Habby

What Habby does

Habby is a Singapore-headquartered mobile game publisher and developer founded in January 2018 by Stefan Wang, operating under the legal entity Habby PTE. LTD. The company publishes casual mobile games built primarily on the Unity engine, distributed globally through Apple App Store and Google Play under a free-to-play model monetized via in-app purchases. Its portfolio spans 15+ titles centered on roguelike and roguelite mechanics, with flagship IPs including the Archero franchise (200 million+ cumulative players, Archero 2 launched January 2025), Survivor.io (launched August 2022), Capybara Go!, PunBall, Kinja Run, SSSnaker, Souls, and Wittle Defender. Archero received Google Play Best of 2019, Best Indie Game 2019, and Best Innovative Game 2019 recognition, establishing Habby's credibility in the casual mobile gaming segment.

Habby operates as a hybrid publisher, combining internally developed titles with a network of co-development partners anchored by Gorilla Games, which has co-developed at least seven titles since 2019 including Archero, Survivor.io, Capybara Go!, Archero 2, and Wittle Defender. Additional partners include Mavis Games (Turkey), Fantome (Korea), Yiduo Games, Hotoon Games, and Concrit Inc., giving Habby a diversified but Gorilla-Games-dependent development pipeline. The company also accepts external game submissions for publishing consideration, indicating intent to scale as a multi-studio publishing platform.

The company targets a horizontal segment of global casual and dedicated mobile gamers across age and cultural lines, with offices in Singapore (headquarters), Beijing, Seoul, and Tokyo to support regional marketing and localization. Habby remains privately held with no disclosed external institutional investors, no disclosed funding rounds, and no disclosed revenue figures in the source data. The company is private (non-listed), employs 11-50 people per its firmographic profile, and operates without a parent company or holding structure.

Name

Habby

Legal name

Habby PTE. LTD.

Website

https://habby.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Habby is a Singapore-based mobile game publisher founded in 2018 that develops and publishes casual roguelike and roguelite titles, including Archero and Survivor.io, for global distribution through Apple App Store and Google Play via a free-to-play, in-app purchase model.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132)

akta.pro primary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

akta.pro secondary industry

Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)

Keywords

• Mobile game publishing
• Casual mobile games
• Roguelike gameplay
• Free-to-play games
• Game development studio

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-app purchases and virtual goods: Free-to-play mobile games generating revenue through in-app purchases of virtual currency, items, and premium content within games.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Habby is a Singapore-based mobile game developer and publisher that creates and distributes casual free-to-play mobile games, primarily in the roguelike and roguelite genres. The company develops games internally and in partnership with external studios worldwide (e.g., Gorilla Games, Mavis Games, Fantome), generating revenue through in-app purchases of virtual currency and premium content within games such as Archero, Survivor.io, and Capybara Go!.

Product overview

Habby is a mobile game studio that publishes a portfolio of casual games, primarily roguelike and roguelite titles. The company's product portfolio includes core games like Archero (roguelike action), Survivor.io (survivor roguelite), Capybara Go! (adventure roguelite), and Wittle Defender (tower defense roguelite), along with other titles including Slidey: Block Puzzle, Penguin Isle, Flaming Core, PunBall, Kinja Run, SSSnaker, Souls, and Dicero. The games are developed both internally and through partner studios (Gorilla Games, Fantome, Yiduo Games, Concrit Inc., Mavis Games), with Habby focusing on publishing and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Archero 2 Sequel to the successful Archero franchise, bringing back the roguelike dungeon crawler gameplay with more content and features.
• Archero Roguelike action game where players select random skills to defeat waves of evil monsters in an exciting journey. Features countless unique skills, beautiful worlds, and multiplayer gameplay.
• Survivor.io Roguelite survivor game where players fight against waves of zombies and monsters. Features one-hand controls and unlimited roguelite skill combinations.
• Capybara Go! Whimsical roguelike adventure RPG where players control a capybara character through various realms.
• Wittle Defender Roguelite tower defense game with cute aesthetics. Players explore magical dungeons and battle waves of monsters.
• Slidey: Block Puzzle Block puzzle game - the first title published by Habby, originally developed by Turkish developer Mavis Games.
• Penguin Isle Relaxing game featuring cute penguins, developed by Korean indie studio Fantome.
• Flaming Core Bullet-time action game developed by four Chinese university students.
• PunBall Block-breaker and roguelite combination game

