Superstudio

What Superstudio does

Superstudio (legal entity: Superstudio D & D AB) is a Swedish full-service creative production studio founded in 2003 and headquartered in Borås, Sweden. The company operates across the entire creative value chain — from brand strategy and identity development through film, photography, CGI/Unreal Engine, motion control robotics, and post-production — with the stated objective of providing enterprise brands with a single production partner for premium visual storytelling. Its technology stack centers on in-house proprietary assets: a motion control robot system for frame-accurate cinematography, AirCam aerial capture, Gybow robotic studio technology in Seoul, advanced lighting/HDRI systems, and a custom Unreal Engine pipeline supported by 20+ years of CGI expertise.

The company serves a global enterprise client base spanning automotive (Volvo, Polestar, Mercedes-Benz, Audi, Porsche, Hyundai, Ford), consumer goods/fashion (Bang & Olufsen, Calvin Klein, GANT, Carlsberg, Pepsi), industrials (SKF, Skanska, SSAB), and financial services (SEB). Production is delivered through six owned offices in Borås, Göteborg, and Varberg (Sweden), Cape Town (South Africa), Seoul (South Korea), and Bangkok (Thailand), supplemented by four regional sales rep agencies in the US, UK, DACH, and Asia. Notable work has been recognized with Cannes Lions Silver, The One Show Gold Merit, Clio Bronze, and Swedish Guldägget awards.

Commercially, Superstudio operates a project-based professional services model with quote-driven pricing and multi-year contracts; revenue is generated per project with no disclosed public pricing tiers. GTM is enterprise-direct plus agency-channel: the studio maintains direct relationships with global brand marketing teams and works alongside creative agencies (notably Forsman & Bodenfors) that commission work on behalf of clients. The company is independently owned (partners include Robert Elmengård and Andreas Nilsson, with Anna Johäll as CEO), is self-funded (no external investment rounds), and is classified as a private Aktiebolag under Swedish law. Marketing is conducted primarily through portfolio visibility, award recognition, and referral-driven relationships rather than outbound demand generation.

Name

Superstudio

Legal name

Superstudio D & D AB

Website

https://superstudio.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Superstudio is a Swedish full-service creative production studio (est. 2003) delivering brand strategy, photography, film, CGI, and post-production for global enterprise clients — particularly in automotive, fashion, and consumer goods — across owned studios in Sweden, South Africa, South Korea, and Thailand.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• Commercial photography
• Film production
• Visual effects and CGI
• Brand development

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Creative Production Services: Full-service visual storytelling agency providing strategy, identity, brand development, photography, film, post-production, VFX, CGI, and sustainability communication services to enterprise clients on a project basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Superstudio is a full-service creative production house that delivers photography, film, CGI/3D, VFX, art direction, and styling services to enterprise brands across automotive, fashion, consumer goods, and industrial sectors. The studio provides integrated services from brand strategy and identity development through production and post-production, leveraging proprietary motion control robotics, AirCam aerial systems, and Unreal Engine pipelines to produce visual content for global campaigns.

Product overview

Superstudio is a Swedish creative production studio (Est. 2003) offering a full-spectrum creative service across brand development, visual craft, production, and post-production. The core offering includes Visual Craft (combining Film Production, Photography, and 3D/CGI/Unreal Engine), Production services (AirCam, Location Library, Props & Set Design, Studios, and Robotics/Motion Control), and Post Production (VFX, Sound, Retouch). Supporting services include Strategy & Identity and Sustainability Communication. The studio operates from studios in Borås, Göteborg, Varberg (Sweden), Cape Town (South Africa), Seoul (South Korea), and Bangkok (Thailand), with a roster of photographers, filmmakers, and VFX artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Identity Brand strategy, communication platforms, marketing campaigns, and brand identity development service backed by 25+ years of advertising experience, offered to enterprise clients seeking foundational brand work.
• Brand Development Foundational brand service including research, brand identity, concept development, digital brand experience, and sustainability communication for enterprise clients launching or transforming their brands.
• Film Production Motion picture production service for TV commercials, brand films, social media content, and feature-length productions delivered with in-house directors and DOPs for global enterprise clients.
• Photography (Stills) Still photography service spanning automotive campaigns, lifestyle, fashion, and commercial photography delivered with in-house photographers for global brands.
• 3D/CGI and Unreal Engine Computer-generated imagery and real-time 3D rendering service using Unreal Engine for creating visuals beyond physical constraints, backed by 20+ years of CGI expertise.
• Packshot and Lookbook Studio Combined still photography and film studio service for capturing products and collections with consistent visual expression across channels and formats.
• AirCam Aerial Cinematography Aerial cinematography service using drone technology for capturing dynamic footage from elevated perspectives in film and commercial campaigns.
• Motion Control Robotics Motion control robot system for precise, repeatable cinematography including liquid pours, macro details, high-speed motion, and VFX passes, with frame-accurate repeatability for compositing live action with CGI.
• Props and Set Design Custom prop creation, set environments, practical effects (fire, ice, weather), and fabrication workshop service for building physical sets used in commercial and editorial productions.
• Production Studios Three purpose-built studios at HQ in Borås including an outdoor concrete studio for automotive and fashion photography, plus studios in Seoul (Gybow) and Cape Town, equipped with advanced lighting rigs and HDRI capture systems.
• Location Library and Scouting Curated location library and scouting service spanning Scandinavia, South Africa, Southern Europe, and rest of world with 35+ years of scouting expertise for global production needs.
• Full-Service Production Full-scale production service including location scouting, props/set design, styling, service production, and studio facilities for global enterprise clients.
• Post Production Comprehensive post-production service including VFX, sound, stills retouch, color grading, and editing with CGI and AI-assisted workflows for film and stills projects.
• Visual Craft Post-production and creative craft service combining film, photography, 3D/CGI/Unreal Engine rendering, and packshot/lookbook creation with retouch and visual effects for premium commercial output.
• Sustainability Communication Sustainability strategy, brand focus, reporting, risk management, key-account disclosures, internal training, and PR/crisis management service for enterprise clients pursuing sustainability transformation.

