Institute of Noetic Sciences

What Institute of Noetic Sciences does

The Institute of Noetic Sciences (IONS) is a 501(c)(3) nonprofit scientific research center and direct-experience lab headquartered in Novato, California, founded in 1973 by Apollo 14 astronaut Dr. Edgar Mitchell to apply scientific rigor to consciousness and interconnection research. The organization operates two principal research programs: the IONS Discovery Lab, which is building the world's largest multilingual dataset on transformative practices and wisdom traditions (deployed in 7 languages), and IONSx, an application-driven program using the ATOM methodology to investigate mind-matter interaction and presentiment effects. Core scientific output spans 300+ peer-reviewed papers by IONS scientists, EEGLAB software co-created by Scientist Arnaud Delorme (the most-used EEG software worldwide), over 160 publications by Delorme, and approximately 145 peer-reviewed articles by Chief Scientist Dean Radin, who has delivered 750+ invited presentations to government, military, business, and scientific bodies.

IONS generates revenue through a diversified nonprofit model combining membership subscriptions starting at $60/year, paid online courses (The Science of Channeling, Mindfulness Meditation with IMMI, Possibility Accelerator, Living Deeply Practices, Future of Meditation Research), conference ticket and video-archive sales (including the 2024 BEYOND virtual conference with 850+ attendees and 45+ hours of content), individual donations, planned giving, impact funding partnerships, grants, and an annual $100,000 Linda G. O'Bryant Noetic Sciences Research Prize. Distribution is predominantly direct-to-consumer through the IONS website and member portal, free ConnectIONS Live webinars (200+ recordings), self-organizing global community groups, and partner-channel amplification via organizations such as HeartMath, Esalen, Sounds True, Monroe Institute, CIIS, and the Parapsychological Association. The organization serves individual members, donors, researchers, clinicians exploring consciousness and integrative health, meditation practitioners, and a global audience reached through conferences, webinars, and the 2024 Joe Rogan Experience appearance of Dean Radin.

Name

Institute of Noetic Sciences

Legal name

Institute of Noetic Sciences

Website

https://noetic.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

The Institute of Noetic Sciences (IONS) is a 501(c)(3) nonprofit research center and direct-experience lab founded in 1973 by Apollo 14 astronaut Dr. Edgar Mitchell, conducting peer-reviewed scientific research on consciousness, psi phenomena, and mind-matter interaction, and serving members, donors, researchers, and a global audience through memberships, courses, conferences, and webinars.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: IONS offers membership starting at $60/year providing access to exclusive video libraries, member events, conference recordings, and community engagement. Drives recurring revenue and donor relationships.
2. Experiential Programs and Courses: Revenue from paid online courses including The Science of Channeling, Mindfulness Meditation with IMMI, Possibility Accelerator, Future of Meditation Research, and other educational programs.
3. Donations and Grants: As a 501(c)(3) nonprofit, IONS relies heavily on individual donations, planned giving, impact funding partnerships, and grants to support research operations and the $100,000 annual Linda G. O'Bryant Noetic Sciences Research Prize.
4. Conference Revenue: Revenue from virtual and in-person conferences including video archive sales, with lifetime access to 45+ hours of conference recordings available for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Institute of Noetic Sciences (IONS) is a 501(c)(3) nonprofit scientific research center and direct experience lab that conducts rigorous research on consciousness, noetic phenomena, and the interconnection between inner human experience and outer reality. It sells individual and institutional memberships, paid online courses and experiential programs, conferences and video archives, and the Noetic Signature™ Inventory and GotPsi testing tools, while funding its research primarily through donations, grants, and membership contributions.

