Spotzi
Spotzi is a Netherlands-based geomarketing platform that aggregates 384+ datasets across 100+ countries to deliver AI-driven audience planning, foot-traffic analytics, and (D)OOH campaign activation for retailers, OOH media operators, and agencies.
- Company typePrivate
- Founded2011
- HeadquartersBergen Op Zoom, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spotzi does
Spotzi is a Netherlands-headquartered geomarketing data platform founded in 2011 that translates real-world movement and location data into actionable intelligence for retail expansion and out-of-home (OOH) and digital out-of-home (DOOH) advertising activation. The company operates a three-tier product architecture: Spotzi Explorer, a free-tier data catalog offering global postal-code maps and demographic data; Spotzi Activate, an AI-driven planning tool that recommends (D)OOH and digital audience targets by translating movement patterns into actionable plans; and Spotzi Optimize, a premium analytics tier with foot-traffic data, mobility analysis, and proprietary Estimated Visits ML-based visitation reporting. A Data API enables programmatic access for integration with customer databases.
The platform aggregates 384+ datasets across 100+ countries, sourced from licensed providers (GfK, Vividata) and first-party mobile movement data from 500+ app publishers, with coverage extending across Europe, North America, Latin America, Asia-Pacific, the Middle East, Africa, and Oceania. The technology stack supports geofencing analysis on over 10,000 OOH locations in Canada (via COMMB partnership) and integration with 300,000+ billboard and screen locations globally. Proprietary ML components power Estimated Visits 2.0, combining device observability metrics, dwell-time analysis, balanced panel calibration, and ground-truth data to produce foot-traffic estimates that the company claims outperform raw mobile data.
Spotzi monetizes through tiered SaaS subscriptions (Explorer free, Activate and Optimize custom-priced annual), premium data licensing, and Data API access. Distribution combines a self-serve product-led growth motion (Explorer) with enterprise field sales and channel partnerships — notably Reveal in the United States, DPG Media in the Netherlands, and a Global DSP integration with Vistar Media. Named customers span retail/luxury (Holt Renfrew), OOH media (IBO USA, Vertical Impression, Branded Cities), publishing (DPG Media), energy (Innogy), sports (FC Groningen), and Canadian industry measurement (COMMB). The company is privately held, bootstrapped, GDPR-compliant, and operates from Bergen op Zoom (NL) and Toronto (CA).
Spotzi firmographics
Firmographics- Name
- Spotzi
- Legal name
- Spotzi
- Website
- https://spotzi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spotzi is a Netherlands-based geomarketing platform that aggregates 384+ datasets across 100+ countries to deliver AI-driven audience planning, foot-traffic analytics, and (D)OOH campaign activation for retailers, OOH media operators, and agencies.
- Ownership category
- akta.pro rank
Spotzi industry classification
Industry- Product category
- Geomarketing / Location Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
- akta.pro secondary industries
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), Geocoding, Search & Place Data Platforms (BPAMANAC), POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Spotzi is headquartered
LocationHeadquarters
- HQ city
- Bergen Op Zoom
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Spotzi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Spotzi offers tiered subscription plans (Explore/Explorer, Activate, Optimize) with different feature levels. The Explorer plan starts free for basic postal code maps and demographic data, with premium tiers unlocking advanced features, premium data, and API access.
- Premium Data Licensing: Premium datasets covering consumer behaviour, audience segments, age groups, spending data, mobility/traffic data, and mobile location data are available as paid add-ons. Data is offered at various geographic levels (postal codes, municipalities, dissemination areas) from sources including GfK and Vividata.
- Data API Access: API access for data extraction and management is offered as part of higher-tier plans (Spotzi Profiling and Targeting), allowing users to connect data to their own systems and manage users for dashboards.
