What Emerce does

Emerce is a privately held Dutch B2B digital media company, founded in 1998 and headquartered in Amsterdam, that operates a multi-product platform serving Dutch-speaking digital business decision-makers in online business, media, and marketing. The company describes itself as the most-read and most-important information platform in its Dutch digital business niche, distributing content via topic-based channels (E-commerce, Marketing, Media, Venture, Tech, Innovation) and adjacent verticals (Travel, Food, Fashion, Health).

The platform is built around the Emerce.nl news site and is extended through a modular suite of sub-products: Emerce TV (video content), Emerce Academy (training courses on Advanced SEO, GEO, and Retail Media), Emerce Events (EDAY, Website van het Jaar, AI Live, E-commerce Live!, Digital Marketing Live!), Emerce Jobs (a marketplace for digital professionals), Emerce Knowledgebase (research reports and whitepapers), Emerce Account (the premium subscription product), Agency Finder/Eguide (agency directories), Movers & Shakers (career tracking), Industry Wire (press release aggregation), and Talks (expert presentations). The site publishes daily, has an active editorial cadence, and the premium offering is bundled with event tickets and the Emerce 100 print publication.

Emerce monetizes through three primary streams: (1) Premium Subscriptions via Emerce Account at €995/year (recurring, including premium article access, free event tickets worth €135 each for select events, a 10% event discount, and the Emerce 100 print publication), (2) Advertising and Sponsorships across its news and content pages, and (3) Event Tickets and Academy training fees. The go-to-market is content-led and freemium: free accounts provide access to videos, whitepapers, and commenting, while premium subscribers unlock the full content and event bundle. The company has 11-50 employees and operates primarily in the Netherlands, with editorial coverage of pan-European digital industry developments. One disclosed funding round from Axivate Capital is on record (March 2013); the founder is Oscar Kneppers.

Name

Emerce

Legal name

Emerce

Website

https://emerce.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Emerce is a Dutch B2B digital media platform (founded 1998, Amsterdam) serving Dutch-speaking digital business, media, and marketing professionals with daily news, events, training, a jobs marketplace, and a €995/year premium subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Premium Subscriptions: Emerce Account Premium subscription providing full access to premium articles, free event tickets for E-commerce Live! and Digital Marketing Live!, 10% discount on Emerce Events tickets, and physical Emerce 100 publication
2. Advertising and Sponsorships: The platform hosts sponsored content and likely generates revenue through advertising placements visible across its news and content pages
3. Event Tickets: Revenue from paid events including EDAY, Website van het Jaar, AI Live, and other industry conferences

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Emerce operates a Dutch-language online media platform covering online business, digital marketing, media, e-commerce, venture, and technology. It produces daily news, expert opinion pieces, research reports, and video content, and complements this with industry events (EDAY, Website van het Jaar, AI Live), professional training (Emerce Academy), a job board, an agency directory, and a premium subscription tier.

Product overview

Emerce is a multichannel platform providing online business, media, and marketing content. The core offering is the Emerce.nl news platform covering channels including E-commerce, Marketing, Media, Venture, Tech, and Innovatie. The platform operates a modular structure with multiple integrated sub-products: Emerce TV (video content), Emerce Academy (training courses), Emerce Events (industry events like EDAY, AI Live), Emerce Jobs (job board), Emerce Knowledgebase (research reports and whitepapers), Emerce Account (premium subscription), Agency Finder (agency directory), Eguide, Movers & Shakers (career tracking), and Industry Wire (press releases). Emerce Account serves as the subscription tier unlocking premium content access across the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Emerce.nl News Platform Primary online news and content platform providing articles, insights, opinion pieces, and analysis on e-commerce, marketing, media, venture, tech, and innovation topics, targeted at Dutch digital business decision-makers.
• Emerce TV Video content platform offering recorded talks, interviews, and video programming to subscribers and registered users.
• Emerce Academy Paid training and education platform offering courses on advanced digital marketing topics such as SEO, GEO (Generative Engine Optimization), and Retail Media for marketing professionals.
• Emerce Events Industry conference and event portfolio including EDAY, Website van het Jaar, AI Live, E-commerce Live!, Digital Marketing Live!, and Update GEO for networking and knowledge sharing among Dutch digital professionals.
• Emerce Jobs Job board platform connecting employers with marketing, online media, and e-business professionals in the Dutch market.
• Emerce Knowledgebase Repository of industry research reports and whitepapers such as the Emerce Rapport Buy Now Pay Later 2026 and E-commerce Tech 2026 available to subscribers and registered users.
• Emerce Account (Premium Subscription) Annual premium subscription providing access to premium articles, videos, whitepapers, free tickets to select Emerce events, 10% discount on Emerce Events tickets, and the physical Emerce 100 publication.
• Emerce Agency Finder Online directory service to help brands and marketers find and connect with Dutch digital agencies.
• Emerce Movers & Shakers Editorial section and tracker of senior personnel appointments and career transitions within the Dutch digital business and marketing industry.
• Emerce Industry Wire Press-release and industry-news aggregation section distributing corporate announcements and industry updates.
• Emerce Talks Online platform hosting recorded talks and presentations delivered by industry experts at Emerce events.
• Eguide Online guide and directory platform curating Dutch digital industry resources, vendors, and tools.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Fonk: Dutch B2B media covering marketing, mobile, and digital professionals; an adjacent Dutch trade media platform with overlapping audience and advertising inventory.
• MT (Management Team): Established Dutch business decision-maker media platform serving the same Dutch executive audience but with broader business focus rather than digital-specific coverage.
• Sprout: Dutch B2B media platform targeting entrepreneurship and innovation professionals; operates in an adjacent Dutch professional niche with comparable content and subscription model.

Direct peers

• MarketingWeek: UK B2B marketing trade publication combining subscription content, events, and awards for marketing professionals; same B2B marketing media business model.
• MarketingTribune: Dutch B2B marketing media platform covering the same Dutch marketing, advertising, and digital professional audience with comparable news, jobs, and events offerings.
• The Drum: Global B2B marketing media brand combining daily news, awards, and events for marketing professionals; closest international analog to Emerce's integrated content-events model.
• Digiday: Digital media and advertising trade publication covering the same digital marketing, media, and commerce beats with news, research, and events.
• Adformatie: Long-standing Dutch advertising and media trade publication serving the same advertising and media professional audience with news, opinion, and industry awards.
• Econsultancy: B2B digital marketing research, training, and events business serving digital professionals with content and learning; directly comparable to Emerce's Academy and Knowledgebase offerings.

Broad incumbents

• Adweek: Major US-based advertising and media trade publication covering the same marketing/media audience but with broader geographic scope and a larger portfolio of products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emerce
• Xx.com/Emerce
• Facebookfacebook.com/EmerceNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerce