Vesternet
Vesternet is a UK-based specialist e-commerce retailer curating Z-Wave, Zigbee, and Matter smart home automation products for residential DIY users and professional installers worldwide.
- Company typePrivate
- Founded2011
- HeadquartersSawbridgeworth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vesternet does
Vesternet is a privately held UK-based specialist e-commerce retailer founded around 2011 and headquartered in Sawbridgeworth, operating in the smart home automation market. The company exclusively curates and sells Z-Wave and Zigbee wireless-protocol products, with recent additions of Matter-compatible devices, and ships worldwide through vesternet.com. It targets two primary segments: residential smart-home enthusiasts undertaking DIY installations and professional installers procuring in bulk, with value propositions centered on protocol-specialist curation, product comparison guides, and worldwide shipping with multi-currency and Klarna payment support.
Vesternet firmographics
Firmographics- Name
- Vesternet
- Legal name
- Vesternet
- Website
- https://vesternet.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vesternet is a UK-based specialist e-commerce retailer curating Z-Wave, Zigbee, and Matter smart home automation products for residential DIY users and professional installers worldwide.
- Ownership category
- akta.pro rank
Vesternet industry classification
Industry- Product category
- Smart Home Automation Hardware
- NAICS
- Wiring Device Manufacturing (33593)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Smart Home Installation Kits & Bundles Retail (CRACAGAL)
- akta.pro secondary industries
- Alarm Systems & Monitoring Kits Retail (CRAIAMAG), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)
Keywords
Where Vesternet is headquartered
LocationHeadquarters
- HQ city
- Sawbridgeworth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Vesternet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Vesternet generates revenue through direct sales of smart home automation products including Z-Wave, Zigbee, and Matter devices. The company sells both third-party branded products from manufacturers like Aeotec, Aqara, Fibaro, Hubitat, Zooz, and proprietary Vesternet-branded devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single unit pricing with bulk discounts available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vesternet product offering
Product offeringCore offering
Vesternet operates a direct-to-consumer e-commerce store that sells smart home automation hardware based on Z-Wave and Zigbee wireless protocols (with Matter support). The assortment includes its own Vesternet-branded modules (dimmers, switches, wall controllers, remote controls, motor controllers, door/window sensors) alongside a curated range of third-party hubs, USB controllers, RF transceivers, sensors, and accessories from over 20 specialist manufacturers. The company serves DIY smart home enthusiasts and homeowners, with worldwide shipping and bulk-purchase discounts on its own-brand products.
Product overview
Vesternet is a smart home automation retailer and distributor specializing in wireless home automation technology. Their product portfolio comprises two main categories: (1) Vesternet's own-brand Z-Wave and Zigbee devices including dimmers, switches, wall controllers (2/4/8 button), remote controls (12 button), motor controllers, door/window sensors, and 2-channel switches; and (2) third-party smart home products from over 20 manufacturers including hubs/gateways (Aeotec SmartThings, Fibaro Home Center, Hubitat Elevation, Homey Pro/Bridge, Aqara Hub series, EzloPlus, Nice Yubii), USB controllers (Aeotec Z-Stick 7/10 Pro, Zooz USB Dongle, Z-Wave.Me Z-Station), RF transceivers (RFXCom), and various sensors/actuators from brands like Zooz, Sensative, and ThirdReality. The company positions itself as an expert in Z-Wave and Zigbee technologies with a curated selection of hubs, sensors, modules, remotes, plugs, heating controls, and accessories for the smart home automation market.
Differentiator
Problem solved
Functional benefit
Brands
- Vesternet: Company's own brand of smart home products including Z-Wave and Zigbee dimmers, switches, wall controllers, remote controls, motor controllers, and door/window sensors
Products and services
- Vesternet Z-Wave Smart Dimmers Own-brand Z-Wave 800 Series dimmer modules for residential lighting control with S2 security, for DIY homeowners and installers.
- Vesternet Z-Wave Smart Switches Own-brand Z-Wave switch modules for on/off control of lights and appliances in home automation.
- Vesternet Z-Wave 2-Channel Switch Own-brand two-channel Z-Wave switch module that controls two independent loads.
- Vesternet Z-Wave Wall Controllers (2/4/8 Button) Battery-powered Z-Wave wall controllers in 2, 4, and 8 button variants for scene control and automation triggering.
- Vesternet Z-Wave 12-Button Remote Control Handheld Z-Wave remote control with 12 buttons for residential smart home automation.
- Vesternet Z-Wave Motor Controller Z-Wave motor controller for DC motors used in blinds, curtains, and shutters.
