What Earnify does

Earnify, operated by Australian proprietary limited company Nurd Pty Ltd, is a programmatic native advertising demand-side platform (DSP) founded in 2015 and headquartered in Brisbane, Australia. The platform aggregates 35+ supply-side platforms (SSPs) including Outbrain, Taboola, MSN, LiveIntent, TripleLift, Nativo, RevContent, MGID, Teads, PubNative, Smaato, and Improve Digital, providing advertisers with a single self-serve interface to manage native ad campaigns across 5,000+ premium publishers and approximately 400 billion monthly global ad impressions.

The platform's core technology includes a real-time bidding engine that submits CPM bids across native inventory, multi-layered fraud prevention performing close to 100 quality assurance checks per impression, pixel and postback conversion tracking with automatic publisher optimization, and a transparent reporting dashboard showing real-time bidding activity per website. Supporting features include bid modification tools, whitelist targeting, and integrations with third-party trackers such as Voluum. The platform supports both CPC (Cost Per Click) and CPM (Cost Per Mille) pricing models with a pay-as-you-go billing cadence.

Earnify serves advertisers seeking conversions or traffic growth across the United States, APAC, and Europe markets. The go-to-market is primarily self-serve digital via earnify.com, supplemented by chat-based specialist support and a direct sales channel for larger advertisers. SSPs can integrate via the openRTB protocol to receive demand. The company is privately held with no disclosed external funding, operates with 1-10 employees, and reports no named enterprise customers, awards, patents, or regulatory actions.

Name

Earnify

Legal name

Nurd Pty Ltd

Website

https://earnify.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Earnify is a Brisbane-based programmatic native advertising DSP that aggregates 35+ SSPs into a single self-serve platform, enabling advertisers to manage CPM and CPC campaigns across 5,000+ premium publishers in the US, APAC, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Cost Per Click (CPC) Advertising: Advertisers pay Earnify for each click generated by their ads. The CPC model allows advertisers to pay only when users click on their advertisements, with the CPC being displayed on the advertiser's account dashboard for each click made.
2. Cost Per Mille (CPM) Advertising: Earnify operates using real-time bidding where all bids are submitted as CPM. Advertisers bid a maximum CPM rate, and the actual winning bid may be lower than the maximum. CPM campaigns are recommended for competitive marketplace participation, with suggested bids of $1.00+ to be competitive.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Earnify operates a programmatic native advertising demand-side platform (DSP) that lets advertisers launch, manage, and optimize native ad campaigns across 35+ supply-side platforms (SSPs) such as Outbrain, Taboola, MSN, TripleLift, Nativo, RevContent, MGID, Teads, PubNative, Smaato, and Improve Digital from a single dashboard. The platform provides real-time bidding (CPM), CPC and CPM campaign types, conversion tracking, whitelist/blacklist targeting, bid modification, and proprietary plus third-party fraud detection performing ~100 quality checks per impression.

Product overview

Earnify is a programmatic native advertising demand-side platform (DSP) launched in 2015, providing a single unified platform for advertisers to manage native advertising campaigns across 35+ supply-side partners including Outbrain, Taboola, TripleLift, MSN, LiveIntent, Nativo, RevContent, MGID, Teads, PubNative, Smaato, and Improve Digital, reaching 5,000+ premium publishers in the United States. The core Earnify DSP Platform integrates campaign management, real-time bidding, targeting, analytics, conversion tracking, and fraud prevention capabilities into one dashboard. The platform supports both CPC and CPM bidding models and processes close to 400 billion monthly global ad impressions across America, APAC, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Earnify DSP Platform A self-serve programmatic native advertising demand-side platform that lets advertisers create, launch, and optimize native ad campaigns across 35+ supply-side platforms from a single dashboard. Features real-time bidding (CPM), CPC and CPM campaign types, conversion tracking, fraud detection, whitelist/blacklist targeting, and bid modification tools. Built for performance marketers, media buyers, and agencies in the United States, APAC, and Europe.

Quantifiable outcome

• 400 billion monthly global ad impressions processed across 35+ SSP networks and 5,000+ publishers

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• OutbraincoreTechnology or IntegrationSSP partner integrated with Earnify's DSP platform. Outbrain is one of the leading native advertising networks, allowing Earnify advertisers to target and bid on Outbrain's publisher inventory through the unified platform.
• TaboolacoreTechnology or IntegrationSSP partner integrated with Earnify's DSP platform. Taboola provides access to premium publisher inventory for native advertising campaigns managed through Earnify's platform.
• MSNcoreTechnology or IntegrationSSP partner providing access to Microsoft's MSN advertising inventory for native ad placements across Earnify's advertiser network.
• LiveIntentcoreTechnology or IntegrationSSP partner integrated for email-based native advertising capabilities, enabling Earnify advertisers to reach audiences through LiveIntent's email inventory.
• TripleLiftcoreTechnology or IntegrationSSP partner providing programmatic native advertising inventory through TripleLift's exchange for Earnify's advertiser base.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• StackAdapt: Self-serve programmatic DSP offering multi-channel buying across native, display, video, and CTV with a similar mid-market advertiser focus — directly comparable in product and GTM motion.
• AdKernel: White-label ad-serving and DSP technology provider integrating with major SSPs for advertisers — directly comparable in technical scope and SSP aggregation approach.
• Connatix: Programmatic video and native SSP/DSP hybrid serving advertisers and publishers with real-time bidding on premium inventory — overlapping native DSP functionality.
• Simpli.fi: Self-serve DSP purpose-built for native and addressable advertising with granular targeting and optimization — closely mirrors Earnify's positioning toward SMB and mid-market advertisers.
• Epom (SmartHub): White-label and self-serve programmatic DSP serving advertisers across multiple SSP/exchange integrations — comparable multi-SSP architecture and self-serve GTM.
• Bidtellect (Kargo): Native-focused DSP providing cross-SSP bidding with transparent analytics and optimization — same core thesis as Earnify around unified native media buying across multiple SSPs.

Broad incumbents

• Taboola: Major native SSP and content-discovery platform offering advertiser buying tools — a flagship Earnify supply partner that also competes at the demand layer.
• The Trade Desk: Largest independent buy-side DSP globally with cross-channel reach including native — establishes the incumbent benchmark against which smaller DSPs like Earnify compete.
• Outbrain: Largest native SSP/DSP hybrid and a core Earnify supply partner, also operating its own 'Outbrain Amplify' DSP layer — represents both a key partner and the most significant disintermediation risk.

Others

• Voluum: Third-party ad-tracking and analytics platform integrated with Earnify via postback — adjacent infrastructure partner typical in native performance-media buying stacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/earnify
• Facebookfacebook.com/earnifyofficial
• LinkedInlinkedin.com/company/earnify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earnify