OpenMyGame
OpenMyGame is a privately held Belarus-based casual mobile game studio (founded 2015) that develops and publishes 17+ word, puzzle, and logic games on iOS, Android, and Yandex Games, serving over 100 million cumulative players with a freemium ad- and IAP-monetized model under its own studio and the Malpa Games publishing brand.
- Company typePrivate
- Founded2015
- HeadquartersGomel, Belarus
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What OpenMyGame does
OpenMyGame is a privately held casual mobile game development studio founded in 2015 in Belarus by co-founders Sergey Veraksich and Vladimir Tsimashkou, headquartered in Minsk with additional offices in Gomel and a distributed workforce across Georgia, Poland, Cyprus, and the UAE. The company develops and publishes 17+ casual mobile games spanning word puzzles (Повар Слов, Море Слов, Магия Слов, Филворды, Звездный Кроссворд, Кроссворд, Sky Words, Солитария), jigsaw puzzles (Релакс Пазлы, Пазлограм, Cardscapes), Sudoku (Судоку Мастер), mahjong (Tile Trip), match-3 (Элементы: Три в Ряд), multiplayer drawing (Крокодил Онлайн), photo quiz (101 Картинка), and a survival title (No Way To Die), with cumulative downloads exceeding 100 million and a Top 1 ranking in Russian word games and Top 10 globally per AppMagic.
The portfolio is built primarily on Unity (C#) for iOS and Android and Defold (Lua) for the Yandex Games web platform, with natural language processing powering word-game mechanics across the suite. Since 2022 the company has operated a parallel publishing arm under the Malpa Games brand that distributes third-party titles alongside the first-party catalog. Distribution runs through Google Play, the Apple App Store, and Yandex Games; user acquisition combines ASO with paid campaigns on Facebook, Google, TikTok, Apple Search Ads, and Applovin. Revenue is freemium, generated through in-app advertising (Applovin MAX mediation) and small in-app purchases for hints and premium content.
The team grew from 50+ employees in January 2023 to 100+ by October 2024 and celebrated a 10-year anniversary in 2025, alongside the co-organization of Gamedev Conf 2025 in Minsk with BYRIL and PM Meetup. Average employee tenure is reported at 3 years and average age at 30. The studio actively hires across Unity, Defold, design, QA, user acquisition, and level design, with explicit adoption of generative AI tooling (Midjourney, Stable Diffusion, neural-network ad creative) across creative and content roles.
OpenMyGame firmographics
Firmographics- Name
- OpenMyGame
- Legal name
- OpenMyGame
- Website
- https://openmygame.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenMyGame is a privately held Belarus-based casual mobile game studio (founded 2015) that develops and publishes 17+ word, puzzle, and logic games on iOS, Android, and Yandex Games, serving over 100 million cumulative players with a freemium ad- and IAP-monetized model under its own studio and the Malpa Games publishing brand.
- Ownership category
- akta.pro rank
OpenMyGame industry classification
Industry- Product category
- Casual Mobile Games
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web3/Blockchain Game Studios (MPAFAAAO)
Keywords
Where OpenMyGame is headquartered
LocationHeadquarters
- HQ city
- Gomel
- HQ country
- Belarus
- HQ region
- Europe
Offices5 records
Markets served
OpenMyGame business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-App Advertising: Primary revenue stream from ad monetization. Jobs mention experience with Applovin MAX mediation, ad waterfalls, and ad networks (Facebook, Google).
- In-App Purchases: Monetization through hint systems, bonus features, and premium content within casual games. Mentioned in job descriptions requiring experience with IAP monetization testing.
- Game Publishing (Malpa Games): Since 2022, publishing games under the Malpa Games brand to help other developers realize their projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play casual games with optional in-app purchases and ads |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
OpenMyGame product offering
Product offeringCore offering
OpenMyGame is a Belarus-based casual mobile game development studio that designs, develops, and self-publishes a portfolio of 17+ casual games (word puzzles, jigsaw puzzles, sudoku, match-3, mahjong, survival, and multiplayer drawing games) for iOS, Android, and Yandex Games. Since 2022 it also publishes third-party games under its Malpa Games brand. Games are distributed free-to-play with monetization through in-app advertising and in-app purchases.
