10 Design

What 10 Design does

10 Design is a global architecture practice founded in 2010 in Hong Kong by ten architects with a vision of operating simultaneously across multiple geographies. Following Egis Group's 2017 acquisition and the 2022 acquisition of San Francisco-based SB Architects, the firm has grown to roughly 400 architects and designers distributed across nine studios in London, Hong Kong, San Francisco, Dallas, Dubai, Edinburgh, Miami, Shenzhen, and Singapore. As of September 2025, the official global headquarters is in London under CEO Sabrina Klor, with the practice positioned within Egis Group's Architecture Line. The firm provides comprehensive architectural services spanning masterplanning, urban design, hospitality and resort design, mixed-use, residential, commercial, civic and cultural, and retail typologies, with branded residential and adaptive re-use/retrofit as cross-cutting themes. Service delivery leverages BIM, parametric and computational design, data-driven design methods, and AI integration within sustainability-focused methodologies such as the "Light-on-Land" hotel design approach.

The practice executes projects across more than 60 countries, delivering multi-year commissions for enterprise clients in real estate development, luxury hospitality, and government. Notable project work includes the Freemark Abbey Winery restoration for Marriott, Aspira Tower (Vietnam) for The Luxury Collection, Ritz-Carlton Nekajui (Costa Rica), Calistoga Ranch for Auberge Resorts, Ocean Club for Four Seasons, Tongzhou MixC One for China Resources Land (a 100,000 sqm retail development in Beijing), Zhuhai Civil Service Centre for China Merchants Shekou (integrating 80+ government departments), Naseem Al Jurf for IMKAN (90,452 sqm Abu Dhabi residential targeting Estidama Pearl 1), and Bintaro Jaya West District Masterplan (362,000 sqm Jakarta sustainable masterplan). Revenue is generated through project-based professional services engagements typically structured as fixed-fee or percentage-of-construction-cost arrangements, with new business originated through architectural competitions, RFP processes, direct relationships, and industry events such as MIPIM, supported by three Directors of Business Development covering the Americas and China.

Name

10 Design

Legal name

10 Europe Limited

Website

https://10design.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

10 Design is a global architecture practice of 400 architects and designers across nine studios on four continents, delivering masterplanning, hospitality, mixed-use, residential, civic, and adaptive-reuse projects for developers, hospitality brands, and government clients in 60+ countries, as part of Egis Group's Architecture Line.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310), Architectural Services (54131)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Architectural design services
• Masterplanning urban design
• Hospitality architecture
• Mixed-use development
• Sustainable architecture

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: Professional services revenue generated through architectural design fees for projects spanning masterplanning, commercial, residential, hospitality, mixed-use, and civic developments. Projects are typically commissioned by developers, hospitality brands, and government entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

10 Design is a global architecture practice providing professional architectural design services across nine studios worldwide. The firm delivers masterplanning, commercial, residential, hospitality, mixed-use, retail, civic, education, and sustainability-focused design projects to real estate developers, hospitality brands, and government entities. Engagements span concept design through delivery and apply BIM, AI integration, parametric design, and sustainable design methodologies.

Product overview

10 Design is a global architecture practice offering comprehensive design services across nine studios worldwide. The firm operates as a services company rather than a software product company, providing architectural design, masterplanning, and urban design services across multiple sectors including civic and cultural, commercial, education and science, hospitality and wellness, masterplanning and urban design, mixed-use, residential, retail, and sustainability. The practice is part of Egis Group's Architecture Line and collaborates with SB Architects. Key project types include waterfront developments, branded residences, adaptive re-use and retrofit projects, and data-driven design approaches.

Differentiator

Problem solved

Functional benefit

Brands

• Architecture Line (Egis Group): 10 Design operates under Egis Group's Architecture Line alongside other architecture practices.

Products and services

• Hospitality & Wellness Architectural Design
• Masterplanning & Urban Design
• Mixed-Use Development Design
• Residential Architectural Design
• Civic & Cultural Architectural Design
• Commercial Architectural Design
• Retail Architectural Design
• Education & Science Architectural Design
• Sustainability & Adaptive Reuse Design

