Musical Instrument Museum
MIM is a 501(c)(3) nonprofit museum in Phoenix, Arizona operating a 200,000 sq ft facility showcasing 4,200+ musical instruments from every country, a 300-seat concert theater, and educational programs for K-12 schools, seniors, and families, funded through admission, memberships, concerts, events, and donations.
- Company typePrivate
- Founded2010
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Musical Instrument Museum firmographics
Firmographics- Name
- Musical Instrument Museum
- Legal name
- Musical Instrument Museum
- Website
- https://mim.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MIM is a 501(c)(3) nonprofit museum in Phoenix, Arizona operating a 200,000 sq ft facility showcasing 4,200+ musical instruments from every country, a 300-seat concert theater, and educational programs for K-12 schools, seniors, and families, funded through admission, memberships, concerts, events, and donations.
- Ownership category
- akta.pro rank
Musical Instrument Museum industry classification
Industry- Product category
- Music Museum and Cultural Institution
- NAICS
- Museums (712110), Museums (71211), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Concerts & Music Festivals (THAJAFAA), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Musical Instrument Museum is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Musical Instrument Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Museum Admission: One-day general admission tickets ranging from free for children 3 and under to $20 for adults, with discounted teen and child rates. Special exhibition admission available for additional fee.
- Concert Tickets: Live performance tickets in the 300-seat MIM Music Theater ranging from approximately $33.50 to $130.50 per person, featuring diverse genres from jazz to classical to global music.
- Membership Subscriptions: Annual membership program with multiple tiers (Duo Circle $100, Family Circle $119, Song Circle $250, Rhythm Circle $500, Melody Circle $1,500, Harmony Circle $2,500, Curator's Circle $5,000, Director's Circle $10,000, Founder's Circle $25,000) offering unlimited admission, discounts, presale access, and exclusive events.
- Food and Beverage: On-site dining through Café Allegro serving globally inspired cuisine and Beats Coffee Bar featuring specialty coffee, teas, and grab-and-go items. Lunch service 11 a.m.-3 p.m., coffee bar open 9 a.m.-5 p.m.
- Museum Store Retail: The Museum Store offers creative, global, and music-inspired gifts through both on-site and online shopping at themimstore.org.
- Group Tours and Field Trips: Guided and self-guided group tours, VIP experiences, field trips at $8 per student, specialty packages including Balloons and Tunes and Tour and Tea.
- Private Event Hosting: Venue rentals for corporate events, weddings, galas, and museum buyouts across multiple spaces including the MIM Music Theater (300 seats), Main Courtyard (500 reception), El Río (1,000+ reception), and full museum buyout.
- Donations and Planned Giving: 501(c)(3) nonprofit organization relying on charitable contributions, planned giving programs, and volunteer support to fund operations and mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General museum admission for all visitors |
| One time/ perpetual license | Pay-as-you-go | Special exhibition admission |
| Subscription | Annual | Entry-level annual membership for two adults |
| Subscription | Annual | Family-focused annual membership with children included |
| Subscription | Annual | Membership with concert presale access |
| Subscription | Annual | Mid-tier membership with concert discounts |
| Subscription | Annual | Premium membership with Founder's Reception access |
| Subscription | Annual | Leadership annual membership |
| One time/ perpetual license | Pay-as-you-go | Concert tickets for individual performances |
| One time/ perpetual license | Pay-as-you-go | Culinary event admission with meal |
| Unit Pricing | Pay-as-you-go | School field trip admission |
| Unit Pricing | Pay-as-you-go | VIP behind-the-scenes experience |
| Unit Pricing | Pay-as-you-go | Children's educational music classes |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Musical Instrument Museum product offering
Product offeringCore offering
The Musical Instrument Museum is a nonprofit cultural institution that sells museum admission to galleries displaying 4,200+ musical instruments from every country in the world, live concert tickets in its 300-seat MIM Music Theater featuring 300+ artists annually, and tiered membership subscriptions. It also offers K-12 field trips, MIMkids educational classes, educator professional development, senior and memory care programs, private event venue rentals, on-site dining at Café Allegro and Beats Coffee Bar, and Museum Store retail.
Product overview
The Musical Instrument Museum (MIM) operates as a 501(c)(3) nonprofit museum offering a comprehensive portfolio of products and services centered on global music education and appreciation. The core offering is museum admission to galleries showcasing thousands of instruments from every country in the world, supplemented by the MIM Music Theater for live concerts, Special Exhibitions in the Target Gallery, and Circle of Friends Memberships at multiple giving tiers. Educational programming includes MIMkids (Mini Music Makers, Musical Adventures, Junior Museum Guides), Field Trips for K-12 students, and Professional Development for educators. Hospitality services encompass Café Allegro restaurant, Beats Coffee Bar, Museum Store, and Private Event Hosting. Signature Events and Culinary Events provide cultural experiences. All programs and services interconnect through MIM's mission to preserve musical traditions and inspire guests through musical expression.
Differentiator
Problem solved
Functional benefit
Brands
- Circle of Friends: MIM's membership program offering various tiers of membership benefits
- MIMkids
- MIM Music Theater
- Café Allegro
- Beats Coffee Bar
Products and services
- Museum Admission General admission to museum galleries featuring thousands of musical instruments from around the world, including the Geographic Galleries, Orientation Galleries, Artist Gallery, Mechanical Music Gallery, Experience Gallery, and Collier STEM Gallery. Priced at $20 for adults, $15 for teens, $10 for children 4-12, and free for children 3 and under.
- MIM Music Theater Concerts Live performances in a 300-seat acoustically designed theater featuring diverse musical genres including jazz, classical, bluegrass, global music, pop, and singer-songwriters. Ticket prices range from approximately $33.50 to $130.50 per person.
- Special Exhibitions
- Group Tours
- Field Trips
- MIMkids Programs
- Professional Development for Educators
- Circle of Friends Memberships
- Private Event Hosting
- Signature Events
- Culinary Events
- Senior Programs
- Café Allegro
- Beats Coffee Bar
- Museum Store
Quantifiable outcome
- Rated Phoenix's #1 Attraction by visitors
- +3 more outcomes
Companies that use Musical Instrument Museum
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Musical Instrument Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Musical Instrument Museum partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Hot Air ExpeditionsminorHot Air Expeditions partners with MIM for the Balloons and Tunes Package, combining hot air balloon flights with museum visits. Package includes balloon inflation viewing, 45-60 minute flight, transfers to MIM, three-hour self-guided tour with audio equipment, and Café Allegro lunch voucher. Booked through Hot Air Expeditions at 480.502.6999.
- Arizona Rhythm ConnectionminorPartnership for the Drum and Dance Workshop using the Roots of Rhythm world drumming curriculum. Professional teaching artist leads 50-minute immersive workshops on African, Latin, and pop music hand drumming for field trip groups.
- Maya Tea CompanyminorTucson's Maya Tea Company provides tea selections for MIM's Tour and Tea Package, offering traditional afternoon English tea service with the museum tour.
- Center for World MusicminorPartnership with Center for World Music for Artist Residency Programs, including presentations by Máirtín de Cógáin (Irish music) and Clinton Davis (Appalachian fiddle and banjo).
- C.F. Martin & Co.minorLongtime MIM partner featuring special performances spotlighting rare Martin guitars. Chris Martin IV, sixth-generation executive chairman, has shared company history at MIM events.
- Sanderson LincolnminorConcert series sponsor providing support for MIM's music programming and artist performances.
- PNC BankminorConcert series sponsor for MIM's music programming. PNC Bank Family Center is also named within the museum.
- Country FinancialminorConcert series sponsor supporting MIM's live music programming and artist performances.
- RevadaminorPresenting sponsor for the Drum and Dance Workshop, supporting educational programming for school field trips.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Musical Instrument Museum competitors and assessment
Company assessmentBroad incumbents
- The Metropolitan Museum of Art: One of the world's largest and most-visited art museums, based in New York City. Comparable to MIM as a major nonprofit cultural institution with paid admissions, membership tiers, special exhibitions, and educational programming, though focused on fine art rather than music.
