RetailTrends
- Company typePrivate
- Founded2004
- HeadquartersBennekom, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RetailTrends does
RetailTrends B.V. operates a Dutch-language B2B media platform serving retail and brand professionals in the Netherlands. The company's core product is the retailtrends.nl news portal, delivering daily coverage across e-commerce, fashion, supermarkets, technology, food, marketing, finance, sustainability, logistics, and real estate, supplemented by a paid Premium membership tier (€10 first month, then €39 monthly; €395 annual; €695 business tier) that unlocks exclusive content, event discounts, and team sharing for up to 10 colleagues. The platform is built on a standard web-based content management system with mobile applications for Android and iOS, social-login authentication (LinkedIn, Google), and a daily newsletter distributed to approximately 57,500 retail professionals.
RetailTrends monetizes through four revenue streams: recurring membership subscriptions, display and branded advertising, job postings on the RetailTrends Jobs portal (free for members), and event-related revenue including tickets and sponsorships for RetailTrends Live, RetailTrends Tech, Sustainable Retail, and international study trips to events such as NRF Retail's Big Show Europe. Beyond the core news site, the company operates an integrated ecosystem of adjacent products: RetailTrends Connect (a professional networking and contact database), podcasts featuring CEO interviews, webinars, and print/digital magazines, including the recurring RetailRookies talent recognition program.
The company is privately held, incorporated in the Netherlands, headquartered in Bennekom, and operates with a headcount of 11-50. It has been active since at least 2004 (per archived website content), has no disclosed external funding, and serves a community of 2,500 member companies. Distribution is single-country (Netherlands) across web, email, mobile apps, and live events.
RetailTrends firmographics
Firmographics- Name
- RetailTrends
- Legal name
- RetailTrends B.V.
- Website
- https://retailtrends.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RetailTrends industry classification
Industry- Product category
- Retail Trade Media
- NAICS
- Book Retailers and News Dealers (459210)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where RetailTrends is headquartered
LocationHeadquarters
- HQ city
- Bennekom
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
RetailTrends business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership subscriptions: Premium membership subscriptions providing access to exclusive content, events, and community benefits. Three tiers: monthly (€10 first month, €39 thereafter), annual (€395), and business (€695).
- Advertising: Display advertising and branded content opportunities on the platform.
- Job postings: Vacancy listings on RetailTrends Jobs portal, with free placements for members.
- Events: Revenue from event tickets and sponsorships for RetailTrends Live, RetailTrends Tech, Sustainable Retail, and study trips (NRF Retail's Big Show Europe).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly membership - €10 for first month, €39/month thereafter, cancel anytime |
| Subscription | Annual | Annual membership - €395 per year |
| Subscription | Annual | Business membership - €695 per year |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
RetailTrends product offering
Product offeringCore offering
RetailTrends is a Dutch B2B media platform that publishes daily retail industry news, premium background analysis, podcasts, webinars, and print/digital magazines for retail and brand professionals in the Netherlands. Beyond editorial content, it operates paid membership tiers, industry conferences (RetailTrends Live, RetailTrends Tech, Sustainable Retail), a job board (RetailTrends Jobs), and a professional networking service (RetailTrends Connect).
Product overview
RetailTrends is a B2B media platform for retail and brand professionals in the Netherlands, offering a unified platform composed of a main news website (RetailTrends.nl), premium membership content, industry events (RetailTrends Live, Tech, Sustainable Retail), a job board (RetailTrends Jobs), professional networking (RetailTrends Connect), and multimedia content including podcasts, webinars, and print/digital magazines. The core offering is the news platform with premium subscription access unlocking exclusive content, event discounts, and community features.
Differentiator
Problem solved
Functional benefit
Products and services
- RetailTrends.nl The main online news platform providing daily retail industry news, analysis, and professional content for retail and brand professionals in the Netherlands, covering e-commerce, fashion, supermarkets, technology, food, marketing, finance, research, personnel, sustainability, logistics, and real estate.
- RetailTrends Premium Membership Premium paid membership providing exclusive access to background articles, member events, discounted event tickets, magazine delivery, and a professional community for retail professionals and businesses in the Netherlands.
