FoodTrucksIn.com

What FoodTrucksIn.com does

FoodTrucksIn.com (legal entity P&EE Consulting Inc, dba Food Trucks In) is a bootstrapped, privately held web-based marketplace founded in 2013 that connects food truck operators with consumers and event organizers across the United States. The company is headquartered at 11 South Angell St. #375, Providence, Rhode Island, operates with 1-10 employees, and serves as a national directory listing over 9,000 food trucks, trailers, carts, and stands across more than 2,500 US cities (including all 50 states and Puerto Rico), drawing approximately 63,000 monthly website visitors. The platform operates two primary surfaces: a discovery product (Find a Food Truck, with cuisine/name/distance search within a default 30-mile radius) and a booking product (Hire/Request a Food Truck, including multi-location event requests). Underlying technology is a mobile-responsive Drupal-style CMS/web application rather than a native app; users can add the site to mobile home screens as an app-like shortcut. Integrations include Facebook (auto-posting of check-ins on daily morning, evening, and weekly cadences), Google and Twitter OAuth login, Stripe for PCI-DSS-compliant payments, Mailchimp for email newsletters, and Google Analytics for traffic reporting.

The company monetizes through three streams: (1) ProMembership subscriptions at $20/month, $199/year (best-value tier), or $329/year (standard annual), offering fivefold visibility, priority search placement, featured homepage display, dashboard analytics, exclusive generic lead access 48 hours early, a ProMember badge, and branded decals; (2) selective service fees on hire/request bookings (with no charge for certain requests, fees varying by event date, attendee count, and number of trucks); and (3) marketplace listing fees or commissions on the Food Trucks For Sale vertical for buying and selling mobile food assets. The go-to-market is product-led growth: free, self-serve listing creation for owners; free consumer search; and ProMember upsell. Distribution relies on organic social (Facebook, Instagram, LinkedIn, Twitter), a newsletter, blog content, and word-of-mouth among the SMB food truck community. The customer base is predominantly long-tail SMB food truck operators, supplemented by individual event organizers and a small enterprise layer (one disclosed county-government testimonial sourcing 40 trucks per month across 400 locations). No funding rounds, M&A activity, awards, patents, or trademarks are disclosed, and management team details are absent from the available data (only an "Eric" reference via [email protected] indicates founder/operator involvement).

Name

FoodTrucksIn.com

Legal name

P&EE Consulting Inc

Website

https://foodtrucksin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FoodTrucksIn.com is a bootstrapped, US nationwide web marketplace founded in 2013 that lists 9,000+ food trucks across 2,500+ cities, offering free discovery, paid ProMembership subscriptions ($20-$329/year) for vendor visibility, hire/request booking for events, and a food trucks for sale marketplace.

Ownership category

akta.pro rank

Product category

Online Food Truck Marketplace

NAICS

Mobile Food Services (722330), Caterers (722320)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Food Truck & Mobile Catering Coordination (HSACAGAG)

akta.pro secondary industry

Food Trucks (Motorized) (THAFAHAA)

Keywords

• Food truck directory
• Mobile food vendors
• Food truck marketplace
• Food truck catering
• Food truck discovery

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. ProMembership Subscription: Annual and monthly subscription tiers providing premium visibility, priority search placement, enhanced exposure, featured home page display, comprehensive contact info, dashboard analytics, distinctive badge, exclusive lead access, and branded decals. Standard price $329/year, with $20/month or $199/year options.
2. Service Fees for Hire/Request: Some food truck booking requests through the Hire/Request feature include small service fees, while others are offered at no charge, based on factors like event date, attendee count, and number of trucks requested.
3. Food Trucks For Sale Listings: Marketplace for buying and selling food trucks, trailers, and mobile food units with listing fees or commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FoodTrucksIn.com operates an online marketplace and directory that connects food truck operators with consumers seeking mobile food vendors. The platform enables free basic listings for truck owners and provides search, filtering, and booking contact functionality for end users looking to find or hire food trucks for events. Premium ProMembership subscriptions offer vendors enhanced profile visibility, analytics, and automated Facebook check-in posting.

