What behind you does

markenteam behind you, doing business as MB Agentur, is a private brand and digital agency headquartered in Dresden, Germany. Founded in 1998, the firm has operated for over 25 years serving B2B mid-market and enterprise clients across more than 25 industries, including regional heavyweights such as Sparkasse Sachsen, SachsenEnergie, Saegeling Medizintechnik, Wattkraft, and Landskron. Its service portfolio is organized into four pillars: Strategy (brand identity, brand strategy, concept development, social media marketing, campaign management, consulting, workshops), Design (corporate design, web design, UI/UX, packaging, print, motion, POS, trade show), Development (web, e-commerce, software, apps, AR/VR, SEO/SEA), and AI advisory (training, workshops, strategy, management, data protection/ethics, AI marketing).

The business model is a classic professional services agency: revenue is generated through project-based engagements and ongoing retainer relationships with enterprise clients, priced on a custom consultative basis with no public pricing. Go-to-market is sales-led and direct, relying on consultative selling, client relationships, and portfolio referrals rather than inbound demand generation at scale. Marketing is conducted primarily through the company website, organic social media, and a Mailchimp newsletter. The team consists of 24 members plus a dog, operating from a single headquarters in Dresden and serving clients primarily across Saxony and broader Germany. There are no disclosed funding rounds, investors, M&A activity, or subsidiary relationships, and ownership and management structure details are not publicly available. The agency is best understood as a stable, regionally anchored, full-service creative and digital shop that has recently extended into AI advisory to defend and grow its enterprise client base.

Name

behind you

Legal name

markenteam behind you

Website

https://behind-you.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

markenteam behind you (MB Agentur) is a Dresden-based brand and digital agency with 24 staff, offering strategy, design, development, and AI advisory services to B2B enterprise and mid-market clients across more than 25 industries in Germany.

Ownership category

akta.pro rank

Product category

Brand and Digital Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Digital marketing agency
• Web development services
• Corporate design
• AI consulting services

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agency Services Revenue: Professional agency services including brand strategy, design, web development, and digital marketing delivered as project-based engagements or ongoing retainer relationships with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

markenteam behind you is a brand agency and digital agency in Dresden, Germany, delivering professional services across four pillars: Strategy (brand identity, concept, social media, campaigns), Design (corporate design, UI/UX, packaging, print, motion, POS and trade show design), Development (web, e-commerce, software, apps, AR/VR, SEO & SEA), and AI consulting (AI training, workshops, strategy, data protection & ethics). Engagements are project-based or ongoing retainer relationships for B2B clients across more than 25 industries.

Product overview

markenteam behind you is a brand agency and digital agency in Dresden offering a comprehensive portfolio of professional services organized into four main pillars: Strategy (Brand Identity, Brand Strategy, Concept Development, Social Media Marketing, Campaign Management, Consulting, and Workshops), Design (Illustration, Corporate Design, Web Design, UI/UX, Packaging, Print Design, Motion Design, POS-Design, and Trade Show Booth Design), Development (Web, E-Commerce, Software, Apps, AR/VR, SEO & SEA), and AI Services (AI Training, AI Workshops, AI Strategy, AI Management, Data Protection & Ethics, and AI Marketing). The agency has been operating for over 25 years with a team of 24 members, serving clients across more than 25 different industries in the Dresden region and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy) Strategic consulting services including Brand Identity, Brand Strategy, Concept Development, Social Media Marketing, Campaign Management, Consulting, and Workshops, helping B2B companies build and strengthen their brand presence.
• Design Comprehensive design services covering Illustration, Corporate Design, Web Design, UI/UX Design, Packaging, Print Design, Motion Design, POS Design, and Trade Show Booth Design for cohesive brand experiences across all touchpoints.
• Entwicklung (Development) Technical development services including Web, E-Commerce, Software, Apps, AR/VR experiences, and SEO & SEA for digital presence and visibility.
• KI (AI Consulting Services) AI consulting and advisory services including AI Training, AI Workshops, AI Strategy, AI Management, Data Protection & Ethics, and AI Marketing to help businesses integrate artificial intelligence into their operations and brand strategies.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Saatchi & Saatchi Germany: German operations of the global Saatchi & Saatchi creative network, offering full-service brand strategy and digital campaign work. Comparable as a competing brand-and-digital agency targeting the same German enterprise client base.
• Ströer: German digital marketing and media company with significant agency-side creative and digital production capabilities for enterprise clients. Comparable as a much larger German digital/creative platform competing for integrated digital and brand mandates.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, spanning brand strategy, creative, digital and communications. Comparable as a comprehensive German alternative offering the same full-service portfolio markenteam behind you delivers, but at materially larger scale.
• Jung von Matt: Large independent German creative agency network headquartered in Hamburg with offices across major German markets. Comparable as a full-service brand and digital agency serving B2B and B2C enterprise clients; materially larger scale and broader geographic footprint than markenteam behind you.
• Scholz & Friends: Major German creative/advertising agency headquartered in Hamburg with deep B2B and consumer brand work. Comparable as a long-established full-service German agency competing for the same enterprise brand-and-digital mandates.
• gyro: Global B2B creative agency with offices across Europe offering brand strategy, content and digital experiences for B2B enterprise. Comparable as a B2B-focused creative agency competing for the same enterprise digital and brand mandates.

Direct peers

• Kolle Rebbe: Hamburg-based creative and digital agency with a strong brand, campaign and digital product portfolio for enterprise clients. Comparable German independent agency competing directly for brand strategy, digital and integrated campaign work.
• achtzig20: Mid-sized Berlin-based independent creative agency with end-to-end brand, digital and campaign services for German enterprise and consumer clients. Closely comparable size and service mix to markenteam behind you.
• KMS Team: Independent German creative agency based in Munich known for brand, digital and storytelling work for major enterprise and consumer clients. Closely comparable mid-sized independent German brand/digital agency competing in similar enterprise pitches.
• HEIMAT: Berlin-based independent German creative agency with strong brand strategy, campaign and digital capabilities for enterprise clients. Comparable as a similarly positioned mid-sized independent German agency competing for branded storytelling and integrated digital engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/behindyougmbh
• Facebookfacebook.com/behindyougmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about behind you