Braman Mortuary & Cremation Services

What Braman Mortuary & Cremation Services does

Braman Mortuary & Cremation Services is a privately held, two-location funeral home and cremation services provider operating in Omaha, Nebraska. Founded in 1980 by Boyd E. Braman after his first retirement, the firm serves families across central and southwest Omaha through its 72nd Street Chapel (1702 N. 72nd St.) and Millard Chapel (6505 S. 144th St.). Its core offerings include traditional funeral services with visitation and graveside ceremonies, cremation services supported by an on-site crematory, advance preplanning, and specialized veteran funeral services (military honors coordination, VA benefits assistance, national cemetery burial). The firm also offers personalized memorial options (tribute videos, webcasting, custom keepsakes) and the Parting Stone solidified-remains product, and runs a free virtual grief support group (Healing Hearts).

The business operates a direct-to-consumer model with 24/7 phone availability and an online preplanning tool, supplemented by referral partnerships with local cemeteries (Holy Sepulchre, Resurrection, Forest Lawn, Evergreen), florists, and community organizations such as The Collective for Hope. Revenue is generated through one-time, per-service transactions priced via a quote-based General Price List that is not publicly disclosed; pricing tiers span direct cremation (most affordable) through full-service traditional funerals with personalization. The firm is led by Manager and Licensed Funeral Director Ryan Gray (U.S. Army veteran, with the firm since June 1999), supported by a multi-state licensed staff of directors, embalmers, a pre-planning specialist, and grief support personnel.

Technology assets are operational rather than software-oriented: an on-site crematory, webcasting for remote attendees, standard chapel A/V, and an obituary/content website. There is no proprietary software platform, no API, no app, and no disclosed AI/ML capabilities. The firm holds NFDA membership and operates without institutional, PE, or VC backing, with ownership resting with the Braman family legacy and current management.

Name

Braman Mortuary & Cremation Services

Legal name

Braman Mortuary & Cremation Services

Website

https://bramanmortuary.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Braman Mortuary & Cremation Services is a privately held, two-location Omaha, Nebraska funeral home offering traditional funerals, cremation (with on-site crematory), preplanning, and veteran services to Omaha-area families, led by a veteran funeral director since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Traditional Funeral Services: Full-service funerals including visitation, formal ceremony, graveside services, and personalization options. Pricing varies based on selections made.
2. Cremation Services: Range from direct cremation (most affordable, no service) to full funeral with cremation. Options include traditional cremation service, memorial service, and graveside cremation service.
3. Preplanning Services: Funeral and cremation arrangement planning ahead of time. May include prepaid options for burial plots, caskets, urns, and services.
4. Veteran Funeral Services: Specialized services for veterans including military honors coordination, VA benefits assistance, and burial in national cemeteries.
5. Grief Support Services: Free virtual grief support group (Healing Hearts), educational resources, and bereavement materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Braman Mortuary & Cremation Services provides funeral, cremation, and preplanning services to families in the Omaha, Nebraska area from two chapel locations. Core offerings include traditional funeral services with visitation and graveside ceremonies, cremation services performed at the company's on-site crematory, advance preplanning of arrangements, and specialized veteran funeral services with military honors and VA benefits coordination.

Product overview

Braman Mortuary & Cremation Services operates as a two-location funeral home in Omaha, Nebraska, offering a unified suite of end-of-life services centered around traditional funeral services, cremation services, and preplanning. The core offering comprises traditional burial services with visitation and graveside ceremonies at the 72nd Street Chapel (central Omaha) and Millard Chapel (southwest Omaha), both equipped with modern amenities. The company differentiates through its on-site crematory, ensuring loved ones remain in continuous care. Additional services include veteran funeral services with military honors coordination, personalized funeral options (tribute videos, webcasting, custom keepsakes), and solidified remains through Parting Stone. The company also provides ongoing support through the Healing Hearts virtual grief support group and partners with local florists for flower delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services Traditional funeral services including visitation, formal ceremony, and graveside services with burial options. The service helps families create meaningful tributes that reflect their loved one's values, traditions, and life story, with religious, cultural, or deeply personal customization.
• Cremation Services Full range of cremation options from direct cremation to full-service funerals with visitation and memorial gatherings. The company operates an on-site crematory ensuring loved ones never leave their care, and options include traditional cremation service, memorial service, and graveside cremation service.
• Preplanning Services Advance funeral and cremation arrangement planning that allows individuals to document their wishes, lock in pricing, and relieve family members of decision-making during grief. May include prepaid options for burial plots, caskets, urns, and services.
• Veteran Funeral Services

