Acne

What Acne does

ACNE (operating as ACNE Creative) is a creative agency founded in 1996 and headquartered in Stockholm, Sweden, now fully integrated into Deloitte Digital and described as 'Superpowered by Deloitte Digital.' The agency operates as an 'entrepreneurial collective of thinkers and makers — creatives, strategists, designers and writers' and delivers three integrated service pillars: Brand Services (creating and building modern, living brands), Advertising Services (culturally relevant communications for ideas, brands, and products), and Content Production (emotional content for stronger customer relationships). Its underlying technology is essentially creative service delivery — strategy, design, and content production — bundled with Deloitte Digital's broader strategy/technology platform rather than a proprietary software product.

The firm serves enterprise clients across a deliberately diversified set of verticals: automotive (Ducati as Agency of Record, Cupra, Maserati, Volvo, Pirelli, Metzeler), luxury and fashion (Russell & Bromley, Byredo, Lene, NOAM), technology and consumer (Spotify, IKEA, Instagram, BRLO), luxury travel (Silversea), financial services (Intesa Sanpaolo Assicura), healthcare (Amplifon), utilities (CAP Holding), heritage and culture (AlUla as AOR, MUSA), sports and entertainment (Paulo Dybala, Idroscalo di Milano), and nonprofit/NGO (WWF, Terre des Hommes).

Commercially, ACNE generates professional-services revenue through project-based and retainer engagements with enterprise clients, priced via quote-based arrangements that are not publicly disclosed. Go-to-market is enterprise field sales executed primarily through Deloitte Digital's global consulting and systems-integration relationships, supplemented by ACNE's website portfolio and Instagram presence. The agency operates from 11 offices across Italy (Milan, Rome), the Nordics (Stockholm), the UK (London), Germany (Berlin), Ireland (Dublin), the Netherlands (Amsterdam), Belgium (Brussels), Saudi Arabia (Riyadh), Portugal (Lisbon), and Switzerland (Zürich). Leadership is anchored by founder-CEO David Olsson and Executive Chairman Victor Press, with the entity wholly owned by Deloitte Digital as part of the broader Deloitte network.

Name

Acne

Legal name

ACNE

Website

https://acne.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

ACNE Creative is a Stockholm-originated creative agency, founded in 1996 and integrated into Deloitte Digital, offering brand, advertising, and content production services to enterprise clients across automotive, luxury, technology, and nonprofit sectors from 11 offices in Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand strategy
• Advertising campaigns
• Content production
• Brand transformation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Professional services revenue generated through brand strategy, advertising, and content creation engagements with enterprise clients. Services are delivered through project-based and retainer arrangements as part of Deloitte Digital's offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Acne is a Scandinavian-origin creative agency that delivers brand strategy, advertising, and content production services for enterprise clients, combining entrepreneurial creative talent with the global scale of the Deloitte Digital network across 11 European and Middle Eastern markets. The firm is positioned as "Superpowered by Deloitte Digital" and works with high-profile brands such as Spotify, IKEA, Pirelli, Ducati, Maserati, and Volvo.

Product overview

ACNE is a creative agency (entrepreneurial collective of thinkers and makers — creatives, strategists, designers and writers) Superpowered by Deloitte Digital. The agency offers three integrated service pillars: Brand Services (creating and building modern, living brands), Advertising Services (culturally relevant communications for ideas, brands and products), and Content Production (emotional content for stronger customer relationships). These services are delivered to clients across automotive (Cupra, Ducati, Maserati, Volvo), luxury (Pirelli, Silversea, Russell & Bromley), consumer (Spotify, IKEA, Byredo, BRLO), financial services (Intesa Sanpaolo Assicura, Amplifon), and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services Brand Services is Acne's brand-strategy offering for enterprise clients, covering brand positioning, identity, and transformation engagements delivered alongside advertising and content production.
• Advertising Services Advertising Services is Acne's advertising offering for enterprise clients, delivering creative advertising campaigns for brands such as Spotify, IKEA, Pirelli, Ducati, Maserati, and Volvo across 11 European and Middle Eastern markets.
• Content Production Content Production is Acne's content offering for enterprise clients, producing creative content assets integrated with its brand and advertising engagements.

Named customers24 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deloitte DigitalcoreStrategic or Co-development PartnerACNE Creative is fully integrated as part of Deloitte Digital, described as 'Superpowered by Deloitte Digital.' The agency operates within Deloitte Digital's global network, leveraging Deloitte's capabilities in strategy, creativity, and technology to serve enterprise clients. Deloitte Digital's mission is to bring strategy, creativity, and technology together to turn insight into experiences.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Droga5 (Accenture Song): Acquired by Accenture, Droga5 is the closest structural analog to ACNE: a creatively-led brand shop embedded inside a global professional services network, competing for the same enterprise creative brief category.
• TBWA\Worldwide: Global creative advertising network with 'disruption' methodology and extensive enterprise client base; broad incumbent alternative that ACNE's boutique creative model competes against for global brand mandates.
• Saatchi & Saatchi: Global advertising agency network with deep automotive, retail, and FMCG client relationships; broader incumbent competing for the same enterprise marketing-transformation mandates ACNE chases inside Deloitte.

Direct peers

• 72andSunny: Globally distributed creative agency with offices in Los Angeles, Amsterdam, and Sydney; relevant peer for ACNE's brand-building focus across multiple markets, particularly the Amsterdam overlap.
• Mother: Independent London-headquartered creative agency with a comparable boutique-network footprint and premium brand roster spanning entertainment, fashion, and consumer goods — directly comparable to ACNE's positioning as a creatively-led agency serving global enterprises.
• Jung von Matt: German-headquartered independent creative agency network with offices across Europe; directly comparable to ACNE on European footprint, creative reputation, and premium-clients roster (BMW, Mercedes, Adidas).
• Anomaly: Globally distributed creative agency operating across New York, London, Shanghai, and Toronto with integrated brand, advertising, and content capabilities; closely comparable to ACNE's three-pillar service model and enterprise client profile.
• Forsman & Bodenfors: Stockholm-headquartered creative agency with Scandinavian creative heritage and global premium-brand clients — a direct Nordic peer to ACNE in origin, scale, and category positioning.
• Wieden+Kennedy: Independent Portland-originated creative agency with offices in multiple regions serving Nike, Heineken, and other premium global brands; comparable in spirit as an independent creative collective with marquee enterprise clients.
• B-Reel: Stockholm-headquartered digital creative agency with offices in Los Angeles, New York, and London; Scandinavian origin peer to ACNE with strong brand and content production capabilities across tech and entertainment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/acne_production
• Facebookfacebook.com/acnecollective
• LinkedInlinkedin.com/company/acne

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acne