Differentiator

Problem solved

Functional benefit

Brands

• IONS Discovery Lab: A direct-experience laboratory creating the world's largest dataset on transformative practices and wisdom traditions, studying how consciousness and interconnectedness influence well-being, innovation, and human capacities.
• IONSx

Products and services

• IONS Membership Annual subscription membership starting at $60/year that grants access to IONS' online video library (including ConnectIONS Live webinar recordings), member events, conference archives, and the global community of consciousness explorers. Higher giving tiers provide increased impact and recognition.
• Noetics 101: The Science and Experience of Interconnection A free online introductory course that introduces learners to the science and experiential dimensions of interconnection, serving as IONS' top-of-funnel entry point for prospective members and program participants.
• The Science of Channeling A paid online experiential program exploring the science of channeling and related phenomena, designed for individuals interested in transformative practices and consciousness exploration.
• Mindfulness Meditation with IMMI A paid online program on mindfulness meditation developed in partnership with IMMI, combining practice instruction with current research for meditation practitioners and newcomers.
• Possibility Accelerator A paid online program structured to accelerate participants' personal development, expanding self-awareness and capacity for transformation through guided experiences.
• Living Deeply Practices A paid online program offering practices designed to deepen personal experience of consciousness, interconnection, and self-discovery for individual learners.
• Future of Meditation Research A paid online course on the emerging research frontier of meditation, designed for practitioners, researchers, and learners interested in the science of contemplative practice.
• BEYOND: Global Mind Change Conference IONS' flagship annual conference held virtually and in-person, featuring world-renowned speakers including Deepak Chopra, Ken Wilber, and Avi Loeb. The 2024 virtual edition attracted 850+ attendees with 45+ hours of presentations on consciousness, science, and global mind change.
• Conference Video Archives One-time purchase providing lifetime access to 45+ hours of conference recordings from events such as BEYOND: Global Mind Change. 2017 and 2019 conference videos are available to supporting members.
• GotPsi Online Testing Platform An online suite of psi tests based on techniques used in formal laboratory experiments, allowing individuals to explore psychic abilities from home with immediate feedback.
• Noetic Signature™ Inventory A proprietary assessment tool branded Noetic Signature™ that helps individuals discover the unique way they receive and express information and energy beyond their five senses.

Quantifiable outcome

• Over 850 attendees at 2024 virtual conference with 45+ hours of recordings
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered core, minor and amplifier.

• The Scientific and Medical NetworkcoreStrategic or Co-development PartnerWhere evidence-based reason meets deep inner knowing. Collaborates with IONS on the 'noetic handshake' between science and direct experience for understanding the nature of reality.
• California Institute of Integral StudiescoreStrategic or Co-development PartnerTransform Yourself, Others, and the World. CIIS works with IONS on interdisciplinary approaches to consciousness research and education.
• California Institute for Human Science (CIHS)coreStrategic or Co-development PartnerMind Body Spirit University. CIHS collaborates with IONS on consciousness research and hosted IONS President Thomas Brophy as former president.
• The Parapsychological AssociationcoreStrategic or Co-development PartnerPsi Research: Balancing Openness and Rigor. Partners with IONS on advancing the scientific study of consciousness and psi phenomena.
• HeartMathcoreStrategic or Co-development PartnerHeart Intelligence. Collaborates with IONS on understanding the fundamental interconnectedness of all life and why inner transformation is essential for sustainable change.
• Consciousness and Healing Initiative (CHI)coreStrategic or Co-development PartnerAccelerate the Science and Practice of Healing. Founded by IONS scientist Shamini Jain, CHI works with IONS on advancing integrative healing research.
• The Monroe InstitutecoreStrategic or Co-development PartnerExploring Expanded States of Consciousness. Partners with IONS on conferences and research into consciousness and altered states.
• NanobiosymcoreTechnology or IntegrationWhere little things make a big difference. IONS sponsored Nanobiosym Global Summit 2.0: Quantum Convergence, collaborating on quantum and consciousness research.
• Academy for the Advancement of Postmaterialist SciencescoreStrategic or Co-development PartnerInspiring scientists to investigate mind and consciousness as core elements of reality. Works with IONS on expanding scientific paradigms.
• Galileo CommissioncoreStrategic or Co-development PartnerExpanding the Scope of Science. Partners with IONS on advancing scientific exploration beyond materialist limitations.
• Greater Good Science Center at UC BerkeleyminorStrategic or Co-development PartnerScience-based Insights for a Meaningful Life. Academic partner collaborating on consciousness and wellness research.
• EsalenamplifierGTM or Marketing PartnerOn Ancient Ground, Opening New Horizons. Amplifier partner helping expand reach of noetic science information and resources to broad audiences.
• Sounds TrueamplifierGTM or Marketing PartnerWaking up the world. Amplifier partner for sharing noetic science content and resources through their platform.
• Pachamama AllianceamplifierGTM or Marketing PartnerProtecting the source, inspiring the future. Amplifier partner for consciousness and environmental stewardship messaging.
• BioneersamplifierGTM or Marketing PartnerRevolution from the Heart of Nature. Amplifier partner for noetic science and environmental consciousness messaging.
• International Association of Near-Death Studies (IANDS)amplifierStrategic or Co-development PartnerExplore the Extraordinary. Amplifier partner for consciousness research related to near-death experiences.
• Science and NondualityamplifierStrategic or Co-development PartnerA celebration of the core truth of existence. Amplifier partner for consciousness and spirituality conferences.
• Consciousness HackingamplifierStrategic or Co-development PartnerBridging Science and Spirit. Amplifier partner for consciousness technology and research.
• iRest (Yoga of the West)amplifierStrategic or Co-development PartnerLife can be hard. iRest can help. Partners with IONS on meditation research including iRest meditation webinars for depression in older adults.
• The Global Consciousness ProjectamplifierStrategic or Co-development PartnerMeaningful Correlations in Random Data. Partners with IONS on collective consciousness research exploring global consciousness effects.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bioneers: Nonprofit media and education platform focused on breakthrough solutions for environmental and social challenges, including consciousness and ecology. Comparable as an amplifier partner with overlapping consciousness-and-sustainability audience.

