Samara Group

What Samara Group does

Samara Group is a privately held UK real estate company headquartered in Leeds, established in 1997. It has grown into one of the largest real estate companies in Leeds, managing a portfolio of more than 700 units across commercial and residential assets in Leeds and Manchester. The company operates across the full property lifecycle — development, asset management, and direct operation of serviced offices, serviced apartments, long-term rentals, and residential for-sale homes — through three branded property lines (Mansio Suites, Mansio Residence, Mansio Homes) and a wholly-owned property-development subsidiary, Land Light Limited (founded 2001).

The portfolio is structured around specialised sub-brands rather than a single product. Mansio Suites delivers short-stay luxury serviced apartments in Leeds City Centre with hotel-grade specifications (Molton Brown toiletries, Nespresso machines, Harrison Spinks beds). Mansio Residence targets long-stay tenants (professionals and students) in Park Square and Trafalgar House. Mansio Homes offers one-to-five-bedroom new homes for purchase with embedded smart-home controls for lighting, heating, electrical devices and security. Serviced offices in prime Leeds and Manchester city-centre locations provide subscription-based recurring revenue with high-speed internet, VOIP telecoms, and meeting-room facilities. Renovation of period buildings (e.g., Basinghall Buildings retaining 1896 features) is a recurring specialism executed via Land Light Limited.

The business model mixes recurring rental and management income (serviced offices, serviced apartments, long-term rentals, asset management across 700+ units) with one-time development sale revenue from Mansio Homes. Customer acquisition is direct — through the corporate website, dedicated brand websites, and enquiry forms — with no disclosed reliance on third-party agents. Pricing is not publicly disclosed.

Name

Samara Group

Legal name

Samara Group

Website

https://samaragroup.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Samara Group is a privately held Leeds-based real estate company founded in 1997, managing 700+ units across Leeds and Manchester via the Mansio Suites, Mansio Residence and Mansio Homes brands, with property development executed through its subsidiary Land Light Limited.

Ownership category

akta.pro rank

Product category

Real Estate Development & Management

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Nonresidential Property Managers (531312), Lessors of Residential Buildings and Dwellings (531110)

SIC

Real Estate Operators (No Developers) & Lessors (6510), Operators Of Nonresidential Buildings (6512), Operative Builders (1531)

akta.pro primary industry

Office Real Estate Asset Management (BPAJAMAG)

akta.pro secondary industry

Office Property Management (BPAJAGAA)

Keywords

• Property development
• Serviced apartments
• Serviced offices
• Asset management
• Residential real estate

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Property Development: Development of residential and commercial properties for sale (Mansio Homes new homes) and for the company's own portfolio.
2. Commercial Lettings: Rental income from serviced offices in prime Leeds and Manchester city centre locations. Includes high speed internet, VOIP telecoms, and meeting room hire.
3. Serviced Apartments: Short and long-term rental income from Mansio Suites (luxury city centre apartments) and Mansio Residence (long-term stays for professionals and students).
4. Asset Management: Management services for existing property portfolio of more than 700 units.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Samara Group is a Leeds-based real estate company that develops, manages, and directly operates a property portfolio of more than 700 units across Leeds and Manchester. Its operations span property development (through subsidiary Land Light Limited), serviced offices, luxury serviced apartments (Mansio Suites), long-term residential rentals (Mansio Residence), and new-build home sales (Mansio Homes) with integrated smart home technology.

Product overview

Samara Group is a diversified real estate company operating as a platform comprising multiple brands and subsidiaries. The core company manages a portfolio of 700+ units and provides property development services through its Land Light Limited subsidiary. The company operates three distinct property brands: Mansio Suites (luxury short-term serviced apartments in Leeds city centre), Mansio Residence (long-term rental apartments for professionals and students), and Mansio Homes (new homes for sale with smart home features). Serviced offices are offered across Leeds and Manchester. The portfolio also includes various holding companies including Mena Holding Company, Trafalgar Developments, and Samara Investments.