Quantifiable outcome

• Families served with compassionate, professional care for over 40 years

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• National Funeral Directors Association (NFDA)minorOthersNFDA membership provides the funeral home with industry standards, resources, and credibility. The NFDA logo is displayed on the website footer indicating active membership.
• The Collective for HopeminorOthersOmaha-area resource for families providing supportive services in the community. Located at 7811 Farnam Dr., Omaha, NE.
• Local Cemetery PartnersminorChannel Partner/ Reseller/ DistributorNetwork of local cemeteries including Holy Sepulchre Cemetery, Resurrection Cemetery, Forest Lawn Memorial Park, Evergreen Memorial Park, and others in the Omaha area for burial services coordination.
• Local FloristsminorChannel Partner/ Reseller/ DistributorFlower delivery partnership with local florists for sympathy flowers delivered to funeral services and families.
• Healing Hearts Grief Support GroupminorOthersVirtual grief support group meeting 1st and 3rd Tuesdays monthly via Zoom, facilitated by Nancy Weil, Director of Grief Support. Free service for families.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Others

• Parting Stone: Provider of solidified remains technology (compressed ash stones) offered by Braman as an add-on product. Acts as an innovation supplier/partner rather than a direct competitor, enabling Braman to offer differentiated personalization.

Direct peers

• Bellevue Memorial Funeral Chapel: Funeral home serving Bellevue and the greater Omaha metro area with traditional funeral and cremation services. Overlaps directly with Braman's southwest Omaha Millard Chapel territory.
• Roeder Mortuary: Omaha-area independent funeral home offering traditional funeral, cremation, and preplanning services. Direct local competitor to Braman's two Omaha chapels with similar service mix and target customer base.
• Heafey Mortuaries: Long-established Omaha funeral home (Heafey-Hoffmann-Dworak-Cutler) offering funeral, cremation, and burial services. Directly competes with Braman in the same metropolitan market with comparable full-service offerings.
• John A. Gentleman Mortuaries: Omaha-based funeral service provider operating multiple area locations. Comparable in service mix (traditional funerals, cremation, preplanning) and customer base to Braman Mortuary.

Emerging players

• Tulip Cremation: Tech-enabled direct cremation startup offering simple online booking and transparent flat-rate pricing. Competes with Braman's most affordable direct cremation tier but through a fundamentally different online-only delivery model.

Broad incumbents

• Carriage Services: Public provider of funeral and cemetery services with operations across the U.S. Offers a comparable mix of traditional funeral, cremation, and preplanning services as Braman but at significantly larger scale.
• StoneMor Inc. Public cemetery and funeral services company operating hundreds of locations across the U.S. Comparable product offerings (funerals, cremation, cemetery products) at substantially greater scale than Braman.
• Service Corporation International: Largest funeral, cremation, and cemetery services company in North America, operating thousands of locations under brands including Dignity Memorial and Neptune Society. Far larger scale and geographic reach than Braman with overlapping offerings.
• Foundation Partners Group: Private equity-backed funeral and cremation services operator with a national portfolio of branded funeral homes. Directly comparable service offerings to Braman, with an active acquisition strategy targeting independents like Braman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BramanMortuaryandCremation
• LinkedInlinkedin.com/company/braman-mortuary

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braman Mortuary & Cremation Services