Ivory Egg
Ivory Egg is a UK-based specialist distributor of KNX building automation products, accessories, and training, serving professional system integrators across the UK, Australia, and New Zealand with multi-brand hardware from 30+ manufacturers.
- Company typePrivate
- Founded2005
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ivory Egg does
Ivory Egg is a specialist distributor of KNX building automation products, accessories, and training services, founded in 2005 by Colin Price and headquartered in Nottingham, United Kingdom. The company serves professional KNX system integrators across the United Kingdom, Australia, and New Zealand, distributing KNX-certified components from over 30 manufacturers including ABB, Gira, Theben, Basalte, Zennio, Jung, MDT, Faradite, Elsner Elektronik, and Steinel. Its catalog spans the full KNX installation stack — power supplies, switches and pushbuttons, dimmers, inputs/outputs, heating and cooling controls, blind and window actuators, gateways, visualization displays, function controllers, metering and sensing devices, and wiring accessories — alongside complementary building platforms such as Crestron, Control4, Lutron, Loxone, DALI, BACnet, Modbus, EnOcean, Matter, and Casambi.
The firm operates as a B2B distributor via its e-commerce storefronts in the UK (ivoryegg.co.uk), Australia (ivoryegg.com.au), and New Zealand (ivoryegg.co.nz), generating revenue through hardware sales to registered system integrators. Pricing is displayed in GBP (with EUR options), at unit prices ranging from approximately £136 (Faradite Motion Sensor 360 KNX) to £926 (Gira X1 server), excluding VAT, with account-based pricing available to registered trade buyers. The company also holds the exclusive UK distribution rights for Theben KNX actuators and dimmers, runs KNX training in partnership with KNX.org, and maintains CEDIA membership.
In June 2025, Ivory Egg relocated to a new all-in-one headquarters at Churchill Park in Colwick, Nottingham, coinciding with the company's 20th anniversary. The business remains privately held and founder-led, with no disclosed external investment or institutional ownership.
Ivory Egg firmographics
Firmographics- Name
- Ivory Egg
- Legal name
- Ivory Egg (UK) Ltd
- Website
- https://ivoryegg.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ivory Egg is a UK-based specialist distributor of KNX building automation products, accessories, and training, serving professional system integrators across the UK, Australia, and New Zealand with multi-brand hardware from 30+ manufacturers.
- Ownership category
- akta.pro rank
Ivory Egg industry classification
Industry- Product category
- Smart Building Automation Distribution (KNX)
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH)
- akta.pro secondary industry
- Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)
Keywords
Where Ivory Egg is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ivory Egg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: Revenue generated through direct sales of KNX and smart building automation products to system integrators via e-commerce platform and account sales. Products include components from multiple manufacturers across switches, sensors, dimmers, gateways, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for KNX products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ivory Egg product offering
Product offeringCore offering
Ivory Egg is a specialist B2B distributor of KNX-certified smart building automation products, complemented by products for adjacent protocols (Crestron, Control4, Elan, Lutron, Loxone, RTI, ABB-Free@Home, LUXORLiving, DALI, DMX, BACnet, Modbus, EnOcean, KNX RF, Casambi, Matter). It supplies system integrators with system components, switches, dimmers, sensors, HVAC and blind controls, gateways, visualisation, function controllers, door communication, audio and lighting via country-specific e-commerce sites, alongside branded technical training and support resources.
Product overview
Ivory Egg is a specialist distributor of smart building automation products, primarily focused on KNX protocol products alongside complementary building control platforms. The core offering centers on KNX system components (power supplies, routers, couplers), user interfaces (switches, pushbuttons, touch panels), and control modules (dimmers, relays, HVAC controllers). The product portfolio spans complete installation categories: KNX infrastructure, building automation protocols (BACNet, ModBus, DALI, EnOcean, Matter), door communication systems, audio/visual equipment, and professional lighting. Ivory Egg represents multiple switch range manufacturers (Gira, Jung, Basalte, Lithoss, Zennio, ABB, Faradite) enabling complete smart building solutions. The company also distributes integration platforms including Crestron, Control4, Elan, Lutron, Loxone, RTI, ABB-Free@Home, and LUXORLiving for comprehensive home and building automation projects.
Differentiator
Problem solved
Functional benefit
Products and services
- KNX System Components Core KNX infrastructure products including KNX power supplies (160mA to 1280mA), programming interfaces, IP routers, and line couplers required for KNX bus installation. Sold to professional KNX system integrators.
- KNX Switches & Pushbuttons User interface devices including pushbuttons, pushbutton covers, bus couplers, and frames for controlling KNX automation systems, sourced from brands such as Gira, Jung, Basalte, ABB, Lithoss, and Zennio. Sold to KNX system integrators.
- KNX Dimmers Lighting control modules supporting Mains, DALI, 1-10V, DMX, and LED Direct dimming protocols for intelligent illumination management, including universal dimmer actuators such as Theben DM series. Sold to KNX system integrators.
- KNX Heating & Cooling HVAC control products including thermostats, regulation modules, heating/cooling actuators, and air conditioning interfaces for KNX installations. Sold to KNX system integrators.
- KNX Blind & Window Control Actuators for 230V AC and 24V DC motors plus controllers for automated blinds, shutters, and window operators on the KNX bus. Sold to KNX system integrators.
- KNX Gateways & Interfaces Protocol converters enabling KNX integration with KNX/RF, USB, ModBus, BACNet, EnOcean, OpenTherm, RS232/RS485, IP/LAN, air conditioning systems, voice assistants, and Matter devices. Sold to KNX system integrators.
- KNX Visualisation & Display Touch panels, displays, and visualisation hardware for user interaction with KNX building automation systems. Sold to KNX system integrators.
- KNX Function Controllers Logic, time, and event controllers including processor-based systems for complex automation programming and scheduling in KNX installations. Sold to KNX system integrators.
- KNX Metering & Sensing Environmental and system sensors including movement/presence detectors, brightness sensors, temperature probes, weather stations, electricity meters, air quality monitors, and window/door contacts. Sold to KNX system integrators.
- KNX Wiring Accessories Installation materials including KNX cable, backboxes (cavity, solid, surface, hollow, concrete), tools, distribution panels, distribution panel accessories, connectors, and protection devices. Sold to KNX system integrators.
- Door Communication Video and audio door entry systems including outside/inside stations, keyless access (fingerprint, keypad, fob readers), central controllers, and door/gate actuators from ABB, Fasttel, Gira, Siedle, and Zennio. Sold to KNX system integrators.
- Multi-room Audio Audio distribution equipment including source servers, room amplifiers, remote controllers, and in-ceiling/in-wall speakers for building automation projects. Sold to KNX system integrators.
- Lighting Products LED lighting products including downlights, wall lights, floor washers, garden lights, and drivers, plus DALI 2 protocol products with sensors, CBUS switches, and Rako distribution panels. Sold to KNX system integrators.
- Gira One Server Smart home server launched in 2023 that supports up to 200 KNX devices with visualisation, logic, scenes, timers, and remote access via app. Integrates with Sonos (up to 8 rooms), Philips hue (up to 30 consumers / 5 bridges), and eNet SMART HOME (up to 100 switching, dimming and shading devices). Sold to KNX system integrators and Gira One installers.
- Gira X1 App-based KNX visualisation and logic server for DIN rail mounting with timers and remote access capabilities, priced at £926.02 (ex-VAT). Sold to KNX system integrators.
- Gira FacilityServer Rack-mounted central control server designed for commercial sector building technology monitoring, operation, and programming, supporting larger KNX installations. Sold to KNX system integrators.
- KNX Logic Modules (ABB, Gira, MDT) Logic modules for KNX including ABB Logic Module (12 different functions, £197.84 ex-VAT), Gira L1 Logic Module (150 data points), ABB Application Unit Logic (extensive MDRC DIN rail functions), and MDT Logic Module (2SU MDRC for distribution boards). Sold to KNX system integrators.
