Malpa Games
Malpa Games is a Cyprus-based mobile game publisher (founded 2022) that partners with indie game studios to launch and scale casual mobile games globally across Google Play, Apple App Store, and Facebook, providing localization, monetization, ASO, user acquisition, and support services.
- Company typePrivate
- Founded2022
- HeadquartersLimassol, Cyprus
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Malpa Games does
Malpa Games Limited is a privately held mobile game publisher incorporated in Limassol, Cyprus (registration HE 435475), founded in 2022 and operating with a headcount of 1–10 employees. The company operates a publisher-of-publishers model: it signs games from third-party studios and provides end-to-end publishing services — localization, monetization, app store optimization (ASO), producing, user acquisition, and player/community support — to launch and scale casual games in the global mobile market. Its commercial infrastructure spans Google Play, Apple App Store, and Facebook, integrating a broad analytics stack (Firebase, Google Analytics, GameAnalytics, Unity Analytics, AppsFlyer, AppMetrica, Adjust) and an extensive ad-mediation layer (AppLovin MAX, Appodeal, ironSource, Unity Ads, AdMob, TikTok, Facebook, Chartboost, Vungle, Mintegral, InMobi, Pangle, Verve, Liftoff, and others).
The company's revenue mechanics are characteristic of casual free-to-play publishing: in-app purchases (virtual currency and items, including a one-time "No Ads" perk), in-game advertising across multiple placements, and optional subscriptions with auto-renewal. Pricing is freemium at the consumer level, while the developer-facing proposition is a one-stop publishing partnership where studios retain creative ownership and Malpa handles the business side. Its visible portfolio, dominated by partner studio OpenMyGame, spans word puzzles (Word Search Sea, Word Pizza, Word Search Evolution, Word Spells, Sky Words, Plants Crossword, Solitaria), jigsaw puzzles (Relax Jigsaw Puzzles, Jigsawgram, Tile Trip, Cardscapes), Sudoku (Sudoku Master), quiz (101 Pics), social (Draw and Guess Online), and survival (No Way To Die) — with multiple titles exceeding 20 million downloads and $10 million in lifetime game revenue.
Leadership comprises co-founders Sergey Veraksich and Vladimir Tsimashkou. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, regulatory actions, or subsidiary structure; ownership is opaque. Active hiring for Unity Developer and Game Designer roles, combined with a developer "Apply your game" intake funnel and a Terms-of-Service effective date of June 5, 2026, signals ongoing commercial expansion and an intent to broaden the developer roster beyond OpenMyGame.
Malpa Games firmographics
Firmographics- Name
- Malpa Games
- Legal name
- Malpa Games Limited
- Website
- https://malpagames.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Malpa Games is a Cyprus-based mobile game publisher (founded 2022) that partners with indie game studios to launch and scale casual mobile games globally across Google Play, Apple App Store, and Facebook, providing localization, monetization, ASO, user acquisition, and support services.
- Ownership category
- akta.pro rank
Malpa Games industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Miscellaneous Publishing (2741), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)
- akta.pro secondary industries
- Casual/Hypercasual Game Studios (MPAFAAAG), Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Malpa Games is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Malpa Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- In-app Purchases: Players can purchase virtual currency and virtual items within games. Virtual Items include features like 'No Ads' available as one-time purchase. All purchases are final and non-refundable.
- Advertising: Games generate revenue through various ad formats and placements while players engage with the game. Third-party advertising shown in games with optional 'No Ads' feature for ad-free experience.
- Subscriptions: Some games offer subscription-based access to additional features providing an enhanced experience. Subscriptions may be monthly, annual, or of another specified duration. Auto-renewal is enabled by default.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional monetisation |
| One time/ perpetual license | One time/ perpetual license | No Ads feature |
| Subscription | Monthly | Subscription-based enhanced features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Malpa Games product offering
Product offeringCore offering
Malpa Games Limited is a mobile game publisher that brings together creative teams to publish casual games for mobile devices. The company provides publishing services — including localization, monetization, App Store Optimization, producing, user acquisition, and player support — to game developers, and distributes a portfolio of casual titles (word, puzzle, solitaire, family, and casino-style games) on the Google Play and Apple App Store stores. Flagship titles such as Word Search Sea and Word Pizza have surpassed 20M+ downloads and several generate $5M–$10M+ in revenue.
