Invest Pacific

What Invest Pacific does

Invest Pacific is a non-profit, government-backed investment promotion agency (IPA) founded in 2010 and headquartered in Cali, Colombia. It operates as a public-private partnership supported by the Gobernación del Valle del Cauca, the Alcaldía de Cali, the Cámara de Comercio de Cali, and ProPacífico, with a staff of 11-50. Its mandate is to attract, retain, and expand foreign direct investment in the Valle del Cauca region by providing free, end-to-end services to multinational companies — from site selection and regulatory navigation through to operational setup, supplier matching via the Investor Supplier Directory, and reinvestment facilitation for established investors. The agency does not develop proprietary technology products; its value lies in advisory, coordination, and convening functions, augmented by sub-brands Cali Home4Tech (technology hub positioning) and Valle Verde (sustainability and decarbonization positioning).

The agency's go-to-market is event-driven and government-coordinated: it runs international business missions to priority markets (Brazil, Mexico, UK, Germany, Switzerland, Spain, Singapore), participates in global trade fairs (e.g., K Fair, Smart City Expo), and co-organizes regional forums (Invest Conecta, Cali Sostenible, Smart City Expo Cali 2026). Its customer base is highly diversified across 260+ multinationals from 39+ countries spanning technology (Globant, Encora, Endava, Solinftec), pharmaceuticals (Baxter, Eurofarma), manufacturing (Clarios, HERO Motos, Nexans), and food and beverages (Nestlé, Cargill, Flora Food Group). Invest Pacific monetizes none of these services commercially — its funding is institutional — and pricing details are not publicly disclosed. Leadership transitioned in 2025, with Juan Carlos Castro Lozano assuming the Executive Director role from Alejandro Ossa Cárdenas, while Mauricio Concha continues as Director of Investment Promotion.

Name

Invest Pacific

Legal name

Invest Pacific

Website

https://investpacific.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Invest Pacific is a non-profit, government-backed investment promotion agency that provides free site selection, regulatory support, and reinvestment services to help foreign multinational companies establish and expand operations in Valle del Cauca and Cali, Colombia.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

SIC

International Affairs (9721)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

Keywords

• Investment promotion services
• Foreign direct investment
• Investor assistance services
• Economic development agency
• Investment facilitation

Headquarters

HQ city

Santiago De Cali

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Investment Promotion Services: Invest Pacific operates as a non-profit investment promotion agency funded by government sources (Gobernación del Valle del Cauca, Municipality of Cali) and private sector sponsors. The agency provides free services to investors including site selection assistance, regulatory navigation, and reinvestment support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Invest Pacific is the investment promotion agency for Valle del Cauca and Cali, Colombia. It provides comprehensive assistance to foreign investors across every stage of the investment lifecycle, including site selection, regulatory navigation, supplier matchmaking, and reinvestment facilitation for companies already established in the region. The agency operates as a public-private partnership backed by the Gobernación del Valle del Cauca, Alcaldía de Cali, and Cámara de Comercio de Cali, offering these services at no cost to investors.

Product overview

Invest Pacific is an investment promotion agency for Valle del Cauca and Cali, Colombia, not a technology product company. The organization operates as a platform of services including Comprehensive Assistance, Reinvestment Process Facilitation, an Investor Supplier Directory, a Knowledge Center, and strategic initiatives like Cali Home4Tech (positioning Cali as a technology hub) and Valle Verde (green/sustainable business initiative). The agency promotes investments across sectors including Agro-inputs, Food and Beverages, BPO, Packaging, Logistics, Metalworking, Chemicals, Healthcare, and IT & Software, offering strategic projects such as SAF Plant, Green Hydrogen Plant, and Airport Concession opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Cali Home4Tech: A strategic narrative launched by the Municipality of Cali, the Cali Chamber of Commerce and Invest Pacific to position Cali as a technology hub for companies with global projection. The slogan is 'Inteligente, sostenible y global' (Intelligent, sustainable, and global).
• Valle Verde

Products and services

• Comprehensive Assistance Service Full range of investor support services designed to assist foreign companies through every stage of the investment process in Valle del Cauca, from initial market intelligence through operational setup. Provided at no cost to investors.
• Reinvestment Process Facilitation Guidance and support services for expansion initiatives of multinational companies already established in the Valle del Cauca region. Includes regulatory support, government relations, and reinvestment coordination.
• Investor Supplier Directory Portfolio of vetted local companies and service providers that gives foreign investors streamlined access to suppliers needed to establish operations and connect with the regional business ecosystem.
• Strategic Investment Projects Flagship investment opportunities promoted to foreign investors, including Ethylene Oxide production, Sustainable Aviation Fuel (SAF) plant, Green Hydrogen plant, and M.R.O. services at Alfonso Bonilla Aragón International Airport.

Quantifiable outcome

• 260+ multinational companies from 39+ countries established in Valle del Cauca
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Gobernación del Valle del CaucacoreStrategic or Co-development PartnerPrimary government partner and sponsor of Invest Pacific. The Department Government provides institutional support and funding for investment promotion activities in Valle del Cauca.
• Alcaldía de CalicoreStrategic or Co-development PartnerCali Municipal Government, specifically through its Secretariat of Economic Development, partners with Invest Pacific on investment promotion, city marketing, and initiatives like Cali Home4Tech.
• Cámara de Comercio de CalicoreStrategic or Co-development PartnerCali Chamber of Commerce collaborates on investment promotion, business networking events, and initiatives like the Cali Home4Tech technology positioning campaign.
• BID InvestcoreStrategic or Co-development PartnerBID Invest (IDB Invest) supports Invest Pacific with technical and financial backing for studies on circular economy and renewable energy, providing global credibility and resources for sustainable investment initiatives.
• ProColombiacoreChannel Partner/ Reseller/ DistributorColombia's national investment promotion agency works with Invest Pacific through international offices (Germany, Brazil, UK) to facilitate foreign investment into Valle del Cauca and coordinate business missions.
• DeumancoreStrategic or Co-development PartnerDeuman developed the study on Circular Economy and Renewable Energies for Valle del Cauca in collaboration with BID Invest and Invest Pacific, providing technical expertise for the Valle Verde sustainability strategy.
• Universidad IcesiminorStrategic or Co-development PartnerPartners with Invest Pacific on diaspora engagement and talent promotion, connecting with Vallecaucanos abroad and promoting regional talent for investment projects.
• Universidad Autónoma de OccidenteminorStrategic or Co-development PartnerAcademic partner supporting Invest Pacific in diaspora initiatives and talent development programs for attracting investment.
• Universidad Javeriana CaliminorStrategic or Co-development PartnerAcademic partner collaborating on diaspora engagement and talent promotion initiatives for investment attraction.
• Embassy of Colombia in SwitzerlandminorChannel Partner/ Reseller/ DistributorSupports Invest Pacific's business mission to Switzerland by facilitating connections with Swiss companies considering nearshoring investments in Latin America.
• Embassy of Colombia in the UKminorChannel Partner/ Reseller/ DistributorSupports Invest Pacific's business missions to the United Kingdom, facilitating connections with British companies in advanced manufacturing, life sciences, and sustainability sectors.
• Fira Barcelona InternationalcoreStrategic or Co-development PartnerCo-organizer of Smart City Expo Cali, an international smart cities event to be held at Centro de Eventos Valle del Pacífico in 2026, promoting Cali and the region as a smart city destination.
• CorferiascoreStrategic or Co-development PartnerCo-organizer of Smart City Expo Cali alongside Fira Barcelona International, managing exhibition and commercial components of the event.
• ProPacíficominorStrategic or Co-development PartnerRegional private-sector organization that supports Invest Pacific's investment promotion efforts in Valle del Cauca.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProColombia: Colombia's national investment promotion agency that actively coordinates with Invest Pacific through offices in Germany, Brazil, and the UK; directly comparable in mission (FDI attraction), governance (public-backed), and client base (multinationals evaluating Colombia).
• Invest in Bogotá: Bogotá's regional investment promotion agency; competes with Invest Pacific for the same pool of multinational site-selection decisions within Colombia and operates a similar public-private governance model with comparable service lines (site selection, aftercare, sector promotion).
• ProAntioquia: Antioquia/Medellín regional investment and cooperation foundation; directly comparable as a Colombian sub-national IPA targeting multinational investors in BPO, manufacturing, and services — a structural competitor for nearshoring flows into Valle del Cauca.
• CINDE: Costa Rica's leading private non-profit investment promotion agency; the gold-standard Latin American nearshoring IPA for BPO, shared services, and advanced manufacturing — competes head-to-head with Invest Pacific for the same multinational pipeline.
• InvestChile: Chile's national investment promotion agency; comparable mission (FDI attraction), public-sector governance, and sector coverage (food, services, manufacturing, renewables), competing with Invest Pacific for Latin American nearshoring mandates.
• Uruguay XXI: Uruguay's national investment and export promotion agency; structurally identical model (government-backed IPA promoting FDI and exports) and a frequent head-to-head competitor for shared-services and tech-investment placements in South America.
• PromPerú: Peru's national trade and investment promotion agency; comparable public-sector mandate covering investment attraction, export promotion, and country branding across the same investor segments targeted by Invest Pacific.
• ProBarranquilla: Barranquilla's regional investment promotion agency; another Colombian sub-national IPA competing with Invest Pacific for the same multinational investment pool, with comparable Caribbean-coast port access and BPO/manufacturing sector focus.

Regional players

• InvestSP (Investe São Paulo): São Paulo state investment promotion agency; comparable sub-national IPA model attracting multinationals to Latin America's largest industrial economy — a regional (rather than direct) competitor given different country footprint but identical functional remit.
• PRONicaragua: Nicaragua's private non-profit investment promotion agency; comparable nearshoring-focused model (textiles, light manufacturing, BPO) competing in the Central American corridor rather than direct Colombian FDI flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/investpacific
• YouTubeyoutube.com/user/Investpacificagency
• Facebookfacebook.com/investpacific
• LinkedInlinkedin.com/company/invest-pacific
• Instagraminstagram.com/investpacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest Pacific