- Theben KNX Actuators Theben KNX switching and dimming actuators including RMG 8 T MIX2, RM 8 T/RM 16 T FIX series, the 8-way switching actuator (£334.66 ex-VAT), DM dimmer series (FIX1 4x200W/8x200W/2x400W, FIX2 4x400W), and RM 4 H KNX 4-channel 25A relay, supplied as exclusive UK distribution with Ivory Egg-exclusive linking cables included free with selected models. Sold to KNX system integrators.
- Protocol Gateway Devices BACnet, KNX, and Modbus protocol gateway devices plus ISE Smart Connect KNX Programmable devices with USB and IP connectivity for custom device integration using C# or VB.Net development. Sold to KNX system integrators.
- Basalte Eve Plus iPad Frame iPad mounting system launched March 2019 with magnetic cross-shaped connector for secure attachment in horizontal or vertical positions, including charging integration and a table base option for countertop mounting; available in satin white, brushed black, and brushed aluminium finishes. Sold to KNX system integrators.
- Faradite Motion Sensor 360 KNX Ultra-compact 49mm PIR motion sensor priced at £136.50 (ex-VAT) with 4 independent functions, ambient light sensing for daylight harvesting, constant light control, scene control, and configurable ETS parameters; available in white and black. Launched into Ivory Egg distribution July 2024. Sold to KNX system integrators.
- Elsner Elektronik Weather Stations Elsner Elektronik KNX weather stations including Windancer 2.0 KNX with cup anemometer functionality and the P04i-GPS spare weather station, launched into Ivory Egg distribution in November 2024. Sold to KNX system integrators.
- KNX Training Official KNX training programs delivered in partnership with KNX.org, supporting integrator education and certification in the KNX standard for home and building automation. Targeted at system integrators.
Companies that use Ivory Egg
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Ivory Egg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature4 records
Ivory Egg partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- KNX AssociationcoreIvory Egg is a KNX UK member and offers KNX training in partnership with KNX.org. They distribute KNX-certified products and support the KNX standard for building automation.
- CEDIAcoreIvory Egg is a member of CEDIA (Custom Electronic Design and Installation Association), demonstrating commitment to the professional home technology industry.
- ThebencoreIvory Egg is an exclusive UK distributor for Theben KNX products including actuators, dimmers, and temperature controls. They offer Ivory Egg-exclusive linking cables included with selected Theben actuators at no additional cost.
- GiracoreIvory Egg distributes Gira KNX products including power supplies, logic modules, servers (Gira X1, Gira One), switches, and frames. Gira is a leading German KNX manufacturer.
- ABBcoreIvory Egg distributes ABB KNX products including power supplies, logic modules, diagnosis/protection modules, meter interface modules, presence detectors, and energy monitoring solutions.
- BasalteminorIvory Egg distributes Basalte premium switch ranges (Sentido, Deseo, Eve, Fibonacci, Chopin, Via, Auro), iPad frames (Eve Plus), and motion detectors for smart building installations.
- ZenniocoreIvory Egg distributes Zennio KNX products including temperature probes, humidity sensors, presence detectors, motion sensors, door/window sensors, touchscreens (Z Series), and flat switch ranges.
- JungcoreIvory Egg distributes Jung KNX products including presence detectors, switches (F10, F40, F50 ranges), LB Management, and associated frames and accessories.
- Elsner ElektronikminorIvory Egg introduced Elsner Elektronik KNX products in November 2024, including weather stations (Windancer 2.0 KNX, WS1000) with cup anemometer functionality.
- SteinelminorIvory Egg distributes Steinel KNX presence detectors and sensors including the EO Smart Space Sensor and EO Multisensor V4 series for surface and flush mounting.
- ISEminorIvory Egg distributes ISE KNX products including Smart Connect KNX Programmable devices for USB and IP integration using C# or VB.Net programming.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Ivory Egg competitors and assessment
Company assessmentDirect peers
- Vesternet: UK-based online distributor specializing in smart home and home automation products (Z-Wave, Zigbee, and KNX) serving professional installers and DIY integrators. Highly comparable to Ivory Egg as a specialist B2B smart-building distributor in the UK market.
