Reveal Mobile
Reveal Mobile is a Raleigh, NC-based OOH advertising measurement and attribution platform that uses a 60M US DAU panel and causal inference methodology to prove incremental campaign lift for agencies, brands, media owners, and programmatic platforms.
- Company typePrivate
- Founded2014
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reveal Mobile does
Reveal Mobile is an Out-of-Home (OOH) advertising measurement and attribution company founded in 2014 and headquartered in Raleigh, NC with operations in New York. The company provides causal performance measurement for OOH campaigns across all formats — static, programmatic/digital, place-based, and moving media — serving agencies, brands, media owners, and programmatic platforms. Its core technical platform, the Mira Console, ingests media plans, ad logs, and waypoints; joins them spatiotemporally against a persistent panel of 60 million US daily active users; and uses propensity-score matching combined with machine learning to construct synthetic control groups that isolate the incremental lift attributable to OOH exposure. The methodology, patented under the Mira attribution framework (acquired via the 2021 Mira Analytics acquisition), supports outcome measurement across brand lift, foot traffic, in-app actions, website activity, and sales lift.
Reveal distributes its measurement stack through three product tiers: a Self-Serve Mira Console subscription for mid-market customers, a Managed Service offering with dedicated US-based client services support, and an Enterprise REST API (with DSL-based querying and white-label capability) for volume customers and platforms requiring programmatic integration. The company runs more than 150 measurement studies per month and maintains benchmarks across 17+ industry verticals. Named enterprise customers include Lyft, Intersection, Outfront, Firefly, Vector Media, Horizon Media, Talon, Quan Media, Perion, Vistar, Place Exchange, and LoopMe.
The business model is enterprise B2B with quote-based pricing, supported by event-driven thought leadership (weekly webinars, OAAA participation), partner co-marketing, and a content-led demand generation engine. The company holds GDPR, CCPA, and NAI Code of Conduct compliance certifications and operates a US-only measurement panel today, with Canada launched in January 2025 as its first international market.
Reveal Mobile firmographics
Firmographics- Name
- Reveal Mobile
- Legal name
- Reveal Mobile, Inc.
- Website
- https://revealmobile.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reveal Mobile is a Raleigh, NC-based OOH advertising measurement and attribution platform that uses a 60M US DAU panel and causal inference methodology to prove incremental campaign lift for agencies, brands, media owners, and programmatic platforms.
- Ownership category
- akta.pro rank
Reveal Mobile industry classification
Industry- Product category
- Out-of-Home Advertising Measurement
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industries
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Reveal Mobile is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reveal Mobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription (Self-Serve): Self-serve Mira Console platform with subscription-based access for campaign setup, configuration, data exports, and reporting.
- Enterprise API Licensing: Programmatic access to measurement stack for volume customers with enterprise-grade API. Enables data integration into customer systems and custom workflows.
- Managed Service: White-glove service with dedicated U.S.-based client services team providing full-service campaign measurement support.
- Measurement Studies: Individual measurement studies (Mira studies) sold to agencies, brands, and media companies. Company runs over 150 studies per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Serve Platform |
| Subscription | Annual | Enterprise API |
| Professional services/ project-based | Annual | Managed Service |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Reveal Mobile product offering
Product offeringCore offering
Reveal Mobile operates an Out-of-Home (OOH) advertising measurement and attribution platform, branded under the Mira product line. The company uses mobile location data, a 60M US DAU panel, and a patented Mira attribution methodology with propensity-score matching and machine learning to measure incremental causal lift, impressions, and reach across all OOH formats (static, programmatic, place-based, moving). Offerings are delivered through a self-serve console, a managed service, and an enterprise API for agencies, brands, media owners, and programmatic platforms.
Product overview
Reveal Mobile is an Out-of-Home (OOH) measurement and attribution platform consisting of the Mira Console as its central software platform, complemented by three delivery tiers: Self-Serve, Managed Service, and Enterprise API. The core measurement products include Performance Measurement (brand lift, foot traffic, digital engagement), Impressions & Audiences (GPS-verified OOH impressions), and Omni-Channel Retargeting. Mira Studies (net lift studies) represent the company's flagship causal measurement methodology using propensity-score matching and machine learning. Additional products include OOH Industry Benchmarks (cross-vertical performance comparisons) and Geofencing Solutions (MAID capture and foot traffic attribution). The company also holds the acquired brand Mira Analytics (acquired 2021), from which the Mira attribution methodology originated.