Product overview

FoodTrucksIn.com is a web-based marketplace platform connecting food truck vendors with customers. The platform operates as a directory-and-discovery service with three core offerings: the Find a Food Truck search feature for customer discovery, the Hire/Request a Food Truck service for booking trucks for events and catering, and free/paid food truck owner listings. Free listings allow owners to create profiles, add photos and menus, while the ProMembership add-on ($20/month or $199/year) provides enhanced visibility, priority placement, social media integration (Facebook Check-In), dashboard analytics, and exclusive lead access. The platform also includes a Food Trucks For Sale marketplace for buying/selling vehicles and a Multi-Location Event Request service for coordinating multiple trucks across venues.

Differentiator

Problem solved

Functional benefit

Brands

• ProMember: Premium membership tier offering enhanced visibility, priority search placement, dashboard analytics, and lead generation tools for food truck owners.

Products and services

• Find a Food Truck

Quantifiable outcome

• Fivefold increase in visibility for ProMembers compared to non-ProMembers
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FacebookcoreTechnology or IntegrationFacebook integration enables food truck owners to automatically post check-ins to their Facebook pages. Scheduled posting includes daily morning updates for same-day check-ins, evening previews for next day, and Sunday overviews for the week. Users can connect their FoodTrucksIn account to Facebook for seamless social media management.
• StripecoreTechnology or IntegrationThird-party payment processor for handling payment transactions within the service. Adheres to PCI-DSS standards set by PCI Security Standards Council.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roaming Hunger: Roaming Hunger is the most directly comparable peer: an online marketplace enabling users to find, book, and hire food trucks for events across the US. It mirrors FoodTrucksIn.com's core Hire/Request and discovery functionality and targets the same food-truck fans, owners, and event organizer segments.
• StreetFoodFinder: StreetFoodFinder is a directory and locator app specifically focused on helping users discover mobile food vendors by location and schedule. It overlaps with FoodTrucksIn.com on the core discovery vertical with an emphasis on real-time location tracking of food trucks.
• Best Food Trucks: Best Food Trucks operates a nationwide food truck booking platform targeted at corporate and private events, allowing event organizers to request and compare trucks. It competes in the same hire/request vertical as FoodTrucksIn.com's Hire/Request feature.

Broad incumbents

• Yelp: Yelp is a broad local-business discovery platform where food trucks commonly list alongside restaurants. While not a specialist, Yelp competes indirectly for the same consumer food-discovery intent and event-booking use cases that FoodTrucksIn.com addresses.
• Thumbtack: Thumbtack is a marketplace connecting local service pros (including event caterers and food trucks) with customers via quote requests. The lead-generation and SMB monetization model parallels FoodTrucksIn.com's Hire/Request and ProMember mechanics at a much larger scale.
• Off the Grid: Off the Grid is a larger-scale food truck and street food events operator running regular markets and festivals. While it sits closer to events than directories, it overlaps with FoodTrucksIn.com's event-organizer use case and serves as both a potential partner and adjacent incumbent.
• Eventbrite: Eventbrite is a broad event ticketing and discovery platform frequently used by event organizers who also need food truck catering. It is comparable to FoodTrucksIn.com on the multi-location, event-organizer use case, even though its primary value proposition is broader.
• Google Maps: Google Maps is the dominant general-purpose local discovery surface, where many food trucks already maintain listings and surface to nearby users. Its scale and zero-cost nature make it a structural competitor to any specialist food-truck discovery platform.

Emerging players

• Food Truck Empire: Food Truck Empire combines a food-truck community, education content, and a vendor directory aimed at aspiring and active food truck operators. It serves the same supplier-side customer base as FoodTrucksIn.com and is a partial competitor for the attention of food truck owners.
• Fooda: Fooda is an office catering marketplace that works with restaurants and pop-up vendors for workplace meals, with significant overlap to the corporate event-organizer segment served by FoodTrucksIn.com's enterprise use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foodtrucksin
• Facebookfacebook.com/foodtrucksin
• LinkedInlinkedin.com/company/food-trucks-in
• Instagraminstagram.com/foodtrucksin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodTrucksIn.com