What Postres Reina does

Postres Reina (legal name POSTRES Y DULCES REINA S.L.) is a Spanish packaged-food manufacturer specializing in dairy desserts, yogurts, and fermented dairy products, founded in 1926 in Caravaca de la Cruz, Murcia. The company operates within Grupo Reina, a corporate group of 18 companies spanning desserts, prepared meals, bottled water, coffee, and condiments. Its core product line spans traditional Spanish desserts (rice pudding, natillas, flans, cheesecakes, yemas, Gelli gelatin) and yogurts in multiple formats (Greek-style, fat-free, bifidus, drinkable), extended through sub-brands addressing dietary niches: Reina Vegetal (plant-based), Sin Lactosa (lactose-free), Extra Proteínas (high-protein, co-branded with UFC champion Ilia Topuria), MyProvo (egg-white protein in partnership with Agotzaina), and Reina Kéfir (traditional fermented milk). Manufacturing relies on conventional food-processing technology, supported by ISO 14001, BRC, IFS, FSSC 22000, Halal, and Rainforest Alliance certifications, alongside two EU-funded photovoltaic installations (400 kW and 160 kW) that deliver ~35% and ~15% electricity savings respectively.

The business model is a traditional CPG unit-economics structure with three concurrent go-to-market channels: mass-market Spanish supermarket chains, a dedicated Horeca (hotel, restaurant, catering) line, and a direct-to-consumer online shop with refrigerated courier shipping (SEUR FRIO 13:30). B2B and Horeca pricing is quote-based and not publicly disclosed; consumer pricing flows through an own-store e-commerce front at postresreina.com/tienda. Geographic reach is international, with six production plants located in Caravaca de la Cruz, Murcia, and Málaga (Spain); Lisbon and Pombal (Portugal); and Houston, Texas (USA). The company is family-controlled by the López Rueda family, with Alfonso López Rueda as Presidente Ejecutivo of Grupo Reina and José Manuel Lag as Director General; no external institutional investors or public listing have been disclosed.

Distribution and brand marketing are reinforced by an unusually athlete-heavy sponsorship portfolio (Ilia Topuria, Nuria Vivancos, Sergio Arias, Pablo León Marín, Abel Torreblanca López) and recurring regional cultural-event sponsorship (Noches del Camino festival in Caravaca de la Cruz). Recent strategic activity includes the February 2025 acquisition of Vital Sándwiches, the 2025–2026 launch of MyProvo and Extra Proteínas lines, completion of the 100% cage-free egg transition in January 2025, and receipt of EU NextGenerationEU grants supporting solar self-consumption capex. The company is positioned among the top 20 Spanish brands by household penetration and was awarded the Premio Fénix de Economía 2026.

Name

Postres Reina

Legal name

POSTRES Y DULCES REINA S.L.

Website

https://postresreina.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Postres Reina is a family-owned Spanish manufacturer of traditional dairy desserts, yogurts, and kefir founded in 1926. It serves Spanish and international retail, Horeca, and direct-to-consumer channels through Grupo Reina's six plants in Spain, Portugal, and the U.S.

Ownership category

akta.pro rank

Product category

Dairy Desserts

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industries

Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF), Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC)

Keywords

• Dairy desserts
• Yogurt products
• Fermented milk
• Plant-based desserts
• Protein desserts

Headquarters

HQ city

Bullas

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dairy Dessert and Yogurt Product Sales: Postres Reina generates revenue primarily through the manufacture and sale of dairy desserts, yogurts, kefir, flans, custards, cakes, cheese cakes, and specialty items through retail and Horeca channels. The company also operates a direct-to-consumer online shop for end consumers.
2. MyProvo Protein Desserts: Revenue from the MyProvo brand (egg white protein desserts) developed jointly with Agotzaina, sold through retail and online channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Postres Reina manufactures and sells traditional Spanish dairy desserts and yogurts, including flans, custards (natillas), rice pudding (arroz con leche), cheesecakes, gelatin desserts, and specialty items. The portfolio extends to fermented milk products (kefir), plant-based vegan desserts (Reina Vegetal), lactose-free desserts (Sin Lactosa), high-protein desserts (Extra Proteínas), and egg white protein desserts (MyProvo), distributed through retail grocery chains, the Horeca (hotel, restaurant, catering) channel, and a direct-to-consumer online shop with refrigerated shipping.

