Powers of Reasoning

What Powers of Reasoning does

Powers of Reasoning is an independent media agency founded in 2023 and headquartered in New York. The firm provides media planning, buying, and optimization services for performance-demanding brands across verticals including consumer health, consumer goods, consumer robotics, healthcare/genetics, legal services, and media. Named clients include Checkable, DUDE Wipes, iRobot, Magic Spoon, Myriad Genetics, Steinger Greene Feiner, and The Network. The company manages over $100M in media spend across its client base.

The agency's core technology is PowerHouse, a proprietary performance operating system built on open-source architecture that integrates with any DSP or platform. PowerHouse connects planning, activation, measurement, and reinvestment into a single closed-loop system, incorporating marketing mix modeling (MMM), incrementality testing, closed-loop attribution, and ZIP-code level audience activation. The platform enables daily optimization based on real-time engagement data. A complementary feature, PowerHouse Choice, allows clients to direct negotiated savings as cash, bonus media, or performance reinvestment.

Powers of Reasoning operates a direct enterprise sales model with a three-step onboarding process: demand forecasting and ROI projection, pricing comparison against incumbent plans, and pilot campaign testing before full commitment. Revenue is generated through managed services and media management fees, with multi-year contracts and quote-based custom pricing. The firm is backed by institutional capital that provides full inventory access across major platforms without the overhead markup of traditional holding companies. The leadership team comprises former holding company executives, including founder and CEO Kate O'Brien, CFO Jenna Borucki, and Managing Directors Brian Sypniewski and Millie Diaz.

Name

Powers of Reasoning

Legal name

Powers of Reasoning

Website

https://powersofreasoning.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Powers of Reasoning is an independent New York-based media agency founded in 2023 that provides media planning, buying, and optimization services for performance-demanding brands. Its proprietary PowerHouse platform delivers closed-loop measurement and ZIP-code level audience activation across $100M+ in managed media.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Planning and Buying Services: Traditional agency model providing media planning, buying, and optimization services against measurable business outcomes. Revenue generated through media management fees and retained services. Model aligned to client outcomes rather than agency profit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Powers of Reasoning is a New York-based independent media agency that plans, buys, and optimizes paid media across connected TV, digital, audio, out-of-home, and linear channels for direct-to-consumer and performance-driven brands. The firm delivers its services through PowerHouse, a proprietary performance operating system that combines media mix modeling, incrementality testing, closed-loop attribution, and ZIP-code level audience targeting to provide full-funnel media execution.

Product overview

Powers of Reasoning is an independent media agency that combines the strategic firepower and buying scale of a holding company with the transparency, speed, and accountability of an independent. The company's core offering centers on PowerHouse, a proprietary performance operating system that connects planning, activation, measurement, and reinvestment into a single closed-loop platform. PowerHouse enables audience-first media targeting at the ZIP-code level, with daily optimization based on live performance data and advanced attribution using MMM, incrementality testing, and closed-loop attribution. The PowerHouse Choice feature allows clients to determine how savings are reinvested—either as cash, additional media, or performance improvements. The agency offers comprehensive media and creative services including full-funnel planning, performance marketing, audience activation, AEO/GEO/SEO optimization, media impact dashboards, sponsorship planning, MMM/MTA analysis, affiliate strategy, and upfront/principal media buying.

Differentiator

Problem solved

Functional benefit

Brands

• PowerHouse: Proprietary performance operating system that connects planning, activation, measurement, and reinvestment into a single closed-loop platform. Provides real-time visibility, daily optimization, and complete client control over media investment.

Products and services

• PowerHouse Performance Operating System Proprietary performance operating system that integrates media mix modeling, incrementality testing, closed-loop attribution, ZIP-code level audience targeting, and cross-channel optimization to drive measurable business outcomes for brand clients.
• Media Planning and Buying Services Full-service media planning and buying across connected TV, digital, audio, out-of-home, and linear channels, executed by senior operators for direct-to-consumer and performance-driven brand clients.
• Media Mix Modeling and Attribution Custom measurement and attribution services that quantify the incremental impact of media spend across channels to inform budget allocation and optimization decisions for brand marketers.

Quantifiable outcome

• $800K returned in cash to a single client
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tinuiti: Large independent performance marketing agency offering media planning, buying, and closed-loop measurement across paid channels. Closely comparable to Powers of Reasoning's performance-first, multi-channel independent agency model with proprietary analytics and senior-operator staffing.
• Wpromote: Independent digital media agency focused on performance marketing, full-funnel planning, and proprietary measurement tooling. Directly comparable given its independent (non-holding company) status, performance orientation, and mid-market to enterprise client base.
• Horizon Media: One of the largest independent media agencies in the US, offering planning, buying, and analytics with a heavy investment in proprietary technology and data. Comparable as a scaled independent competing against holding companies on outcomes and transparency.
• Goodway Group: Independent media agency specializing in performance-driven, data-led media planning and buying with proprietary technology. Comparable on independent positioning, performance focus, and technology-enabled operating model.
• Monks (formerly MediaMonks / S4 Capital): Digital-first media and creative services company with integrated media planning, buying, and content production. Comparable as an independent-style, tech-enabled media agency targeting performance-driven brands.

Broad incumbents

• Hearts & Science: Omnicom's data-driven media agency built around outcomes, audience activation, and closed-loop measurement. Comparable in operating philosophy (data-led, performance-oriented) though operating as a specialty within a major holding company.
• Digitas: Publicis-connected connected media agency with performance marketing and analytics capabilities. Comparable on media planning, buying, and measurement but benefits from Publicis scale and broader service portfolio.
• Mediahub: IPG's media agency known for a senior-operator model and outcomes-driven planning. Closely comparable to Powers of Reasoning's positioning around elite operators and measurable business outcomes, though embedded in a global holding company.

Emerging players

• Kepler Group: Performance-focused digital media agency built around data, analytics, and activation. Comparable on performance-first operating model and proprietary measurement, though smaller and more boutique.
• Acceleration Partners: Independent performance marketing agency with a strong focus on partner and affiliate programs as well as paid media. Comparable on independent, outcomes-based model targeting performance-driven brands like the mid-market clients in Powers of Reasoning's roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/powers-of-reasoning

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powers of Reasoning