Bellevue Memorial Park

What Bellevue Memorial Park does

Bellevue Memorial Park, legally operated as Ontario Cemetery Association, is a private, non-profit, California State licensed cemetery founded in 1892 and located on 78 acres at 1240 West G Street, Ontario, California. The cemetery serves families and individuals across the Inland Empire and Southern California with a comprehensive set of burial and memorialization services, including traditional ground interment spaces, above-ground indoor and outdoor niches (glass-front and stone/bronze-covered), mausoleum crypts in two on-site mausoleums (Bellevue and Sunset), six dedicated cremation gardens for scattering and inurnment, and supporting merchandise such as granite and bronze markers, upright monuments, benches, and burial vaults. The organization also provides interment services (opening and closing of sites, tent and chair setup, podium and speaker system) and operates three on-site chapels for funeral services, staffed by Family Service Counselors who manage both at-need and advance-planning sales motions.

The underlying technology is a conventional cemetery management platform with an online site locator (mapping tool for finding interred individuals), a 360-degree drag-to-pan virtual tour for remote property viewing, downloadable brochures (including a Spanish-language flower policy), and an event calendar. These tools support the direct-sales channel but do not represent differentiated technology; no AI/ML capabilities, APIs, SDKs, or app products are disclosed. The cemetery holds a California State-required Endowment Care Fund, a trust structure that legally segregates long-term maintenance capital from operating revenue and constitutes a regulatory prerequisite for operation.

Revenue mechanics combine one-time interment-right sales (property, mausoleum crypts, niches, cremation garden spaces), recurring interment service fees, merchandise sales (markers, monuments, vaults), chapel rental, and mandatory contributions to the endowment care trust collected on each property sale. Pricing is not publicly disclosed; customers transact via Family Service Counselors in person, by phone, or via website inquiry. The organization runs as a non-profit with no parent company, no institutional investors, no funding rounds, no acquisitions, and no subsidiaries, and is recognized by the City of Ontario as a heritage landmark following its receipt of the George Chaffey Memorial Award in 2017.

Name

Bellevue Memorial Park

Legal name

Ontario Cemetery Association

Website

https://bellevuememorialpark.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

1–10 employees

Short description

Bellevue Memorial Park is a private, non-profit, California State licensed cemetery founded in 1892 in Ontario, California, serving families in the Inland Empire region with ground burial, mausoleum entombment, cremation gardens, and memorial products across its 78-acre historic grounds.

Ownership category

akta.pro rank

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Others, Marketing or Sales, Supply Chain

Revenue model

1. Cemetery Property Sales: Sale of interment rights for ground burial spaces (standard full-size and cremation-only), mausoleum crypts (single and double/tandem), above-ground niches (glass front and stone/bronze covered), and cremation memorial scattering gardens. Customers purchase the right to be interred in specific locations.
2. Interment Services: Charges for opening and closing graves, crypts, and niches; setting grave liners and vaults; setting markers; cemetery tent and chairs setup; podium and speaker system; and full witnessing of interment services. Bundled service offerings at chapel facilities.
3. Endowment Care Fund: State-required endowment care fund where money is collected from cemetery property purchasers and placed into a trust for long-term maintenance and upkeep of cemetery grounds and facilities. Ensures perpetual care.
4. Markers, Monuments, and Burial Vaults: Sale of flat markers, upright monuments, granite and bronze options, granite benches, burial vaults (full protective outer container, standard full body burial vault, cremation vaults), and memorial products. Family Service Counselors provide details and pricing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bellevue Memorial Park is a private, non-profit historic cemetery that sells interment rights and provides burial, entombment, cremation memorialization, and interment services. Its core offerings include traditional ground burial spaces, indoor and outdoor niches, mausoleum crypts, cremation memorial gardens, and chapels for funeral services, supported by markers, monuments, burial vaults, and after-care support delivered through Family Service Counselors.

