Connected Distribution
Connected Distribution Ltd. is a UK-based trade distributor of residential audio-visual and custom installation products, selling exclusively to registered AV professionals, custom installers, and electricians across the United Kingdom from its Cheltenham headquarters.
- Company typePrivate
- Founded2000
- HeadquartersCheltenham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Connected Distribution does
Connected Distribution Ltd. is a privately held UK trade distributor headquartered in Cheltenham, founded in 2000 to serve the residential custom installation market. The company operates a trade-to-business model, selling audio-visual and custom installation products exclusively to registered and approved trade customers — AV professionals, custom installers, and electricians — and does not sell direct to consumers. The company holds sole UK distribution rights for Parasound and Acurus, and acts as a sub-distributor for Pulse-Eight, Sanus, Kordz, Yamaha, Atlantic Technology, Cabasse, Earthquake Sound, Pro Control, RTI, and Russound, among others.
The core product portfolio is anchored by Pulse-Eight video distribution technology, including HDBaseT Class C extenders (neo Ultra), 4K/UHD HDMI/HDBaseT matrix systems (neo:8a, neo:X Plus, Neo:4 Professional), HDMI splitters, downscalers, and the ProAudio 8 DSP audio matrix. Supporting brands provide complementary categories: Sanus TV and projector mounts, Parasound and Acurus multi-channel amplifiers, Atlantic Technology in-wall speakers and subwoofers, Cabasse loudspeakers, Kordz professional-grade HDMI and Cat6 cabling, and control/automation systems from Pro Control, RTI, and Russound. Technical differentiators center on 4K/60 4:4:4 transmission with Display Stream Compression, ARC over HDBaseT, Alexa voice control integration, and 4K-to-1080p downscaling for mixed-resolution installations.
The business model is pure hardware resale with margin on distributed products. Pricing is not publicly disclosed; trade customers must register and be approved to view pricing and place orders through the company's VirtueMart-based online trade portal. Orders typically ship next-day from the Cheltenham warehouse. The company supplements distribution with demonstration rooms, training courses on multi-room AV, home cinema, hi-fi, and IP products, and informal professional advice. Revenue is one-time transactional with no subscription or recurring component disclosed. Operations are UK-only, and a 'Warehouse Merger Sale' banner on the company website linking to oneav.co.uk indicates an ongoing consolidation with a related UK AV distributor. The company is privately held with no disclosed external investors, parent company, or funding history.
Connected Distribution firmographics
Firmographics- Name
- Connected Distribution
- Legal name
- Connected Distribution Ltd.
- Website
- https://connecteddistribution.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Connected Distribution Ltd. is a UK-based trade distributor of residential audio-visual and custom installation products, selling exclusively to registered AV professionals, custom installers, and electricians across the United Kingdom from its Cheltenham headquarters.
- Ownership category
- akta.pro rank
Connected Distribution industry classification
Industry- Product category
- Custom Installation AV Distribution
- NAICS
- Other Electronic Parts and Equipment Merchant Wholesalers (423690), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)
- akta.pro secondary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where Connected Distribution is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Connected Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution Sales: One-time sale of AV and custom installation products to registered trade customers. Revenue generated through mark-up on products sourced from brand partners (Parasound, Pulse-Eight, Sanus, Kordz, Yamaha, Atlantic Technology, Cabasse, Acurus, Earthquake Sound, Pro Control, and others). No subscription or recurring revenue model apparent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Professional Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Connected Distribution product offering
Product offeringCore offering
Connected Distribution is a UK-based trade-to-trade distributor that supplies audiovisual (AV) and custom installation (CI) products exclusively to registered trade customers, including AV integrators, custom installers, CEDIA members, and qualified electricians. The company curates and distributes product lines from brands such as Pulse-Eight (HDBaseT matrices), Sanus (TV mounts), Parasound (amplifiers), Atlantic Technology and Cabasse (speakers), Yamaha and Russound (multiroom audio), Kordz (cables), and RTI/Pro Control (control systems). Commercial activity centres on trade-only ordering via its online portal, next-day UK delivery, technical support, and exclusive UK distribution rights for several brands.
Product overview
Connected Distribution is a Cheltenham-based trade distributor of hi-fi and custom installation products, serving AV professionals, custom installers, and electricians. The company operates as a multi-brand distribution portfolio, serving as sole UK distributor for several brands including Pulse-Eight (video distribution and audio processing), Sanus (TV mounts), Parasound (amplifiers), Atlantic Technology (speakers), and Kordz (cables). The product portfolio is organized around the custom installation ecosystem: Pulse-Eight provides the core video distribution technology including matrix switches (neo:8a, neo:X Plus, Neo:4 Professional), HDBT extenders (neo Ultra, neo Pro), signal processing (downscalers, DACs, splitters), and the ProAudio DSP audio matrix. Sanus TV mounts (VLT and VLL series) complete installations. The company also distributes Parasound amplifiers and Atlantic Technology speakers as complementary products for complete home cinema and multi-room audio systems. This is a distribution business model featuring multiple product brands rather than a unified platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Pulse-Eight neo:8a 8x8 HDBaseT Class C video matrix supporting 4K/HDR distribution with downscaling, ARC over HDBaseT and bitstream audio support, targeted at UK/EU custom installers needing multi-zone residential AV distribution.
