Secur-All Insurance Agency

What Secur-All Insurance Agency does

Secur-All Agency, Inc. (d/b/a Secur-All Insurance Agency) is a privately held, family-owned independent insurance brokerage founded in 1964 by Robert Smith on Long Island, NY, and currently led by his son Adam Smith as owner. The agency operates from two physical offices — a Plainview, NY headquarters and a Longboat Key, FL branch managed by Sandra Smith — while holding insurance licenses in 31+ states. It serves individuals, families, and small-to-medium businesses through a sales-led model anchored by licensed agents who consult clients in person, by phone, or via email, supported by a ClientHub web portal and native iOS and Android mobile applications for policy management, payments, claims reporting, and certificate requests. The agency's marketing relies on its website (with educational content and Clickable Coverage interactive graphics licensed from FMG Suite/Agency Revolution), a refer-a-friend program, and a client review system, but contains no e-commerce or self-service quoting pathway.

The agency represents more than 40 insurance carriers — including Chubb, Progressive, Safeco (Liberty Mutual), Hartford, Nationwide, Liberty Mutual, Travelers, AIG, and specialty carriers such as PURE (high net worth), Hagerty (classic cars), and Grundy (valuable possessions) — positioning itself as a multi-carrier independent agent rather than a single-carrier captive. Its product portfolio spans three core categories: Personal Insurance (home, auto, condo, umbrella, flood, renters, high net worth, valuable possessions, and lifestyle coverages such as wedding, yacht, classic car, and home cyber), Business Insurance (business owners policies, workers' compensation, business auto, general liability, E&O, cyber liability, commercial property, commercial umbrella, D&O, EPLI, and crime), and Insurance by Industry (specialized packages for contractors, property managers, real estate investors, retail, garage repair shops, and other professional sectors). Pricing is quote-based on individual risk factors with multi-policy bundling discounts of 10-25%.

Revenue is generated entirely through insurance carrier commissions on new and renewal policies, producing a recurring commission-based income stream. The agency is bootstrapped, with no disclosed external funding, M&A activity, or parent company; ownership remains within the Smith family across three generations. The current technology stack is largely third-party (ClientHub platform, FMG Suite/Agency Revolution marketing tools), and there is no disclosed proprietary technology, data asset, or AI/ML capability, indicating a traditional relationship-driven brokerage model with limited in-house technology differentiation.

Name

Secur-All Insurance Agency

Legal name

Secur-All Agency, Inc.

Website

https://secur-all.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Secur-All Insurance Agency is a family-owned independent insurance brokerage founded in 1964, representing 40+ carriers across 31+ states from offices in Plainview, NY and Longboat Key, FL. It serves individuals, families, and small-to-medium businesses with personal, commercial, and industry-specific insurance products, earning revenue through carrier commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance agency
• Personal insurance
• Commercial insurance
• Insurance brokerage
• Property and casualty insurance

Headquarters

HQ city

Longboat Key

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: The agency earns commissions from insurance carriers for policies sold and renewed. As an independent agency representing 40+ carriers, commissions vary by carrier, policy type, and volume. Revenue is generated from both new policy sales and renewal commissions on existing client policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Secur-All Agency, Inc. is an independent insurance agency that sells personal and commercial insurance policies on behalf of clients by shopping 40+ carrier partners (Chubb, Progressive, Safeco, Hartford, Nationwide, Liberty Mutual, Travelers, AIG, PURE, Hagerty and others). It serves customers across 31+ states from offices in Plainview, NY and Longboat Key, FL, earning commissions on new sales and renewals. Licensed agents provide in-person, phone, and email consultations for personal lines (home, auto, umbrella, condo, flood, high net worth) and commercial lines (business owners policy, workers' compensation, general liability, commercial auto, cyber liability, E&O, industry-specific packages).

Product overview

Secur-All Agency, Inc. is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The core offerings consist of three main categories: Personal Insurance (covering home, auto, condo, umbrella, flood, renters, valuable possessions, and specialty coverages), Business Insurance (including business owners policies, workers compensation, business auto, general liability, errors and omissions, cyber liability, and commercial property), and Insurance by Industry (tailored solutions for contractors, property managers, real estate investors, retail businesses, garage repair shops, and numerous other professional sectors). The agency works with 40+ insurance carriers to provide flexible, customized coverage options for individuals and businesses across 31+ states.

Differentiator

Problem solved

Functional benefit

Brands

• ClientHub: Mobile application for managing insurance accounts and policies.

Products and services

• Personal Insurance Comprehensive personal insurance solutions for individuals and families covering home, auto, condo, umbrella, flood, renters, valuable possessions, and specialty lines including high net worth.
• Business Insurance Business insurance solutions for small to mid-sized businesses including business owners policies, workers compensation, business auto, general liability, errors and omissions, cyber liability, environmental, and commercial property.
• Insurance by Industry Specialized insurance solutions tailored by industry sector including contractor, property manager, real estate investor, retail, garage repair shop, and other professional sectors.
• Auto Insurance Vehicle coverage for individual policyholders including bodily injury liability, property damage, medical payments, personal injury protection, uninsured/underinsured motorist, physical damage, and rental coverage.
• Home Insurance Homeowners coverage protecting against fire, water damage, liability, personal property, additional living expenses, and specialized items such as wine collections.
• Condo Insurance Insurance coverage for condominium owners covering personal property, betterments and improvements, additional living expenses, personal liability, medical expenses, loss assessment, and physical damage.
• Umbrella Insurance Extra personal liability coverage that pays out when main policy limits are exhausted, providing additional protection for property damage, bodily injury, lawsuits, and watercraft liability.
• Flood Insurance Separate flood insurance policy covering losses from floods caused by rainstorms, snowmelt, storm drainage systems, and dam failures, available through NFIP or write-your-own carriers.
• High Net Worth Insurance Comprehensive coverage for individuals with large assets, combining home, vehicle, travel, and life insurance tailored to unique coverage needs and risks.
• Home and Auto Insurance (Bundled) Combined home and auto insurance policy from the same carrier, potentially offering multi-policy discounts of 10% to 25%.
• Renters Insurance Coverage for personal belongings, liability, and additional living expenses for tenants renting apartments or homes.
• Workers' Compensation Insurance Coverage for employees injured at work, typically covering medical bills, care costs, and lost wages, often required by law.
• Business Auto Insurance Coverage for vehicles owned or leased by a business with higher liability limits than individual auto policies, including collision and comprehensive coverage.
• General Liability Insurance Coverage for bodily injury to people outside the business and physical damage to their property, covering legal fees and judgments.
• Errors and Omissions Liability Insurance Professional liability coverage protecting businesses against claims of negligence for errors, omissions, or failure to perform professional duties.
• Business Owners Insurance Combined business property and liability insurance policy (BOP) protecting business assets, continuity, employees, and operations.
• Cyber Liability Insurance Coverage for unauthorized access to electronic data, spreading viruses, computer theft, extortion, and unintentional acts by employees.
• Commercial Property Insurance Coverage for damage to buildings, equipment, inventory, furniture, and fixtures owned or leased by a business.
• Commercial Umbrella Insurance High-limit coverage (typically $2,000,000 to $10,000,000) extending over general liability, workers compensation, business auto, and directors and officers policies.
• Contractor Insurance Multi-risk coverage for contractors including builders risk, business auto, commercial property, contractors equipment, equipment breakdown, general liability, inland marine, and workers compensation.
• Property Manager Insurance Coverage for property management firms including commercial auto, cyber liability, errors and omissions, tenant discrimination, commercial property, general liability, crime, and hired/non-owned auto liability.
• Real Estate Investor Insurance Insurance coverage for real estate investors including property damage, liability, lost rent coverage, vacant property coverage, and builders risk for renovation projects.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, major, regional and specialty.

• ChubbcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier represented by Secur-All Agency. Provides personal and commercial insurance products including high net worth coverage.
• ProgressivecoreChannel Partner/ Reseller/ DistributorNational insurance carrier represented for auto, home, and commercial insurance products.
• SafecocoreChannel Partner/ Reseller/ DistributorInsurance carrier brand offering personal insurance products, part of Liberty Mutual.
• HartfordmajorChannel Partner/ Reseller/ DistributorInsurance carrier providing business insurance, workers compensation, and commercial products.
• NationwidemajorChannel Partner/ Reseller/ DistributorLarge insurance carrier offering personal and commercial insurance products.
• Liberty MutualmajorChannel Partner/ Reseller/ DistributorMajor insurance carrier providing personal and commercial insurance products including Safeco brand.
• TravelersmajorChannel Partner/ Reseller/ DistributorInsurance carrier providing commercial and personal insurance products.
• AIGmajorChannel Partner/ Reseller/ DistributorGlobal insurance carrier represented for various personal and commercial coverage needs.
• American FamilyregionalChannel Partner/ Reseller/ DistributorRegional insurance carrier offering personal insurance products.
• Hanover InsuranceregionalChannel Partner/ Reseller/ DistributorRegional commercial insurance carrier.
• KemperregionalChannel Partner/ Reseller/ DistributorInsurance carrier providing personal and commercial insurance products.
• MarkelregionalChannel Partner/ Reseller/ DistributorInsurance carrier specializing in specialty insurance products.
• MerchantsregionalChannel Partner/ Reseller/ DistributorRegional insurance carrier for commercial products.
• AmTrustregionalChannel Partner/ Reseller/ DistributorInsurance carrier providing workers compensation and commercial coverage.
• CNAmajorChannel Partner/ Reseller/ DistributorCommercial insurance carrier providing business coverage products.
• HagertyspecialtyChannel Partner/ Reseller/ DistributorSpecialty carrier for classic car and collector vehicle insurance.
• Plymouth RockregionalChannel Partner/ Reseller/ DistributorRegional carrier offering auto and home insurance in northeast markets.
• Grundy InsurancespecialtyChannel Partner/ Reseller/ DistributorSpecialty carrier for valuable possessions and collectibles coverage.
• PURE InsurancespecialtyChannel Partner/ Reseller/ DistributorHigh net worth insurance carrier for affluent client segment.
• Berkshire Hathaway GuardregionalChannel Partner/ Reseller/ DistributorInsurance carrier offering commercial insurance products.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• World Insurance Associates: Public acquirer of independent insurance agencies that aggregates multi-state retail books like Secur-All's. Most directly comparable on business model and roll-up appetite for small independent agencies.
• Goosehead Insurance: Operates a franchise/independent-agent model selling personal and commercial insurance through a national agent network. Closely comparable as another independent, multi-carrier distribution channel competing for the same individual and small-business customers.
• The Hilb Group: Acquisitive independent insurance brokerage that rolls up regional agencies across the U.S. Highly comparable as a small-agency roll-up consolidator whose acquisitions often look like Secur-All in size and footprint.
• Heffernan Insurance Brokers: Privately held independent insurance brokerage offering personal and commercial coverage through multiple carrier partners. Comparable on independent multi-carrier agency model with regional roots.
• BNC Insurance: Independent multi-carrier insurance agency writing personal and commercial business through multiple offices. Comparable on independent agency scale, multi-carrier representation, and SMB/middle-market focus.

Broad incumbents

• Brown & Brown: Large national insurance brokerage that competes for the same SMB and middle-market accounts through its own retail agency arms. Comparable as a scaled incumbent operating in the same independent-broking space.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial and personal lines clients. Comparable as a broad incumbent that competes for commercial accounts Secur-All writes through its small-business portfolio.
• Marsh & McLennan Agency: Middle-market insurance brokerage arm of Marsh McLennan, focused on commercial property/casualty and employee benefits. Comparable as an incumbent broker competing for the same middle-market commercial and SMB clients.

Emerging players

• Hippo Insurance: Insurtech offering direct-to-consumer homeowners insurance with embedded smart-home bundling. Comparable as an emerging direct competitor pressing on Secur-All's standard personal-lines revenue base.
• Lemonade: Digital-first insurance carrier selling homeowners, renters, pet, and auto directly via mobile app. Comparable as an emerging digital competitor targeting the personal-lines customers Secur-All serves through its independent-agent channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/secur-all-insurance-agency-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secur-All Insurance Agency