- AWE Europe: UK distributor of smart home, home cinema, and building automation products to integrators and trade installers. Comparable distribution model and customer base to Ivory Egg, with overlap in custom-installation channels.
- Connected Distribution: UK smart home and building automation distributor representing multiple brands (including RTI, URC, and others) to professional installers. Closely aligned with Ivory Egg in serving the UK custom-installation trade.
- HDANYWHERE: UK distributor and manufacturer of AV and smart home infrastructure products, including multi-room and home automation solutions sold through the integrator channel. Comparable in scale, geography, and customer base.
- SMC (Sound, Media & Control): UK trade distributor specializing in smart home control systems, lighting, and AV distribution products for residential integrators. Comparable specialist-distributor model targeting the same custom-install integrator persona.
Regional players
- Luxeedomus: Southern European distributor specializing in premium KNX and home automation brands (Basalte, Gira, Lutron) for integrators. Comparable in KNX brand portfolio and integrator focus, but operates primarily in Spain/Portugal rather than UK/ANZ.
Others
- Theben AG: German KNX manufacturer of actuators, dimmers, and HVAC controls — one of Ivory Egg's key supplier partners and exclusive UK distribution subject. Comparable category footprint in KNX components, but operating on the manufacturing side of the value chain.
- Gira: Leading German KNX manufacturer of switches, servers (X1, One, FacilityServer), and building automation components. Comparable in KNX product depth and integrator-facing ecosystem, but operates as a manufacturer with broader global reach.
- Jung: German KNX manufacturer of switches, presence detectors, and building automation systems. Comparable in KNX product category and integrator focus, but operates as a manufacturer-supplier rather than a multi-brand distributor.
Broad incumbents
- ABB Smart Buildings: Global industrial conglomerate with a substantial KNX and ABB-Free@Home product portfolio, presence detectors, and energy monitoring solutions distributed in part by Ivory Egg. Comparable in KNX/HVAC control offerings but at vastly greater scale and with broader portfolio reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ivory Egg social profiles
Digital presenceIvory Egg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ivory Egg leadership team
Management profileNumber of profiles
Profiles1 record
Ivory Egg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ivory Egg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ivory Egg
What does Ivory Egg do?
Ivory Egg is a specialist B2B distributor of KNX-certified smart building automation products, complemented by products for adjacent protocols (Crestron, Control4, Elan, Lutron, Loxone, RTI, ABB-Free@Home, LUXORLiving, DALI, DMX, BACnet, Modbus, EnOcean, KNX RF, Casambi, Matter). It supplies system integrators with system components, switches, dimmers, sensors, HVAC and blind controls, gateways, visualisation, function controllers, door communication, audio and lighting via country-specific e-commerce sites, alongside branded technical training and support resources.
Is Ivory Egg a public or private company?
Ivory Egg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ivory Egg founded?
Ivory Egg was founded in 2005. It employs 11 to 50 people.
Where is Ivory Egg based?
Ivory Egg is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Ivory Egg make money?
One revenue line is on record: product Distribution.
Who are Ivory Egg's main competitors?
Direct peers on record are Vesternet, AWE Europe, Connected Distribution, HDANYWHERE and SMC (Sound, Media & Control). Luxeedomus is listed as a regional player. Others are Theben AG, Gira and Jung. ABB Smart Buildings is listed as a broad incumbent.
Does Ivory Egg have an API?
No public API is recorded for Ivory Egg.
What industry is Ivory Egg in?
Ivory Egg's product category is Smart Building Automation Distribution (KNX). Its primary akta.pro industry code is IMADANAH, Controls, Thermostats, Sensors & Building Automation (HVAC Controls), with a secondary code of IMAIABAD, Building Automation & Controls (BAS/BMS, HVAC Controls). Its NAICS code is 334512 and its SIC code is 3823.