What Indonesian Red Cross does

Palang Merah Indonesia (PMI), operating as the Indonesian Red Cross, is the national humanitarian society of Indonesia and the country's only recognized member of the International Red Cross and Red Crescent Movement. Established on 17 September 1945, one month after Indonesian independence, PMI operates under statutory mandate from Law No. 01/2018 on Kepalangmerah and serves as the government's official humanitarian partner. The organization maintains a hierarchical branch structure spanning all 34 Indonesian provinces, with provincial, city/regency, and sub-district offices supporting a volunteer ecosystem of more than 522,000 KSR members plus TSR, PMR, and SIBAT program participants. Core service lines include disaster response and preparedness, blood collection and distribution (operated via the Ayo Donor platform), first aid training and certification, Restoring Family Links (RFL) services for separated families, WASH programs including large-scale clean water distribution, and humanitarian diplomacy.

PMI's operational model is volunteer-driven and funded through a diversified mix of public donations (collected via an online donation portal with tiered amounts from Rp 25,000 to Rp 500,000), international Red Cross movement funding (IFRC, American Red Cross, Hong Kong Red Cross, CVTL Timor-Leste, Pakistan Red Crescent Society), and government cooperation for humanitarian operations. Recent operational scale signals include a 100 million liter clean water distribution to 5.6 million people across 21 provinces and 131 cities/regencies in the 2023 drought response, an 80 billion IDR 2026 El Nino drought operation deploying 400 vehicles targeting 1 million cubic meters of water distribution, and the distribution of 8,000 school supply kits to disaster-affected children in Sumatra via Hong Kong Red Cross partnership. The organization is led by Chairman Jusuf Kalla and Secretary General A.M. Fachir.

PMI's digital product surface includes the WargaSiaga AI-powered mobile application (launched July 2026 as a disaster preparedness companion with an AI Coach feature for community-based disaster volunteers), the Ayo Donor blood donation platform, an e-Library of humanitarian education materials, and a safeguarding reporting hotline (0813-181-7762). International cooperation is formalized through an MoU with CVTL Timor-Leste covering 13 cooperation areas with 2026-2031 action plans, the IFRC Limitless Innovation Academy (where PMI's PEIKUDURI team from KSR PMI Medan reached the global Top 10), and outbound humanitarian assistance (e.g., Rp 2 billion in medical supplies to Iran Red Crescent Society).

Name

Indonesian Red Cross

Legal name

Palang Merah Indonesia

Website

https://pmi.or.id

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Indonesian Red Cross (Palang Merah Indonesia) is Indonesia's national humanitarian society and sole Red Cross Movement member, delivering disaster response, blood services, first aid training, and family reunification across all 34 provinces through a 500,000+ volunteer network.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

akta.pro secondary industries

Humanitarian Logistics, Supply Chain & Air/Sea/Land Relief Transport (BPAGAAAI), Disaster Risk Reduction (DRR) & Preparedness (BPADADAK)

Keywords

• Humanitarian services
• Disaster response
• Blood donation services
• Volunteer management
• Community health programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: Indonesian Red Cross relies on monetary donations from the public, corporations, and international partners. Donation collection is facilitated through the PMI website (online donation portal) and targeted campaigns for specific disaster emergencies.
2. International Disaster Relief Funding: PMI receives funding and in-kind support from international Red Cross societies and foreign government disaster relief funds (e.g., Hong Kong SAR Government Disaster Relief Fund via Hong Kong Red Cross) for disaster response and recovery programs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Palang Merah Indonesia (PMI) provides humanitarian services across Indonesia, including disaster response and preparedness, blood donation collection and distribution through the national blood transfusion unit (UTD PMI), volunteer mobilization programs (KSR, TSR, PMR), community-based disaster preparedness (SIBAT), Restoring Family Links (RFL), first aid training and certification, and water/sanitation support operations. It operates as a statutory auxiliary to the Indonesian government in the humanitarian field under Law No. 1 of 2018.

Product overview

Indonesian Red Cross (Palang Merah Indonesia/PMI) is a humanitarian organization providing a comprehensive suite of services through both digital platforms and field operations. The digital ecosystem includes: an online donation platform for disaster relief and general humanitarian support; the Ayo Donor blood donation management system; the WargaSiaga AI-powered disaster preparedness companion app; and the PMI Library digital resource center. Core operational services include volunteer management programs (KSR, TSR, PMR, Foreign Volunteers), Restoring Family Links (RFL) services for disaster-affected families, water distribution operations during emergencies, and a safeguarding hotline for incident reporting. The organization also provides training and certification programs for first aid and disaster response.

Differentiator

Problem solved

Functional benefit

Brands

• WargaSiaga: AI-based mobile application for Community-Based Disaster Preparedness Volunteers (SIBAT) and communities
• ayodonor.pmi.or.id
• Operasi Dampak Kekeringan Ekstrem Akibat El Nino 2026

Products and services

• WargaSiaga AI-powered mobile application designed to support community disaster preparedness and early warning, helping Indonesian citizens prepare for and respond to disasters. Developed in partnership with APIC.
• Online Donation Platform Online donation portal integrated into the PMI website that allows individuals and organizations to make financial contributions to support PMI's humanitarian programs.
• Ayo Donor Digital platform supporting voluntary blood donation that connects prospective donors with PMI's UTD (Unit Transfusi Darah) blood transfusion units across Indonesia.
• PMI Volunteer Programs (KSR, TSR, PMR) Structured volunteer programs enabling Indonesian citizens, including youth, to join and serve in PMI's humanitarian operations, disaster response, and community programs.
• PMI Library Digital library resource center providing access to PMI's publications, educational materials, and reference content for the public and members.
• Restoring Family Links (RFL) Humanitarian service helping families separated by conflict, disaster, or migration to restore contact and reunite with missing relatives.
• Water Distribution Operations Field operations deploying water tank trucks and providing clean water distribution to disaster-affected communities in Indonesia.
• Safeguarding Hotline Reporting hotline enabling the public and PMI members to report safeguarding violations, misconduct, or concerns within PMI's operations.
• First Aid Training & Certification Training and certification program providing first aid and humanitarian skills to individuals, communities, and organizations.