- Vesternet Zigbee Smart Dimmers Own-brand Zigbee 3.0 smart dimmer modules for residential lighting control.
- Vesternet Zigbee Smart Switches Own-brand Zigbee smart switch modules for on/off control of lights and appliances.
- Vesternet Zigbee 2-Channel Switch Two-channel Zigbee switch module that controls two independent loads.
- Vesternet Zigbee High Load Switch High-capacity Zigbee switch module for controlling high-load appliances.
- Vesternet Zigbee Wall Controllers (2/4/8 Button) Battery-powered Zigbee wall controllers in 2, 4, and 8 button variants for scene and automation control.
- Vesternet Zigbee 12-Button Remote Control Handheld Zigbee remote control with 12 buttons for smart home automation control.
- Vesternet Zigbee Motor Controller Zigbee motor controller for DC motors used in blinds, curtains, and shutters.
- Vesternet Zigbee Door & Window Sensor Zigbee contact sensor for detecting door and window openings and closings.
- Aeotec Smart Home Hub (SmartThings-based) Samsung SmartThings-based Z-Wave and Zigbee smart home hub for central device control, sold to homeowners and installers.
- Aeotec Z-Stick USB Controllers USB Z-Wave 700/800 Series sticks (including dual Z-Wave and Zigbee variants) for PC-based smart home control.
- Fibaro Home Center Hubs Advanced Z-Wave hubs with Lua scripting, scene builder, and graphical interface, including the Home Center 3 and Home Center 3 Lite.
- Hubitat Elevation Model C-8 Hub Pro Local-only Z-Wave hub with powerful automation rules and no cloud dependency.
- Homey Pro / Homey Pro 2026 / Homey Bridge / Homey Pro Mini Hubs Athom multi-protocol hubs supporting Z-Wave, Zigbee, and 50+ other technologies, including Homey Pro, Homey Pro 2026, Homey Bridge, and Homey Pro Mini.
- Aqara Hub Series (M2, M3, M100, M200, E1, Panel Hub S1 Plus) Aqara Zigbee hubs (M2, M3, M100, M200, E1, and Panel Hub S1 Plus) with Matter bridge capabilities on higher-tier models.
- Nice Yubii Home / Yubii Home PRO Hubs Nice smart home hubs (Yubii Home and Yubii Home PRO) supporting Z-Wave, Wi-Fi, and wired protocols for security and automation.
- EzloPlus Smart Home Hub Multi-protocol hub supporting Z-Wave, Zigbee, and Wi-Fi devices.
- Zooz Z-Wave USB Dongles and Sensors Z-Wave 800 Series USB dongle with Long Range and S2 security, alongside an extensive range of Zooz sensors, dimmers, relays, range extenders, and DC motor controllers.
- Z-Wave.Me Z-Station Multi-Protocol USB Controller Multi-protocol USB controller supporting Z-Wave, Zigbee, Thread, and BLE.
- Z-Wave Long Range 800 GPIO Module (ZAC93) Z-Wave 800 Series Long Range GPIO module for custom hardware integration projects.
- RFXCom RF Transceivers and Accessories Multi-frequency RF transceivers (868MHz, 433MHz), 5-channel S0 pulse meters, antennas, and Home Assistant Green bundles.
- Sensative Strips Sensors (Guard 800, Drip 800) Ultra-thin Z-Wave 800 Series contact and water leak detection sensors.
- ThirdReality Smart Bridge MZ1 Bridge device connecting Zigbee devices to the Matter ecosystem.
- Zigbee Sonoff USB Dongles and Adapters Sonoff Zigbee USB dongles (MG24), Z-Wave 800 PoE Dongle Max, and Micro USB Smart Adapters for PC-based and embedded smart home control.
Quantifiable outcome
- 100,000+ customers served
- +1 more outcomes
Companies that use Vesternet
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Vesternet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
Vesternet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AeoteccoreAeotec is a major brand partner supplying SmartThings hubs, Z-Stick controllers, and Z-Pi expansion boards. Vesternet sells Aeotec products as part of their curated smart home controller selection.
- AqaracoreAqara provides Zigbee hubs (M2, M3, M100, M200) and ecosystem devices. Vesternet offers Aqara products for the smart home hub category.
- FibarocoreFibaro supplies Home Center 3 and Home Center 3 Lite gateways. Vesternet features Fibaro as a premium gateway brand in their controller lineup.
- HubitatcoreHubitat Elevation Model C-8 Hub is sold through Vesternet as a premium local-processing home automation controller.
- Homey (Athom)coreAthom's Homey Pro and Homey Bridge products are featured. Vesternet offers Homey Pro (2023), Homey Pro 2026, Homey Pro Mini, and Homey Bridge.