Differentiator

Problem solved

Functional benefit

Brands

• Mansio Suites: Luxury serviced apartments brand offering short and long-term stays in Leeds City Centre locations including The Headrow (26 apartments) and Basinghall (23 apartments). Features include Molton Brown toiletries, Nespresso machines, Harrison Spinks beds, and Hansgrohe rainfall showers.
• Mansio Residence
• Mansio Homes

Products and services

• Serviced Offices Modern serviced offices in prime Leeds and Manchester city centre locations offering high speed internet, VOIP telecoms, modern meeting rooms, and professional reception services. Targeted at business tenants seeking flexible, high-quality office space.
• Mansio Suites (Luxury Serviced Apartments) Luxury short and long-term serviced apartment brand in Leeds City Centre. Properties include The Headrow (26 luxury apartments) and Basinghall Buildings (23 luxury apartments), featuring fully equipped kitchens, Molton Brown toiletries, Nespresso machines, Harrison Spinks beds, and Hansgrohe rainfall showers. Targeted at business and leisure travellers seeking hotel-quality accommodation with home-from-home comfort.
• Mansio Residence (Long-term Rental Apartments) Long-term rental apartment brand targeting professionals and students. Properties include Park Square and Trafalgar House, each comprising 30 luxury apartments with fully equipped kitchens, modern open plan living spaces, marbled bathrooms, and complementary wi-fi, within walking distance of Leeds train station, universities, and city amenities.
• Mansio Homes (New Homes for Sale) New homes brand offering one to five bedroom homes for purchase in key residential areas across Leeds. Properties feature smart home installation for central control of lighting, electrical devices, heating, and security, with intelligent switching off when not in use, plus options for base or luxuriously furnished apartments. Specific developments include Oakbank (14 luxury apartments in Headingley) and Oakwood (4-bedroom house and 3-bedroom bungalow in Roundhay). Targeted at families and professionals.
• Property Development Services (via Land Light Limited) Property development and renovation services delivered through subsidiary Land Light Limited. Projects include Oxford House, 6 Butts Court, 117 The Headrow, Basinghall Buildings, Park Square, and Trafalgar House, with specialisation in renovating period buildings while preserving original character, and conversions within Leeds City Centre.
• Asset Management Services Management services for Samara Group's existing property portfolio of more than 700 units, including asset management and development management across its commercial and residential holdings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Staycity Group: Staycity operates aparthotels across the UK and Ireland with branded short and long-stay apartments. Directly comparable to Mansio Suites and Mansio Residence given the similar luxury urban aparthotel model and target customers.
• SACO (The Serviced Apartment Company): SACO is a UK-based serviced apartment operator offering short and extended-stay apartments in city-centre locations. Closely aligned with Samara's Mansio Suites model of premium, central serviced apartments.
• IWG (Regus / Signature): IWG is the world's largest serviced office operator with brands including Regus and Signature. Comparable to Samara's serviced office business in Leeds and Manchester under similar lease and amenity models.
• Workspace Group: Workspace provides flexible, serviced office space across London and the UK. Similar operating model to Samara's serviced offices, though at greater scale and focused on a different geography.
• Native Places: Native operates design-led aparthotels in UK city centres. Directly comparable to Mansio Suites on the design-led, short-stay urban serviced apartment model.

Broad incumbents

• The Ascott Limited: Ascott is a global serviced residence and aparthotel operator. Overlaps with Mansio Suites at a broader, multi-region scale; useful as a benchmark for international serviced apartment economics.
• Berkeley Group: Berkeley is a major UK residential developer of new homes, including in northern markets. Comparable to Mansio Homes as a UK new-home developer, though at much greater scale and geographic spread.

Regional players

• Bruntwood: Bruntwood is a Manchester-headquartered office operator and developer. Directly comparable to Samara's Manchester serviced office presence and similar in regional urban office specialism.
• Keepmoat Homes: Keepmoat is a UK housebuilder focused on regional markets including Yorkshire. Comparable to Mansio Homes as a regional new-home developer with similar geographic concentration.

Emerging players

• Moda Living: Moda is a UK build-to-rent operator offering branded rental apartments in city centres. Comparable to Mansio Residence's long-stay rental model, particularly for professionals seeking amenitised urban living.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/samara-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samara Group