Differentiator
Problem solved
Functional benefit
Brands
- Mira: Reveal's OOH measurement product suite, including Mira Studies (incremental net lift studies for OOH campaigns) and the Mira Console (self-serve and managed service attribution platform). Mira was acquired by Reveal Mobile in October 2021.
Products and services
- Mira Console Reveal's proprietary OOH measurement and attribution platform providing campaign reporting, net lift studies, data onboarding, and real-time performance tracking. The Mira Console is the central interface for managing OOH attribution campaigns across all formats and is accessible via self-serve UI or managed-service engagement.
- Enterprise API RESTful API product that exposes the Mira measurement stack for direct programmatic integration by organizations with sophisticated data management capabilities, including DSPs, SSPs, and platforms requiring white-label OOH attribution.
- Mira Studies (Net Lift Studies) Incremental net lift measurement studies evaluating OOH campaign impact on brand lift, foot traffic, in-app actions, website activity, and sales. The original causal measurement framework for OOH using device-level exposure and synthetic control groups. The company runs over 150 Mira studies per month.
- OOH Industry Benchmarks Benchmark data product providing validated comparisons of OOH campaign performance against industry aggregate data across 17+ verticals. Covers net lift, post lift, and test lift metrics segmented by conversion types including brand lift, foot traffic, and digital engagement.
- Geofencing Solutions Location intelligence product that captures Mobile Advertising IDs (MAIDs) from strategically defined locations (own locations, competitor locations, audience hotspots) to build precise audience segments for targeting on social platforms or programmatic DSPs, paired with foot traffic attribution reporting.
Quantifiable outcome
- +18% average campaign lift
- +6 more outcomes
Companies that use Reveal Mobile
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Reveal Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
Reveal Mobile partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PathformancecoreStrategic integration announced June 12, 2026. Connects OOH campaign exposure to retail sales data, giving marketers clear insight into product-level sales impact. Closes the loop between OOH advertising and in-store sales.
- SpotzicoreStrategic collaboration announced May 7, 2026. Brings Spotzi's location data and Reveal's brand lift studies into a unified workflow for U.S. OOH campaigns. Provides easier access to full range of OOH planning, buying, and measurement tools.
- FireflycoreCo-branded study 'The Amplifying Effect, Part II' published May 6, 2026. Research shows Firefly Digital Car Tops expand unique reach while delivering more efficient frequency. Moving OOH unlocks up to 2.8x greater reach.
- Vector MediacorePartnership announced March 1, 2026. Creates impression-based currency for mobility marketing. Enables clients and agency partners to plan, buy, and evaluate mobility marketing with precise audience measurement, reach and frequency modeling, and transparent reporting.
- Quan Media GroupcoreExpanded partnership announced February 2025. Quan Media Group is one of the industry's leading OOH advertising agencies. Collaboration aims to push boundaries of campaign performance insights and elevate measurement standards.
- Canadian OOH MarketminorReveal expanded Brand Lift Studies to Canada in January 2025. First to offer Footfall attribution studies for OOH campaigns in Canada. Addresses growing demand from advertisers operating in the region.
- IntersectioncorePartnership announced June 2024. Provides audience and campaign measurement for Lyft Digital Taxi Top Ads in NYC. Helps standardize measurement for taxi top advertising across New York City.
- Place ExchangecorePartnership announced February 2024. Integration of Reveal's OOH measurement capabilities with Place Exchange's programmatic OOH media SSP. Expands Place Exchange's measurement offerings and enables customers to measure performance across full marketing funnel.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Reveal Mobile competitors and assessment
Company assessmentDirect peers
- Geopath: The industry-funded OOH audience measurement currency in the US, jointly supported by OOH media owners. Geopath is the closest direct competitor to Reveal's OOH impressions and reach measurement, though it lacks Reveal's causal lift and foot-traffic attribution capabilities.
- Placer.ai: Location analytics platform offering foot-traffic measurement, audience insights, and competitive intelligence built on a large panel of mobile location data. Highly comparable to Reveal's location-based methodology and increasingly competing for OOH and offline attribution budgets.
Broad incumbents
- Foursquare: Major location data and analytics platform with a large panel of opted-in mobile users. Foursquare's location SDK and visitation analytics compete with Reveal's panel-based measurement and provide an alternative data foundation for OOH exposure and attribution use cases.
- Hivestack: Programmatic DOOH ad exchange and supply-side platform offering campaign management and measurement capabilities. While primarily a buying platform, Hivestack's measurement features and supply-side integrations overlap with Reveal's programmatic OOH attribution offerings.
- Vistar Media: Programmatic OOH ad serving and measurement platform with broad media-owner integrations. Vistar competes with Reveal in providing impression verification and measurement data for DOOH campaigns and is listed on Reveal's customer logo page, indicating an overlapping buyer/supplier dynamic.
- Place Exchange: Leading programmatic OOH supply-side platform. While a strategic integration partner of Reveal, Place Exchange also touches measurement through its omnichannel capabilities and could expand into deeper attribution, positioning it as a partial competitor alongside its partner role.
- Nielsen: Global media measurement incumbent with OOH ratings offerings via a partnership with Geopath. Nielsen's scale, agency relationships, and cross-channel measurement suite make it a structural competitor for measurement-driven OOH budget allocation.
- Comscore: Cross-platform media measurement and audience analytics company. While not OOH-native, Comscore's audience and campaign measurement capabilities serve similar buyer personas (agencies, brands, media owners) and could expand into OOH attribution if the segment grows meaningfully.
Emerging players
- LoopMe: Brand lift and outcome-based measurement platform. LoopMe is both a partner (integrated with Reveal for OOH brand lift) and a partial competitor in cross-channel brand-lift measurement, particularly across CTV and digital where OOH attribution increasingly converges.
- Pathformance: Retail sales attribution platform connecting marketing exposure to product-level store sales. Recent strategic integration partner of Reveal, but Pathformance's omnichannel sales attribution capabilities represent adjacent measurement competition in the broader attribution space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reveal Mobile social profiles
Digital presenceReveal Mobile compliance and trust
Trust signalCompliance3 records
Reveal Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reveal Mobile leadership team
Management profileNumber of profiles
Profiles7 records
Reveal Mobile subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reveal Mobile funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reveal Mobile M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reveal Mobile
What does Reveal Mobile do?
Reveal Mobile operates an Out-of-Home (OOH) advertising measurement and attribution platform, branded under the Mira product line. The company uses mobile location data, a 60M US DAU panel, and a patented Mira attribution methodology with propensity-score matching and machine learning to measure incremental causal lift, impressions, and reach across all OOH formats (static, programmatic, place-based, moving). Offerings are delivered through a self-serve console, a managed service, and an enterprise API for agencies, brands, media owners, and programmatic platforms.
Is Reveal Mobile a public or private company?
Reveal Mobile is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reveal Mobile founded?
Reveal Mobile was founded in 2014. It employs 11 to 50 people.
Where is Reveal Mobile based?
Reveal Mobile is headquartered in Raleigh, United States, in the North America region.
How does Reveal Mobile make money?
Four revenue lines are on record. SaaS Platform Subscription (Self-Serve) is the primary driver. The others are enterprise API Licensing, managed Service and measurement Studies.
Who are Reveal Mobile's main competitors?
Direct peers on record are Geopath and Placer.ai. Broad incumbents are Foursquare, Hivestack, Vistar Media, Place Exchange, Nielsen and Comscore. Emerging players are LoopMe and Pathformance.
Does Reveal Mobile have an API?
Yes. Reveal Mobile offers an updated REST API accompanying the Mira Console release. The API allows technical users to programmatically: onboard OOH data such as media plans, ad logs, and waypoints; create and manage OOH attribution studies; query attribution results; and execute custom queries through a Domain Specific Language (DSL). The Mira Console was built from first principles to operate through an open API. Users can leverage the Mira API to easily white-label third-party OOH attribution in their own applications. The API provides real-time campaign data access and is designed for flexibility and scalability. Enterprise API solution provides access to OOH measurement data for organizations with sophisticated data management capabilities, including net lift studies, audience exposure, and performance metrics. Developer documentation is at docs.mira.co/docs/api-conventions.
What industry is Reveal Mobile in?
Reveal Mobile's product category is Out-of-Home Advertising Measurement. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 54185 and its SIC code is 7310.