What Chin Media does

Chin Media is a Vietnamese full-service performance marketing agency founded in 2015 and headquartered in Ho Chi Minh City. The company is organized around four service pillars: Integrated Marketing Communication (IMC) spanning Digital, TV, OOH, and PR; Conversion (performance optimization through A/B testing and user behavior analysis); Engagement (content, social, and gamification campaigns on Facebook, Instagram, and TikTok); and App Marketing (mobile user acquisition and retention tracked via Appsflyer and Adjust). Underlying operations rely on MarTech technology for data analysis and ROI measurement, supplemented by GEO Targeting capabilities that segment campaigns by geographic clusters and a multi-platform advertising inventory claimed at 80M+.

The agency serves enterprise and mid-market clients across at least 12 verticals, including Banking-Finance (MSB, HD Bank, ACB, Nam A Bank, BVBank, HSC), Automotive (Toyota Vietnam, Toyota Financial Services, Bridgestone, Yokohama), Retail/E-commerce (Hafele, Sony Vietnam, ACFC Levi's, Booking.com, Traveloka), Travel (Vietravel), Fitness (California Fitness & Yoga), Food & Beverage (Pocari Sweat, Sandwich Pho Mai, Huu Nghi Food), Pharmaceutical (Tanakan), Real Estate (Cam Ranh Bay Hotel & Resort), and Construction (Vinh Tuong Saint Gobain). Documented client engagements include the MSB Financial Green Card campaign (15M reach, 85,000+ engagements, 8M+ video views) and the California Fitness GEO Targeting campaign (19,218 bookings, 1,768+ leads, 84 long-term contracts).

Revenue is generated through professional service fees, media buying commissions, and project-based engagements, with publicly disclosed monthly budget tiers ranging from under $8,000 (entry-level) to over $40,000 (enterprise). The company maintains a Google Partner certification, a bilingual Vietnamese/English website, a documented case-study library, and a strategic media partnership with VN Express. Headcount sits at 101-250 employees, the firm is privately held with no disclosed institutional investors or funding rounds, and it operates exclusively from its Ho Chi Minh City headquarters.

Name

Chin Media

Legal name

Chin Media

Website

https://chinmedia.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Chin Media is a Vietnamese full-service performance marketing agency offering IMC, conversion optimization, engagement, and app marketing services to enterprise and mid-market clients across banking, automotive, retail, travel, and other verticals in Vietnam.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Performance marketing
• Digital marketing services
• Integrated marketing communication
• Conversion optimization
• App marketing

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Marketing Services: Full-service performance marketing agency providing integrated marketing solutions including IMC, Conversion optimization, Engagement campaigns, and App Marketing. Revenue is generated through professional service fees, media buying commissions, and project-based engagements with enterprise clients across banking, retail, automotive, and other industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Chin Media is a Performance Marketing Agency offering four core service pillars: IMC (Integrated Marketing Communication) across Digital, TV, OOH, and PR channels; Conversion (Performance Optimization) with A/B testing and user behavior analysis; Engagement (Boosting Interaction) via social media, content strategy, and gamification; and App Marketing for mobile user acquisition and retention. Revenue is earned through professional service fees and media buying commissions for enterprise and mid-market clients primarily in Vietnam.

Product overview

Chin Media is a Performance Marketing Agency offering integrated marketing services organized as four core service pillars: IMC (Integrated Marketing Communication), Conversion (Performance Optimization), Engagement (Boosting Interaction), and App Marketing. The company operates as a full-service agency rather than a software product company, providing comprehensive solutions that combine creative, media buying, and MarTech capabilities. Their offerings span strategic alignment across Digital, TV, OOH, and PR channels, with services focused on multi-channel conversion optimization, customer engagement through content and gamification, and mobile app user acquisition and retention.

Differentiator

Problem solved

Functional benefit

Products and services

• IMC (Integrated Marketing Communication)

Quantifiable outcome

• 19,218 service bookings achieved for California Fitness GEO targeting campaign
• +5 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VN ExpresscoreStrategic or Co-development PartnerStrategic media partnership for MSB Financial Green Card campaign. VN Express provided platform for financial talk show series, enabling Chin Media to reach broader audience through trusted news media channel. Partnership leveraged VN Express's credibility and reach for financial education content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VCCorp: Major Vietnamese digital media and advertising technology company operating ad platforms, content, and agency services. Comparable to Chin Media in serving Vietnamese advertisers with multi-channel digital campaigns.
• Accesstrade Vietnam: Vietnamese affiliate and performance marketing platform/agency with multi-channel campaign capabilities. Closely comparable to Chin Media's performance marketing and conversion optimization focus.
• ONESE Digital: Vietnamese digital marketing agency providing performance, social, and content marketing services to enterprise clients. Directly comparable service offerings and target customer base to Chin Media.
• Hybrid Technologies: Vietnam-based performance marketing and digital advertising agency with enterprise client focus. Comparable in IMC, performance, and media buying services to Chin Media's four-pillar model.
• Novaon: Vietnamese digital marketing group offering performance marketing, advertising technology, and MarTech solutions. Directly comparable to Chin Media as a domestic performance/digital agency serving enterprise clients in Vietnam.

Broad incumbents

• Hakuhodo Vietnam: Asian-headquartered advertising network with growing Vietnam presence. Competes with Chin Media on integrated marketing and digital campaigns for multinational brands active in Vietnam.
• WPP / GroupM Vietnam: World's largest media investment group operating in Vietnam via GroupM agencies (Mindshare, Wavemaker, etc.). Direct competitor for enterprise media planning and buying work, with greater procurement leverage and global tools.
• Dentsu Vietnam: Global advertising network with Vietnam operations offering full-service advertising, media planning, and digital. Competes with Chin Media for the same enterprise brand budgets but at significantly larger scale and broader geographic reach.

Regional players

• GreenPark Interactive (Singapore): Singapore-headquartered digital marketing agency serving enterprise clients across SEA with performance, content, and media services. Comparable integrated digital offerings to Chin Media but with broader regional footprint.
• Pomelo Digital (Pomelo Agency): Thailand-based digital performance marketing agency serving enterprise clients across Southeast Asia. Comparable service model and performance orientation to Chin Media, operating regionally rather than solely in Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/back-construction

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chin Media