- Targeted Campaign Planning Services: Platform enables direct mail campaign planning, exporting household addresses as Excel lists for targeted campaigns, representing a consulting-adjacent service delivered through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Explorer (Free) - Basic postal code maps and demographic data with limited features |
| Subscription | Annual | Activate - AI-driven OOH/DOOH campaign planning and activation |
| Subscription | Annual | Optimize - Advanced analytics, premium segments, and foot traffic data |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Spotzi product offering
Product offeringCore offering
Spotzi is a geomarketing data platform that translates real-world movement into actionable intelligence for retail expansion and (D)OOH and online activation. It sells a tiered SaaS product suite (Explorer, Activate, Optimize) plus a Data API that combines demographic, consumer behaviour, mobile location, and foot-traffic data across 100+ countries with AI-driven audience planning and DSP integrations.
Product overview
Spotzi is a geomarketing platform that translates real-world movement into actionable intelligence for retail expansion and (D)OOH and Online activation. The platform operates as a unified three-tier product architecture consisting of Spotzi Explorer (free tier for postal code maps and demographic data), Spotzi Activate (AI-powered planning tool integrated with DSPs for audience targeting), and Spotzi Optimize (premium analytics with foot traffic and visitor data). A Data API enables programmatic data access for customer database integration. The platform covers global markets with standardized audience data across US, Canada, EMEA, and APAC regions.
Differentiator
Problem solved
Functional benefit
Brands
- Spotzi Explorer: Free global postal code maps and demographic data catalog with intuitive data selection for campaigns.
- Spotzi Activate
- Spotzi Optimize
Products and services
- Spotzi Explorer Provides free global postal code maps and demographic data access through an intuitive data catalog where users can explore and select insights for their campaigns. Designed for marketers, researchers, students, and anyone needing market research or location data exploration.
- Spotzi Activate AI-driven planning tool layered on top of DSP ecosystems that translates real-world movement data into actionable audience recommendations for (D)OOH and location-based activation campaigns. Enables audience selection and campaign execution across OOH, DOOH, and digital channels.
- Spotzi Optimize Advanced analytics platform providing premium audience segments, customer profiling tools, mobility analysis, and foot traffic data. Enables precision targeting by understanding not just who lives near a location, but who actually visits, for campaign performance optimization.
- Spotzi Data API Programmatic data access enabling customers to extract Spotzi data directly into their own systems and customer databases for integration with external applications and workflows. Supports address-level targeting across 100+ countries.
Quantifiable outcome
- 400,000 store visits driven and 500% lift in purchase intent for Holt Renfrew's DOOH campaign
- +2 more outcomes
Companies that use Spotzi
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Spotzi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
Spotzi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RevealcoreSpotzi officially named Reveal as its primary sales partner in the United States. The partnership integrates Reveal's brand lift studies directly within the Spotzi UI, combining Spotzi's location data and consumer insights platform with Reveal's established relationships and expertise in out-of-home advertising measurement. Both companies aim to provide advertisers and agencies with streamlined access to data-driven OOH campaign planning, buying, and measurement tools.
- Vistar MediacoreVistar and Spotzi partnered to enable global audience targeting capabilities within Vistar's Global DSP for DOOH campaigns. The integration allows brands to run cross-country campaigns from a single account using standardized audience segments across North America, Europe, and APAC markets. Features include automatic currency conversions, localized targeting, and consistent data standards. Vistar reported a 36% month-over-month increase in cross-border campaign activity following the partnership.
- Vistar MediacoreVistar Media announced a global data partnership with Spotzi to integrate standardized audience data into its OOH advertising platform. Advertisers can now access consistent, high-quality audience data across the US, Canada, EMEA, and APAC regions through a single platform, eliminating the need for multiple regional data providers. The partnership supports Vistar's goal to make OOH advertising as intelligent and accessible as digital channels.
- Branded CitiesminorBranded Cities, an out-of-home media owner with iconic OOH screens spanning Times Square, Toronto's Yonge and Dundas, and the Las Vegas Strip, partnered with Spotzi for a custom website integration. Spotzi's mapping tool was integrated into Branded Cities' website to allow prospective buyers to independently review inventory, view asset specs, run distance tests of creative, and request proposals — automating the RFP process.
- COMMB (Canadian Out of Home Marketing and Measurement Bureau)coreSpotzi and COMMB partnered to provide the Canadian OOH industry with geofencing and visitation index analysis capabilities. During Covid, the partnership enabled analysis of mobile devices passing by over 10,000 OOH locations in Canada, proving OOH effectiveness even during lockdowns. Mobile data is sourced from 500+ app publishers with 100% privacy compliance.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Spotzi competitors and assessment
Company assessmentDirect peers
- Placer.ai: Foot-traffic and location analytics platform serving retail, real estate, and OOH customers. Closely comparable to Spotzi on Estimated Visits-style ML foot traffic estimation and audience targeting, with a much larger US-centric panel.
- Vistar Media: Global DOOH ad serving and programmatic DSP. Comparable through its role as Spotzi's DSP integration partner for DOOH activation and audience data ingestion across NA, EMEA, and APAC.
- Cuebiq (Mobilewalla): Location intelligence and foot-traffic analytics provider using opted-in panel data. Directly comparable to Spotzi's mobility and audience analytics offerings, particularly for OOH and retail customers.
- CARTO: Location intelligence and spatial analytics cloud platform. Comparable to Spotzi's mapping and geomarketing analytics layer, with stronger developer/data-science orientation.
- Reveal Mobile: Location data and OOH measurement provider and Spotzi's named US sales partner. Comparable through shared focus on geofencing, visitation analytics, and OOH campaign measurement for agencies and media owners.
- AdSquare (Samba TV): Location data and audience targeting provider for OOH, DOOH, and online activation in Europe. Directly comparable to Spotzi's audience targeting dashboard and address-level data offerings across EMEA.
Broad incumbents
- Mapbox: Mapping platform and location data provider used by developers and enterprises. Comparable to Spotzi's mapping and geospatial visualization layer, with a much larger developer ecosystem and infrastructure footprint.
- Foursquare: Large-scale location intelligence platform offering POI data, visitation analytics, and audience targeting APIs. Comparable to Spotzi's geofencing and POI/audience data products, but at significantly greater scale and broader enterprise footprint.
- Esri: Enterprise GIS and spatial analytics incumbent. Comparable to Spotzi's mapping and geospatial data layer (Explore / Mapbuilder), but serves a much broader enterprise/customer base with deeper analytics tooling.
Emerging players
- Geobehaviour: European location-based audience and geomarketing data provider. Comparable niche overlap with Spotzi on European market data and audience analytics for marketing and retail use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Spotzi social profiles
Digital presenceSpotzi compliance and trust
Trust signalCompliance1 record
Spotzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spotzi leadership team
Management profileNumber of profiles
Profiles1 record
Spotzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spotzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spotzi
What does Spotzi do?
Spotzi is a geomarketing data platform that translates real-world movement into actionable intelligence for retail expansion and (D)OOH and online activation. It sells a tiered SaaS product suite (Explorer, Activate, Optimize) plus a Data API that combines demographic, consumer behaviour, mobile location, and foot-traffic data across 100+ countries with AI-driven audience planning and DSP integrations.
Is Spotzi a public or private company?
Spotzi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spotzi founded?
Spotzi was founded in 2011. It employs 11 to 50 people.
Where is Spotzi based?
Spotzi is headquartered in Bergen Op Zoom, Netherlands, in the Europe region.
How does Spotzi make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are premium Data Licensing, data API Access and targeted Campaign Planning Services.
Who are Spotzi's main competitors?
Direct peers on record are Placer.ai, Vistar Media, Cuebiq (Mobilewalla), CARTO, Reveal Mobile and AdSquare (Samba TV). Broad incumbents are Mapbox, Foursquare and Esri. Geobehaviour is listed as an emerging player.
Does Spotzi have an API?
Yes. Spotzi offers a Data API that allows customers to programmatically access and extract data from the platform. Customers can use the API to insert data directly into their own customer databases for targeting purposes. The API supports integration with external systems for data exchange.
What industry is Spotzi in?
Spotzi's product category is Geomarketing / Location Intelligence Software. Its primary akta.pro industry code is BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms, with a secondary code of BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 519290 and its SIC code is 7370.