Spring Grove

What Spring Grove does

Spring Grove Cemetery and Arboretum is a nonprofit cemetery, funeral, and cremation services organization headquartered in Cincinnati, Ohio, founded in 1845 and chartered by special act of the Ohio General Assembly. It operates two cemetery locations — the 733-acre Spring Grove Cemetery and Arboretum (the second-largest cemetery in the United States) and Oak Hill Cemetery — together with multiple Spring Grove Funeral Homes locations and a 10,000-square-foot Event Center capable of hosting up to 300 guests. The organization is one of only seven cemeteries designated as a National Historic Landmark and a Level III Accredited Arboretum, operating under a Board of Trustees governance model with earnings reinvested in preservation rather than distributed.

The core service portfolio spans funeral arrangements (traditional services, memorial services, celebrations of life), cemetery services (burial plots, mausoleums, crypts, veterans sections, interment rights), cremation with an on-site crematory ensuring remains never leave Spring Grove's care, and pre-planning/pre-need programs with installment payment options. Supporting offerings include grief support (provided free of charge), the Everlastings Floral Program for online flower placement, benefits guidance (including VA benefits), private themed tours across the arboretum, and the Spring Grove Heritage Foundation's educational programming. Revenue is generated through one-time fees for interment rights and service packages, recurring pre-need installment revenue, event center rentals, merchandise (caskets, urns, vaults, markers), and floral program commissions, with pricing held confidential and provided via a General Price List prior to arrangement.

The go-to-market is sales-led via state-licensed Family Service Advisors who guide families through pre-planning and at-need arrangements in person or by phone, supported by licensed funeral directors and embalmers. Distribution is direct-to-consumer across Greater Cincinnati and the Tri-State area, with no third-party resellers, leveraging marketing channels including the company website, blog, email newsletter, social media, docent-led tours, preneed educational luncheons, and community events. The organization employs 101–250 staff across cemetery operations, funeral home operations, horticulture and arboriculture, IT, safety and security, sales, and administration, and is governed by an unpaid Board of Trustees composed of Greater Cincinnati residents.

Name

Spring Grove

Legal name

Spring Grove Cemetery and Arboretum

Website

https://springgrove.org

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

101–250 employees

Short description

Spring Grove is a nonprofit cemetery, funeral, and cremation services organization founded in 1845 in Cincinnati, Ohio, operating a 733-acre National Historic Landmark site plus Oak Hill Cemetery and multiple funeral home locations serving families across Greater Cincinnati and the Tri-State area.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Funeral Services: Full-service funeral arrangements including traditional funeral services, memorial services, and celebration of life ceremonies. Services include use of funeral home facilities, funeral directors, embalming, and coordination of services. Revenue generated through service fees, facility rental, and merchandise (caskets, urns, vaults).
2. Cemetery Services and Burial Rights: Sale of burial lots, plots, crypts, and interment rights. Customers purchase the right to burial (interment rights), not the land itself. Fees include opening/closing of graves, burial vaults, and ongoing maintenance contributions.
3. Cremation Services: On-site crematory services reducing human remains to cremains. Includes processing of ashes and urn placement options. Revenue from cremation services, urns, and permanent placement options (niches, ground burial, woodland walkway).
4. Event Center and Reception Services: 10,000-square-foot event center with capacity for up to 300 guests for funeral receptions, memorial gatherings, and related events. Includes catering kitchen, audio/video technology, and full service bar. Revenue from facility rental and event services.
5. Pre-Planning/Pre-Need Services: Advance funeral and cemetery planning services allowing families to pre-arrange and pre-pay for services. Provides payment plan options with affordable down payments. Revenue recognized over time through installment payments.
6. Floral Programs and Merchandise: Everlastings Floral Program for online flower ordering and placement at burial sites. Additional merchandise includes burial vaults, markers, memorials, urns, and keepsakes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Spring Grove is a nonprofit cemetery, funeral home, and cremation services organization serving the Greater Cincinnati area. It sells traditional and personalized funeral arrangements, burial plots and interment rights across 733 acres at Spring Grove Cemetery and Oak Hill Cemetery, on-site cremation services with same-day processing, pre-planning services with payment plans, and a 10,000-square-foot Event Center for funeral receptions and memorial gatherings of up to 300 guests. Supporting paid offerings include themed private tours of the arboretum and an online floral placement program (Everlastings).

Product overview

Spring Grove is a nonprofit cemetery and funeral home organization offering integrated end-of-life services. The portfolio includes three core pillars: (1) Funeral Services with customizable arrangements and an Event Center for up to 300 guests; (2) Cemetery Services including burial plots, mausoleums, crypts, and cremation with an on-site crematory; and (3) Pre-Planning Services guided by state-licensed advisors. Supporting offerings include Grief Support, Benefits Guidance, the Everlastings Floral Program, and Private Tours across the 750-acre Arboretum (a Level III Accredited site). Cremation Placement Options encompass Woodland Walkway, Niche Placement, Ground Burial, and Permanent Placement. The Spring Grove Heritage Foundation provides cultural preservation and educational programs. Services are available at two cemetery locations (Spring Grove and Oak Hill) and multiple funeral home locations throughout Greater Cincinnati.

Differentiator

Problem solved

Functional benefit

Brands

• Spring Grove Cemetery & Arboretum: Historic 733-acre National Historic Landmark cemetery with arboretum featuring champion trees, gardens, lakes, and walking paths.
• Spring Grove Funeral Homes Event Center
• Spring Grove Cremation Society

Products and services

• Funeral Services Full-service funeral arrangement and conducting services covering traditional services, garden receptions, and personalized celebrations of life, delivered by licensed funeral directors at Spring Grove Funeral Homes. The offering is targeted to bereaved Cincinnati-area families arranging end-of-life services for a loved one.
• Cemetery Services Sale of burial plots, lots, mausoleums, crypts, and ground burial services (interment rights) across the 733-acre Spring Grove Cemetery and Oak Hill Cemetery, including a designated veterans section. Customers purchase the right of burial rather than land ownership, and fees include opening/closing of graves, burial vaults, and ongoing maintenance contributions. Targeted to families needing permanent cemetery burial for a loved one.
• Cremation Services On-site cremation with certified personnel and positive identification systems; cremation takes 2-3 hours with ashes available 2-3 days after. Includes alternative cremation container and urn options, with multiple placement options (niche, ground burial, woodland walkway scattering, permanent placement). Targeted to families choosing cremation over burial.
• Pre-Planning Services Advance funeral, cemetery, and cremation planning with state-licensed Family Service Advisors, flexible payment plan options with affordable down payments, and installment billing over time. Targeted to individuals and families who want to arrange and pre-pay for end-of-life services in advance of a death to spare loved ones difficult decisions.
• Event Center & Reception Services 10,000-square-foot facility within the Spring Grove Funeral Home for funeral receptions, memorial gatherings, and celebrations of life of up to 300 guests, with audio/video technology, catering kitchen, and full-service bar. Targeted to families hosting receptions immediately before or after funeral services.
• Cremation Placement Options Permanent placement options for cremated remains: Woodland Walkway scattering in a biodegradable container with wildflower garden, Niche Placement in indoor/outdoor columbarium, Ground Burial, and Permanent Placement via communal or private inurnment. Targeted to families who have selected cremation and want a permanent memorial location.
• Everlastings Floral Program Online flower ordering and placement program at Spring Grove and Oak Hill cemetery locations, with custom packages for special occasions and designated remembrance days. Targeted to families and friends wishing to place flowers at a loved one's gravesite.
• Private Tours Themed guided tours of Spring Grove Cemetery and Arboretum across 12+ topics (History and Heritage, Horticulture, Angels In the Grove, Presidential Connections, Rooted In History, etc.) delivered by golf cart, walking, or tram. Targeted to community members, school groups, and visitors interested in the cemetery's horticultural, historic, and artistic content.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tri-HealthminorOthersTri-Health manages an on-site health center for Spring Grove employees as part of the company's benefits offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• StoneMor Partners: U.S. cemetery and funeral home operator with 300+ locations, focused on selling burial products, interment rights, and preneed contracts. Closely comparable to Spring Grove's cemetery-centric model and preneed revenue stream.
• Forest Lawn Memorial-Parks & Mortuaries: Iconic large-scale memorial park operator in Southern California with multiple locations, an on-site crematory, and event facilities. Directly comparable to Spring Grove as a historic, multi-acre integrated funeral/cemetery/cremation campus serving a regional market.
• Everstory Partners (formerly Foundation Partners Group): Private equity-backed owner/operator of funeral homes and cemeteries across the U.S. Directly comparable service mix (funeral, cemetery, cremation, preneed), competing in the same end-of-life services category with an acquisition-driven growth model.
• NorthStar Memorial Group: Private equity-backed funeral home and cemetery operator with ~100+ locations. Comparable to Spring Grove's integrated death care platform and preneed focus, with similar geographic concentration strategy.
• Carriage Services: Publicly traded death care provider operating ~200+ funeral homes and cemeteries nationally. Comparable to Spring Grove in integrated funeral + cemetery + cremation services and preneed offerings, though structured as a for-profit consolidator.
• Woodlawn Cemetery: Historic 400+ acre nonprofit cemetery in the Bronx, NY, designated a National Historic Landmark. Closely comparable to Spring Grove in historic significance, arboretum-style grounds, nonprofit structure, and integrated burial / cremation offerings on a large multi-acre campus.

Regional players

• Park Lawn Corporation: Canadian death care provider with growing U.S. presence via acquisitions of cemeteries and funeral homes. Comparable service offerings (funeral, cemetery, cremation, preneed), but primarily serves a different geography.
• Catholic Cemeteries (Diocesan operators): Nonprofit diocesan cemetery operators (e.g., Catholic Cemeteries of the Archdiocese) offering burial, cremation, and funeral coordination on religious-affiliated grounds. Comparable to Spring Grove as nonprofit cemetery providers serving defined regional communities.

Broad incumbents

• Service Corporation International (SCI): The largest funeral, cemetery, and cremation operator in North America, with 1,500+ locations under brands including Dignity Memorial. Directly comparable to Spring Grove in offering funeral, cemetery, and cremation services, but at vastly greater scale and as a for-profit consolidator.
• Dignity Memorial (SCI network): The consumer-facing brand network of Service Corporation International, encompassing affiliated funeral homes and cemeteries. Comparable to Spring Grove in service offerings but operates as part of a national for-profit network rather than a single nonprofit campus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sgcemetery

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Grove