Amoco Corporation
Amoco Corporation is a U.S. retail fuel brand and wholly-owned BP subsidiary, selling gasoline with Invigorate® additive and convenience items at branded gas stations, supported by the Earnify™ loyalty platform and Amazon Prime integrations.
- Company typePrivate
- Founded1910
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Amoco Corporation does
Amoco Corporation is a U.S. retail fuel brand and wholly-owned subsidiary of BP (British Petroleum), following BP's 1998 acquisition of the formerly independent American Oil Company (founded 1910). The company sells gasoline and diesel through Amoco-branded gas stations across the United States, including via a franchise program that allows independent operators to brand their stations as Amoco. Its flagship product is Amoco gasoline with Invigorate®, a registered proprietary fuel additive designed to clean and protect engines, backed by what the company describes as America's longest-standing fuels guarantee, which covers repair costs for fuel-related problems upon claim review. Supporting the brand are convenience store merchandise, bp rewards Visa®, bp Amoco Gift Cards, and the Earnify™fleet fleet card program.
Amoco's go-to-market is a direct-to-consumer retail model: drivers fuel at physical stations and earn rewards through the Earnify™ loyalty platform launched by BP in October 2024, which integrates Amazon Prime discounts (10¢/gallon standard; $0.50/gallon promotional) and Harris Teeter VIC fuel-point redemptions (up to $1.00/gallon). Distribution runs through more than 7,500 locations spanning the BP, Amoco, ampm, and Thorntons brands, supported by BP's terminals and pipelines. Revenue is generated transactionally through fuel sales and in-store merchandise, with monetisation driven by fuel margins, convenience attach, and loyalty-driven traffic capture rather than disclosed subscription or recurring software revenue.
Amoco Corporation firmographics
Firmographics- Name
- Amoco Corporation
- Legal name
- Amoco Corporation
- Website
- https://amoco.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Amoco Corporation is a U.S. retail fuel brand and wholly-owned BP subsidiary, selling gasoline with Invigorate® additive and convenience items at branded gas stations, supported by the Earnify™ loyalty platform and Amazon Prime integrations.
- Ownership category
- akta.pro rank
Amoco Corporation industry classification
Industry- Product category
- Retail Fuel Sales
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
Keywords
Where Amoco Corporation is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amoco Corporation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Retail Fuel Sales: Amoco generates revenue through the sale of gasoline and diesel fuel at its branded gas stations across the United States.
- In-store Merchandise: Convenience store sales including snacks, beverages, and automotive supplies at Amoco gas station locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Prime fuel savings |
| Transaction based/ take rate | Pay-as-you-go | Promotional Prime fuel discount (July 2-5, 2026) |
| Unit Pricing | Pay-as-you-go | Harris Teeter Fuel Points redemption |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Amoco Corporation product offering
Product offeringCore offering
Amoco Corporation operates as a retail fuel brand under BP, selling Amoco gasoline with Invigorate® additive at branded gas stations across the United States. Its offerings include retail gasoline and diesel, convenience store merchandise, the Earnify™ loyalty rewards platform, bp rewards Visa® credit cards, Earnify™fleet fleet cards, and Amoco gift cards, all backed by America's longest-standing fuels guarantee covering fuel-related repair costs.
Product overview
Amoco is a BP-owned brand of gasoline stations and fuel products, offering a portfolio of fuel products and loyalty programs. The core product is Amoco gasoline with Invigorate® additive technology, backed by a repair cost guarantee for fuel-related issues. Supporting the brand are loyalty programs including Earnify™ (points-based rewards with Amazon Prime integration), bp rewards Visa® credit cards, Earnify™fleet for business fleet management, and Amoco gift cards. The brand operates through both company-owned and independently-branded franchise stations, supported by bp's terminal and pipeline infrastructure network.
Differentiator
Problem solved
Functional benefit
Brands
- Amoco gasoline with Invigorate®: Better fuel made to better your engine, backed by America's longest-standing fuels guarantee covering repair costs for any fuel-related problems.
Products and services
- Amoco Gasoline with Invigorate® Premium gasoline formulation with Invigorate® additive technology designed to clean and protect engine components, backed by Amoco's longest-standing fuels guarantee that covers repair costs for any fuel-related problems upon claim review.
- Amoco Brand Your Station
Quantifiable outcome
- Amazon Prime members can save $0.50 per gallon (up to 20 gallons) during promotional periods
Companies that use Amoco Corporation
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Amoco Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Amoco Corporation partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon PrimecoreAmazon Prime members can receive $0.50 off per gallon at over 7,500 Amoco, BP, ampm, and Thorntons stations during promotional periods (July 2-5, 2026). Members link Prime accounts to Earnify to activate offers. Standard Prime savings are 10 cents per gallon outside promotional windows. This partnership drives customer engagement and loyalty program value.
