Premium Drinks & More

What Premium Drinks & More does

Premium Drinks & More (legal entity: premium-drinks & more e.U.) is a family-owned beverage distribution and marketing company headquartered in Wels, Upper Austria, founded in 2008 and registered as an Austrian sole proprietorship. The company imports, brands, markets, and distributes a portfolio of premium non-alcoholic beverage brands — including Voss and FIJI water, Ganic Vitaminwater, Cortese Bio Originale, Elephant Bay and Possibilitea iced teas, ROY Bio Kombucha, BIO ISO isotonic drinks, Acáo and 28 Black energy drinks, Firefly natural drinks, and Paloma grapefruit lemonade — to retail, wholesale, gastronomy, and end consumers across Austria, with an additional alcoholic SKU (Salitos Spritz) added in 2025. Service scope spans market analysis, importing, product branding, marketing, product management, distribution, sales, and regulatory compliance (including ARA recycling deposit handling and GS1/LMIV data maintenance).

The business operates a multi-channel go-to-market: an owned delivery fleet serves Upper Austria, a B2B e-commerce platform (pdandmore.at) handles registered trade customers, a B2C online shop (getraenkejoe.at) reaches end consumers, and additional presence is maintained on online marketplaces. Pricing is gated behind B2B registration (UID/ZVR/WKO required), and consumer pricing is published on getraenkejoe.at. The company is led by Managing Director Mag. Wolfgang Flajs and co-owner Birgit Laux-Flajs, with the next generation handling marketing/social media (Julia Bauman) and administration (Verena Seiler). There is no external institutional ownership, no funding rounds, no M&A, no disclosed revenue, and no AI/ML product capability evidenced; growth signals are limited to incremental brand additions, 2024 paid-social pixel deployment, and consumer newsletter buildout.

Name

Premium Drinks & More

Legal name

premium-drinks & more e.U.

Website

https://premium-drinks.at

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Drinks & More is a family-owned Austrian sole proprietorship (founded 2008, Wels) that imports, markets, and distributes premium non-alcoholic beverage brands — Voss, FIJI, Ganic, Cortese, ROY Kombucha, and others — to retail, wholesale, gastronomy, and B2C e-commerce customers across Austria via its own fleet and online shops.

Ownership category

akta.pro rank

Product category

Beverage Distribution Services

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (42481)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Beverage distribution services
• Premium non-alcoholic drinks
• Brand import marketing
• Food service supply
• B2B beverage wholesale

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Distribution & Sales: Distribution and sales of premium non-alcoholic beverage brands (energy drinks, water, ice tea, kombucha, lemonades, isotonic drinks) to retail, wholesale, gastronomy, and end consumers in Austria. Operates B2B and B2C e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Premium Drinks & More is an Austrian family-owned importer, brand developer, and distributor of premium non-alcoholic beverage brands. It provides end-to-end services including market analysis, international brand sourcing/importing, product branding, marketing, product management, distribution logistics, sales, and Austrian regulatory compliance (ARA recycling, LMIV, GS1) for the brands it represents, delivering to retail, wholesale, gastronomy, and end consumers across Austria.

