What Greenpark does

Greenpark is a privately held digital content agency founded in 2014 by Sven Lung and headquartered in London, with regional offices in São Paulo (LATAM) and Singapore (APAC). The company serves enterprise FMCG, healthcare, beauty, food and beverage, and consumer goods clients — including Unilever, Nestlé and Wyeth Nutrition, Sanofi, Campari Group, Kellogg's, Clarins, Kimberly-Clark, AIA, Royal Canin, Essity, and N26 — with AI-powered content strategy, brand publishing platforms, SEO, social media management, digital PR, and influencer programs. Greenpark operates on a retainer-based professional services model with custom enterprise pricing, engaging clients through direct field-sales relationships with brand managers and CMOs.

The company's core technology stack combines generative AI for imagery and text, conversational AI chatbot development, AI Overview optimization across Google and LLM environments, and its proprietary OPTIQ AI Visibility Audit — which analyzes brand presence, inclusion rates, authority signals, and citation share across ChatGPT, Gemini, Claude, and Google AI Overviews. Greenpark also builds and operates large brand publishing platforms (The Mixer for Campari Group, Masak Apa Hari Ini for Unilever Food Indonesia, ParenTeam for Nestlé/Wyeth Nutrition) and runs in-house SEO and content teams embedded within client organizations across 49+ local market websites. Reported performance metrics include 950% increases in AI Overview citations, 66%+ improvements in web search clicks from AI-generated imagery versus stock images, and 66M organic page views on flagship publisher platforms.

Greenpark's revenue model is professional services on annual retainer and project-based consulting terms, with pricing not publicly disclosed. The go-to-market is enterprise field sales supported by thought-leadership content, webinars (e.g., AI Search Disruption), and industry award positioning. The company appears bootstrapped with limited external capital — two disclosed early checks from Wayra UK (2017) and Claret Capital Partners (2018) — and has not reported any institutional funding rounds or acquisitions, indicating growth has been funded primarily through organic retainer revenue across a decade-plus operating history.

Name

Greenpark

Legal name

Greenpark Digital

Website

https://greenpark.digital

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Greenpark is a London-headquartered digital content agency founded in 2014 serving enterprise FMCG, healthcare, and consumer goods brands including Unilever, Nestlé, Sanofi, and Campari Group with AI-powered content strategy, SEO, social media, and its proprietary OPTIQ AI Visibility Audit platform from offices in London, São Paulo, and Singapore.

Ownership category

akta.pro rank

Product category

Digital Content Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

akta.pro secondary industry

UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)

Keywords

• Digital content agency
• Brand publishing services
• AI visibility audit
• SEO content strategy
• Influencer marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Professional Services: Greenpark generates revenue through retainer-based agency engagements with enterprise clients. Services include content strategy, creation, and optimization across digital channels. The model involves ongoing client relationships with recurring revenue from major FMCG brands.
2. Strategic Consulting Engagements: Project-based consulting work for specific content initiatives, campaign development, and AI implementation strategies for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Greenpark is a performance-driven digital content agency that delivers end-to-end content strategy, creation, and optimization services for enterprise brands across search and social channels. Its offering combines brand publishing platforms, creative content production, SEO and insights, social media management, digital PR, generative AI services, conversational AI, and in-house content solutions, anchored by OPTIQ, a proprietary AI Visibility Audit tool that analyzes how brands appear across large language models. Revenue is generated primarily through retainer-based agency engagements and project-based strategic consulting for major consumer goods and enterprise clients worldwide.

Product overview

Greenpark is a performance-driven digital content agency offering a unified platform of services centered on AI visibility and creator intelligence. The core offering includes OPTIQ AI Visibility Audit for brand analysis across LLMs, supported by integrated service modules spanning Brand Publishing Platforms, Creative Content, Insights & SEO, Social Media Management, Digital PR, Generative AI Services, Conversational AI, In-House Solutions, Strategy, and Performance Tech. The company also operates sub-brand content platforms including The Mixer (drinks publisher), Chefluencer Programme (B2B influencer), and Masak Apa Hari Ini (recipe hub), along with a portfolio of consumer search research reports covering food, beauty, skincare, makeup, and hair categories.

Differentiator

Problem solved

Functional benefit

Brands

• OPTIQ: AI Visibility Audit product that helps brands understand how they appear across LLMs and AI platforms

Products and services

• OPTIQ AI Visibility Audit A proprietary AI Visibility Audit tool that gives brands a clear view of how they appear across large language models today, analyzing brand perception, AI visibility drivers, search opportunities, and competitive positioning to strengthen authority in AI-led search experiences. Targeted at brand and marketing leaders at enterprise clients.
• Brand Publishing Platforms Digital content hub creation and management service that transforms brands into multi-channel publishers, enabling them to own data for retargeting and reduce media spend through organic audience growth. Designed for enterprise brand and marketing teams.
• Creative Content Needs-led content creation service spanning editorial, visual, and video content optimized for omnichannel search and social platforms, leveraging AI-assisted production methods. Targeted at enterprise brands requiring scalable content production.
• Insights & SEO Search engine optimization and analytics service combining traditional SEO with social search strategies and AI visibility optimization for Google, TikTok, YouTube, and LLM environments. Targeted at enterprise brands and digital marketing teams.
• Social Media Management Social platform content strategy and management covering TikTok, Instagram, Facebook, and emerging platforms, with focus on creator partnerships and user-generated content optimization. Targeted at brand and social marketing leaders at enterprise clients.
• Digital PR & Content Amplification Digital PR strategies to build brand authority through thought leadership, newsworthy content, and media relationships across authoritative websites for link building and brand visibility. Targeted at enterprise brand and communications teams.
• Generative AI Services AI-powered content generation including AI-generated imagery, conversational AI solutions, and automation tools for content production at scale. Targeted at enterprise marketing teams seeking AI-assisted content workflows.
• Conversational AI AI chatbot development and implementation for enhanced customer engagement and streamlined operations, using sophisticated software applications for conversational interfaces. Targeted at enterprise customer experience and digital teams.
• In-House Content Solutions In-house team partnership model providing dedicated SEO and content expertise embedded within client teams, managing 49+ local market websites with continuous optimization. Targeted at global enterprise brands requiring embedded content operations.
• Strategy Services Strategic consulting for omnichannel search and social transformation, helping brands adapt to AI-driven discovery and changing consumer search behaviors. Targeted at senior marketing leaders and digital transformation teams.
• Performance Tech Technology and analytics infrastructure for performance measurement across search and social channels, tracking visibility, engagement, and conversion metrics. Targeted at enterprise performance marketing and analytics teams.

Quantifiable outcome

• The Chefluencer campaign achieved Gold at The Drum Content & B2B Awards 2025
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and major.

• Nestlé and Wyeth NutritioncoreStrategic or Co-development Partner · 1 January 2024Greenpark extended its partnership with Nestlé and Wyeth Nutrition for the ParenTeam initiative. The partnership focuses on content strategy and creator partnerships to support parenting and nutrition content initiatives across digital channels. Greenpark serves as a strategic content partner, providing AI-powered content creation and creator intelligence capabilities.
• UnilevermajorGTM or Marketing PartnerGreenpark serves as a paid media and content partner for Unilever, managing content creation and optimization across multiple brand portfolios. The relationship involves delivering AI-powered content at scale for various Unilever brand initiatives.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• NP Digital: Digital marketing agency founded by Neil Patel, offering SEO, content, paid media and CRO to enterprise clients. Directly competes for SEO and content retainers; notably, Greenpark's new Paid Media Director joined from NP Digital.
• Brainlabs: Performance-driven digital media and content agency with strong SEO/paid media offering for enterprise brands. Highly comparable to Greenpark in service portfolio, performance-content positioning, and mid-market enterprise client base.
• Croud: UK-headquartered digital marketing agency providing SEO, paid media, content, and analytics to enterprise clients. Comparable operating model and enterprise segment to Greenpark, with overlapping geographic presence and talent pool.
• ForwardPMX: Performance marketing and content agency serving enterprise clients across global markets. Directly comparable operating model and enterprise segment to Greenpark, with similar focus on data-driven, performance-led content.
• Rise Interactive: Performance digital marketing agency offering SEO, paid media, content, and analytics to mid-market and enterprise clients. Comparable agency model and service stack to Greenpark, with similar data-driven positioning.
• Wpromote: US-headquartered digital marketing agency providing SEO, paid media, content, and creative services to mid-market and enterprise clients. Comparable service stack and performance-marketing orientation to Greenpark, with similar data-driven positioning.
• Jellyfish: Global digital marketing agency offering SEO, paid media, content, and creative services to enterprise brands. Closest comparable in model, service mix, and target buyer to Greenpark, with similar mid-sized global footprint and FMCG/enterprise focus.

Broad incumbents

• Reprise Digital: IPG Mediabrands' global digital marketing and content agency offering SEO, content, paid social, and analytics. Comparable service offering to Greenpark but with the scale, procurement leverage, and global footprint of a major network.
• Merkle: Dentsu's performance marketing and customer experience agency with deep SEO, content, and analytics capabilities. Competes for enterprise content and search mandates with Greenpark but at significantly larger scale.
• iProspect: Dentsu's global digital performance agency offering SEO, paid media, content, and analytics at network scale. Overlaps with Greenpark's services but operates within a much larger holding-company portfolio and competes for the same enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenpark-digital
• Instagraminstagram.com/greenpark.digital
• TikToktiktok.com/@greenpark.digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenpark