hybrid GTM motion: traditional monitoring products are sold through direct enterprise sales and channel partners, while IoT bundles are positioned as plug-and-play solutions for customers seeking digital transformation without IT expertise. Pricing is quote-based and not publicly disclosed. Geographic reach spans Austria, Germany, Italy, Switzerland, Denmark, New Zealand, and the United States.

Name

Tele Haase

Legal name

TELE Haase Steuergeräte Ges.m.b.H.

Website

https://tele-online.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

TELE Haase is a Vienna-based Austrian manufacturer of industrial monitoring and control electronics, including time relays, monitoring relays, grid-protection devices, load monitors, and an emerging IoT portfolio. It serves renewable energy, facility management, and industrial customers via direct sales, distribution partners, and EMS contract manufacturing.

Ownership category

akta.pro rank

Product category

Industrial Automation Electronics

NAICS

Relay and Industrial Control Manufacturing (335314), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

akta.pro secondary industries

Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), Engineering design services (line design, substation design, civil/structural) (EUADAKAG)

Keywords

• Industrial monitoring relays
• Electronic manufacturing services
• Grid protection devices
• Time relay devices
• Industrial IoT monitoring

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Standard Product Sales: Sale of monitoring technology products including time relays, monitoring relays, network and plant protection, load monitors, measurement technology, switching relays, and complementary products. Products are sold through distribution partners and direct sales.
2. Electronic Manufacturing Services (EMS): Full-service EMS including electronics development, production handover/industrialization, and series production. Services include concept development, proof-of-concept, hardware/software development, certification support, SMT/THT assembly, functional tests, packaging, and logistics.
3. IoT Solutions: IoT business solutions including PlantWatch (plant performance monitoring), LoadGuard (machine monitoring), and BuildSense (energy consumption monitoring). Offered as plug-and-play packages.
4. Custom/OEM Products: Customer-specific solutions developed from over 600 relay options, from idea through prototype to series production. Offered to original equipment manufacturers (OEMs) and customers with special requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TELE Haase Steuergeräte Ges.m.b.H. designs, manufactures, and supplies industrial monitoring and control devices, including time relays, monitoring relays, network/plant protection systems, load monitors, measurement technology, and switching relays. The company also provides Electronics Manufacturing Services (EMS) covering electronics development, production hand-off, and series production, and offers IoT-enabled monitoring solutions (PlantWatch, LoadGuard, BuildSense) and custom relay configurations built from over 600 modular options.

Product overview

TELE Haase (TELE Haase Steuergeräte Ges.m.b.H.) is a Vienna-based Austrian specialist in monitoring and control technology for industrial and commercial applications. The core product portfolio comprises seven product families — Zeitrelais (Time Relays), Überwachungsrelais (Monitoring Relays), Netz- und Anlagenschutz (Grid and Plant Protection), Lastwächter (Load Monitors), Messtechnik (Measurement Technology), Schaltrelais (Switching/Coupling Relays), and Komplementärprodukte (Complementary Products) — sold under series names including GAMMA, VEO, ENYA, KAPPA, VOX, CLIP, TREND, ks22.5, DELTA, FRONT, PICO, and OCTO. The company also offers three IoT bundles — PlantWatch, LoadGuard, and BuildSense — plus CreateYourOwn for custom IoT solutions, with hardware manufactured in Austria and software developed and hosted in Austria. In parallel, TELE EMS provides a full-cycle Electronics Manufacturing Services offering spanning electronics development, production hand-off, and series production, with custom product development available based on 600+ relay options.

Differentiator

Problem solved

Functional benefit

Brands

• PlantWatch: IoT solution for plant performance monitoring and proactive alerting
• LoadGuard
• BuildSense
• CreateYourOwn
• ENYA
• VEO
• KAPPA
• GAMMA

Products and services

• Time Relays

Quantifiable outcome

• Products certified for multiple international grid standards enabling worldwide deployment
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Watercare New ZealandcoreStrategic or Co-development PartnerThe largest New Zealand water and wastewater company has officially listed three TELE VEO products for use in their facilities. This represents approval of TELE products by a major international utility.
• Q-PACcoreStrategic or Co-development PartnerQ-PAC uses TELE products to ensure the switching contactor in FS1 fan control systems works efficiently. TELE products help prevent issues and protect FS1 ventilation systems.
• Danish Distribution PartnerminorChannel Partner/ Reseller/ DistributorNew distribution partner announced for Denmark, expanding TELE's presence in the Scandinavian market.
• Construction Industry PartnershipminorStrategic or Co-development PartnerTELE Haase partnered with another Austrian company to jointly develop the future vision for construction sites worldwide, focusing on innovative technologies and practices to minimize environmental impacts.
• stAPPtronics GmbHminorImplementation/ SI/ Consulting PartnerEMS customer developing medically certified sensor insoles (stappone) for gait analysis. TELE EMS manufactures the intelligent insole electronics.
• StoreboxminorImplementation/ SI/ Consulting PartnerAustrian scale-up for storage systems. TELE EMS manufactures access systems. Local production strengthens trust in the partnership.
• apertus°minorImplementation/ SI/ Consulting PartnerNon-profit organization developing open source digital film camera technology. TELE Haase EMS is manufacturing partner for the AXIOM Beta camera system.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phoenix Contact: German manufacturer of industrial connection technology, relay modules, monitoring relays and surge protection — directly overlapping with Tele Haase's core time relays, monitoring relays and measurement/control devices for industrial and building applications.
• Finder: Italian specialist in relays, timers, monitoring relays and industrial control — a like-sized European competitor with a comparable focus on PCB, industrial and power relays sold through distribution.
• Weidmüller: German provider of industrial connectivity, relay modules, signal conditioning and monitoring products serving OEMs and panel builders in factory automation — closely comparable to Tele Haase's relay and measurement portfolio.
• Carlo Gavazzi: Swiss industrial automation company offering monitoring relays, energy meters, soft starters and sensors — overlapping in monitoring relays, current/voltage monitoring and building/industrial energy management applications.
• Bender Group: German specialist in electrical safety, insulation monitoring and ground-fault monitoring — a close analogue to Tele Haase's monitoring relay and grid/plant protection portfolio for industrial and renewable applications.
• Turck: German manufacturer of sensors, connectivity and fieldbus/IO systems serving industrial automation OEMs — comparable in being a German-speaking industrial-electronics specialist serving factory and process applications.

Broad incumbents

• ABB: Global industrial automation and electrification incumbent with grid protection relays, SCADA, energy management and EMS offerings — overlaps with Tele Haase's NA003 grid protection and monitoring devices as part of a much broader portfolio.
• Siemens: Diversified industrial automation leader with SIRIUS relays, SIMOCODE motor protection and grid protection products that compete with Tele Haase's monitoring and network protection devices.
• Schneider Electric: Global energy management and automation major with TeSys relays, PowerLogic monitoring and EcoStruxure IoT platforms — overlapping Tele Haase's relays, load monitors and IoT/energy monitoring bundles.
• Eaton: US power management company offering industrial control relays, motor protection, energy monitoring and EMS services — broad competitor across Tele Haase's product, EMS and IoT lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tele-worldwide

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tele Haase