Product overview

Bellevue Memorial Park is a full-service memorial cemetery offering a comprehensive portfolio of burial and memorialization options. The core offerings include Traditional Ground Spaces (standard graves, cremation spaces, infant sections, veterans' sections), Above Ground Niche Spaces (glass front and stone/bronze covered niches), Mausoleum Spaces (single and double crypts in Bellevue and Sunset Mausoleums), and Memorial Cremation Gardens (six dedicated gardens for scattering). Supporting products include granite and bronze markers, upright monuments, benches, and burial vaults. Services encompass three chapels for ceremonies, interment site preparation with full witnessing options, and a 360° Virtual Tour for remote exploration.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Ground Spaces Ground interment spaces including standard full-size graves, cremation-only spaces, infant interment sections, and a dedicated Veterans' Interment section with markers allowed. Located within more than 41 grass-covered burial sections on the 78-acre cemetery grounds.
• Above Ground Niche Spaces Indoor and outdoor niche spaces for memorialization of cremated remains, including glass front niches that accommodate urns and personal memorabilia, and stone or bronze covered front niches.
• Mausoleum Spaces Above-ground entombment options including single and double (tandem) full body crypts with memorialization, located in the Bellevue Mausoleum and the Sunset Mausoleum (completed in 2008).
• Memorial Cremation Gardens

Quantifiable outcome

• 62,500+ successful interments and counting
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Ontario HeritageminorStrategic or Co-development Partner · 12 October 2024Ontario Heritage is the organizer of the annual Richard D. Delman Historic Cemetery Tour held at Bellevue Memorial Park. Local costumed actors bring historical characters to life during the tour, allowing visitors to learn about Ontario's early citizens. The partnership provides educational community programming and helps maintain visibility for the cemetery.
• LifeStream Blood BankminorOthersLifeStream Blood Bank conducts periodic blood drives at Bellevue Memorial Park. The cemetery provides venue space for community blood donation events, supporting local healthcare resources.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Forest Lawn Memorial-Parks & Mortuaries: Major Southern California cemetery and mortuary operator with multiple memorial parks serving the Los Angeles metro area. Directly comparable as a large-scale, multi-section cemetery offering ground burial, mausoleums, cremation, and chapel services to families in the same regional market.
• Mount Sinai Memorial Parks and Mortuaries: Southern California cemetery and mortuary operator with memorial parks in Hollywood Hills and Simi Valley. Comparable as a regional California cemetery operator offering ground burial, mausoleums, cremation, and on-site chapel services to local families.
• Park Lawn Corporation: Canadian-based cemetery, funeral, and cremation operator with locations primarily in Eastern Canada. Comparable as a multi-site cemetery operator offering ground burial, mausoleums, niches, cremation, and memorial products to families, though geographically focused in Canada.
• Hollywood Forever Cemetery: Historic cemetery in Hollywood, California offering ground interment, mausoleums, cremation, and event-based community programming. Comparable as a Southern California historic cemetery operator with cultural heritage positioning and a similar mix of burial, cremation, and community event offerings.
• Rose Hills Memorial Park: One of the largest contiguous memorial parks in North America located in Whittier, California, offering ground interment, mausoleums, cremation, and memorial products. Directly comparable as a California cemetery operator with similar product mix and long operating history.
• Foundation Partners Group: Private equity-backed operator of cemeteries, funeral homes, and cremation centers across the United States. Comparable as a cemetery operator with similar service offerings and a comparable mix of historic and modern properties serving local family markets.
• Catholic Cemeteries & Mortuaries of the Archdiocese of Los Angeles: Operates multiple Catholic cemeteries across the Los Angeles region including Calvary Cemetery, Holy Cross Cemetery, and others. Comparable as a multi-property Southern California cemetery operator offering ground burial, mausoleums, cremation, and memorial services to families in the same regional market.

Broad incumbents

• Carriage Services: Publicly traded death care provider operating cemeteries and funeral homes across multiple U.S. states. Comparable as a cemetery operator with similar service offerings (property, interment, cremation) but at broader geographic scale and publicly-traded corporate structure.
• Everstory Partners: Major cemetery and funeral center operator formed from the combination of StoneMor and several other operators. Comparable as a multi-state cemetery operator offering property sales, interment services, cremation, and memorial products across hundreds of locations.
• Dignity Memorial (Service Corporation International): Largest North American funeral and cemetery operator through parent Service Corporation International, operating thousands of locations nationwide. Broadly comparable as the dominant industry incumbent offering the same cemetery property, cremation, and memorial product categories as Bellevue, but at national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bellevue-memorial-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellevue Memorial Park