Product overview
OpenMyGame is a Belarus-based casual mobile game development studio founded in 2015, operating under the Malpa Games publishing brand launched in 2022. The company develops and publishes a portfolio of 17+ casual mobile games spanning word puzzles (Повар Слов, Море Слов, Магия Слов, Филворды, Звездный Кроссворд, Кроссворд, Sky Words, Солитария), jigsaw puzzles (Релакс Пазлы, Пазлограм, Cardscapes), tile-matching (Tile Trip), Sudoku (Судоку Мастер), match-3 (Элементы: Три в Ряд), survival (No Way To Die), photo quizzes (101 Картинка), and social drawing (Крокодил Онлайн). Games are available on iOS, Android, and web platforms, with some titles also on Yandex.Games. The portfolio collectively surpassed 100 million downloads, ranking #1 among word games in Russia and top-10 globally.
Differentiator
Problem solved
Functional benefit
Brands
- Malpa Games: A separate publishing brand launched in 2022 to help other game projects get published and realized.
Products and services
- Повар Слов (Pizza of Words) Word puzzle game where players connect letters to form words from a given set, progressing through levels visiting cities, collecting souvenirs, and cooking pizza.
- Море Слов (Sea of Words) Sea-themed word-search game where players find hidden words from a grid of letters, with a built-in dictionary explaining word meanings; designed to develop vocabulary.
- Магия Слов (Magic of Words) Word anagram and crossword game combining word-search, anagram, and crossword mechanics across themed locations.
- Релакс Пазлы (Relax Puzzles) Free jigsaw puzzle game playable offline where players assemble colorful images and personal photos; ranked #1 among puzzle games in Russia and top-10 globally.
- 101 Картинка (101 Picture) Photo quiz puzzle game where players guess what is depicted in a partially revealed photograph using the fewest possible taps.
- Судоку Мастер (Sudoku Master) Classic Sudoku puzzle game with hundreds of puzzles across five difficulty levels and multiple visual themes; trains logical thinking and concentration.
- No Way To Die Free offline survival game set in a post-apocalyptic world where players gather resources, craft weapons, and defend a shelter from nightly enemy hordes.
- Филворды (Fillwords) Word puzzle with over 2,000 levels where players connect letters with lines on a grid to form words, with hints available when stuck.
- Звездный Кроссворд (Star Crossword) Crossword puzzle game where players connect letters in sequence to fill crossword grids and collect constellations to unlock Infinite Mode.
- Элементы: Три в Ряд (Elements: Match-3) Match-3 puzzle game combining match-3 mechanics with chess-like logic, designed as a family-friendly offline brain teaser.
- Кроссворд (Crossword) Crossword game with island-travel and plant-growing mechanics where players collect letters arranged in a circle to form words.
- Крокодил Онлайн (Crocodile Online) Multiplayer drawing and word-guessing game played simultaneously with thousands of other players, using a brush and color palette.
- Sky Words Word Wheel mobile game where players trace words from a circular set of letters without lifting their finger; features 5,000+ levels with increasing difficulty.
- Tile Trip Mahjong-style tile-matching game where players connect three identical tiles to progress through levels, combining classic mahjong with modern gameplay twists.
- Пазлограм (Jigsawgram) Vertical jigsaw puzzle game featuring thousands of colorful images, daily new puzzles, category-based organization, and daily challenges.
- Cardscapes Solitaire-puzzle hybrid where players slide card elements on a grid to reconstruct colorful images in a zen-like, stress-free experience.
- Солитария (Solitaria) Word solitaire game combining classic card-solitaire mechanics with word-categorization gameplay; players group words by category and clear the board within a limited number of moves.
Quantifiable outcome
- 100+ million cumulative game downloads
- +3 more outcomes
Companies that use OpenMyGame
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
OpenMyGame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
OpenMyGame partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Alexey Glazman / PM MeetupminorCo-organizer of Gamedev Conf 2025 in Minsk together with BYRIL. Alexey Glazman leads PM Meetup community.
- BYRILminorCo-organizer of Gamedev Conf 2025 in Minsk together with OpenMyGame and PM Meetup. BYRIL is a game development company.
- Malpa GamescoreSince 2022, OpenMyGame operates under the Malpa Games brand for publishing third-party games. This separate direction helps other game developers realize their projects through publishing support.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
OpenMyGame competitors and assessment
Company assessmentDirect peers
- Playrix: Russian-headquartered casual mobile game studio known for Homescapes, Gardenscapes, and Wordscapes. Directly comparable as a Russian-speaking-market casual mobile games developer with a portfolio approach and similar word/puzzle genre leadership.
- Belka Games: Belarusian casual mobile game studio (Clash Royale-adjacent titles, puzzle games). Same country of origin, similar studio scale, and overlapping casual mobile portfolio targeting Russian-speaking and global markets.
- Playgendary: Belarus-based casual and hyper-casual mobile game developer and publisher. Comparable scale, geography, and product strategy with portfolio of casual titles distributed via global app stores.
- SayGames: Belarus-based mobile game developer and publisher of casual/hyper-casual games. Directly comparable in geography, headcount range, and distribution approach via global app stores with ad-driven monetization.
- BYRIL: Belarusian game development studio identified as co-organizer of Gamedev Conf 2025 with OpenMyGame. Comparable Eastern European casual mobile developer operating in similar genres.
- Peak Games: Turkish casual mobile game studio behind Toon Blast and Toy Blast. Comparable as a mid-to-large casual mobile puzzle studio with portfolio approach and global Top 10 chart presence.
- ZPlay: Mobile game studio with portfolio of casual word and puzzle titles. Comparable in casual mobile word-game genre focus and ad-supported monetization.
Broad incumbents
- Voodoo: French global leader in casual and hyper-casual mobile games with massive publishing infrastructure. Comparable genre (casual mobile) and ad-driven monetization, but significantly larger scale and broader portfolio.
- CrazyLabs: Israel-based casual mobile game developer and publisher. Comparable in casual mobile genre and ad-monetized portfolio model, with established publishing capabilities analogous to Malpa Games.
- King (Activision Blizzard): Global leader in casual mobile games (Candy Crush, Bubble Witch). Comparable genre overlap in match-3 and casual puzzle but vastly larger scale, deeper IP moat, and parent company (Microsoft) backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenMyGame social profiles
Digital presenceOpenMyGame financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenMyGame leadership team
Management profileNumber of profiles
Profiles2 records
OpenMyGame subsidiaries and ownership
Company hierarchySubsidiaries1 record
OpenMyGame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenMyGame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenMyGame
What does OpenMyGame do?
OpenMyGame is a Belarus-based casual mobile game development studio that designs, develops, and self-publishes a portfolio of 17+ casual games (word puzzles, jigsaw puzzles, sudoku, match-3, mahjong, survival, and multiplayer drawing games) for iOS, Android, and Yandex Games. Since 2022 it also publishes third-party games under its Malpa Games brand. Games are distributed free-to-play with monetization through in-app advertising and in-app purchases.
Is OpenMyGame a public or private company?
OpenMyGame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenMyGame founded?
OpenMyGame was founded in 2015. It employs 11 to 50 people.
Where is OpenMyGame based?
OpenMyGame is headquartered in Gomel, Belarus, in the Europe region.
How does OpenMyGame make money?
Three revenue lines are on record. In-App Advertising is the primary driver. The others are in-App Purchases and game Publishing (Malpa Games).
Who are OpenMyGame's main competitors?
Direct peers on record are Playrix, Belka Games, Playgendary, SayGames, BYRIL, Peak Games and ZPlay. Broad incumbents are Voodoo, CrazyLabs and King (Activision Blizzard).
Does OpenMyGame have an API?
No public API is recorded for OpenMyGame.
What industry is OpenMyGame in?
OpenMyGame's product category is Casual Mobile Games. Its primary akta.pro industry code is MPAFAAAO, Web3/Blockchain Game Studios. Its NAICS code is 5132 and its SIC code is 7900.