Product overview

Premium Drinks & More operates as a B2B beverage distribution and marketing company in Austria, representing multiple premium drink brands. The product portfolio includes functional vitaminwaters (Ganic Vitaminwater), Italian organic sodas (Cortese Bio Originale), natural iced teas (Elephant Bay, Possibilitea), organic kombucha (ROY), premium waters (Voss, FIJI), isotonic sports drinks (BIO ISO), organic energy drinks (Acáo, 28 Black), craft beverages (Paloma, Firefly Natural Drinks, Salitos). The company provides full-service distribution, marketing, product branding, product management, sales, and compliance services for these brands across retail, wholesale, gastronomy, and e-commerce channels in Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Ganic Vitaminwater Austrian-produced functional vitaminwater with natural plant-based ingredients and added vitamins, distributed by Premium Drinks & More to Austrian retail, wholesale, gastronomy, and consumer channels.
• Cortese Bio Originale Italian organic soda brand with traditional Sicilian recipes (Chinotto, red oranges, lemons), distributed by Premium Drinks & More to Austrian trade and consumer channels.
• Elephant Bay Ice Tea Natural iced tea brand made from real fruit ingredients with no artificial colors, flavors, or preservatives, distributed by Premium Drinks & More in Austria.
• ROY Bio Kombucha Hand-brewed organic kombucha made with living SCOBY culture; unfiltered, vegan, lactose-free, and gluten-free. Distributed by Premium Drinks & More in Austria.
• Voss Water Premium artesian water from Norway available in still, sparkling, and flavored variants, distributed by Premium Drinks & More to Austrian retail, hospitality, and consumers.
• FIJI Water Premium artesian water from a Fiji Islands rainforest aquifer, filtered through volcanic rock, distributed by Premium Drinks & More in Austria.
• BIO ISO Low-calorie, vegan organic isotonic sports drink packaged in 100% recycled PET bottles, distributed by Premium Drinks & More in Austria.
• Acáo Energy Drink Organic energy drink sweetened with agave syrup and caffeine from guarana; vegan, gluten-free, low-calorie, and sugar-free. Distributed by Premium Drinks & More in Austria.
• 28 Black Energy Taurine-free energy drink with natural flavors, distributed by Premium Drinks & More in Austria.
• Paloma Grapefruit Mexican-style pink grapefruit lemonade made with agave syrup, lime, and sea salt, distributed by Premium Drinks & More in Austria.
• Firefly Natural Drinks Natural fruit drinks with no artificial colors or preservatives, distributed by Premium Drinks & More in Austria.
• Possibilitea Bio IceTea Climate-neutral organic iced tea distributed by Premium Drinks & More in Austria.
• Salitos Spritz Sparkling beer-mixed drink with bitter orange flavor and 5.0% ABV, distributed by Premium Drinks & More in Austria.
• Brand distribution and field sales services End-to-end brand representation service for premium beverage brands entering the Austrian market: market analysis, importing, product branding, marketing, product management, distribution, and sales across retail, wholesale, gastronomy, and e-commerce channels.
• B2B online ordering platform (pdandmore.at) B2B e-commerce ordering platform for registered Austrian trade customers to order the full premium beverage portfolio, with prices visible only after registration.
• B2C online shop (getraenkejoe.at) Consumer-facing online shop for Austrian end customers to order premium non-alcoholic beverages directly from Premium Drinks & More.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Pro Beach Battle – LitzlbergminorOthersEvent sponsorship/partnership for beach volleyball event. Company participates as event partner.
• OÖ BeachcupminorOthersUpper Austria (Oberösterreich) beach volleyball cup sponsorship.
• Sipcan – Verein für GesundheitsförderungminorStrategic or Co-development PartnerHealth promotion initiative partnership. Alignment with health-conscious brand positioning for beverages.
• LAC INTERminorOthersSports club sponsorship/partnership.
• LoveYourBodyminorOthersSports and wellness initiative partnership.
• Welser City BeachminorOthersLocal beach volleyball event in Wels sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• drinks & more GmbH: Austria's largest independent non-alcoholic premium beverage distributor, importing and distributing premium and functional drinks to retail, wholesale and HoReCa across the country. Closest direct comparable to Premium Drinks & More in terms of model (premium non-alc import/distribution) and geography (Austria).
• MBG International Premium Brands: German family-owned importer and brand owner of premium beverages (e.g., sport/functional drinks), distributing through retail, wholesale and HoReCa channels in DACH. Highly comparable business model to Premium Drinks & More: import premium brands, run full marketing and distribution in a German-speaking market.
• DrinkStar GmbH: German premium beverage brand distributor and bottler (e.g., for Schweppes, Orangina and other international brands) serving the German and Austrian markets. Comparable to Premium Drinks & More as a DACH-focused distributor of premium international beverage brands through retail and foodservice.

Regional players

• Haslauer Getränke GmbH: Austrian regional beverage wholesaler serving retail and gastronomy across multiple Austrian states with a broad non-alcoholic and alcoholic beverage portfolio. Comparable as a regional Austrian multi-channel beverage distributor in an overlapping customer base (retail, HoReCa, wholesale).
• Peter Huemer Getränkehandel GmbH: Austrian regional beverage wholesaler serving retail, gastronomy and event customers across multiple federal states with both alcoholic and non-alcoholic beverages. Comparable as a regional Austrian beverage distributor with overlapping customer segments and multi-channel approach.
• Egger Getränke GmbH & Co OG: Long-established Austrian regional beverage wholesaler with delivery and retail operations across Upper Austria and beyond, serving retail, gastronomy and end consumers. Comparable as a regional Austrian beverage distributor with own fleet and multi-channel retail/wholesale/HoReCa coverage.
• Rudolf Ammersin GmbH: Austrian family-owned beverage wholesaler distributing wines, spirits and non-alcoholic beverages to retail, gastronomy and wholesale customers across Austria. Comparable to Premium Drinks & More as a multi-category Austrian beverage distributor, though broader (includes wine/spirits) and more established.

Others

• Red Bull GmbH: Austrian-headquartered global premium energy drink brand owner, which itself outsources local distribution to wholesalers in many markets. Comparable as an Austrian premium beverage brand owner operating in the same energy/functional drink categories that Premium Drinks & More distributes (e.g., 28 Black, Acáo).

Broad incumbents

• Coca-Cola HBC Austria: The Austrian subsidiary of Coca-Cola HBC, one of the largest bottlers and distributors of non-alcoholic beverages in Austria, supplying retail, HoReCa and wholesale at national scale. Comparable as an Austrian non-alcoholic beverage distribution incumbent competing for the same shelf and HoReCa accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pdandmore
• Instagraminstagram.com/getraenkejoe.at
• Facebookfacebook.com/pdandmore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Drinks & More