What RetailDetail does

RetailDetail is a privately held, founder-owned B2B media company headquartered in Antwerp, Belgium, founded in 2008/2009 by Jorg Snoeck. It operates a multi-channel retail industry platform combining a daily digital news publication, premium membership content (Ledenzone / RetailDetail Plus), and a recurring events portfolio (RetailDetail Night, Captains of Retail, Retail Marketing Day). Localized editions cover Belgium, the Netherlands, France, Spain, and a pan-European English edition, positioning the company as the self-described leading B2B retail community in the Benelux and broader Western Europe.

The company monetizes through four primary streams: recurring Ledenzone membership subscriptions, online and print advertising plus paid content/RetailDossiers, event partnerships and sponsorships, and retail-tour services operated under retailtours.be. International retail tours branded as Wingzz (notably Wingzz China) take groups of Benelux retailers to visit Chinese e-commerce and retail innovators such as Alibaba, JD.com, RedNote, and Temu. A small team of approximately 10 staff runs editorial, media, events, and consulting functions, and the company maintains partnerships with EuroShop and Trendwolves and operates The Loop experience center in Antwerp on circular fashion. RetailDetail is not a technology company: no proprietary platform, AI capabilities, APIs, or integrations are described in the source material.

Name

RetailDetail

Legal name

RetailDetail

Website

https://retaildetail.be

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

RetailDetail is a privately held, founder-owned B2B media and events company in Antwerp, Belgium, serving retail professionals across the Benelux and Western Europe through daily news, premium membership content, flagship industry events, and international retail study tours.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions: RetailDetail operates a membership model (Ledenzone) offering exclusive content, premium news access, and member-only resources to retail professionals.
2. Advertising & Paid Content: The platform generates revenue through online advertising (RETALDOSSIRS, paid content), print advertising, and event partnerships. Multiple ad formats including display, sponsored content, and branded dossiers are offered.
3. Event Sponsorships & Partnerships: Revenue is generated through event partnerships and sponsorships for flagship events including RETAILDETAIL NIGHT, RETAIL MARKETING DAY, and CAPTAINS OF RETAIL. Event partnerships (EVENT PARTNERSHIPS) are explicitly marketed as a commercial offering.
4. Retail Tours: RetailDetail operates international retail tours (retailtours.be), including exclusive trips such as 'Wingzz China' taking Benelux retailers to visit Chinese retail and e-commerce companies including Alibaba, JD.com, RedNote, Temu/Pinduoduo, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

RetailDetail operates a B2B retail media platform delivering daily retail industry news, market insights, and sector analyses across Food, Fashion, Living, Electronics, Beauty, DIY/Garden, and Leisure verticals. The platform combines a digital news publication with annual flagship events (RetailDetail Night, Retail Marketing Day, Captains of Retail), international retail study tours branded as Wingzz, and a premium membership (Ledenzone) for retail professionals across the Benelux and broader Europe.

Product overview

RetailDetail is a B2B retail community platform operating across the Benelux and broader Europe since 2008/2009. The platform operates as a unified content and events hub combining a digital news platform delivering daily retail industry coverage across 8 categories (Food, Fashion, Living, Electronics, Beauty/Care, DIY/Garden, Leisure, and General) with a portfolio of ancillary services including retail events (Captains of Retail, Retail Marketing Day, RetailDetail Night), international retail tours branded as Wingzz (visiting retail innovation markets like China), and premium membership tiers (RetailDetail Plus). Additional offerings include themed RetailDossiers focused on retail design and sustainability topics, keynote speaking engagements by founder Jorg Snoeck, and The Loop experience center in Antwerp focused on circular fashion. The platform positions itself as a trusted medium and strong retail community for retail professionals seeking news, insights, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• RetailDetail Night: Annual flagship networking event for retail professionals
• Captains of Retail
• Retail Marketing Day
• Retail Tours / Retail Hunts
• RetailDetail Plus

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The Loop (RetailDetail Experience Center)minorOthersThe Loop is an experience center operated by RetailDetail in Antwerp, showcasing the circular future of the fashion sector with insights on upcycling, circular production, and secondhand. It serves as an educational destination for retail professionals.
• Jorg Snoeck / TrendwolvescoreStrategic or Co-development PartnerJorg Snoeck (founder of RetailDetail) and Maarten Leyts from Trendwolves co-lead international retail tours including Wingzz China, providing expertise on Chinese retail innovation and translating insights for the Benelux market.
• EuroShopminorGTM or Marketing PartnerRetailDetail partners with EuroShop, the largest retail trade fair in Europe, covering the 60th anniversary 'instagrammable' retail festival edition in 2026 with dedicated dossier coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FashionNetwork: Global B2B fashion and retail news platform with multi-country localized editions, advertising, and events. Highly comparable to RetailDetail's multi-edition European fashion and retail coverage and advertising-led business model.
• InternetRetailing: B2B media brand serving European retail and e-commerce decision-makers with news, research, and events. Closely comparable to RetailDetail's mix of editorial coverage, community membership, and event-led monetization targeting retail professionals across multiple European markets.
• Retail Week: UK-headquartered B2B retail trade media title covering news, analysis, events, and awards for retail professionals. Directly comparable to RetailDetail as a sector-focused B2B media platform monetized through subscriptions, events, and advertising, though anchored in the UK market rather than the Benelux.
• Retail Dive: US B2B retail industry newsletter and media brand serving retail executives with daily news and analysis. Comparable to RetailDetail's daily news-led vertical coverage of retail, though primarily US-focused and digital-only.
• The Retail Bulletin: European retail B2B news and intelligence service covering retail executives and consumer brands. Comparable in audience (retail decision-makers) and business model (subscription news + intelligence), though UK-focused rather than Benelux-anchored like RetailDetail.
• Retail TouchPoints: US B2B retail media platform combining editorial coverage, newsletters, awards, and an annual customer engagement event. Directly comparable in the multi-product B2B media + events model RetailDetail uses, though US-focused.
• ESM (European Supermarket Magazine): Pan-European B2B title for grocery and supermarket retail professionals with print, digital, and event products. Closely comparable to RetailDetail's pan-European editorial + events structure, particularly on the Food/grocery vertical that RetailDetail also covers.

Regional players

• Textilwirtschaft: German B2B fashion retail trade title with editorial, print, and event products (e.g., IndustrySessions, Deutscher Handelskongress). Comparable in the fashion/retail B2B media + events model that overlaps with RetailDetail's Mode vertical, but with a German market focus.
• Lebensmittel Zeitung: Germany's leading B2B grocery retail trade title with news, print, events, and awards. Comparable as a sector-specialist B2B retail media brand with a strong events portfolio, but operating primarily in Germany rather than the Benelux.

Broad incumbents

• Chain Store Age: Long-established US B2B retail trade title covering multi-format retail with news, research, and events. Comparable as a broad-coverage retail B2B media brand, though it is a larger and more diversified incumbent operating mainly in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/retaildetailbe
• Facebookfacebook.com/RetailDetailBE
• LinkedInlinkedin.com/company/retaildetail
• Instagraminstagram.com/retaildetail.be

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetailDetail