SNIP Yachting

What SNIP Yachting does

SNIP Yachting is a French nautical company founded in 1973, operating as a SAS from two sites in Normandy — Ouistreham (headquarters, with 700 m² of indoor storage, a covered workshop for two boats up to 46 feet, 30 afloat and 50 land storage slots, and a duty-free fuel station) and Caen V1D2 Marine Manufacture at Mondeville (150 m of quay with three pontoons, a 900 m² storage building, a 1,200 m² covered workshop, paint cabin, and keel pit). The company employs 30 multi-skilled collaborators across boat sales, refit, naval construction, sailmaking, and upholstery, and operates under three principal lines of business: (1) new and used boat sales of premium European brands; (2) refit, maintenance, and winter storage of pleasure and racing vessels at its shipyards; and (3) provision of fast boats with experienced pilots for major nautical events and media productions.

The company is the authorized dealer in Normandy for five brands — Targa (Botnia Marin, Finnish, represented since 1988), Bavaria Yachts (German, since 1999), Marex Boats (Norwegian), Quarken (Finnish), and Nautitech Catamarans (French) — and supports each brand through dedicated preparation, commissioning, and handover workflows. Its distribution model combines direct field sales from its showrooms, a partner dealer network (NEO Marine in La Rochelle, ROZE Marine in Les Sables d'Olonne for Bavaria; SMN Port Grimaud and Charles Marine Noirmoutier for Targa service), and recurring participation in major European boat shows (BOOT Düsseldorf, Cannes Yachting Festival, Grand Pavois La Rochelle), alongside its proprietary Nautic SNIP event at Ouistreham.

Revenue mechanics mix one-time capital sales of new and used boats (ticket sizes €349K–€617K TTC observed) with recurring professional services revenue from refit, storage, sailmaking, and event support, plus a small duty-free fuel transaction stream. Customer segments span private recreational boat owners (primary), competitive racing yacht owners, event organizers and media, and marine professionals. Marketing relies on the company website, social channels (Facebook, Instagram, LinkedIn, YouTube), boat show presence, and direct showroom engagement. No funding rounds, M&A activity, or institutional ownership are disclosed; the company is privately held, with Sébastien Seydoux named as Publication Director.

Name

SNIP Yachting

Legal name

SNIP Yachting

Website

https://snip-yachting.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

SNIP Yachting is a privately held French nautical dealer and shipyard founded in 1973, operating two sites in Normandy (Ouistreham and Caen). It represents five premium European boat brands — Targa, Bavaria, Marex, Quarken, and Nautitech — and provides new and used boat sales, refit, maintenance, winter storage, and event pilot services to private owners, racers, and marine professionals.

Ownership category

akta.pro rank

Product category

Recreational Boat Dealership & Marine Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Multi-brand boat dealership
• Marine refit services
• Yacht brokerage sales
• Boat winter storage
• Maritime fuel station

Headquarters

HQ city

Ouistreham

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Boat Sales: Sale of new boats including Targa, Bavaria Yachts, Marex, Quarken, and Nautitech brands. Both sailing yachts and motorboats. Revenue generated from direct sales at showrooms and boat shows.
2. Used Boat Sales: Refurbishment and resale of pre-owned pleasure and racing vessels through their boat yard and classified listings.
3. Refit and Renovation Services: Complete renovation, maintenance, and winter storage services for pleasure and racing yachts at their shipyard facilities.
4. Shipyard Services: Multi-discipline services including naval construction, sailmaking, upholstery, maintenance, and winter storage. Includes indoor storage (30 floating, 50 land) and covered workshops.
5. Event Support Services: Provision of fast patrol boats and experienced pilots for major nautical events and media productions.
6. Fuel Station: Duty-free fuel station at Ouistreham reserved for marine professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

SNIP Yachting is a multi-brand boat dealership and full-service shipyard founded in 1973 in Normandy, France. It sells new boats from premium European brands (Targa, Bavaria, Marex, Quarken, Nautitech), trades used boats, and offers refit, mechanical maintenance, painting, indoor winter storage, and a duty-free fuel station. The company also provides event support boats (bateaux d'appui) for racing yachts and regattas.

Product overview

SNIP Yachting is a nautical services company operating since 1973 as a multi-brand boat dealership across 2 locations in Normandy, France. The company represents five premium boat brands: Targa (Finnish motorboats), Bavaria Yachts (German sailing yachts and motorboats), Marex Boats (Norwegian cabin cruisers), Quarken (Finnish motorboats), and Nautitech Catamarans (French sailing catamarans). Beyond boat sales, the company offers a comprehensive range of services including new and used boat sales, boat refit and maintenance at their shipyard facilities, winter storage, duty-free fuel station for professionals, and event services providing boats with experienced pilots for major nautical events.

Differentiator

Problem solved

Functional benefit

Products and services

• Targa boat dealership New Targa motor boats sold through SNIP's exclusive dealership in Normandy, targeted at private recreational boat owners seeking premium European powerboats.
• Bavaria boat dealership New Bavaria motor boats and yachts sold through SNIP's dealership in Normandy, targeted at private recreational boat owners.
• Marex boat dealership New Marex motor boats sold through SNIP's dealership in Normandy, targeted at private recreational boat owners.
• Quarken boat dealership New Quarken motor boats sold through SNIP's dealership in Normandy, targeted at private recreational boat owners.
• Nautitech catamaran dealership New Nautitech cruising catamarans sold through SNIP's dealership in Normandy, targeted at private owners of sailing multihulls.
• Used boat brokerage Sale of pre-owned boats from various brands brokered through SNIP's Normandy shipyard, for private buyers seeking second-hand recreational vessels.
• Boat refit and maintenance service Mechanical refit, repair, and painting services performed in SNIP's Normandy workshops, for private boat owners needing annual maintenance or restoration.
• Indoor winter boat storage Seasonal indoor storage of boats in SNIP's Normandy halls, protecting vessels from winter weather and facilitating off-season maintenance.
• Duty-free marine fuel station On-site duty-free fuel dock providing marine diesel and petrol to recreational vessels, located at SNIP's Normandy shipyard.
• Event support boat rental (bateau d'appui) Rental of dedicated event support vessels and crew to yacht racing teams and regatta organizers operating on Normandy waters.

