Splash Productions

What Splash Productions does

Splash Productions is a Singapore-headquartered integrated creative agency founded in 2005 and legally incorporated as Splash Productions Pte. Ltd. The firm offers end-to-end brand communication across five core service lines: campaign strategy and execution, branding and graphic design (operated through the Splash Design sub-brand at design.splash.sg), social media management, film and animation production, and public relations. It is positioned as the go-to integrated creative agency in Singapore for public communication and engagement, with a heavy concentration of ministry, statutory board, and community-development-council clients. The agency's underlying technology stack is industry-standard creative tooling (Canva, cloud-based collaboration) with no disclosed proprietary platforms; differentiation sits in domain specialisation, multi-channel campaign orchestration, and PCFA Whole-of-Government Procurement Card Framework Agreement credentials.

Commercially, Splash operates as a project-based professional services firm in Singapore only. Revenue is generated through fixed-price project engagements and likely retainer arrangements with key government clients; pricing is bespoke and not publicly disclosed. Go-to-market combines direct client engagement via the splash.sg website, referrals through Business Network International (BNI) Singapore membership, and credentials-based pitching grounded in a deep case-study library (Prime Minister's Office, Cyber Security Agency, People's Association, PUB, MPA, NTUC FairPrice, KPMG, Temasek Trust, and others). The agency is led by Managing Director Jerome Lau, with a disclosed headcount in the 11-50 range, and operates from a single office at 211 Henderson Road, Singapore 159552.

The operating geography is single-market (Singapore), with no claimed international footprint. Customer concentration is heavily skewed toward Singapore public sector, supplemented by smaller commercial and NGO accounts. Notable recognition includes the 2022 Marketing Excellence Award (Corporate Social Responsibility) for the CDC Vouchers Scheme campaign, and the agency displays Company of Good and NS Mark Gold affiliations on its website footer.

Name

Splash Productions

Legal name

SPLASH PRODUCTIONS PTE. LTD.

Website

https://splash.sg

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash Productions is a Singapore-headquartered integrated creative agency, founded 2005, that designs and delivers multi-channel brand communication campaigns — spanning campaign strategy, graphic design, social media, film and animation, and public relations — primarily for Singapore government agencies, with supplementary work for commercial, NGO, and statutory-board clients.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Creative agency services
• Branding and graphic design
• Film and animation
• Public relations services
• Social media campaigns

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services revenue through integrated creative campaigns including campaign strategy, graphic design, social media management, film and animation production, and public relations services. Revenue is generated through fixed-price project engagements and likely retainer arrangements with key government clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Splash Productions is a Singapore-based integrated creative agency that develops and executes end-to-end communications campaigns spanning campaign strategy, branding and graphic design, social media management, film and animation production, and public relations. The agency serves primarily Singapore government agencies, statutory boards, NGOs, and commercial enterprises, delivering multi-channel creative output including the Splash Design sub-brand for design-focused work.

Product overview

Splash Productions is an integrated creative agency offering a unified suite of brand communication and engagement services. The core offering comprises Campaign Services, Branding & Graphic Design (operated through the Splash Design sub-brand at design.splash.sg), Social Media Services, Film & Animation, and Public Relations. These services work together as an integrated offering, with clients able to engage individual service lines or a combined package. The company specializes in integrated campaigns that span multiple channels including digital, broadcast, out-of-home, print, PR, and social media. Founded in 2005, the agency primarily serves Singapore government agencies and commercial clients, focusing on mass awareness and public communication campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Splash Design: A sub-brand focused on graphic design services including marketing, event collaterals, digital graphics, branding, publications, and photography.

Quantifiable outcome

• 200% jump in key message recall for National Cybersecurity Awareness Campaign
• +2 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BNI SingaporeminorGTM or Marketing PartnerSplash Productions is a member of Business Network International (BNI) Singapore, using the professional referral network for lead generation and business development purposes. The company displays the BNI membership badge on its website footer.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Singapore: WPP-owned global creative network with a major Singapore presence offering integrated advertising, PR, and digital campaigns. Directly comparable because it competes for the same Singapore government and enterprise marcomms mandates Splash serves.
• Dentsu Singapore: Global advertising and communications network operating in Singapore across creative, media, and PR. Comparable as a large incumbent competitor for multi-channel public-sector and enterprise campaigns in Singapore.
• Publicis Singapore: Publicis Groupe agency network in Singapore delivering creative, media, digital, and PR services. Comparable for the same integrated campaign mandates Splash targets, particularly in government and enterprise.
• McCann Singapore: Global creative agency with Singapore operations focused on brand storytelling and integrated campaigns. Comparable for public-sector and commercial creative briefs of similar scope to Splash's portfolio.
• BBH Singapore (Bartle Bogle Hegarty): International creative agency with a Singapore office delivering brand-led campaigns. Comparable as a mid-to-large creative competitor in Singapore for brand communications and film-led work.
• Grey Group Singapore: WPP-affiliated global creative network operating in Singapore. Comparable for integrated campaigns across advertising, digital, and PR targeting Singapore government and consumer-facing clients.
• BBDO Singapore: Omnicom-owned global creative network with Singapore presence. Comparable as a competitor for large-scale brand and public-sector creative campaigns in Singapore.
• Havas Singapore: Global advertising and communications group with Singapore operations offering creative, media, and PR. Comparable as another incumbent network competing for the same integrated mandates.
• Saatchi & Saatchi Singapore: Publicis-owned global creative brand with a Singapore office. Comparable for brand storytelling, campaign work, and public-sector communications in the Singapore market.

Regional players

• Somme Creative: Singapore-based independent creative and branding agency serving government and commercial clients in the region. Comparable as a similarly-sized boutique competitor for Singapore public-sector and enterprise creative briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/splashsg
• Facebookfacebook.com/splash.sg
• LinkedInlinkedin.com/company/splashsg
• Instagraminstagram.com/splash.sg
• TikToktiktok.com/@splashproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Productions