Quantifiable outcome

• 90,452 sqm of residential development designed for Naseem Al Jurf targeting Estidama Pearl 1 certification
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• SB ArchitectscoreStrategic or Co-development Partner · 26 July 2022San Francisco-based hospitality design firm acquired by Egis through 10 Design in 2022. The acquisition combined 10 Design's forward-thinking innovation with SB Architects' 60+ years of hospitality design excellence, creating a firm with nearly 80 years of combined experience serving 60+ countries.
• Aspect StudiosmajorStrategic or Co-development PartnerLandscape design partner for projects including Naseem Al Jurf masterplan. Provides landscape architecture services complementing 10 Design's architectural design services.
• NultyminorStrategic or Co-development PartnerLighting design consultant for projects including Naseem Al Jurf, providing expert lighting design services.
• Di LeonardominorStrategic or Co-development PartnerInterior design partner for villa interiors at Naseem Al Jurf project, providing luxury interior design services.
• EHAFminorStrategic or Co-development PartnerStructural and M&E engineering consultant for projects including Naseem Al Jurf.
• Dezign-TechnicminorStrategic or Co-development PartnerSignage design consultant for projects including Naseem Al Jurf.
• KOMAminorStrategic or Co-development PartnerVisualization partner for Bintaro Jaya West District Masterplan, providing rendering services.
• Beijing Institute of Architectural Design (BIAD)majorStrategic or Co-development PartnerLocal architect, landscape consultant, and M&E consultant for Zhuhai Civil Service Centre project in China.
• Shenzhen Zhongfutai Cultural Architecture (SZZFT)minorStrategic or Co-development PartnerInterior design consultant for Zhuhai Civil Service Centre project.
• BPIminorStrategic or Co-development PartnerLighting design consultant for Zhuhai Civil Service Centre project.
• KGE GroupminorStrategic or Co-development PartnerFaçade design consultant for Zhuhai Civil Service Centre project.
• 10N CollectiveminorStrategic or Co-development PartnerCreative collective partner referenced in pre-MIPIM events and industry networking activities.
• CundallminorStrategic or Co-development PartnerEngineering consultancy hosting breakfast briefings on net zero carbon design where 10 Design's Marion Baeli served as panelist discussing sustainability transformation.
• NEWH, Inc.minorGTM or Marketing PartnerHospitality industry networking organization. 10 Design's Sarah Churchill serves as Executive Advisor to the Rocky Mountain Chapter.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HOK: Large global architecture, engineering, and planning firm with extensive hospitality, sports, and mixed-use portfolios. HOK is a broader incumbent that competes with 10 Design for large multinational commissions.
• Gensler: Largest global architecture and design firm with significantly broader reach across workplace, hospitality, retail, and mixed-use sectors. Gensler competes with 10 Design on enterprise-scale hospitality and mixed-use commissions globally.
• Foster + Partners: Iconic, much larger UK-based global architecture firm with a broader portfolio spanning commercial towers, masterplans, and cultural buildings. Foster + Partners competes for premium mixed-use and branded residential commissions where 10 Design also pitches.
• Skidmore, Owings & Merrill (SOM): Premier global architecture, engineering, and urban design firm with strong tall-building, masterplanning, and large mixed-use expertise. SOM competes with 10 Design for marquee commercial towers and major masterplans.

Direct peers

• Perkins&Will: Global architecture and design firm with deep expertise in hospitality, healthcare, and large mixed-use developments. Comparable size and sector overlap, particularly in branded residential and large-scale mixed-use commissions across the Middle East and Asia.
• CallisonRTKL (Arcadis): Global architecture and design practice (part of Arcadis) with strong retail, mixed-use, and hospitality portfolios. Comparable scale and overlaps significantly with 10 Design's retail and mixed-use segments.
• Benoy: UK-based global architecture, masterplanning, and interior design firm of comparable size, with similar emphasis on retail, mixed-use, and hospitality design across the UK, Middle East, and Asia. Benoy is a direct peer in many of 10 Design's primary sectors.
• Broadway Malyan: UK-headquartered global architecture practice of comparable size and sector mix (hospitality, mixed-use, masterplanning). Broadway Malyan is a direct competitor — and notably the previous employer of 10 Design's new CEO Sabrina Klor, who was its COO before joining 10 Design.
• Aedas: Global architecture practice with comparable scale (~1,500 staff across 12+ studios), a similar Hong Kong/Asia origin, and a parallel mix of hospitality, mixed-use, commercial, and masterplanning work. Aedas competes head-to-head with 10 Design on Asia-Pacific hospitality and large mixed-use commissions.
• Kohn Pedersen Fox (KPF): Global architecture practice headquartered in New York with comparable mixed-use, hospitality, and tall-building expertise. KPF competes with 10 Design on large mixed-use and branded residential commissions and was the prior employer of 10 Design's recently hired San Francisco principal, Angela Wu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_10design
• Facebookfacebook.com/10design.co
• LinkedInlinkedin.com/company/10design
• Instagraminstagram.com/10design.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 Design