The Amity Group

What The Amity Group does

The Amity Group is a private, founder-led staffing and services company that operates exclusively in the hospice care vertical. Founded in 2015 by Shelley Henry, RN, and led operationally by Adam Henry, the company provides flexible, contract-based placement of experienced hospice nurses to hospice agencies that need to absorb census fluctuations without absorbing permanent payroll. Beyond core staffing, Amity bundles three adjacent offerings: (1) TAGstaff, a HIPAA-compliant mobile and web platform providing real-time scheduling, visit verification, personnel documentation, and direct communication between agencies and nurses; (2) DAHN, a hospice documentation software product launched in 2024 that helps agencies ensure records support patient eligibility and protect revenue; and (3) chart audit and ADR submission support services that identify documentation issues before they trigger denials or clawbacks. The company also sells a line of physical/educational products — the Amity TagBag nursing bag ($85), The Documentation Guide, The Supplemental Guide, and a Master Bundle — direct through its e-commerce site with volume discounts for agencies.

The business model blends professional services revenue (nurse placement fees plus audit service fees) with product revenue (TagBag and guides as one-time hardware/book sales) and recurring SaaS revenue (DAHN subscriptions via getdahn.com). Pricing for core staffing is quote-based and not publicly disclosed, while product pricing is transparent and includes tiered agency discounts (10-20% off at 10+ units). The go-to-market combines a consultative direct-sales motion with hospice agencies (driven through the "Schedule a Call" funnel) and a self-serve nurse-recruitment channel via the Amity mobile app and online nurse application. Marketing is content-led, with a website, blog, YouTube ( @forhospicenurses ), Instagram ( @amitystaffing ), LinkedIn ( the-amity-group-inc ), TikTok ( @forhospicenurses ), Facebook ( theamitygroup ), email, and select direct mail.

Operations are based at the Lafayette, LA headquarters (210 Magnate Drive, Suite 201) with a second office in Philadelphia, PA (3005 Grays Ferry Ave), serving hospice agencies primarily in the US Southeast and Mid-Atlantic. The company is privately held by its founders with no disclosed external funding rounds, investor updates, or M&A activity. Its customer base is a vertical concentration of hospice agencies, with multiple named testimonial accounts praising nurse quality, documentation compliance, and labor budget management. Headcount is reported in the 11-50 employee range, consistent with a tightly-scoped specialty staffing firm operating across multiple revenue streams without institutional capital.

Name

The Amity Group

Legal name

The Amity Group, Inc.

Website

https://amitystaffing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Amity Group is a private, founder-led US staffing company that provides flexible, contract-based hospice nurses to hospice agencies, supported by the HIPAA-compliant TAGstaff mobile platform, DAHN documentation software, chart audit services, and branded field products.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Home Hospice (Routine Home Care) (HLADAHAA)

Keywords

• Hospice nurse staffing
• Hospice documentation software
• Healthcare staffing services
• Chart audit services
• Hospice compliance solutions

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hospice Nurse Staffing Services: Placement of experienced hospice nurses with hospice agencies on a flexible basis to absorb census fluctuations without long-term payroll commitment. Revenue generated through nurse placement fees charged to hospice agencies.
2. Chart Audit & ADR Submission Support: Ongoing chart audits and ADR submission support services to help hospice agencies protect revenue and ensure documentation clearly supports patient care. Revenue from service fees for compliance and documentation review.
3. Hospice Products (TagBag, Documentation Guides): Sale of physical and printed products including the Amity TagBag ($85), Hospice Documentation Master Bundle ($75), The Supplemental Guide ($45), and The Documentation Guide ($55). Volume discounts available for agencies (10-14: 10%, 15-19: 15%, 20+: 20%).
4. DAHN Documentation Software: SaaS-based documentation system for hospice agencies. Available through getdahn.com with subscription model for ongoing access to documentation tools and guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Amity Group is a hospice-exclusive staffing and documentation company that places experienced local hospice nurses with hospice agencies on a flexible basis to absorb census fluctuations. The company delivers structured nurse staffing alongside a HIPAA-compliant mobile platform (TAGstaff), documentation software (DAHN), ongoing chart audit and ADR submission services, and physical/documentation reference products for hospice clinicians.

Product overview

The Amity Group operates as a hospice-exclusive staffing and documentation company with a multi-product portfolio consisting of staffing services (connecting agencies with experienced hospice nurses), the TAGstaff technology platform (for scheduling, visit verification, and communication), the DAHN documentation software, chart audit services, and physical/documentation products (The TagBag, The Documentation Guide, The Supplemental Guide, and bundle offerings). The core offering combines staffing services with integrated technology and compliance support.

Differentiator

Problem solved

Functional benefit

Brands

• DAHN: A documentation system built to help hospice agencies ensure records clearly support patient eligibility, strengthen compliance, and protect revenue.
• TAGstaff
• TagBag
• Hospice Documentation Guide
• Hospice Supplemental Guide

Products and services

• Hospice Nurse Staffing Services Hospice-exclusive nurse staffing services that connect hospice agencies with experienced local nurses to absorb census fluctuations, maintain operational stability, and provide flexible coverage without long-term payroll commitment.
• TAGstaff Platform

Quantifiable outcome

• Agencies report improved documentation quality with ADRs passing audit review
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Triage Healthcare Staffing: Healthcare staffing firm with home health/hospice contract nursing placements, operating in the same nurse-placement-on-demand category as Amity's hospice-exclusive staffing service. Most directly comparable on the flexible hospice nurse placement product.
• Homecare Homebase: Leading hospice and home health EMR/clinical documentation software platform; the closest direct peer to Amity's DAHN product on the software side, addressing the same agencies' documentation and eligibility compliance needs.

Broad incumbents

• BrightSpring Health Services: Large publicly traded provider of home health, hospice, and pharmacy services with national scale; comparable as a broad hospice operator that competes indirectly with Amity for hospice agency workforce and documentation spend.
• Aveanna Healthcare: Diversified home health and hospice operator with significant scale; comparable because hospice agencies of Aveanna's size and customer profile are the buyer-side entities Amity sells staffing and documentation into.
• Amedisys: Major U.S. home health and hospice provider; comparable to Amity as a hospice agency-side incumbent whose workforce needs and documentation workflows overlap with what Amity's staffing and DAHN products address.
• Compassus: National hospice and palliative care provider with a workforce management footprint; relevant peer because its hospice agency operations consume the same kind of flexible staffing, audit, and documentation support Amity sells.
• VITAS Healthcare (Chemed): Largest U.S. hospice operator and a division of Chemed; comparable as the kind of large hospice agency whose labor-model needs (census-driven staffing swings, audit exposure) Amity's services are designed to address.
• Maxim Healthcare Staffing: National healthcare staffing provider with a home health and hospice coverage capability; comparable as a broader-portfolio staffing competitor that could expand into Amity's hospice-specialty niche.
• Interim HealthCare: Franchise-based home health, hospice, and personal care staffing network; comparable on hospice and home health staffing services with national reach that Amity has to compete against regionally.

Emerging players

• MatrixCare: Software vendor serving hospice, home health, and post-acute care with EHR and clinical documentation modules; comparable as an adjacent technology competitor and potential ecosystem partner for the documentation-side of Amity's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@forhospicenurses
• Facebookfacebook.com/theamitygroup
• LinkedInlinkedin.com/company/the-amity-group-inc
• Instagraminstagram.com/amitystaffing
• TikToktiktok.com/@forhospicenurses

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Amity Group