Name

NutriFit LLC

Legal name

NutriFit, LLC

Website

https://nutrifitonline.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Customized Diet Meal Delivery Services

NAICS

Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Meal Kits & Recipe Box Subscriptions (AFAIANAA), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Customized meal delivery
• Diet meal plans
• Fresh prepared meals
• Personalized nutrition
• Healthy meal catering

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal Delivery Subscription (Personal Catering): Recurring subscription-based meal delivery service. Customers choose meal combinations (breakfast, lunch, dinner) and are billed weekly, every 14 days, or every 28 days (prepaid). Retainers are established for prepaid plans. Fees are charged to credit card on file. Delivery is free within the service area for minimum order values ($50 for personal catering, $75 for Family Fare). Additional charges apply for outlying areas and daily delivery. Shipping to continental US adds UPS costs plus a $25 packaging fee per shipment.
2. Family Fare A La Carte: Family meal plans offering nearly 100 'Always Available' a la carte items plus rotating specials issued three times per week. Provides non-subscription revenue alongside core meal plans.
3. Wellness Coaching & Biometric Testing: Additional fee-for-service offerings including wellness coaching sessions and metabolic/biometric testing at the West Los Angeles facility, supplementing the core meal delivery subscription.
4. Products (Spice Blends, Energy Bars): Sale of proprietary products including Salt and Sugar Free Spice Blends, High & Mighty Bars, Mighty Mixes, and recipe books. Offered as add-on purchases to the meal subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NutriFit LLC delivers fully prepared, fresh (never frozen) customized diet meals to customers' doors in the Los Angeles area and nationwide via UPS. Customers select between an Essentials plan (preset calorie levels with limited exclusions) and a Premium plan (fully personalized based on biometrics, energy needs, body composition, and weight goals), choosing combinations of breakfast, lunch, dinner, and snacks drawn from a database of more than 2,500 recipes. Supporting offerings include wellness coaching, biometric testing, family-style Family Fare meals, liquid nutrition, and the SimpliHealth Reboot cleanse program, with proprietary packaged products such as spice blends, High & Mighty Bars, and Mighty Mixes available as add-on purchases.

Product overview

NutriFit LLC operates as a meal delivery service offering two primary plan tiers: Essentials (economical, preset calorie options) and Premium (fully personalized). The core offering centers on customized meal plans delivered fresh to customers' doors, with specialized programs including Weight Management, Health Management (for diabetes, heart disease, Celiac, renal conditions), Sports Specific Nutrition, Body After Baby, Family Fare, Liquid Nutrition, and Meal Prep Services. Additional services include Wellness Coaching and Biometric Testing. The company also sells proprietary products under the SimpliHealth brand including spice blends, energy bars, and smoothie mixes, as well as operating its own organic farm (SimpliHealth Growers). Meals are selected from a database of over 2,500 recipes created by Executive Chef Jackie Keller, with support for various dietary requirements including vegan, vegetarian, gluten-free, dairy-free, and Paleo-friendly options.

Differentiator

Problem solved

Functional benefit

Brands

• SimpliHealth™ Growers: The company's own label for organic produce grown on their sustainable central California farm.
• High & Mighty Bars™
• Mighty Mixes™
• Family Fare

Products and services

• Essentials Plan Economical subscription meal delivery plan for individuals with simpler dietary needs, offering preset calorie levels of 1,200, 1,500, or 1,800 per day, up to 8 ingredient exclusions, and limited allergy accommodations. Customers select any combination of breakfast, lunch, and dinner with optional soups, snacks, salads, and desserts for an extra charge.
• Premium Plan Fully personalized subscription meal delivery plan tailored to individual food preferences, health requirements, energy needs, body composition, and weight goals. Includes snacks, soup/salad and dessert, and allows menu preview and selection of alternative entrees through the Menu Select program.
• Weight Management Meal Plans Specialized subscription meal delivery program for individuals seeking to lose or gain weight, with meals customized to individual needs across any combination of breakfast, lunch, dinner, and snacks.
• Health Management Meal Plans Specialized meal delivery programs tailored for specific health conditions including diabetes, heart disease, Celiac disease, renal diets, cancer prevention, chronic fatigue, and IBS. Plans are customized in collaboration with the client's healthcare provider and feature antioxidant-rich, heart-healthy, organic meals.
• Sports Specific Nutrition Specialized subscription meal delivery program tailored for professional and recreational athletes of all ages, addressing endurance, speed, and strength goals with meals customized to individual training demands and delivered fresh.
• Body After Baby Pre-pregnancy, during pregnancy, and postpartum meal plan based on founder Jackie Keller's Amazon Top 100 bestselling book 'Body After Baby,' designed to support nutritional needs before, during, and after pregnancy.
• Family Fare (Family Meals) Family-style meal delivery service featuring more than 100 fresh entrees, salads, soups, side dishes, lunch box fare, snacks, and beverages, with nearly 100 Always Available a la carte menu items plus rotating specials issued three times per week.
• Liquid Nutrition Smoothie-based meal plans made from vegetable or fruit juices and balanced with protein and fiber, suitable for use as a nutritious liquid meal alternative for up to one or two weeks.
• Meal Prep Service Customized meal prep service for bodybuilders, bikini competitors, and fitness professionals focused on adding or maintaining lean muscle mass with specific daily macronutrient targets.
• Wellness Coaching Board-certified health and wellness coaching service provided by founder Jackie Keller to help clients achieve personal health, nutrition, and lifestyle goals.
• Biometric Testing Metabolic and biometric testing service conducted at the West Los Angeles facility to determine individual nutritional needs and calorie requirements used to inform personalized meal planning.
• SimpliHealth Reboot Organic cleansing and nutrition reset program featuring produce and herbs sourced from the company's own SimpliHealth Growers farm in central California.
• A La Carte Individual meal ordering option for additional meals beyond the regular meal plan, including family-style or Fit for ONE single-serve meals.
• Salt and Sugar Free Spice Blends Six proprietary salt- and sugar-free spice blends designed by Jackie Keller, available as single-serving samples or economical refill packets as add-on purchases.
• High & Mighty Bars Proprietary NutriFit-branded energy bars offered as part of the company's array of fitness products.
• Mighty Mixes Proprietary NutriFit-branded snack mix products offered as part of the company's health food product line.

Quantifiable outcome

• 11 lbs average weight loss in first month; 22 lbs average weight loss over first 3 months (self-reported client data; results may vary)
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trifecta: Trifecta is a nationwide organic meal delivery service offering chef-prepared meals with macro-conscious and athletic-focused plans. Directly comparable to NutriFit on the chef-prepared, macro-customized, athletic and health-focused meal subscription model, with broader national reach.
• CookUnity: CookUnity is a chef-prepared meal delivery marketplace operating in multiple US cities. Closely comparable to NutriFit's model of fresh, never-frozen, chef-designed meals delivered to consumer doors with rotating menus and dietary customization.
• Territory Foods: Territory Foods delivers chef-prepared meals focused on clean ingredients and dietary customization (Paleo, keto, etc.). Comparable to NutriFit on the chef-prepared, fresh (not frozen), dietary-customization positioning with a similar premium price point.
• Factor (Factor 75): Factor is a mass-market heat-and-eat meal subscription service with calorie/macro-conscious options. Directly competes with NutriFit in the prepared meal delivery category, though with less customization and lower price point.
• Epicured: Epicured delivers chef-prepared meals designed for therapeutic diets (low FODMAP, gluten-free, renal-friendly). Highly comparable to NutriFit's Health Management segment covering diabetes, Celiac, renal, and IBS, with a similar medical-grade positioning.
• Sakara Life: Sakara Life is a premium plant-based meal delivery program with wellness branding. Comparable to NutriFit on premium positioning, chef-designed meals, and wellness/lifestyle branding, with overlap in the LA/affluent consumer segment.
• BistroMD: BistroMD is a doctor-designed meal delivery service focused on weight loss and medical conditions. Comparable to NutriFit's Weight Management and Health Management offerings on medically-informed, portion-controlled meal delivery.
• Diet-to-Go: Diet-to-Go is a diet meal delivery service with chef-prepared, calorie-controlled meals (including a doctor-supervised program). Comparable to NutriFit on weight-loss-focused meal delivery with health-professional oversight.

Emerging players

• Methodologie: Methodologie is a custom meal prep service based in LA focusing on fitness and macro-targeting. Comparable to NutriFit in the LA market and on the customizable meal-prep model for fitness-oriented consumers, with smaller scale.

Broad incumbents

• Mom's Meals (PurFoods): Mom's Meals is a large-scale prepared meal delivery service focused on medically-tailored meals for chronic conditions and post-discharge care, often covered by Medicare/Medicaid. Comparable to NutriFit on Health Management/medical dietary positioning, with a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NutriFitllc
• Facebookfacebook.com/nutrifitonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriFit LLC