What Sip Tequila does

Sip Tequila (legal entity ST Online, Inc.) is a US-based direct-to-consumer e-commerce marketplace that aggregates more than 100 premium tequila and agave spirit brands and over 2,000 SKUs behind a single Shopify storefront, shipping nationwide to all 50 states with next-business-day fulfillment and operating a physical tasting room in Stuart, Florida. The catalog spans Blanco, Reposado, Añejo, Extra Añejo, Cristalino, High Proof, Mezcal, and other agave expressions, and is merchandised through curated collections (Best Sellers, New Arrivals, Additive-Free, Engraved Bottles, Sip Exclusives, Last Chance) backed by an editorial education library (Sip School). The platform's core technology stack is Shopify plus integrated third-party tooling — Rivo for loyalty/tiers/referrals, Rebuy for AI-driven product recommendations, and multi-rail payment support (Shop Pay, Apple Pay, Google Pay, PayPal, Venmo, major card networks). Sip monetizes through (i) one-time DTC bottle sales priced from ~$25 to $4,999.99 with a $249 free-shipping threshold, (ii) the Tequila Box subscription ($199.99/month, monthly/quarterly/semi-annual cadences, up to 40% off retail, plus a Build Your Own 3- or 6-bottle variant), (iii) the paid Sip Membership ($149/year, 6,000+ members) granting access to limited releases, free shipping, and VIP pricing, (iv) custom bottle engraving as a personalization upsell, and (v) a Corporate Gifting program served by a Tequila Concierge team.

The customer base segments into tequila connoisseurs seeking rare and additive-free expressions, gift buyers (consumer and corporate), convenience-focused subscribers, and purists prioritizing 100% agave authenticity. GTM is product-led growth married to DTC distribution and event-driven community building: curated collections and educational content drive organic discovery, a 30,000+ @sip_tequila social following and Sip Ambassador program drive referrals, and in-person/virtual tastings plus the Stuart, FL tasting room drive experiential engagement. No venture or private-equity funding is disclosed, and the company appears to be bootstrapped under private ownership with no published management team, founder identities, or revenue figures.

Name

Sip Tequila

Legal name

ST Online, Inc.

Website

https://siptequila.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sip Tequila is a US-based direct-to-consumer e-commerce marketplace aggregating 100+ premium tequila and agave spirit brands and 2,000+ SKUs, serving connoisseurs, gift buyers, and corporate clients nationwide through subscriptions, a paid VIP membership, engraving, and a Stuart, FL tasting room.

Ownership category

akta.pro rank

Product category

Online Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Premium tequila retail
• Tequila subscription box
• Agave spirits online
• Bottle engraving service
• Spirits e-commerce

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Markup revenue from selling tequila and agave spirits directly to consumers through the e-commerce website. Products range from budget bottles (~$25) to ultra-premium bottles (up to $4,999.99). Volume discounts available through bundle purchasing (save 5-10%).
2. Tequila Box Subscription: Monthly subscription box delivering 3 premium bottles. Priced at $199.99/month with options for every month, every 3 months, or every 6 months billing cycles. Provides predictable recurring revenue with subscriber discounts up to 40% off retail.
3. Annual Membership: $149/year membership fee providing exclusive access to limited releases, collector's editions, free shipping, mystery gifts, and VIP member pricing ($20 off every $150 vs $15 off for non-members). Over 6,000 active members.
4. Engraving Services: Custom bottle engraving service adding personalization to bottles. Please allow 2 extra days to prep custom bottles before shipping.
5. Corporate Gifting: B2B corporate gifting program for businesses seeking tequila for corporate events, employee gifts, and client appreciation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sip Tequila operates a direct-to-consumer online spirits store curating and selling 2,000+ bottles across 100+ premium tequila and agave spirit brands (Blanco, Reposado, Añejo, Extra Añejo, Cristalino, High Proof, and Mezcal). Core offerings include individual bottle purchases, a monthly curated Tequila Box subscription (3 bottles, up to 40% off retail), a paid annual Sip Membership, and custom bottle engraving services.

Product overview

Sip Tequila operates an e-commerce spirits marketplace selling over 100 premium tequila and agave spirit brands, with expressions ranging from Blanco to Extra Añejo, Cristalino, High Proof, and Mezcal. The core offering includes individual bottle purchases and the Tequila Box subscription service—a curated monthly delivery of 3 premium bottles with up to 40% savings. The business also provides personalization services through the Engraved Bottles collection and operates a paid Sip Membership program ($149/year) unlocking exclusive releases, free shipping, and VIP perks. Customers can also purchase digital Gift Cards and participate in in-person tasting events at the company's retail location in Stuart, FL.

Differentiator

Problem solved

Functional benefit

Products and services

• Tequila Box Subscription Monthly curated tequila subscription delivering 3 premium bottles. Two formats: 'Build Your Own' (pick 3 bottles save 5%, pick 6 bottles save 10%) or 'Curate For Me' (expert-curated selection at $199.99/month with up to 40% off retail). Billing options include monthly, every 3 months, or every 6 months; pause, skip, gift, or cancel anytime.
• Sip Membership Annual VIP membership program at $149/year providing access to exclusive tequilas, limited releases, collector's editions, free shipping, mystery gifts ($10-$45 value), and VIP pricing ($20 off every $150 vs $15 off for non-members). Over 6,000 members enrolled.
• Engraved Bottles Personalization service adding names, dates, or custom messages to tequila bottles. Over 150 bottles in the Engraving Collection with 2 extra days processing time before shipping.
• Blanco / Plata Tequila Collection Unaged or briefly rested (less than 2 months) tequila considered the purest expression of agave, with bright, citrus, herbal, and pepper or soft vanilla finish profiles.
• Reposado Tequila Collection Tequila aged 2 to 12 months in oak barrels, offering smoother sip with warm, rounded flavors including vanilla, honey, and toasted nuts.
• Añejo Tequila Collection Tequila aged 1 to 3 years in oak barrels, known for rich complexity and deeper, more luxurious profile with caramel, spice, and buttery or oaky finish.
• Extra Añejo Tequila Collection Ultra-premium tequila aged 3+ years in oak barrels, featuring complex flavors of chocolate, cinnamon, vanilla, and dried fruit with long, elegant finish.
• Cristalino Tequila Collection Aged tequila filtered to remove color while retaining barrel-aging flavors, combining visual clarity with chocolate, cinnamon, vanilla, and dried fruit notes.
• High Proof Tequila Collection Premium tequila expressions above standard 40% ABV offering bold flavor and unfiltered agave experience with earthy, intense agave, and peppery finish.
• Mezcal & Other Agave Spirits Agave spirit offering smoky, complex flavors distinct from tequila, sourced from Oaxacan mezcal producers.
• Gift Cards Digital gift cards available for purchase, allowing recipients to select their own tequila products from the Sip Tequila catalog.
• In-Person Guided Tequila Tasting Guided tequila tasting experiences held at the Stuart, FL tasting room with expert staff, including daily tastings, weekly events, and private event bookings.
• Corporate Gifting Program Dedicated B2B program with Tequila Concierge support for businesses sourcing tequila for corporate events, employee gifts, and client appreciation.
• Sip Tequila Merch Branded merchandise including apparel and accessories for tequila enthusiasts.

Quantifiable outcome

• Up to 40% off retail pricing through Tequila Box subscription
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

One partnership is on record.

• Tequila Brands (100+ suppliers)coreChannel Partner/ Reseller/ DistributorSip Tequila serves as a reseller/distributor for over 100 tequila brands including Compoveda, Cazcanes, Volans, Solento, Clase Azul, Don Julio, Komos, El Tequileno, Casa Dragones, G4, Patrón, and many others. These brands are featured on the Sip Tequila platform for nationwide direct-to-consumer sales.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ReserveBar: Premium spirits DTC retailer backed by LVMH's Moët Hennessy. Same core business model — curated online spirits marketplace with gifting, engraving, and corporate programs — directly competing for the same premium tequila and agave spirit buyer as Sip Tequila.
• Flaviar: Spirits subscription and tasting club that delivers curated bottles (including tequila and agave spirits) on a recurring basis. Closely mirrors Sip Tequila's Tequila Box subscription and educational content positioning.
• Caskers: Online spirits retailer with deep tequila and mezcal curation, tasting notes, and gift sets. Competes head-to-head for the same enthusiast and gift-buyer customer Sip targets.
• Drizly: Alcohol delivery marketplace (now owned by Uber) covering beer, wine, and spirits with broad national reach. Competes for convenience-driven tequila purchases, particularly same-day and last-mile, though it lacks Sip's tequila-specific curation depth.
• Tavour: Craft beer and spirits DTC subscription platform delivering curated bottles monthly. Operates with the same subscription mechanics and limited-release focus that drives Sip Tequila's Tequila Box.
• Wine.com: Largest online wine retailer in the US, with an expanding spirits assortment and gifting program. Comparable DTC alcohol e-commerce infrastructure, customer segments (gift buyers, enthusiasts), and shipping logistics model.
• Minibar Delivery: On-demand alcohol delivery service (acquired by Uber alongside Drizly). Competes for convenience-led tequila purchases in supported metros with same-day fulfillment.
• Astor Wines & Spirits: Long-standing NYC-based wine and spirits retailer with a strong e-commerce site and curated editorial content. Comparable DTC spirits assortment plus tastings and educational content positioning.

Broad incumbents

• Total Wine & More: Largest US independent alcohol retailer with nationwide superstores plus a robust e-commerce site. Overlaps with Sip across tequila SKU breadth, gifting, and pickup/delivery, but operates as a broad multi-category incumbent rather than a tequila specialist.
• BevMo!: Multi-state specialty beverage retailer with stores across the western US plus online ordering. Overlaps with Sip in tequila assortment, gifting, and pickup options, but operates as a generalist rather than a tequila-first brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sip_tequila
• LinkedInlinkedin.com/company/sip-tequila-compoveda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sip Tequila