2400 Promotions

What 2400 Promotions does

2400 Promotions is a privately held custom promotional products manufacturer founded in approximately 2004 and headquartered in suburban Atlanta, Georgia. The company manufactures and globally distributes a portfolio of custom merchandise including lapel pins (cloisonne, soft enamel, die struck, offset digital, photo etched, and silk screened), challenge coins, silicone wristbands (debossed, embossed, printed, and custom shapes), lanyards (nylon, polyester, tubular, woven, and dye sublimated), embroidered and PVC patches, non-woven bags, and cell phone fans. Manufacturing is executed in-house across four factory locations employing more than 200 workers, with production processes spanning metal stamping and enameling, silicone molding, embroidery, screen and dye-sublimation printing, and PVC molding. The business operates a factory-direct B2B model, selling primarily to promotional products distributors and suppliers who resell to end clients; the company supports this channel with co-branded retail pricing pages, downloadable marketing PDFs, drop-ship fulfillment, and Net 10 payment terms for established accounts. Direct sales to accredited schools, universities, and government agencies via purchase order are a secondary vertical. Revenue is generated through one-time, volume-tiered unit purchases (e.g., cloisonne pins from $1.25-$5.22 per unit; silicone wristbands from $0.29-$2.58 per unit; embroidered patches from $0.50-$10.54 per unit), with overnight air shipping, artwork, and digital proofs included as standard. No revenue figures, funding history, or ownership structure are publicly disclosed.

Name

2400 Promotions

Legal name

2400 Promotions

Website

https://2400promotions.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

2400 Promotions is a private Atlanta-based manufacturer of custom promotional products (lapel pins, wristbands, lanyards, patches, coins, bags) selling factory-direct to B2B distributors and institutional buyers across multiple global factory locations.

Ownership category

akta.pro rank

Product category

Promotional Products Manufacturing

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Custom promotional products
• Lapel pins manufacturing
• Silicone wristbands
• Custom embroidered patches
• Promotional lanyards

Headquarters

HQ city

Blairsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Products: One-time purchase model for custom manufactured promotional products including lapel pins, wristbands, lanyards, patches, and bags. Pricing is volume-based with quantity discounts. Factory direct pricing model with no intermediary markups.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

2400 Promotions is a factory-direct manufacturer of custom promotional products, producing custom lapel pins, challenge coins, silicone wristbands, lanyards, embroidered and PVC patches, non-woven bags, and PVC cell phone fans. The company operates four factory locations with 200+ workers and sells primarily to B2B promotional products distributors and suppliers (with secondary direct accounts for schools, universities, and government agencies), bundling free overnight air shipping, free artwork, and free design services into volume-tiered unit pricing.

Product overview

2400 Promotions is a manufacturer and direct seller of custom promotional products operating from Atlanta, Georgia with over 20 years of industry experience and a factory staff of over 200 workers at 4 locations. The company offers a comprehensive portfolio of custom promotional items including: Custom Lapel Pins (Cloisonne, Soft Enamel, Die Struck, Offset Digital, Silk Screened, and Photo Etched varieties), Custom Challenge Coins, Custom Silicone Wristbands (Debossed, Embossed, Printed, Debossed Printed, Thin Bands, Thumb Bands, and Custom Kustom Shapes), Custom Lanyards (Nylon, Polyester in multiple print types including Tubular and Woven, and Dye Sublimated), Custom Embroidered Patches, Custom PVC Patches, Custom Non-Woven Bags, and Custom Cell Phone Fans. Products are manufactured overseas and shipped directly to customers via overnight air as a standard inclusion, with free artwork and design services and a graphic design staff capable of completing designs within an hour. The company primarily serves B2B distributors and suppliers of promotional products rather than the general public.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cloisonne Lapel Pins

Quantifiable outcome

• Most designs completed within 1 hour by in-house graphic design staff
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• PinPros: Direct competitor focused exclusively on custom pins and coins with no minimum orders, competing head-to-head with 2400 in the trading pin and recognition pin market.
• 4AllPromos: Online-first custom promotional products manufacturer with a broad catalog including lanyards, wristbands, bags, and pins. Competes for both distributor and direct-to-buyer traffic.
• Totally Promotional: Online custom promotional products retailer/manufacturer carrying bags, lanyards, wristbands, and apparel. Competes with 2400 in adjacent soft-goods categories.
• The Pin People: Direct competitor offering custom lapel pins and trading pins sold primarily to resellers, distributors, and fundraisers. Closely matches 2400's B2B sales model.
• Wristband Resources: Direct competitor specializing in custom silicone wristbands and bracelets, overlapping significantly with 2400's wristband category.
• Quality Lapel Pins: Direct competitor offering custom lapel pins (cloisonne, soft enamel, die struck) at factory-direct pricing to distributors. Closest comparable in product mix and channel strategy.

Broad incumbents

• Crestline Promotional Products: Large US promotional products distributor carrying pins, lanyards, patches, and bags as part of a wide assortment. Sells through a similar distributor channel but with broader category coverage.
• Discount Mugs: Large online custom promotional products source with a wide assortment including drinkware, bags, lanyards, and pins. Overlaps with 2400's soft goods and acts as a comparable distributor-facing source.
• 4imprint: One of the largest North American promotional products distributors with a much broader catalog (apparel, drinkware, tech, signs). Competes with 2400 indirectly via customer overlap but is many times larger.

Emerging players

• EverLighten: Custom manufacturing platform offering promotional products, apparel, and accessories on-demand. Represents the new generation of digital-native sourcing that competes with 2400 on price and convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2400 Promotions