Quantifiable outcome

• VårgårdaHus brand transformation achieved +50% Brand Awareness, +100% Sale Leads, +27% Web Visitors, +323% Catalogues Ordered
• +2 more outcomes

Named customers90 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Art Department (USA)coreChannel Partner/ Reseller/ DistributorUS representation agency handling artist representation and production coordination for North American clients
• B&A (UK)coreChannel Partner/ Reseller/ DistributorUK representation agency providing artist representation and client coordination for European market
• Rockenfeller & GöbelscoreChannel Partner/ Reseller/ DistributorDACH region (Germany, Austria, Switzerland) representation agency for artist and production services
• Headliners (Asia)minorChannel Partner/ Reseller/ DistributorAsia representation agency for artist representation and production coordination
• Forsman & BodenforscoreStrategic or Co-development PartnerCreative agency partnership for collaborative campaign production including Tretorn 'Sea Level Re-Boot' and Polestar 'Set in Stone' campaigns
• Db JourneycoreStrategic or Co-development PartnerBrand partnership for luggage and travel product campaigns featuring Erling Haaland, including 'Db Ramverk Alu' and 'Db Haaland' productions
• AirCamcoreTechnology or IntegrationAerial cinematography service provider integrated into production workflow for drone-based shooting capabilities
• Ink and OrangesminorStrategic or Co-development PartnerLA-based production company collaboration for GMC Acadia stills production in California
• Q.A.S. ProductionsminorStrategic or Co-development PartnerProduction company partnership with Scott Pratt for Buick 'Now in a New Light' campaign in Los Angeles

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tool (formerly Tool of North America): US-based full-service creative production studio specializing in commercial film, photography, VFX and integrated post-production for global brands, including extensive automotive work. Operates as a direct peer to Superstudio across the same craft disciplines and client verticals (auto, fashion, consumer).
• Radical Media: New York-based integrated production company producing commercials, branded content, films and design for major global brands including automotive, fashion and consumer electronics. Direct competitor for premium enterprise production mandates and award-tier creative work.
• B-Reel: Stockholm-headquartered digital creative agency and production studio working across film, design, CGI and emerging tech for global brands. Highly comparable as a Scandinavian peer operating in overlapping craft categories and client verticals.
• Buck: Design-driven creative production studio specializing in motion design, CGI, brand identity and digital content for enterprise clients. Comparable as a craft-led production peer focused on integrated visual storytelling for global brands.
• ACNE (Acne Studios Production): Swedish creative agency and production house combining brand strategy, design, film and digital production for major brands across fashion, automotive and consumer goods. Direct Swedish-headquartered peer with similar craft, vertical mix and global enterprise client focus.
• Forsman & Bodenfors: Leading Swedish creative agency collaborating on Superstudio's award-winning Tretorn and Polestar campaigns. Functions as both a partner agency commissioning production work and a creative peer competing for similar brand transformation mandates.
• M ss ng P eces: New York and Los Angeles-based creative production company producing commercials, branded content and music videos for premium brands. Comparable peer for premium commercial production and craft-tier creative work across overlapping verticals.

Broad incumbents

• Anonymous Content: Large global content studio producing commercials, branded entertainment, film and music videos with deep relationships across automotive, tech and luxury fashion. Operates as a broader incumbent in the same premium creative production space as Superstudio.

Emerging players

• North Kingdom: Swedish interactive creative studio specializing in digital brand experiences, motion design and immersive content for global brands. Adjacent creative production peer with overlapping Scandinavian roots and craft-led positioning, though more digitally focused.
• Variable (Reform Collective): Independent creative production collective working with major brands and agencies on film, VFX and design-driven content. Comparable as a craft-focused production peer operating in the same premium end of the commercial content space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superstudio-d-&-d-ab
• Instagraminstagram.com/superstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superstudio