- RetailTrends Events Organized retail industry conferences and events including RetailTrends Live, RetailTrends Tech, and Sustainable Retail, offered to members and non-members through ticket sales and sponsorships.
- RetailTrends Jobs Job board platform for retail industry vacancies, allowing companies to post job listings and job seekers to search opportunities; members receive free vacancy placements.
- RetailTrends Connect Professional networking platform and contact database connecting retail industry professionals and companies for member-driven introductions and industry networking.
- RetailTrends Podcasts Audio content featuring CEO interviews and industry trend discussions available as podcast content for retail professionals.
- RetailTrends Magazines Physical and digital magazine publications covering retail industry trends, analysis, and in-depth reporting; annual members receive magazine delivery.
- RetailTrends Webinars Online video presentations and educational webinars on retail topics and best practices, available to members.
Companies that use RetailTrends
Customer profileSegments3 records
Ideal customer profiles3 records
RetailTrends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RetailTrends partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
RetailTrends competitors and assessment
Company assessmentDirect peers
- Emerce: Dutch B2B media platform for digital marketing, e-commerce, and technology. Comparable subscription/event business model serving adjacent Dutch professional audiences.
- Distrifood: Dutch B2B trade media covering food retail and supermarket industry. Direct overlap on the 'Food' and 'Supermarkt' verticals within RetailTrends' coverage.
- Adformatie: Dutch B2B media platform for advertising, marketing, and media professionals with subscription and event revenues — closely analogous business model.
- VND (Vakblad voor Nederlandse Distributiehandel): Dutch trade publication for retail distribution, with overlapping advertiser base and readership among retail professionals.
- Twinkle: Dutch B2B magazine and platform focused on e-commerce and retail technology, overlapping with RetailTrends' coverage of digital retail and technology verticals.
- RetailDetail: Dutch and Belgian B2B media platform covering retail and FMCG with news, events, and awards. Closest direct competitor in the same Dutch-language retail media niche.
Regional players
- Retail Week (UK): UK-based B2B retail media with comparable subscription/events model; analogous product offering but operates in a different geography.
- Textilhändler (German retail media): German B2B trade media for fashion and retail. Same trade publishing model serving German retail professionals, illustrating international analogues.
Broad incumbents
- The Business of Fashion: Larger international B2B media covering fashion industry. Comparable subscription-led model and audience overlap on RetailTrends' 'Fashion' vertical.
- Vogue Business: Established fashion-industry B2B media with subscription and event revenues; comparable content-and-events business model in adjacent vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RetailTrends social profiles
Digital presenceRetailTrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
RetailTrends leadership team
Management profileNumber of profiles
RetailTrends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RetailTrends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RetailTrends
What does RetailTrends do?
RetailTrends is a Dutch B2B media platform that publishes daily retail industry news, premium background analysis, podcasts, webinars, and print/digital magazines for retail and brand professionals in the Netherlands. Beyond editorial content, it operates paid membership tiers, industry conferences (RetailTrends Live, RetailTrends Tech, Sustainable Retail), a job board (RetailTrends Jobs), and a professional networking service (RetailTrends Connect).
Is RetailTrends a public or private company?
RetailTrends is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RetailTrends founded?
RetailTrends was founded in 2004. It employs 11 to 50 people.
Where is RetailTrends based?
RetailTrends is headquartered in Bennekom, Netherlands, in the Europe region.
How does RetailTrends make money?
Four revenue lines are on record. Membership subscriptions are the primary driver. The others are advertising, job postings and events.
Who are RetailTrends's main competitors?
Direct peers on record are Emerce, Distrifood, Adformatie, VND (Vakblad voor Nederlandse Distributiehandel), Twinkle and RetailDetail. Regional players are Retail Week (UK) and Textilhändler (German retail media). Broad incumbents are The Business of Fashion and Vogue Business.
Does RetailTrends have an API?
No public API is recorded for RetailTrends.
What industry is RetailTrends in?
RetailTrends's product category is Retail Trade Media. Its primary akta.pro industry code is CRALAAAH, Magazine & Newspaper Subscriptions / Delivery Retail. Its NAICS code is 459210 and its SIC code is 5961.