Product overview
Malpa Games is a mobile game publisher that operates as a portfolio of casual games and provides publishing services to game developers. The core offering is the Malpa Games Publishing Services platform, which helps developers bring their casual games to market through localization, monetization, app store optimization, producing, user acquisition, and player support. The company publishes a diverse portfolio of casual games including word puzzle games (Word Search Sea, Word Pizza, Word Search Evolution, Word Spells, Sky Words, Plants Crossword, Solitaria), jigsaw puzzle games (Relax Jigsaw Puzzles, Jigsawgram, Tile Trip, Cardscapes: Jigsaw Puzzle), quiz games (101 Pics: Photo Quiz), social games (Draw and Guess Online), and logic games (Sudoku Master, No Way To Die). Games are distributed through Google Play Store and Apple App Store with various monetization models including in-app purchases and advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Malpa Games Publishing Services
Quantifiable outcome
- Games in portfolio achieving 20M+ downloads and $10M+ revenue
Companies that use Malpa Games
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Malpa Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
Malpa Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenMyGamecoreOpenMyGame is a mobile game studio that partners with Malpa Games for publishing their casual mobile games. Their games include Word Search Sea, Word Pizza, Word Search Evolution, and 12 other titles. Several of these games have achieved over 20 million downloads and revenues exceeding $10 million. OpenMyGame is described as sharing Malpa Games' passion for creating engaging and high-quality mobile games.
Scale indicators7 records
Recent moves4 records
Expansion highlights4 records
Malpa Games competitors and assessment
Company assessmentDirect peers
- Voodoo: Voodoo is one of the world's largest mobile casual/hypercasual game publishers, partnering with indie studios to publish mobile games globally - directly comparable business model to Malpa Games in target market and publishing approach.
- CrazyLabs: CrazyLabs (formerly TabTale) is a mobile casual and hypercasual game publisher that works with indie developers to publish and scale games across app stores - closely aligned with Malpa's publisher-of-casual-games model.
- Tilting Point: Tilting Point is a mobile game publisher that partners with studios to provide funding, user acquisition, live operations, and publishing services, making it a direct comparable to Malpa's full-service publishing offering.
- Socialpoint: Socialpoint is a mobile game developer and publisher focused on casual and mid-core games acquired by Take-Two, comparable to Malpa in casual mobile publishing and audience overlap.
Broad incumbents
- Playrix: Playrix is one of the largest casual mobile game publishers globally (Homescapes, Gardenscapes), competing in the same word/puzzle/casual category where Malpa's portfolio is concentrated.
- Zynga: Zynga is a major mobile game publisher with a portfolio of casual and social games (Words With Friends, Zynga Poker), now part of Take-Two - overlaps with Malpa in casual mobile publishing.
- King: King (Activision Blizzard) is the publisher of Candy Crush and a dominant force in casual mobile puzzle gaming, directly competing in the puzzle category where Malpa publishes.
- Miniclip: Miniclip is a long-standing mobile and online game publisher with casual and sports titles, comparable in business model to Malpa as a multi-title mobile publisher.
- Outfit7: Outfit7 is the publisher behind Talking Tom and a portfolio of casual mobile games, a comparable large-scale casual mobile publisher operating across global app stores.
Emerging players
- Azerion: Azerion is a European digital entertainment and casual gaming platform that publishes mobile games through a UA-driven model, comparable in geographic roots and casual gaming focus to Malpa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Malpa Games social profiles
Digital presenceMalpa Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malpa Games leadership team
Management profileNumber of profiles
Profiles2 records
Malpa Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malpa Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malpa Games
What does Malpa Games do?
Malpa Games Limited is a mobile game publisher that brings together creative teams to publish casual games for mobile devices. The company provides publishing services — including localization, monetization, App Store Optimization, producing, user acquisition, and player support — to game developers, and distributes a portfolio of casual titles (word, puzzle, solitaire, family, and casino-style games) on the Google Play and Apple App Store stores. Flagship titles such as Word Search Sea and Word Pizza have surpassed 20M+ downloads and several generate $5M–$10M+ in revenue.
Is Malpa Games a public or private company?
Malpa Games is a private company. It is classified as unknown and is currently operating.
When was Malpa Games founded?
Malpa Games was founded in 2022. It employs 1 to 10 people.
Where is Malpa Games based?
Malpa Games is headquartered in Limassol, Cyprus, in the Europe region.
How does Malpa Games make money?
Three revenue lines are on record. In-app Purchases are the primary driver. The others are advertising and subscriptions.
Who are Malpa Games's main competitors?
Direct peers on record are Voodoo, CrazyLabs, Tilting Point and Socialpoint. Broad incumbents are Playrix, Zynga, King, Miniclip and Outfit7. Azerion is listed as an emerging player.
Does Malpa Games have an API?
No public API is recorded for Malpa Games.
What industry is Malpa Games in?
Malpa Games's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing), with a secondary code of MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 5132 and its SIC code is 2741.