- ZoozcoreZooz provides Z-Wave sensors, dimmers, relays, and USB dongles. Vesternet stocks extensive Zooz product range including water leak sensors, motion sensors, and temperature/humidity sensors.
- RFXComcoreRFXCom offers 433MHz and 868MHz transceivers for home automation. Vesternet sells RFXCom products including 433EMC transceiver, 5-channel S0 pulse meter, and USB/Wifi/MQTT devices.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Vesternet competitors and assessment
Company assessmentDirect peers
- The Smartest House: US-based specialty e-commerce retailer focused on Z-Wave and Zigbee smart home devices. Highly comparable to Vesternet in product mix (hubs, sensors, dimmers, controllers), specialist positioning, and target DIY/enthusiast customer.
- Aartech Canada: Canadian smart home specialist retailer with deep Z-Wave and Zigbee product range and technical guidance content. Directly comparable to Vesternet in protocol specialization, curated catalog, and DIY/professional installer customer focus.
- Home Controls: US home automation retailer carrying Z-Wave, Zigbee, and related wireless home control products with installer-oriented catalog. Overlaps Vesternet in product categories, target customer, and e-commerce-led distribution model.
- Smarthome.com: Long-running US online smart home retailer offering Z-Wave, Zigbee, and broader home automation products. Comparable to Vesternet as a multi-protocol specialist e-commerce retailer serving enthusiast and installer buyers.
Broad incumbents
- Coolblue: Large Benelux/Dutch consumer electronics and home appliance e-tailer carrying mainstream smart home devices. Competes with Vesternet in general smart home retail but lacks the Z-Wave/Zigbee specialist depth and integrator-grade product range.
- Currys: Leading UK high-street and online consumer electronics retailer with broad smart home coverage. Overlaps Vesternet on UK smart home buyers but is a generalist without the wireless-protocol specialization or own-brand automation devices.
Emerging players
- Aeotec: Z-Wave and Zigbee device manufacturer (SmartThings hubs, Z-Stick controllers, Z-Pi boards) that also sells direct. Vesternet is one of its key resellers; Aeotec's direct channel competes with Vesternet on price for the same product lines.
- Zooz: US Z-Wave specialist manufacturer of sensors, dimmers, relays, and USB dongles, with a direct-to-consumer store. Comparable to Vesternet's own-brand ambition and overlaps on product categories, but operates as manufacturer plus retailer.
- Hubitat: Manufacturer of the Hubitat Elevation local-processing home automation hub, sold direct and via resellers including Vesternet. Overlaps as a brand partner and a direct competitor for premium hub sales to enthusiast users.
- Athom (Homey): Manufacturer of the multi-protocol Homey Pro and Homey Bridge hubs, sold via Vesternet and direct. Competes with Vesternet's hub-and-accessory bundles while being a key supplier for the same audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vesternet social profiles
Digital presenceVesternet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vesternet leadership team
Management profileNumber of profiles
Vesternet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vesternet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vesternet
What does Vesternet do?
Vesternet operates a direct-to-consumer e-commerce store that sells smart home automation hardware based on Z-Wave and Zigbee wireless protocols (with Matter support). The assortment includes its own Vesternet-branded modules (dimmers, switches, wall controllers, remote controls, motor controllers, door/window sensors) alongside a curated range of third-party hubs, USB controllers, RF transceivers, sensors, and accessories from over 20 specialist manufacturers. The company serves DIY smart home enthusiasts and homeowners, with worldwide shipping and bulk-purchase discounts on its own-brand products.
Is Vesternet a public or private company?
Vesternet is a private company. It is classified as unknown and is currently operating.
When was Vesternet founded?
Vesternet was founded in 2011. It employs 11 to 50 people.
Where is Vesternet based?
Vesternet is headquartered in Sawbridgeworth, United Kingdom, in the Europe region.
How does Vesternet make money?
One revenue line is on record: product Sales.
Who are Vesternet's main competitors?
Direct peers on record are The Smartest House, Aartech Canada, Home Controls and Smarthome.com. Broad incumbents are Coolblue and Currys. Emerging players are Aeotec, Zooz, Hubitat and Athom (Homey).
Does Vesternet have an API?
No public API is recorded for Vesternet.
What industry is Vesternet in?
Vesternet's product category is Smart Home Automation Hardware. Its primary akta.pro industry code is CRACAGAL, Smart Home Installation Kits & Bundles Retail, with a secondary code of CRAIAMAG, Alarm Systems & Monitoring Kits Retail. Its NAICS code is 33593 and its SIC code is 5065.