Direct peers

• Academy for the Advancement of Postmaterialist Sciences (AAPS): Scientific organization inspiring researchers to investigate mind and consciousness as core elements of reality. Comparable to IONS as a partner advancing scientific paradigms beyond materialist limitations with overlapping research community.
• Science and Nonduality (SAND): Community and conference organization exploring the intersection of science and spirituality. Comparable to IONS as an amplifier partner hosting conferences on consciousness with shared thought leaders and audience.
• International Association of Near-Death Studies (IANDS): Nonprofit organization supporting research and education on near-death experiences. Comparable to IONS as an amplifier partner studying extraordinary consciousness phenomena with similar audience interested in noetic experiences.
• Consciousness and Healing Initiative (CHI): Nonprofit founded by IONS scientist Shamini Jain accelerating the science and practice of healing. Direct peer founded by IONS leadership, focused on biofield/energy healing research with comparable mission and methodology.
• California Institute of Integral Studies (CIIS): Accredited university offering graduate programs in consciousness studies, psychology, and integral education. Comparable as a partner institution on interdisciplinary consciousness research and education with overlapping audience and faculty.
• Esalen Institute: Nonprofit retreat and education center pioneering humanistic alternative and consciousness exploration since 1962. Directly comparable as a consciousness and human-potential organization with similar educational programming and audience overlap.
• The Monroe Institute: Nonprofit focused on exploring expanded states of consciousness through experiential programs and research. Comparable to IONS as a direct partner on conferences and consciousness research, serving similar audiences interested in altered states and noetic phenomena.
• HeartMath Institute: Nonprofit research and education organization studying heart intelligence, emotional coherence, and the interconnectedness of life. Directly comparable to IONS as a fellow consciousness-research nonprofit with co-development partnership and overlapping mission on inner transformation.
• Parapsychological Association: Professional organization for parapsychology research affiliated with the American Association for the Advancement of Science. Directly comparable as a partner advancing the scientific study of consciousness and psi phenomena with overlapping scientific community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_lGMEUmO_eDF-FkGWuugFQ
• Facebookfacebook.com/NoeticSciences
• Instagraminstagram.com/ionsonline
• Xx.com/IONSonline
• LinkedInlinkedin.com/company/institute-of-noetic-sciences

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute of Noetic Sciences