- Harris TeeterminorHarris Teeter's VIC loyalty program allows members to redeem accumulated fuel points at Harris Teeter Fuel Centers and participating BP and Amoco stations, with up to $1.00 off per gallon and maximum 35 gallons per transaction. This is part of Harris Teeter's 4X Fuel Points promotion running every Friday from June through August 2026.
- EarnifycoreEarnify is bp's loyalty platform that Amoco participates in, combining fuel and in-store purchases into a single points-based rewards system with features including mobile fuel activation and Amazon Prime integration. Active usage of the platform quadrupled since its October 2024 launch, with over 25 locations using a new POS system. The platform is part of bp's broader technology investments for branded marketers.
- BP (British Petroleum)coreBP acquired Amoco in 1998, making Amoco a wholly-owned subsidiary and brand within the BP portfolio. BP assumes both liabilities and assets of Amoco Corporation. Amoco operates as a fuel brand under the BP umbrella, with BP providing the parent company's resources, distribution network, and technology.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Amoco Corporation competitors and assessment
Company assessmentDirect peers
- Circle K (Alimentation Couche-Tard): Couche-Tard operates Circle K, one of the largest global convenience and fuel retailers with significant U.S. presence. Directly comparable to Amoco as a multinational fuel and convenience retail platform with loyalty programs at scale.
- Wawa: Wawa operates a regional fuel and convenience chain in the Mid-Atlantic and Florida with strong loyalty integration. Directly comparable to Amoco for its combined fuel-and-convenience retail model and emphasis on customer experience.
- Chevron USA: Chevron operates a large U.S. retail network under Chevron and Texaco brands with Techron additive technology. Directly comparable to Amoco as a vertically integrated oil major with branded retail stations, proprietary additives, and loyalty programs.
- QuikTrip: QuikTrip is a privately held convenience and fuel retailer operating across the Midwest, South, and Southwest. Directly comparable to Amoco as a high-volume fuel and convenience retailer with strong brand loyalty.
- 7-Eleven: 7-Eleven operates the largest U.S. convenience store chain with integrated fuel sales at most locations. Directly comparable to Amoco for its combined fuel-and-convenience retail model and strong urban/suburban presence.
- ConocoPhillips (76 brand): ConocoPhillips operates the 76 brand of retail gas stations across the U.S. with proprietary fuel technology and loyalty programs. Directly comparable to Amoco as a major integrated oil company with branded retail fuel operations and additive differentiation.
- Sunoco LP: Sunoco LP operates a large U.S. retail fuel network and fuel distribution platform. Directly comparable to Amoco as a retail fuel brand with both company-operated and dealer/franchise station models.
- Shell USA: Shell operates one of the largest U.S. retail fuel networks (Shell, 76 legacy stations) with its own loyalty program (Fuel Rewards) and convenience offerings. Shell is directly comparable to Amoco as a branded retail fuel operator with proprietary additive tech and a multi-state station footprint.
- ExxonMobil (Mobil): ExxonMobil operates Mobil-branded retail stations across the U.S. with the ExxonMobil Rewards+ loyalty program and Synergy fuel additive. Directly comparable to Amoco as a major oil major's branded retail fuel network with proprietary fuel technology and nationwide reach.
- Marathon Petroleum (Speedway): Marathon Petroleum owns Speedway, one of the largest U.S. fuel and convenience networks. Directly comparable to Amoco as a major retail fuel operator with integrated convenience stores and loyalty programs at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amoco Corporation social profiles
Digital presenceAmoco Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amoco Corporation leadership team
Management profileNumber of profiles
Amoco Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amoco Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amoco Corporation
What does Amoco Corporation do?
Amoco Corporation operates as a retail fuel brand under BP, selling Amoco gasoline with Invigorate® additive at branded gas stations across the United States. Its offerings include retail gasoline and diesel, convenience store merchandise, the Earnify™ loyalty rewards platform, bp rewards Visa® credit cards, Earnify™fleet fleet cards, and Amoco gift cards, all backed by America's longest-standing fuels guarantee covering fuel-related repair costs.
Is Amoco Corporation a public or private company?
Amoco Corporation is a private company. It is classified as corporate owned and is currently operating.
When was Amoco Corporation founded?
Amoco Corporation was founded in 1910. It employs 5,001 to 10,000 people.
Where is Amoco Corporation based?
Amoco Corporation is headquartered in Chicago, United States, in the North America region.
How does Amoco Corporation make money?
Two revenue lines are on record. Retail Fuel Sales are the primary driver. The others are in-store Merchandise.
Who are Amoco Corporation's main competitors?
Direct peers on record are Circle K (Alimentation Couche-Tard), Wawa, Chevron USA, QuikTrip, 7-Eleven, ConocoPhillips (76 brand), Sunoco LP, Shell USA, ExxonMobil (Mobil) and Marathon Petroleum (Speedway).
Does Amoco Corporation have an API?
No public API is recorded for Amoco Corporation.
What industry is Amoco Corporation in?
Amoco Corporation's product category is Retail Fuel Sales. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 45711 and its SIC code is 5500.