- Pulse-Eight neo:X Plus Professional-grade 8x8 (and configured) HDR video matrix system with HDMI 2.0/HDCP 2.2, ARC over HDBaseT, audio extraction and DSC support for premium residential and light-commercial AV projects.
- Pulse-Eight neo:4 Professional Professional 4x4 HDBaseT video matrix supporting 4K HDR distribution, downscaling, ARC and bitstream audio; positioned as the smaller-scale alternative to the neo:8a/neo:X Plus family.
- Pulse-Eight neo Ultra HDBaseT-class video matrix system positioned in Pulse-Eight's premium tier for trade installers handling large residential or multi-zone AV deployments.
- Pulse-Eight neo: Pro Mid-tier HDBaseT video matrix in the Pulse-Eight neo family for trade AV projects requiring full 4K/HDR distribution at a lower price point than the Ultra/neo:X Plus variants.
- Pulse-Eight neo: 1-4 HDBT Splitter HDBaseT splitter that allows a single HDBaseT source to be distributed to up to four HDBT endpoints within a Connected Distribution-supplied AV installation.
- Pulse-Eight HDMI Downscaler Active HDMI device that downscales 4K UHD sources to 1080p for legacy display compatibility in mixed-resolution AV installations.
- Pulse-Eight HDMI DAC HDMI audio extractor / DAC that separates audio from HDMI sources for routing into multiroom or amplifier systems.
- Pulse-Eight P8-Dolby-DAC Dolby-capable HDMI/Dolby audio DAC extractor for residential CI installations decoding Atmos/TrueHD bitstreams from HDMI sources.
- Sanus VLT6-B2 (and VLT5-B2 / VLT16-B2 / VLL61-B2 / VLL5-B2) TV Wall Mounts Range of commercial-grade and residential TV mounting solutions (tilting and low-profile variants) supplied to trade AV installers for wall-mounted display installations.
- Parasound ZM12 ZoneMaster Amplifier Class-D digital zone amplifier (12-channel configuration) for multi-room residential audio installations, supplied to trade installers via Connected Distribution's authorised Parasound dealership.
- Atlantic Technology IW-30 LCR In-Wall Speaker In-wall left/centre/right loudspeaker designed for discreet residential and home-cinema custom installations, part of the Atlantic Technology line carried by Connected Distribution.
- Kordz One Series Cat6 Network Cable High-performance Cat6 networking cable engineered for residential and light-commercial AV/data installations, carrying the Kordz brand within Connected Distribution's cabling line-up.
- Cabasse Loudspeakers Premium French loudspeaker line (including in-room, in-wall and architectural models) distributed via Connected Distribution's authorised Cabasse UK dealership.
- Earthquake Sound Subwoofers Subwoofer line (including architectural, in-wall and high-output consumer models) supplied via Connected Distribution's authorised Earthquake Sound UK dealership.
- Russound Multiroom Audio Systems IP- and wired-multiroom audio controllers, amplifiers, source units and in-ceiling/in-wall speakers distributed via Connected Distribution's Russound authorised dealer arrangement.
- Yamaha AV Receivers and Multiroom Audio AV receivers, multiroom audio hardware and MusicCast ecosystem products distributed via Connected Distribution's authorised Yamaha UK dealer arrangement.
- RTI Control Systems Custom-installation control processors, touch panels, handheld remotes and driver library distributed via Connected Distribution's authorised RTI UK dealership for residential and commercial automation projects.
- Pro Control Remote & Control Systems Universal remote controls and control-system products (an RTI-owned brand launched in 2023) distributed via Connected Distribution's authorised Pro Control UK trade partnership.
- Acurus AV Processors and Amplifiers High-performance AV processors (e.g., Acurus Muse) and matching multi-channel amplifiers distributed for home-cinema and high-end residential AV installations.
- MyTradePortal Trade-Only Ordering & Account Service Online trade-only ordering portal (MyTradePortal) and account service through which Connected Distribution restricts purchases to registered trade installers/electricians, granting exclusive pricing and account management to approved users.
Quantifiable outcome
- Next-day dispatch on majority of products ordered
- +1 more outcomes
Companies that use Connected Distribution
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Connected Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Connected Distribution partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Pulse-EightcoreConnected Distribution distributes Pulse-Eight products including HDBaseT extenders, HDMI matrix switches, splitters, audio converters, and the ProAudio DSP pre-amp matrix. Pulse-Eight is a UK-based manufacturer of professional AV distribution equipment.
- SanuscoreDistribution partner for Sanus TV and projector mounts including tilting, fixed, and super-slim wall mounts for residential installations.
- ParasoundcoreSole UK distributor for Parasound audio equipment including zone amplifiers and home cinema processors.
- KordzcoreDistribution partner for Kordz professional-grade HDMI and Cat6 cabling solutions for AV installations.
- YamahamajorDistribution of Yamaha audio products including AV receivers for residential installation projects.
- Atlantic TechnologymajorDistribution of Atlantic Technology in-wall speakers, subwoofers, and THX-certified audio products for home cinema.
- CabassemajorDistribution of Cabasse high-fidelity loudspeakers and stream audio systems for residential audio installations.
- AcurusmajorSole UK distributor for Acurus amplifiers and processors designed and built in the USA, including the M4 four-channel Class D amplifier and Muse 16-channel processor.
- Earthquake SoundmajorDistribution of Earthquake Sound subwoofers and speakers for home cinema and custom installation applications.
- Pro ControlminorDistribution of Pro Control automation and control system products for residential integration.
- RTI (Remote Technologies Inc)minorDistribution of RTI control system products for residential automation.
- RussoundminorDistribution of Russound multi-room audio systems and controllers.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Connected Distribution competitors and assessment
Company assessmentDirect peers
- AWE Europe: UK distributor focused on smart home, cinema, lighting, and AV brands serving residential installers. Comparable to Connected Distribution in that it is a sole/exclusive brand distributor for residential CI pros in the UK.
- Invision UK: UK distributor of home cinema, AV distribution, and smart-home brands serving custom installers. Directly overlaps Connected Distribution's installer customer base and product categories (matrix, audio, mounts, cabling).
- RGB Communications: UK trade-only AV and custom installation distributor serving installers with residential audio, video distribution, mounting, and control brands. Closest direct comparable to Connected Distribution in scope, B2B trade-only motion, and UK-only reach.
- OneAV: UK AV/CI trade distributor that Connected Distribution itself links to (warehouse merger sale on the homepage). Direct overlap in product categories and trade customer base; mentions a warehouse merger event of relevance.
- CIE-Group: UK-based specialist AV and CI distributor with a long operating history and trade-focused installer customer base. Comparable product categories (audio, video distribution, cabling) and similar B2B trade-only channel.
- Habitech: UK distributor of residential AV, smart home, and home cinema technology to trade customers. Operates in the same trade-to-trade motion as Connected Distribution, often carrying overlapping brand families.
Emerging players
- Pulse-Eight: UK-based manufacturer of professional AV distribution equipment (HDBaseT extenders, matrix switches) that Connected Distribution distributes in the UK. Comparable because Pulse-Eight also sells direct to installers in some channels, partly overlapping the same downstream trade buyers.
- HD Connectivity: UK trade distributor specializing in HDMI, HDBaseT, and AV signal distribution products to installers. Closely comparable niche focus on video distribution hardware that Connected Distribution's Pulse-Eight portfolio addresses.
Broad incumbents
- Midwich: UK-headquartered, publicly listed AV and document solutions distributor serving resellers and integrators with consumer AV, pro AV, and unified communications brands. Larger incumbent that overlaps with Connected Distribution's AV distribution business but with much wider geography and product breadth.
- Exertis (DCC Technology): UK broadline distributor of consumer electronics, AV, and IT products owned by DCC. Larger incumbent that carries many of the same brand families Connected Distribution focuses on, but at much broader catalog scale and to a wider reseller base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Connected Distribution social profiles
Digital presenceConnected Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connected Distribution leadership team
Management profileNumber of profiles
Profiles1 record
Connected Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connected Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connected Distribution
What does Connected Distribution do?
Connected Distribution is a UK-based trade-to-trade distributor that supplies audiovisual (AV) and custom installation (CI) products exclusively to registered trade customers, including AV integrators, custom installers, CEDIA members, and qualified electricians. The company curates and distributes product lines from brands such as Pulse-Eight (HDBaseT matrices), Sanus (TV mounts), Parasound (amplifiers), Atlantic Technology and Cabasse (speakers), Yamaha and Russound (multiroom audio), Kordz (cables), and RTI/Pro Control (control systems). Commercial activity centres on trade-only ordering via its online portal, next-day UK delivery, technical support, and exclusive UK distribution rights for several brands.
Is Connected Distribution a public or private company?
Connected Distribution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connected Distribution founded?
Connected Distribution was founded in 2000. It employs 1 to 10 people.
Where is Connected Distribution based?
Connected Distribution is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Connected Distribution make money?
One revenue line is on record: product Distribution Sales.
Who are Connected Distribution's main competitors?
Direct peers on record are AWE Europe, Invision UK, RGB Communications, OneAV, CIE-Group and Habitech. Emerging players are Pulse-Eight and HD Connectivity. Broad incumbents are Midwich and Exertis (DCC Technology).
Does Connected Distribution have an API?
No public API is recorded for Connected Distribution.
What industry is Connected Distribution in?
Connected Distribution's product category is Custom Installation AV Distribution. Its primary akta.pro industry code is CRAOACAC, Consumer Electronics (Audio/Video/TV) Distribution, with a secondary code of CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 423690 and its SIC code is 5064.