Quantifiable outcome

• First Targa 25 imported to France in 1988 still sailing, demonstrating long-term quality and customer relationships spanning decades
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Botnia Marin (Targa)coreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Targa boats (Botnia Marin) in Normandy region. Represents full Targa range from 23.1 to 46, including new 37 model. Provides sales, preparation, and service support. Targa is a Finnish premium motorboat brand known for seaworthiness and robust construction since 1978.
• Bavaria YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bavaria Yachts (German sailing yachts and motorboats) since 1999. Represents Bavaria C-Line models including C42, C46. Provides full service including SailReady package preparation and handover.
• Marex BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Marex Boats (Norwegian family-owned shipyard founded 1973). Represents full range from Marex 310 Sun Cruiser to 440 Scandinavia and Gourmet Cruiser. Marex has 28,000 m² production facility in Lithuania with 400+ employees.
• QuarkencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Quarken boats (Finnish brand from Kvarken region). Represents Quarken 27 and Quarken 35 models, featuring Nordic design with Yamaha outboard motors. Showcased at BOOT Düsseldorf.
• Nautitech CatamaranscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nautitech Catamarans (French catamaran manufacturer). Represents Nautitech 41 Type S, 44 Open, and 48 Open models. First Nautitech 41 Open Type S hull in Normandy expected June 2026.
• DELTA VoileminorStrategic or Co-development PartnerSail partner for Bavaria yachts, providing custom sail sets for new Bavaria C38 and C42 deliveries. SNIP Yachting includes DELTA Voile sails in boat preparation.
• SMN (Port Grimaud)minorImplementation/ SI/ Consulting PartnerAuthorized Targa Service Center for maintenance support in the South of France (Port Grimaud area). Part of expanding Targa Service Center network across France.
• Charles Marine (Noirmoutier)minorImplementation/ SI/ Consulting PartnerAuthorized Targa Service Center for maintenance support in the West of France (Noirmoutier). Part of Targa Service Center network providing localized service for Targa boat owners.
• NEO Marine (La Rochelle)minorChannel Partner/ Reseller/ DistributorDealer partner for Bavaria Yachts in the La Rochelle region (Nouvelle-Aquitaine), extending SNIP Yachting's Bavaria representation network.
• ROZE Marine (Les Sables d'Olonne)minorChannel Partner/ Reseller/ DistributorDealer partner for Bavaria Yachts in Les Sables d'Olonne region (Vendée), extending Bavaria brand reach in the Atlantic coast.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bénéteau SA: France's largest boat manufacturer (sailing yachts, motorboats, catamarans) and owner of Jeanneau and Lagoon. Comparable as a French marine industry leader operating in the same Northwest European premium yacht market SNIP serves, though at manufacturing scale rather than dealer scale.
• Jeanneau: Iconic French sailboat and motorboat manufacturer (part of Bénéteau Group). Competes in the same sailing yacht and motorboat segments SNIP represents, with overlapping customer base in French and European waters.
• Fountaine Pajot: French catamaran manufacturer producing sailing and power catamarans. Direct overlap with SNIP's Nautitech Catamarans offering in the multihull segment, accessible to SNIP's Normandy/Brittany clientele.
• Lagoon Catamarans: World's leading sailing catamaran brand (Bénéteau Group). Overlaps with SNIP's Nautitech sailing catamaran offering and targets the same high-end cruising customer in French and European waters.
• Sunseeker: UK luxury motor yacht manufacturer with a global dealer network. Comparable as a premium motorboat brand serving the same HNW recreational boating customer segment SNIP targets with Targa and Marex.
• Princess Yachts: British luxury motor yacht builder with established European dealer network. Overlaps with SNIP's premium motorboat offering (Targa, Marex, Quarken) in the upper-tier recreational motor yacht category.
• Hanse Yachts: German-owned yacht manufacturer producing sailing yachts and motorboats under Hanse, Dehler, and Moody brands. Competes with Bavaria for the same European sailing yacht customer SNIP serves.

Direct peers

• Bavaria Yachts: German sailing yacht and motorboat manufacturer that SNIP has represented since 1999. Comparable as a brand SNIP sells and services, and a market competitor for the same sailing yacht buyers in the Normandy region.
• Marex Boats: Norwegian family-owned cabin cruiser manufacturer (founded 1973) with 28,000 m² production facility. SNIP is an authorized dealer; the two are highly comparable in target customer (family cruising, Nordic/European premium) and production ethos.
• Botnia Marin (Targa): Finnish premium motorboat manufacturer and maker of the Targa line (since 1978). SNIP has been the Targa dealer in France since 1988 with 450+ Targa boats in market; the two are tightly coupled in the French adventure motorboat segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SnipYachting
• Facebookfacebook.com/SNIP.Yachting
• LinkedInlinkedin.com/company/snip-yachting
• Instagraminstagram.com/snipyachting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNIP Yachting