Product overview

Postres y Yogur Reina is a Spanish dairy desserts and yogurts company founded in 1926, now part of Reina Group. The product portfolio centers on traditional dairy desserts and yogurts, complemented by specialized product lines addressing specific dietary needs and consumer segments. Core products include traditional items such as rice pudding, custards, flans, cheesecakes, and yogurts in various formats. The portfolio extends through sub-brands including Reina Vegetal (plant-based/vegan desserts), Sin Lactosa (lactose-free), Extra Proteínas (high-protein sports nutrition), and MyProvo (egg white protein desserts). The company also produces Reina Kéfir, a traditional fermented milk product with multiple varieties including natural, fruit-flavored, and creamy formats.

Differentiator

Problem solved

Functional benefit

Brands

• Reina Kéfir: Kefir products made with traditional fermentation methods, featuring varieties like natural, strawberry and walnut, and pear and date.
• Reina Yogur
• Reina Vegetal
• MyProvo
• Gama Ekilibrio
• Extra Proteinas

Products and services

• Reina Kéfir Traditional fermented milk product made with authentic kefir cultures (lactic acid bacteria and yeasts), available in natural, strawberry and walnut, pear and date, strawberry pieces, mango pieces, liquid natural, and natural creamy formats. Targeted at consumers seeking probiotic functional foods.
• Reina Yogur Traditional yogurt product line including Reina Yogur, Reina Yogur 0% 0% (fat-free), Greek-style yogurt, Reina Bifidus, Maxi yogures, and liquid drinkable yogurts. Targeted at general consumers and families purchasing through grocery retail.
• Flanes Traditional Spanish egg custards (flans) including balanced nutrition Gama Ekilibrio variants. Sold through retail and Horeca channels.
• Arroz con Leche Traditional Spanish rice pudding (arroz con leche) dessert sold through retail grocery chains and Horeca channel.
• Natillas Creamy custard desserts with biscuits and cinnamon sold through retail grocery chains.
• Placeres Cremosos Creamy pleasure desserts sold through retail grocery chains.
• Postres del Mundo World desserts collection featuring international dessert varieties sold through retail grocery chains.
• Tartas de Queso Cheesecake product line including Tartitas, Reina Cake, and Tartas Plancha (sheet cakes) sold through retail grocery and Horeca channels.
• Gelli Sweet Gelatin dessert product line sold through retail grocery chains.
• Reina Vegetal Plant-based dessert line made with 100% vegetable origin ingredients. Vegan-friendly and naturally lactose-free, made without artificial colorants or sweeteners. Targeted at vegan consumers and those avoiding dairy.
• Sin Lactosa Lactose-free dessert product line for consumers with lactose intolerance, sold through retail grocery chains.
• Extra Proteínas High-protein dessert product line developed in collaboration with UFC champion Ilia Topuria, targeting fitness and sports nutrition consumers. Sold through retail and online channels.
• MyProvo Protein dessert brand created by Reina and Agotzaina partnership, featuring 100% egg white protein. Available in Toffee Caramel and Coconut & Biscuit flavors. Provides 12g protein per serving, dairy-free, fat-free, no added sugars. Targeted at fitness consumers seeking dairy-free high-protein options.
• Yemas Reina Traditional Spanish egg yolk candy dessert sold through retail grocery chains.

Quantifiable outcome

• Postres Reina is among the top 20 Spanish companies by household penetration in the dairy dessert category
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Sergio AriasminorGTM or Marketing Partner · 1 December 2025Reina Proteínas signed a sports sponsorship agreement with Sergio Arias, a 21-year-old padel player from Caravaca de la Cruz. Sergio moved from position 500 to within the top 200 in the International Padel Federation ranking during 2025, and wears Reina Proteínas branding on his sportswear.
• Ilia TopuriacoreGTM or Marketing Partner · 1 May 2025Ilia Topuria, UFC World Champion, was incorporated as a brand ambassador for Postres Reina (specifically the Reina Proteínas line). The partnership includes promotional campaigns with QR codes on product packaging offering prizes such as signed merchandise and tickets to UFC fights. Topuria's image is featured on Extra Proteínas product line.
• Vital SándwichescoreOthers · 1 February 2025Reina Group and part of its executive team acquired Vital Sándwiches, continuing Grupo Reina's expansion strategy in the food sector. This acquisition adds to the group's portfolio of 18 companies.
• Universidad de MurciacoreStrategic or Co-development Partner · 1 January 2025Reina actively participates in the creation of the Cátedra 'Ejercicio, Educación y Cáncer' (Chair of Exercise, Education and Cancer) together with the Universidad de Murcia, other companies, and the Association for Women with Breast Cancer. The initiative integrates physical exercise as a fundamental pillar in oncological treatment, starting with 36 patients, with Grupo Reina contributing financially and as an active member of the chair.
• Nuria VivancosminorGTM or Marketing Partner · 1 January 2025Reina renewed its sports sponsorship contract with Nuria Vivancos, a padel player sponsored by the company. The partnership involves logo placement on sportswear and equipment for competitions and tournaments.
• Abel Torreblanca LópezminorGTM or Marketing Partner · 1 January 2022Reina sponsors paratriathlete Abel Torreblanca López, providing a competition tandem bike in partnership with his guide Jose Antonio Hoyos. Abel was selected for the Paris 2024 Paralympic promise program and won the Spanish Championship in school-age inclusive triathlon.
• Pablo León MarínminorGTM or Marketing Partner · 1 January 2022Reina signed a sponsorship agreement with young triathlete Pablo León Marín from Caravaca de la Cruz, supporting local and regional athletes. Pablo was summoned by the Spanish Triathlon Federation to compete in the European Cup in the Junior category in Quarteira, Portugal.
• AgotzainacoreStrategic or Co-development PartnerReina and Agotzaina collaborated to launch MyProvo, a new brand of protein desserts made with 100% egg white protein. The partnership combines Reina's expertise in desserts (100+ years) with Agotzaina's egg knowledge to create a unique market offering with 12g protein per serving, dairy-free and fat-free.
• Fundación Camino de la CruzcoreStrategic or Co-development PartnerPostres Reina is a founding patron of the Fundación Camino de la Cruz, actively involved in organizing and sponsoring events for the Año Jubilar Caravaca de la Cruz, including cultural expositions, sports events, and the Noches del Camino festival. The company contributes to the cultural and heritage development of Caravaca de la Cruz.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Danone: Global dairy and plant-based products major with leading yogurt brands (Danone, Activia, Oikos) and a presence in chilled desserts. Overlaps with Postres Reina in Spanish yogurt and dessert shelves but operates as a broad multinational portfolio rather than a Spain-focused specialist.
• Grupo Lactalis (Lactalis Iberia / Lauki): World's largest dairy group with Spanish operations (Lauki, Puleva) covering fluid milk, yogurt and desserts. Directly comparable to Postres Reina in chilled dairy dessert and yogurt categories within Spain, with significantly greater scale and international reach.
• Nestlé España (dairy and chilled desserts): Multinational CPG with significant dairy, dessert and yogurt offerings in Spain (Sveltesse, La Lechera). Competes with Postres Reina in chilled desserts and yogurts but as part of a much broader portfolio spanning confectionery, coffee and pet care.
• FrieslandCampina (FrieslandCampina Iberia): Large Dutch dairy cooperative with Spanish dairy and dessert brands (e.g., Clesa). Competes with Postres Reina in yogurt and dairy desserts, but as part of a global B2B and B2C dairy portfolio rather than a Spain-only specialist.

Direct peers

• Pascual (Calidad Pascual): Spanish family-owned dairy and beverages company producing milk, yogurt and desserts (e.g., Yogur Pascual). Highly comparable to Postres Reina as a similarly heritage-driven, Spain-anchored mid-sized dairy CPG player with overlapping distribution and customer base.
• Kaiku Corporación Alimentaria: Spanish/Iberian dairy brand owned by IPAR Latte group producing yogurts, kefir and dairy desserts. Closely comparable to Postres Reina in product mix (cultured dairy, kefir, chilled desserts) and Iberian geographic focus.
• Andros Group (Groupe Andros): French family-owned dairy and dessert group behind brands like Andros, Mamie Nova and Bonne Maman, with chilled desserts (crème dessert, rice pudding) competing head-to-head with Postres Reina's flans, natillas and arroz con leche categories across European retail.
• Müller (Unternehmensgruppe Theo Müller): German dairy group specializing in yogurts, dairy desserts and chilled snacks (Müller Milch, Müller Corner). Directly comparable to Postres Reina in the chilled dairy dessert and spoonable yogurt segment, with broader European distribution.
• Yoplait (Sodiaal / General Mills): Global yogurt brand with presence in Iberia offering spoonable, drinkable and children's yogurts. Comparable to Postres Reina's Reina Yogur and kefir lines in product format and consumer target.

Emerging players

• Alpro (Danone): Leading European plant-based dairy and dessert brand now owned by Danone. Overlaps with Postres Reina's Reina Vegetal plant-based dessert line as the dominant plant-based benchmark, with greater scale and broader category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/postresreina
• Facebookfacebook.com/postresreina
• LinkedInlinkedin.com/company/grupo-postres-reina

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postres Reina