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Concrit Inc.minorStrategic or Co-development Partner · 1 August 2023Concrit Inc. developed Souls, a unique RPG adventure game with strategy gameplay elements.
• Yiduo GamesminorStrategic or Co-development Partner · 1 March 2023Yiduo Games developed SSSnaker, a combination of classic Snake gameplay with bullet-hell roguelite shooter mechanics.
• Hotoon GamesminorStrategic or Co-development Partner · 1 July 2022Hotoon Games co-developed Kinja Run with Gorilla Games and Habby. This runner game combined action roguelite battle with shoot-em-up gameplay.
• Fantome (Korea)minorStrategic or Co-development Partner · 1 November 2019Fantome, a Korean indie studio, developed Penguin Isle featuring cute healing penguins. Habby published this game as part of their portfolio expansion.
• Gorilla GamescoreStrategic or Co-development Partner · 1 May 2019Gorilla Games is Habby's primary development partner, having developed Archero (2019), PunBall (2021), Kinja Run (2022), Survivor.io (2022), Capybara Go! (2024), Archero 2 (2025), and Wittle Defender. This is Habby's most significant ongoing partnership.
• 4 Chinese University Students (indie developers)minorStrategic or Co-development Partner · 1 October 2018Habby published Flaming Core, developed by four Chinese university students as an indie project. The game was well received in the indie gaming community.
• Mavis Games (Turkey)coreStrategic or Co-development Partner · 1 August 2018Mavis Games, a Turkish game developer, partnered with Habby to publish Slidey: Block Puzzle. This was Habby's first published title, initially released in 2016 and brought to market through Habby's publishing partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Playrix: Playrix is a major casual mobile game publisher (Homescapes, Gardenscapes) with a much larger portfolio and headcount than Habby. It operates in the same casual mobile gaming category but with broader, more established IPs.
• Zynga: Zynga (now part of Take-Two) is one of the largest mobile social/casual game publishers, offering casual titles worldwide. It serves a closely overlapping audience to Habby but at far larger scale and with a broader portfolio.
• Supercell: Supercell is a Finland-based mobile game developer behind Clash of Clans, Clash Royale, and Brawl Stars. While it focuses on competitive mid-core rather than Habby's casual/roguelite niche, it is a global benchmark for mobile game publishing economics.
• King: King (Activision Blizzard subsidiary) is the casual mobile gaming incumbent behind Candy Crush. It targets the same broad casual gamer segment as Habby but with a far older, larger and more diversified IP portfolio.

Direct peers

• Voodoo: Voodoo is one of the world's largest mobile hypercasual/casual game publishers, headquartered in Paris. It competes directly with Habby in publishing third-party casual mobile titles to a global mass-market audience through freemium monetization.
• Rollic Games: Rollic Games is a Turkey-based hypercasual mobile game publisher (acquired by Zynga/Take-Two) that works with external developers to ship casual hits globally — a near-perfect structural parallel to Habby's Gorilla Games-led publishing model.
• Homa Games: Homa Games is a Paris-based mobile game publishing platform that funds and distributes indie casual/hypercasual titles globally. It is highly comparable to Habby's publisher model and global indie studio network.
• Kwalee: Kwalee is a UK-based mobile game developer and publisher focused on casual and hypercasual titles with global distribution. It directly mirrors Habby's publisher-of-external-studios model and free-to-play monetization.
• SayGames: SayGames is a mobile game publisher known for casual and hypercasual titles distributed globally. It overlaps with Habby in target audience, business model and external-studio publishing approach.
• CrazyLabs: CrazyLabs (formerly TabTale) is an Israel-based mobile game publisher specializing in casual and hypercasual titles developed with external studios. Like Habby, it acquires/publishes games from indie developers worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HabbyGames
• Xx.com/habbyfun
• LinkedInlinkedin.com/company/habby

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habby