Quantifiable outcome

• Distributed 100 million liters of clean water to 5.6 million people across 21 provinces and 131 cities/regencies during 2023 drought response.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Cruz Vermelha de Timor-Leste (CVTL)coreStrategic or Co-development Partner · 9 July 2026PMI and CVTL finalized cross-border cooperation action plans for the 2026-2031 period during a meeting on July 6-7, 2026 in Atambua, Indonesia. The cooperation includes joint programs at national, provincial, district/branch, and community levels, with Cross-Border working groups established for effective coordination.
• Palang Merah Amerika (American Red Cross)coreStrategic or Co-development Partner · 30 June 2026American Red Cross participates as a Movement partner in cross-border cooperation with CVTL and PMI. American Red Cross is also a partner in PMI's Urban Heat Program aimed at building urban resilience against extreme heat and climate impacts.
• Hong Kong Red Cross (HKRC)coreStrategic or Co-development Partner · 5 June 2026Hong Kong SAR Government, through the Disaster Relief Fund managed by Hong Kong Red Cross, partnered with PMI to distribute 8,000 school supply kits to children affected by floods and cyclones in Aceh, North Sumatra, and West Sumatra. PMI coordinated distribution with local schools and governments.
• Cruz Vermelha de Timor-Leste (CVTL)flagshipStrategic or Co-development Partner · 23 April 2026PMI and CVTL signed a new MoU for cross-border cooperation covering 13 areas including disaster risk management, community-based surveillance, volunteer management, blood donation, first aid, Restoring Family Links (RFL), WASH, corpse management, social services, humanitarian diplomacy, knowledge management, and logistics. The MoU was signed by Chairman Jusuf Kalla and CVTL President Madalena Fernandes Melo Hanja Costa Soares, witnessed by IFRC, ICRC, Australian Red Cross, and American Red Cross representatives.
• Palang Merah Amerika (American Red Cross)coreStrategic or Co-development PartnerPMI and American Red Cross are implementing the Urban Heat Program together, which includes training city governments on extreme heat risk assessment and developing Heat Action Plans. The program also involves BMKG, Bappeda, BPBD, and Ministry of Health.
• IFRC (International Federation of Red Cross and Red Crescent Societies)flagshipStrategic or Co-development PartnerIFRC supports PMI through the Limitless Innovation Academy program, which coached PMI volunteer teams including PEIKUDURI (durian skin waste recycling into natural mosquito repellent) which reached Top 10 globally. IFRC also facilitates cross-border cooperation frameworks and standard-setting for PMI operations.
• Yayasan Saka Warga IndonesiacoreStrategic or Co-development PartnerPMI and Yayasan Saka Warga Indonesia jointly launched WargaSiaga, an AI-powered mobile application for community-based disaster volunteers (SIBAT) and the public to build disaster-resilient villages. The application includes an AI Coach feature for interactive disaster preparedness guidance.
• Universitas Sumatera UtaraminorStrategic or Co-development PartnerUniversitas Sumatera Utara provided laboratory facilities and expert support for the PEIKUDURI project (durian skin waste recycling into natural mosquito repellent spray) developed by KSR PMI Medan volunteers who reached Top 10 in IFRC Limitless Innovation Academy.
• Pakistan Red Crescent Society (PRCS)minorStrategic or Co-development PartnerPakistan Red Crescent Society facilitated PMI's procurement of medical supplies and healthcare equipment for Iran. PMI's procurement was facilitated through KBRI Islamabad, involving coordination with PRCS, the Iranian Embassy in Islamabad, and KBRI Tehran.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Red Cross: U.S. National Red Cross society and one of PMI's named international Movement partners. Operates the same integrated model of disaster response, blood services, volunteer management, and humanitarian aid under the IFRC umbrella, providing a comparable benchmark for scale, structure, and revenue mix.
• Hong Kong Red Cross: Hong Kong's National Red Cross society and an active bilateral partner of PMI, having channeled SAR Government Disaster Relief Fund support for Sumatra school kits and other operations. Comparable as a smaller national society executing disaster relief, blood services, and international humanitarian cooperation in an Asian context.
• Cruz Vermelha de Timor-Leste (CVTL): Timor-Leste's National Red Cross society with which PMI signed a flagship cross-border MoU covering 13 cooperation areas (disaster management, RFL, WASH, volunteer management, blood donation). Comparable as a peer national society with overlapping humanitarian mandate in the same regional context.
• Iranian Red Crescent Society: Iran's National Red Crescent society that has received PMI medical aid (Rp 2B in healthcare supplies). Operates the same integrated disaster response, blood services, and humanitarian assistance model as PMI within the Movement, making it a directly comparable peer.
• Pakistan Red Crescent Society: Pakistan's National Red Crescent society that facilitated PMI's medical aid procurement for Iran. Comparable as a peer national society with similar disaster response mandate, volunteer base, and Movement-aligned operations in a high-disaster-frequency geography.

Broad incumbents

• IFRC (International Federation of Red Cross and Red Crescent Societies): The global umbrella federation of which PMI is a member society. IFRC sets Movement standards, channels international disaster response funding to PMI (e.g., Limitless Innovation Academy), and coordinates cross-border programs — a broader incumbent whose role is enabling rather than competing.
• ICRC (International Committee of the Red Cross): The Movement's Geneva-based humanitarian arm, witnessed PMI's CVTL MoU signing and operates in conflict and displacement contexts globally. Comparable as a humanitarian organization with the same emblem/protection mandate, though with a more international and conflict-focused scope.
• Mercy Corps: Large international humanitarian NGO delivering disaster response, food security, and resilience programming in Indonesia and globally. Comparable as a non-Red-Cross NGO peer operating in overlapping disaster response and community preparedness spaces in the same geographies.
• Save the Children Indonesia: International NGO delivering child-focused humanitarian response and education-in-emergencies programming in Indonesia. Comparable as a peer NGO operating disaster response, school supply distribution, and family reunification services in the same disaster-affected provinces as PMI.

Others

• Médecins Sans Frontières (MSF): International medical-humanitarian organization with presence in Indonesia providing emergency healthcare in disaster and conflict settings. Adjacent peer rather than direct competitor due to its medical-focus, but thematically comparable as a Movement-adjacent humanitarian actor with overlapping donor base and operating geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/palangmerah
• Facebookfacebook.com/palangmerah
• LinkedInlinkedin.com/company/palang-merah-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Indonesian Red Cross