- Smithsonian Institution: The largest museum complex in the world, including the National Museum of American History which houses significant musical instrument collections. Comparable to MIM as a major cultural institution with educational programming, but vastly larger and federally funded.
Direct peers
- Grammy Museum: Los Angeles-based music museum operated by the Recording Academy. Comparable to MIM in offering music-focused exhibits, interactive experiences, and educational programming, though smaller in scale and tied to the Grammy brand rather than a global instrument collection.
- National Music Centre: Calgary-based music museum housed in the historic King Edward Hotel. Comparable to MIM as a globally themed music institution with an instrument collection, live performance venue, interactive experiences, and educational programming targeting schools and the general public.
- Museum of Pop Culture (MoPOP): Seattle-based museum originally founded as the Experience Music Project by Paul Allen. Closely comparable to MIM as a destination music and pop culture museum with interactive exhibits, special exhibitions, and educational programming; shares a similar mid-sized, donor-supported nonprofit model.
- Rock & Roll Hall of Fame: Cleveland-based music-themed museum dedicated to rock and roll history. Directly comparable to MIM as a destination music museum with paid admissions, special exhibitions, educational programming, and an iconic permanent collection — though focused on a single genre rather than global instruments.
- Country Music Hall of Fame and Museum: Nashville-based music museum with a deep instrument and artifact collection tied to country music history. Comparable to MIM in scale, exhibit depth, paid admissions, special exhibitions, and educational programming, though focused on a single genre.
- Musical Museum (Brentford, UK): British museum dedicated entirely to mechanical and self-playing musical instruments, including orchestrions and reproducing pianos. Highly comparable to MIM's Mechanical Music Gallery and instrument-collection focus, though smaller scale and Europe-based.
- Stax Museum of American Soul Music: Memphis-based museum at the former Stax Records site, dedicated to soul music history with instruments, costumes, and recording artifacts. Comparable to MIM in operating a focused music museum with paid admissions, educational programming, and live event programming.
- Musical Instruments Museum (Berlin): Berlin's Musikinstrumenten-Museum, part of the Staatliche Museen zu Berlin. Directly comparable to MIM as a global collection of musical instruments organized by geography and era, with audio demonstrations at exhibits, though operated as a public museum rather than a private nonprofit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Musical Instrument Museum social profiles
Digital presenceMusical Instrument Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musical Instrument Museum leadership team
Management profileNumber of profiles
Profiles4 records
Musical Instrument Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musical Instrument Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musical Instrument Museum
What does Musical Instrument Museum do?
The Musical Instrument Museum is a nonprofit cultural institution that sells museum admission to galleries displaying 4,200+ musical instruments from every country in the world, live concert tickets in its 300-seat MIM Music Theater featuring 300+ artists annually, and tiered membership subscriptions. It also offers K-12 field trips, MIMkids educational classes, educator professional development, senior and memory care programs, private event venue rentals, on-site dining at Café Allegro and Beats Coffee Bar, and Museum Store retail.
Is Musical Instrument Museum a public or private company?
Musical Instrument Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Musical Instrument Museum founded?
Musical Instrument Museum was founded in 2010. It employs 101 to 250 people.
Where is Musical Instrument Museum based?
Musical Instrument Museum is headquartered in Phoenix, United States, in the North America region.
How does Musical Instrument Museum make money?
Eight revenue lines are on record. Museum Admission is the primary driver. The others are concert Tickets, membership Subscriptions, food and Beverage, museum Store Retail, group Tours and Field Trips, private Event Hosting and donations and Planned Giving.
Who are Musical Instrument Museum's main competitors?
Broad incumbents on record are The Metropolitan Museum of Art and Smithsonian Institution. Direct peers are Grammy Museum, National Music Centre, Museum of Pop Culture (MoPOP), Rock & Roll Hall of Fame, Country Music Hall of Fame and Museum, Musical Museum (Brentford, UK), Stax Museum of American Soul Music and Musical Instruments Museum (Berlin).
Does Musical Instrument Museum have an API?
No public API is recorded for Musical Instrument Museum.
What industry is Musical Instrument Museum in?
Musical Instrument Museum's product category is Music Museum and Cultural Institution. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 712110 and its SIC code is 7900.