Ogilvie Homes

What Ogilvie Homes does

Ogilvie Homes is a private UK regional homebuilder founded in 1985 and headquartered in Stirling, Scotland. The company constructs and sells new-build residential properties across 10 active developments spanning Scotland (Aberdeen, Crieff, Dunfermline) and England (Blindwells, Dunipace, Dunlop, East Whitburn, Macmerry, Plean, Stanley), with two additional sites (Aberdeen Countesswells and Macmerry Penston Landing) listed as forthcoming. Its go-to-market is direct-to-consumer: the company operates show homes at each development, sells directly to individual buyers, and offers online registration through its WordPress-based website. Around the core home sale, Ogilvie bundles four buyer-support services — Easy Move (moving assistance), Own New (mortgage product incentive), Part Exchange (property trade-in), and Property Log Book (digital property documentation) — designed to reduce friction at each stage of the purchase journey.

The underlying operating model is asset-heavy and project-based: revenue is generated through one-time sales of completed residential units, with pricing varying by development, location, and specification rather than being publicly disclosed. Customer support tooling is standard for the sector — Intercom Messenger for live chat, Jira Servicedesk for ticketing, Google Analytics for traffic analysis, and Google Adsense for paid acquisition — with no proprietary technology platform or disclosed AI/ML capability. The company employs 51-100 people and operates without disclosed parent company, institutional investors, or funding rounds, consistent with an independent, organically grown regional builder.

The buyer segment is exclusively individual home purchasers (with some investment buyers implied), and the company competes in a fragmented UK new-build market where local planning approvals, land pipeline, and trust with repeat customers are the primary differentiators. Ownership structure is not publicly disclosed, and there is no evidence of mergers, acquisitions, leadership changes, or external funding events in the available data.

Name

Ogilvie Homes

Legal name

Ogilvie Homes

Website

https://ogilviehomes.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Ogilvie Homes is a private UK regional homebuilder founded in 1985, constructing and selling new-build residential properties across 10 active developments in Scotland and England directly to individual home buyers, supported by moving, mortgage, and part-exchange services.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential General Contracting (New Build) (IMAFAAAB), New Construction & Builder Sales (BPAJAAAB)

Keywords

• New build homes
• Residential property development
• Home builder services
• Part exchange property
• Mortgage incentive program

Headquarters

HQ city

Stirling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Ogilvie Homes generates revenue through the sale of newly constructed residential properties across multiple housing developments in Scotland and England. The company builds and sells homes directly to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ogilvie Homes builds and sells new-build residential properties across 10 development sites in Scotland and England. The core offering is the construction and sale of new homes to individual buyers, supplemented by buyer-support services including Easy Move (moving assistance), Own New (mortgage product incentive), Part Exchange (property trade-in), and Property Log Book (digital property documentation).

Product overview

Ogilvie Homes is a Scottish homebuilder offering new build residential properties across multiple developments in Scotland. The company's product portfolio consists of new home construction and sales, supported by four service offerings: Easy Move (moving assistance), Own New (mortgage incentive program), Part Exchange (property trade-in service), and Property Log Book (digital property documentation). The core product is the new homes themselves across various development locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Easy Move A service offering assistance with moving into a new home, designed to simplify the property purchasing transition for individual buyers of Ogilvie Homes.
• Own New A mortgage product incentive program for new-build properties, providing financial assistance or favourable terms for buyers purchasing a new Ogilvie home.
• Part Exchange A service allowing customers to exchange their existing property towards the purchase of a new Ogilvie home, simplifying the chain-free buying process.
• Property Log Book A digital property documentation tool providing homeowners with comprehensive records of their property including warranties, manuals, and maintenance information.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• CALA Group: CALA is a UK homebuilder with strong Scottish heritage and active new-build communities across Scotland and the South East of England — closely mirroring Ogilvie Homes' cross-border Scottish/English operating model and target buyer segment.
• Miller Homes: Miller Homes is a privately-held UK homebuilder with significant Scotland-focused developments alongside English sites, selling spec-built family homes to individual buyers through show homes — a near-direct comparable to Ogilvie's model and footprint.
• Springfield Properties: Springfield Properties is a Scotland-based private/listed homebuilder developing new-build communities primarily across Scotland, with some English expansion. Comparable in regional concentration, scale (~similar headcount band), and direct-to-consumer new-home sales model.
• Keepmoat Homes: Keepmoat is a UK-focused regional homebuilder with strong presence in the North of England and Midlands, developing new-build communities for individual buyers. Comparable scale and operating model to Ogilvie though with different geographic concentration.
• Avant Homes: Avant Homes is a privately-held UK homebuilder operating across the North of England, Midlands and Scotland, building and selling new family homes through regional developments. Closely comparable in size band, private ownership, and direct-to-consumer spec-home model.

Broad incumbents

• Bellway: Bellway is one of the UK's largest national homebuilders, operating dozens of divisions across England, Scotland and Wales. It overlaps Ogilvie in product (spec-built family housing) and customer (individual home buyers) but at materially greater scale and geographic breadth.
• Barratt Developments: Barratt is the UK's largest volume homebuilder by unit output, with national coverage including Scottish divisions. Operates the same core product category (spec-built new homes for individual buyers) but as a listed PLC with vastly greater scale and supply-chain leverage.
• Persimmon: Persimmon is a top-tier UK national homebuilder with regional operating divisions covering Scotland and England. Same end product and buyer segment as Ogilvie, but operating at national scale with deeper land bank and pricing transparency online.
• Taylor Wimpey: Taylor Wimpey is a major UK national homebuilder with regional offices covering Scotland and England. Comparable product (new-build family housing), comparable buyer (individual home purchaser), but at PLC scale with national land sourcing capability.
• Redrow: Redrow is a UK-listed national homebuilder (now part of Brickworks group) with regional divisions across England and Wales including some Scottish overlap. Operates in the same new-build housing category and buyer segment as Ogilvie but at materially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/OgilvieHomes
• Facebookfacebook.com/ogilviehomes
• LinkedInlinkedin.com/company/ogilvie-homes-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvie Homes