xPlot
xPlot is a Lund, Sweden-based accelerator and incubator that helps entrepreneurs in the Cultural and Creative Industries and sustainable textile/fashion sectors through coaching, mentorship, events, and the NEST and Creative Business Cup programs.
- Company typePrivate
- Founded2019
- HeadquartersLund, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What xPlot does
xPlot is a Swedish business accelerator and incubator headquartered at Ideon Innovation in Lund, focused on the Cultural and Creative Industries (CCI) and, increasingly, the sustainable textile and fashion sectors. Its predecessor, The Creative Plot, was created in 2012 as one of Sweden's first incubators at the intersection of technology and CCI, and was reorganized and rebranded as xPlot in 2018-2019 around four principles: cross-collaboration, co-entrepreneurship, co-learning, and mobility.
The company delivers a three-tier service stack, Activate, Accelerate, and Elevate, running programs such as the annual Crossing Borders event, the Swedish national leg of the Creative Business Cup competition, the NEST bootcamp for sustainable textile startups, and one-on-one coaching and mentorship. It operates no proprietary technology platform, relying instead on third-party tools, and its core assets are programmatic, network-based, and event-driven rather than software-based.
Commercially, xPlot is a service-based, for-profit private company with 1-10 employees, led by founder-CEO Lars Mattiasson. Revenue is generated through accelerator and incubation services plus event/competition hosting, with the organization functioning as co-founder of the creARTive network of 11 Swedish CCI incubators (400+ companies) and the NEST consortium of four Swedish incubators. It is the Swedish national partner of the Creative Business Network, which spans 80+ countries, and operates without disclosed external institutional funding.
xPlot firmographics
Firmographics- Name
- xPlot
- Legal name
- xPlot
- Website
- https://xplot.se
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- xPlot is a Lund, Sweden-based accelerator and incubator that helps entrepreneurs in the Cultural and Creative Industries and sustainable textile/fashion sectors through coaching, mentorship, events, and the NEST and Creative Business Cup programs.
- Ownership category
- akta.pro rank
xPlot industry classification
Industry- Product category
- Startup Acceleration Services
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Entrepreneurship, Startup Incubation & Pitch Programs (EDAMAKAK)
- akta.pro secondary industries
- Youth Business Incubators & Accelerators (EDAMAHAC), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
Keywords
Where xPlot is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
xPlot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Accelerator and Incubation Services: xPlot generates revenue through accelerator and incubation programs that provide business development services, coaching, mentorship access, and investor networking to creative entrepreneurs in exchange for program participation.
- Event and Competition Hosting: Revenue is generated through hosting events such as Creative Business Cup Sweden, Crossing Borders, and NEST programs, which attract participants, sponsors, and media attention.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
xPlot product offering
Product offeringCore offering
xPlot is a business accelerator and incubator based in Lund, Sweden that supports entrepreneurs and startups in the Cultural and Creative Industries (CCI), with a particular focus on the textile and fashion sector. The company runs structured accelerator and bootcamp programs, provides coaching, mentorship, and investment matching services, and operates programs such as creARTive Incubators, NEST Bootcamp, Creative Business Cup Sweden, and CROSSING BORDERS to help creative ventures scale commercially.
Product overview
xPlot is a Swedish startup accelerator and incubator focused on the Cultural and Creative Industries (CCI) and specifically the textile and fashion industries. The organization operates as a service-based accelerator offering multiple interconnected programs: the core creARTive Incubator network providing mentorship and coaching; the NEST Bootcamp for sustainable textile startups; the Creative Business Cup Sweden competition; and the annual CROSSING BORDERS event. These programs work together to activate, accelerate, and elevate creative entrepreneurs from ideation through growth stages.
Differentiator
Problem solved
Functional benefit
Products and services
- creARTive Incubators
- NEST Bootcamp Intensive bootcamp-format accelerator program for creative entrepreneurs and startups, designed to rapidly develop business capabilities and prepare ventures for investment.
- Creative Business Cup Sweden Sweden's national edition of the Creative Business Cup competition, identifying and showcasing top creative industry startups from Sweden to represent the country in the global competition.
- CROSSING BORDERS Cross-border program supporting creative industry startups and entrepreneurs in expanding internationally, providing market access support and cross-border business development resources.
- Coaching and Mentorship Services Tailored coaching and mentorship services for entrepreneurs in the Cultural and Creative Industries, including business model development, go-to-market strategy, and operational guidance.
- Investment Matching Services Services that match creative industry startups with potential investors and prepare founders for investment, including pitch development and investor readiness support.
Quantifiable outcome
- 400+ companies and entrepreneurs connected through creARTive network
- +1 more outcomes
Companies that use xPlot
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
xPlot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
xPlot partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- MAX IV LaboratoryminorxPlot collaborates with MAX IV, a national synchrotron lightning system in Lund, to explore how advanced research technology can contribute to textile industry sustainability challenges, including new sustainable materials and recycling methods.
- NEST Consortium (Borås INK, eXpression Umeå, STING Stockholm)coreNEST (New Entrepreneurship for a Sustainable Textile industry) is a national initiative started in 2021 by four leading Swedish incubators: Borås INK, eXpression Umeå, xPlot in Lund, and STING in Stockholm. The program combines expertise in tech and textiles to identify and develop growth companies with solutions for sustainable textile industry transformation.
- creARTivecorecreARTive is a member-driven organization founded in 2019 by xPlot and other Swedish CCI incubators to organize and connect multidisciplinary incubators for Cultural and Creative Industries across Sweden. With 11 member incubators from Lund to Piteå, creARTive connects to a network of over 400 companies and entrepreneurs.
- Creative Business Network (CBN)corexPlot serves as the Swedish national partner for Creative Business Network, a global organization spanning 78-80+ countries that supports startups and entrepreneurs in the creative industry through events, workshops, and bootcamps. CBN organizes the annual Creative Business Cup competition with global finals in Copenhagen.
- Ideon InnovationminorxPlot operates from within Ideon Innovation, a tech incubator ecosystem in Lund, providing access to technology-focused resources and cross-pollination with tech startups.
- Textilhögskolan i BoråsminorAs part of NEST initiative support, Textilhögskolan (University of Borås's textile school) contributes expertise and research capabilities to the sustainable textile industry programs.
- Science Park BoråsminorScience Park Borås supports NEST programs through startup ecosystem development and connections to textile industry research and innovation.
- TEKOminorTEKO is the industry association for Swedish textile companies that sponsors the NEST pitch competition with a 75,000 SEK stipend and provides industry connections for participating startups.
- KappahlminorKappahl participates in NEST as a partner company, contributing to bootcamp programs, serving on pitch competition juries, and has collaborated with NEST winners like RecoMended.
- Future by LundminorAn innovation platform promoting smart and sustainable city development in Lund, collaborating with xPlot on events and initiatives.
- BrewhouseminorCultural factory and incubator in Gothenburg that co-founded creARTive and hosts the annual Brewhouse Award competition.
- eXpression UmeåminorCulture incubator in Umeå, co-founder of creARTive and NEST consortium, representing northern Sweden's CCI ecosystem.
- STING StockholmminorStockholm-based incubator and accelerator, co-founder of creARTive and NEST consortium, representing Sweden's capital region.
- Giffoni Innovation HubminorItalian innovation hub focused on cultural and creative industries, collaborating on international events and knowledge sharing through creARTive network.
- Gina TricotminorSwedish fashion retailer participating in NEST as a partner company and jury member for pitch competitions.
- SandqvistminorSwedish fashion brand contributing to NEST sustainability initiatives as a partner company and competition jury member.
- SödraminorSwedish forest products company participating in NEST as partner, bringing expertise in sustainable materials and circular economy.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
xPlot competitors and assessment
Company assessmentBroad incumbents
- Almi: Swedish state-owned investment company providing financing and business development to early-stage companies nationwide. Comparable as a broader Swedish ecosystem player addressing similar founder segments but at much greater scale and with capital rather than accelerator services.
- Vinnova (Swedish Innovation Agency): Sweden's national innovation agency funding CCI and sustainability programs. Comparable as the broad incumbent funding ecosystem that xPlot often taps for grant capital and policy alignment.
- Creative Business Network: Global creative-industry network organizing Creative Business Cup across 80+ countries. Comparable as the international umbrella under which xPlot operates its Swedish CBC competition, with overlapping founder and mentor audiences.
Direct peers
- STING Stockholm: Stockholm-based startup accelerator and co-founder of both creARTive and NEST alongside xPlot. Directly comparable as a Swedish tech and CCI incubator with similar mentor/investor matching and program structure.
- eXpression Umeå: Umeå University-affiliated culture and creative industries incubator and co-founder of creARTive and NEST. Comparable as a Swedish CCI incubator serving similar founder segments with regional university backing.
- Ideon Innovation: Tech incubator ecosystem in Lund where xPlot is physically based. Comparable as a Swedish incubator operator offering similar programming, mentorship, and corporate connections, with xPlot operating as one of its members.
- Borås INK: Borås-based incubator focused on textile and fashion innovation, co-founder of NEST with xPlot. Comparable as a Swedish incubator addressing the same textile sustainability startup pipeline and sharing corporate partners like TEKO.
- Brewhouse: Gothenburg cultural factory and incubator, co-founder of creARTive. Comparable as a Swedish CCI incubator hosting pitch competitions (Brewhouse Award) and serving the same creative-entrepreneur target market as xPlot.
Others
- Venture Cup: Nordic startup competition with Swedish operations, listed on xPlot's partner page. Comparable as an adjacent ecosystem player running pitch competitions that overlap with Creative Business Cup Sweden's founder pipeline.
Regional players
- Future by Lund: Lund-based innovation platform promoting smart and sustainable city development, listed as a direct partner of xPlot. Comparable as a regional Swedish CCI/innovation ecosystem builder with overlapping founders and corporate partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
xPlot social profiles
Digital presencexPlot financial estimates
Financial estimateRevenue estimate
Valuation estimate
xPlot leadership team
Management profileNumber of profiles
Profiles2 records
xPlot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xPlot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xPlot
What does xPlot do?
xPlot is a business accelerator and incubator based in Lund, Sweden that supports entrepreneurs and startups in the Cultural and Creative Industries (CCI), with a particular focus on the textile and fashion sector. The company runs structured accelerator and bootcamp programs, provides coaching, mentorship, and investment matching services, and operates programs such as creARTive Incubators, NEST Bootcamp, Creative Business Cup Sweden, and CROSSING BORDERS to help creative ventures scale commercially.
Is xPlot a public or private company?
xPlot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was xPlot founded?
xPlot was founded in 2019. It employs 1 to 10 people.
Where is xPlot based?
xPlot is headquartered in Lund, Sweden, in the Europe region.
How does xPlot make money?
Two revenue lines are on record. Accelerator and Incubation Services are the primary driver. The others are event and Competition Hosting.
Who are xPlot's main competitors?
Broad incumbents on record are Almi, Vinnova (Swedish Innovation Agency) and Creative Business Network. Direct peers are STING Stockholm, eXpression Umeå, Ideon Innovation, Borås INK and Brewhouse. Venture Cup is listed as an others. Future by Lund is listed as a regional player.
Does xPlot have an API?
No public API is recorded for xPlot.
What industry is xPlot in?
xPlot's product category is Startup Acceleration Services. Its primary akta.pro industry code is EDAMAKAK, Entrepreneurship, Startup Incubation & Pitch Programs, with a secondary code of EDAMAHAC, Youth Business Incubators & Accelerators. Its SIC code is 8700.