DOJO

What DOJO does

DOJO Advertising GmbH is a Berlin-based, full-service creative advertising agency founded around 2006-2010, operating as a privately held GmbH (HRB 133314 B) under managing director Dominic Czaja. The agency delivers 360-degree marketing campaigns for enterprise brand clients, spanning film production (via in-house unit DOJO Productions), out-of-home advertising, social media strategy, influencer and creator collaborations, TV/CTV commercials, and always-on brand communication. Headcount is reported at 11-50 employees, and the firm serves a diversified enterprise client roster that includes Spotify, Tinder, Mattel, Edeka, Wolt, easyJet, Scalable Capital, Conrad, Vöslauer, and congstar across food delivery, retail, streaming, fintech, dating, grocery, airlines, beverages, and telecom verticals.

The business model is B2B professional services with project-based engagements evolving into longer always-on retainers (e.g., a multi-year Spotify engagement covering playlists, podcasts, and murals). Pricing is quote-based and not publicly disclosed; revenue is generated through campaign fees and production services rather than recurring SaaS or product sales. Distribution is exclusively direct enterprise sales via competitive pitches and brand-team relationships, with marketing presence on LinkedIn, Instagram (@dojoruinedmylife), and a Webflow-hosted portfolio website.

Beyond core advertising, DOJO has assembled an ecosystem of sub-brands and strategic partners — A Million (music label), Totally (creator management), Dravt (sports marketing), and DOJO Cares (social responsibility foundation) — extending capabilities into entertainment, talent representation, and social impact. The company operates from a single Berlin headquarters (Zossener Straße 65) and is geographically focused on the German/DACH market, though it serves international brands' German campaigns. No external funding, parent company, or M&A activity is disclosed.

Name

DOJO

Legal name

DOJO Advertising GmbH

Website

https://dojo-berlin.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

DOJO Advertising GmbH is a Berlin-based, full-service creative agency delivering 360-degree campaigns — including film, OOH, social, and influencer marketing — to enterprise brand clients across multiple industries in Germany.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Creative advertising agency
• Brand campaign development
• Out-of-home advertising
• Social media marketing
• Film production services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Creative Agency Services: DOJO generates revenue by providing full-service advertising and marketing campaigns to enterprise clients. Services include campaign conceptualization, film production, out-of-home (OOH) advertising, social media content, and digital marketing. Revenue is project-based with ongoing client relationships for always-on campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DOJO Advertising GmbH is a Berlin-based full-service creative advertising agency that designs and executes 360-degree brand campaigns for enterprise clients. Services span campaign conceptualization, in-house film production (DOJO Productions), out-of-home advertising, social media content, digital marketing, influencer collaborations, and always-on brand communication. The agency positions itself as an unconventional, rebellious alternative to traditional German advertising agencies.

Product overview

DOJO, powered by VAPORESSO, is a vaping technology brand that designs and markets disposable vape products. The product portfolio includes the PUREX 60K (claiming up to 60,000 puffs with INSTA-JUICED technology) and SPHERE S 40K, both positioned as design-driven innovations in the vaping space. DOJO operates as a subsidiary or brand under VAPORESSO, a parent company in the vaping industry.

Differentiator

Problem solved

Functional benefit

Brands

• DOJO Productions: In-house production unit for creating films and content
• A MILLION
• DOJO Cares
• Totally
• Dravt

Products and services

• 360-Degree Creative Advertising Campaigns

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• A MillioncoreStrategic or Co-development PartnerA Million is a music label and artist management company within the DOJO ecosystem. They focus on fresh music production and reimagining business practices in the entertainment industry, providing DOJO with music and entertainment industry expertise.
• TotallycoreStrategic or Co-development PartnerTotally is a creator management agency focused on relevance and entertainment. They represent creators and talent, serving as DOJO's bridge to influencer and creator partnerships for client campaigns.
• DravtminorStrategic or Co-development PartnerDravt is a sports marketing and activation company under the DOJO umbrella. They create campaigns and strategies that resonate with sports fans, expanding DOJO's capabilities into sports marketing.
• DOJO CaresminorStrategic or Co-development PartnerDOJO Cares is the agency's foundation focused on social responsibility within the creative industry and economy, going beyond campaigns to drive social projects forward.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Jung von Matt: Hamburg-based major German creative agency offering full-service advertising campaigns across channels. Highly comparable to DOJO in delivering 360-degree campaigns and serving enterprise brands, though significantly larger in scale. Both compete directly in the German creative market for major brand clients.
• Scholz & Friends: Berlin-based creative agency offering integrated advertising and brand communications. Comparable to DOJO in location, full-service offerings, and enterprise client focus, competing head-to-head for German brand campaigns in the same metropolitan market.
• Heimat: Berlin-based creative agency (part of TBWA group) recognized for unconventional creative work. Comparable to DOJO in creative positioning, Berlin location, and brand campaign focus; both emphasize attention-grabbing, culturally relevant creative for major brands.
• Grabarz & Partner: Hamburg-based independent creative agency with strong creative reputation in Germany. Comparable to DOJO in offering full-service creative campaigns for enterprise brands and competing in the German creative market with a similar boutique positioning.
• Kolle Rebbe: Hamburg-based creative agency (now part of Accenture Song) known for bold creative work. Comparable to DOJO in offering creative campaigns and competing for German enterprise clients, illustrating both the creative ambition and the consolidation path available in the sector.

Broad incumbents

• Serviceplan Group: Munich-based, largest German-owned agency group offering integrated communications across multiple specialist agencies. Comparable to DOJO in full-service campaign offerings, though significantly larger with global presence and broader service portfolio serving as a benchmark incumbent.
• DDB Germany: German arm of global advertising network DDB Worldwide (part of Omnicom). Comparable to DOJO in delivering advertising campaigns for major brands, with the additional scale, integrated services, and global reach of an international holding company network.
• TBWA Germany: German operations of TBWA Worldwide, including Heimat and other specialist agencies. Comparable to DOJO in offering creative campaigns for enterprise brands, with broader global network capabilities, procurement leverage, and cross-market resources.
• BBDO Germany: German operations of BBDO Worldwide (part of Omnicom). Comparable to DOJO in offering creative advertising and brand campaigns for major brands, with significant global scale, integrated capabilities, and enterprise procurement relationships.
• Ogilvy Germany: German operations of Ogilvy (part of WPP). Comparable to DOJO in offering creative and brand campaigns for enterprise clients, with the additional scale, global reach, and integrated services of a major holding company network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/dojowerbeagentur
• Instagraminstagram.com/dojoruinedmylife
• Xx.com/DOJOFuckingYeah
• Facebookfacebook.com/dojoberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOJO